Chapter 87 Teng Sheng Fruit’s Plan
The next day.
Chen Pingsheng went to Tengsheng Fruit Headquarters.
Everything is running normally here, and the current person in charge is Zhang Tao.
As the deputy general manager of Tengsheng, the general manager is still himself.
Since being forced to cancel its recharge activities in October last year, Tengsheng has been operating in a steady and steady manner.
For now, there are two data that are most noteworthy.
The first is that the net profit of Tengsheng Fruit Supermarket stores has generally been maintained at 8% to 12%.
Although this data may not seem high, you must know that the daily turnover of fruit supermarkets can reach more than 30,000 yuan.
As for the smaller Tengsheng community stores, the net profit is generally around 10%.
From last year to this year, a total of 68 Tengsheng Fruit stores were opened.
The monthly turnover is around 50 million.
This is a pretty good number.
We still plan to open 60 to 120 stores this year.
This goal is not big, and they are fully capable of completing it now.
Tengsheng Fruit adopts a joint-stock system, and each store has at least three on-site shareholders.
This is enough to ensure the stability of the store.
Through financial calculations, the investment in a fruit supermarket is generally between 1.2 million and 1.5 million, depending on the transfer fee and rent of the storefront.
This is the biggest expense.
The payback period for a single store remains between eight and twelve months without recharging the card.
In other words, the capital will be paid back within one year, which is already considered a very good investment.
Dividends will still be paid on the 15th of every month. This is unbeatable.
The liquidity of Teng Sheng Fruit is very large. If he wanted to use it, he could easily withdraw tens of millions.
This is a benefit and a temptation.
Countless companies with good development have killed themselves because they diverted funds in this way.
He is always vigilant about himself, but he must not make such a move.
I would rather make less money than take big risks.
By the end of this year, Teng Sheng Fruit definitely has great hope of becoming one of the top five fruit companies in Beijing.
Once he completes his goal of opening a store this year, he will have more than 100 large fruit supermarkets in the capital.
Monthly sales can exceed 100 million, which is undoubtedly very good.
Unfortunately, the threshold for the fruit business is not too high. Every place has its own strong fruit chain. If you want to cross from the capital to other places, you must immediately compete with these strong local brands.
If you don’t have your own core advantages and rely solely on price, there is a high probability that Tengsheng Fruit will not leave the capital.
Eating from the fruit market in this place is far better than jumping out and making no money.
Chen Pingsheng’s goal for Tengsheng Fruit is so big. There is no threshold in the fruit industry, which is the biggest threshold.
Anyone can open one, which means that fruit markets everywhere are destined to be full.
It is normal for there to be three or four fruit shops at the entrance of a community.
Instead of going out like this, it is better to stay in the capital and make money.
Fruit is different from catering. Catering, especially chain restaurants, has a very high threshold.
For example, there are many catering franchise stores now. If the chef joins and runs it himself, with the support of the headquarters, there is a high probability that he can run a successful store.
If it is an external person, that is, a non-professional person comes to join a restaurant and he or she does not have much money.
At least nine and a half out of ten will suffer losses.
Unless you join KFC or McDonald's, don't worry about anything.
Chen Pingsheng also learned this through analysis of various financial data.
There really is no core selling point in the fruit business.
If you want to do well, it is nothing more than putting together a few points.
The goods are complete, the price is low, and the fruits are fresh.
Only these three points, as long as the position of these three points is good, it will basically not be too bad. A fruit brand that can be made locally will undoubtedly have these three points.
In this case, if he competes on other people's territory, he will be easily targeted.
The key to staying within the capital is that the fruit market is too prone to saturation.
To put it bluntly, the fruit shop is a Red Sea market destined to be extremely saturated.
Once the market becomes saturated, price wars and all kinds of wars will ensue.
Sticking to the local market in Beijing is undoubtedly the best choice for Tengsheng Fruit.
After this year's development, we can rely on it to earn a stable income of tens of millions every year.
He is not the only one making money, Zhang Tao, Liu Jing and others can earn five to six million a year from Tengsheng Fruit.
How many shares are there? The brothers started a business together, and now they are making a fortune together.
Actually, it’s not impossible for brothers to start a business together, but it’s best if they are both over thirty years old.
A man’s mind will be basically mature only after he is thirty, and he can handle things rationally.
If he is already thirty and is not mentally mature, Chen Pingsheng would not be able to choose such a person as his partner, no matter how good the relationship is.
Chen Pingsheng has not spoken out his own thoughts yet, and will first spread the word in the capital.
However, Zhang Tao suggested that Tengsheng rent another headquarters here. After all, it is a company with sales of nearly 1 billion a year, which is much better than ordinary listed companies.
The key is that trucks cannot be parked here. He wants to move the headquarters of Tengsheng Fruit to a suburb like that, where parking is easy and the rent is cheap.
Building a building in the suburbs is no better than crowding into an office building.
Chen Pingsheng thinks it’s okay. The fruit business is not a high-end industry in the first place, so there is no need to pretend to be like real estate.
Everything is still based on convenience.
It's just that there are already so many employees here, and they have to be considered when renting the headquarters again.
Try not to move too far.
Chen Pingsheng feels that he must build his own business building in the capital this year no matter what.
Otherwise, it would be troublesome for companies like mine to move around frequently.
Which larger company does not have its own headquarters building?
This is a symbol and a symbol. He must build one this year.
He feels that his plan for this year is pretty good. Teng Sheng Fruit is making steady money and will be left to Chen Anan to inherit in the future.
Feiyangyang is still advancing its listing plan. Once completed, he will definitely take this opportunity to fully enter the catering industry.
As for Shui Yunjian, it is the real cornucopia of his golden fingers.
As long as Shui Yunjian can do well, he can obtain a steady stream of funds by recharging his card.
Tengying Entertainment is where he gets traffic, and it is also the traffic output station he uses to support his various companies.
Clear goals and clear planning.
It shouldn’t be too difficult to buy a dozen-story headquarters building within the Second Ring Road this year, right?
Chen Pingsheng thought secretly.
After spending a day at Teng Sheng Fruit, I went to the Shuiyunjian headquarters for a few days for training.
They were all young girls, and as a boss, he was naturally popular in the past.
Under their strong recommendation, I had a kidney care and shoulder and neck care.
Appraised by professional health practitioners.
He is still a little angry recently and needs regular kidney care.
Once a week.
Due to long-term work in the early years, there are also some minor problems in the shoulders and neck.
Sitting for a long time may cause back pain and slight dizziness.
This is caused by blockage, and it can be cured after regular treatment in a few months.
As for your own health, you must persist.
He didn’t want to have to put wolfberry in tea when he was under forty.
He didn't go to his own Tengying Entertainment until several other Feiyangyang stores were to open at the same time.
(End of this chapter)