Chapter 88 Marketing Planner
Tengying Entertainment has been established for almost half a year.
Currently, I have invested in a few TV series and brought out a second-tier star like Zhao Liying.
His performance in the entertainment industry is not very good, but he is still somewhat famous.
The really famous ones are those with A-list stars.
Such as Yang Mi's good deeds, Hu Ge's Tang people, and the shadows of mountains in the noon sun, etc.
These are the top entertainment production companies in the drama industry.
His Tengying is considered second-tier at best, so it’s not surprising that Yang Mi blacklisted him.
Sooner or later, this woman will be recruited to speak for breast care.
After not coming here for more than a month, his Tengying headquarters was still cleaned up by Bai Xin.
However, it will definitely be expanded this year. The area of more than 300 square meters is still too small.
"Bai Xin, has the Internet marketing talent you are looking for gone missing?"
Bai Xin hangs out in the entertainment industry every day, and is much more knowledgeable about the gossip in the entertainment industry than his boss. .
In fact, every top star’s team will basically have a talent who is good at online marketing.
Mainly responsible for exposure, attracting traffic, and network control and evaluation.
He needs such a team now.
It's very simple. It's not just that Zhao Liying went to Booyangyang for dinner and there was a lot of traffic.
But after she leaves, there will be a company team behind her to manipulate and guide topics, so that hot topics can be created.
“I found it.”
Bai Xin will be here when she is not filming, mainly responsible for receiving some crew members for him.
"Uncle, I contacted a professional paparazzi team. They have done a lot of hot topics in the past, but people like them who specialize in candid photography are not only good at online marketing, they are also good at candid photography."
Candid photography. Okay, he still needs this kind of talent now.
Chen Pingsheng said: "Let him come here when he has time."
"Uncle, I have to remind you that the salary required by this kind of team is very high."< br>
Bai Xin said: "If I were simply responsible for the promotion of Feiyangyang Hotpot City, would the price be too high?"
"Of course I won't just be responsible for Boiling Yangyang."
Chen Pingsheng said: "I will also be responsible for the online control and promotion of our artists under Tengying Entertainment. Although we only have one artist now, Zhao Liying, the future may not be certain. I will sign a few more.”
Bai Xin understood and called others to come and apply.
If you do this job as a paparazzi, you will become rich and wealthy.
If you don’t do it well, you’ll either end up in jail or in the hospital.
Everyone knows why they went in.
If you really want to capture something private about a big star, instead of exposing it, it would be better to sell it to the star himself.
The price is obviously higher.
Most of the scandals reported by top celebrities have two outcomes.
First, the price has not been agreed upon.
The second is to be used by the opponent to divert attention.
The first one is easy to understand, and the second one is that a celebrity has a big scandal and directly breaks the bigger news to divert the attention of the public.
Thus achieving the purpose of protecting our own artists.
Big companies in the entertainment industry often do this kind of thing.
The man Bai Xin asked out was called Liu Tianzong, and he was about the same age as him in his early thirties.
He worked as a paparazzi and editor in the entertainment industry, and was also responsible for the online marketing of a third-tier celebrity.
Knowing the rules of the entertainment industry and creating various popular online topics.
The required annual salary is 1.2 million, these are not problems.
No matter how much you talk but don't actually make some achievements, he won't believe it.
"In this way, I will open several stores soon. Zhao Liying will go there to have a few meals before opening. If you can make it a hot topic for me, I will give you an annual salary of 1.4 million. ”
He said it can be done, but if it can't be done, it's easy. Next one.
For those who require an annual salary of millions, there is no need to talk about anything, just show your abilities.
Zhao Liying is a big star in her own right, so being secretly photographed wherever she goes to eat will create a certain topic.
Not too big.
How to turn this small topic into a hot traffic depends on the marketing planner's methods.
He just asked a small test question, very direct.
Liu Tianzong naturally had some knowledge of Tengying when he came to him. It was an entertainment company that was least like an entertainment company.
Except for a director, a second-tier star, and a small secretary, there is basically no one under the company.
Most of the business is contracted out to professional teams, and I do not participate at all.
Even for casting, a great thing full of unspoken rules, the boss can't see the people.
The test questions came, and it was the second-tier star Zhao Liying who went to dinner.
How to create explosive traffic.
After Liu Tianzong thought quickly in his head, he then said:
"Mr. Chen, if any topic wants to become a hit, it must give readers or those who want to eat it a certain amount of time. Imagination space.”
"Look, I have a few preliminary simple plans here, you can choose from them."
"First, Zhao Liying is suspected of dining with friends, using celebrity romance to create topics, which is undoubtedly the largest traffic. "
"Stop it." Chen Pingsheng said: "She is an artist of my company and also my partner. No topic should be premised on damaging her reputation."
That's right. Restricted.
Liu Tianzong thought about it again, and a series of short stories that could be played out such as encountering fans by chance and paying for fans came to mind.
Anyway, any traffic must have a big hit point, otherwise there will be no big traffic just by simply photographing celebrities going to eat.
Chen Pingsheng felt that his thinking was a bit outdated, and so was his idea.
Nothing he could like.
The Internet is the favorite place for young people to gather and surf.
A man in his early thirties could come up with these things without using his brain, so why should he do it?
Goodbye, I'll be next.
The boss assessment is so simple and unpretentious. How can it be so easy to get a million-dollar annual salary?
After Chen Pingsheng simply asked him to leave, he found Bai Xin again
“This won’t work. The idea is too old-fashioned and can’t keep up with the ideas of today’s young people.”
"Uncle, what exactly are you looking for?"
"Someone who has wild and unconstrained ideas, can shoot interesting videos, and is good at creating various small topics."
Chen Pingsheng said: "As for the ideas he just put forward, I can think of them without even using my brain. , In addition, he didn’t ask me why I wanted to film Zhao Liying for dinner. He didn’t even understand my basic needs and came here to propose an idea for a million-year salary. He was afraid that he thought we bosses were not very smart.”
< br>Bai Xin nodded and thought so.
Uncle is simple and unpretentious in temperament, but he is still very wise.
Otherwise, one person would not be able to manage so many companies.
People with wild and unconstrained ideas can also shoot various short videos and be good at writing short stories.
Didn’t she have such a person in her previous dormitory?
That woman is really beautiful, but she is nervous all day long. I don’t know what is going on in her mind.
You can even create it with firecrackers and ink blasting with the door closed.
You can still get up in the middle of the night to learn Toad Kung Fu while sleeping.
I especially like to publish some inexplicable articles on campus or on Zhihu.
The key point is that every time she publishes something, she attracts a lot of people to follow her.
Isn’t this kind of person the uncle needs?
Call this crazy woman.
(End of this chapter)