Antler Coffee has 50 stores in Beijing.
Opened at the same time on the last day of October.
On the opening day, 190,000 cups of online orders were received.
Shocked the circle.
You must know that Antler Coffee clearly states that each person can only order a cup of Orchid Latte for 9.9 yuan per day.
In this way, it received orders of 180,000 cups on the first day of opening.
The super internet celebrity coffee brand was born from this.
With the investment of 200 million in Shanghai, Antler Coffee opened on the same day on November 9th.
It even achieved an epic order volume of 290,000 cups in one fell swoop.
In terms of marketing, Antler Coffee became famous overnight as soon as it came out.
Nowadays, stores are opening all over the Magic City and Beijing as if overnight.
The arrogance of Antler Coffee is evident from the strength of capital behind it.
Yang Qian, Jiang Wei, Qin Xue and the others are now sitting in the Magic City headquarters.
Command Antler Coffee to attack the city.
Chen Pingsheng even spent another 300 million to go to the surrounding cities of Magic City while waving his hand in the capital.
Antler Coffee first invested heavily in opening 150 stores in first-tier cities.
Now we are spending another 300 million, which is to invest in about 500 new first-tier cities.
The investment of two million in a single store is too long to pay back.
It is only used as a flagship flagship store, and the investment cost for all subsequent stores will be controlled between 600,000 and 800,000.
In the future, we will further explore the best way to reduce the cost of opening a store.
After allocating this 300 million, Antler Coffee still has more than 200 million in liquidity.
This is mainly used for online promotion and burning money to expand the market.
Any new star brand is basically created by burning money, and Antler Coffee is no exception.
It was only established less than three months ago and burned nearly 700 million.
Let’s not talk about his specific operations.
Even with the amount of capital, Antler Coffee cannot be compared to any small and micro entrepreneur.
Use huge amounts of capital directly to become a leading brand in the coffee industry.
In fact, everyone in the capital circle, including the entertainment circle, knows that Antler Coffee is now gaining momentum and is unstoppable.
It was established by the original investment team of Bobo Milk Tea.
People just switched from buying milk tea to a more high-end coffee track.
The total investment in Bobo Milk Tea is less than 100 million.
It was established less than a year ago and now has thousands of direct-operated stores.
There are now nearly 3,000 franchise stores.
After completing the listing in one fell swoop, the market value is now as high as 5 billion.
Although there were some minor twists and turns, the major shareholder, the original investor of Bobo Milk Tea, was strong.
It also impressed the capital market.
It is no exaggeration to say that when people come to sell milk tea, it is really a dimensionality reduction blow.
Absolutely a real capital boss.
The kind that can take out billions in cash at any time.
When Bobo Milk Tea encounters a crisis, the major shareholder can easily lift it up and rush over.
Now that Antler Coffee has become so popular, it has surprised some people, and at the same time, everyone has once again seen the dimensionality reduction attacks carried out by capital bosses across the track.
Antlers Coffee is undoubtedly another new creation of this team.
The specific direction is still unclear.
But it is obvious that for now it has no rival.
When people come here, they rush to Starbucks.
...
Beijing, Tengying headquarters.
Chen Pingsheng returned from a business trip to Guangdong for two days.
The main reason for going to Guangdong is to see how Gao Hu’s Feiyang Yang is developing there.
Facts have proved that first-class environment and third-rate price are matched with second-rate taste.
Wherever you open it, it will explode.
The reason why it can only achieve the second-grade taste is mainly because Boiling Yangyang has a very high standard of serving process.
A table of meat and vegetables must be served within fifteen minutes.
After this time, the price will be cut in half.
For more than five minutes, all dishes on this table will be free.
Business is very good under such requirements, and all dishes can only be prepared in advance.
You are like live fish and seafood. Of course, they are best eaten when they are freshly killed and cooked.
Preparing it a few hours in advance means freezing it for several hours.
Of course it will lose a certain taste.
Fortunately, the positioning of Feiyang Yang is not based on individual taste as its selling point.
Instead, it attracts customers with its super high cost performance.
Let’s put it this way, you can’t find a store in this environment that is cheaper than Boiling Yangyang.
Moreover, the fast delivery also guarantees service.
Everyone who has tried it says it is good.
Of course there are some weird ones.
At Feiyangyang, he was treating two hundred people to a table of three meat and five vegetarian dishes. He even went to tell the chef that the food tasted worse than what he had eaten at a five-star hotel. Can this horse riding be compared?
Chen Pingsheng himself often eats eighty-eight thousand state banquets, and the dishes take at least half an hour to make.
The taste is definitely better than the fried pork with chili that costs 29 yuan a portion like Boiling Yangyang.
So, the opinions of customers are very important when doing business.
But you can’t listen to everything.
You have to listen selectively, for example, ignore these customers.
The kind of people who go to cheap restaurants to show off their five-star hotel meals are basically flashy.
Really rich people would never do such evil things.
Feiyangyang has developed very well in Guangdong, a place where many workers have been employed since ancient times.
Factory Flower, a love story of factory workers.
It’s quite popular there.
Feiyang Yang’s IPO has reached a critical step. You must know that his shares in Feiyang Yang are 35%.
The subsequent financing did not dilute the shares at all.
He paid his own share to make up for it.
Once the IPO with a valuation of 6 billion is successful.
Then by diluting 21% of his shares, he can obtain 1.3 billion in funds.
1.3 billion, after removing all the initial investment costs, there is still an income of 600-700 million.
Use golden fingers to randomly increase the amount.
He will definitely have several big incomes this year.
I have so much money that I don’t know how to spend it all of a sudden, which makes me feel confused.
Buying a house is no longer interesting, and it is difficult to increase capital.
Buying a car is even more boring. He already has as many cars as cabbage.
After dividing the money with Tong Zelan last month, he heard that Koenigsegg had a super limited edition for sale.
I took it decisively and drove it for a few days.
I left it to my mother Peng Ying and let her drive it to buy groceries every day.
My father, who is the village chief in his hometown in the countryside, always drives an open-top truck to work at the village committee.
It has nothing to do with high profile.
Insurance alone costs tens of thousands a year, and he can’t figure it out if he doesn’t buy it.
Secretary Bai Xin came to him with a piece of statistics from the Human Resources Department in his hand.
"Uncle, this is the list of people our group needs to recruit this time."
Chen Pingsheng took it and looked at it. It contains the specific number of people who need to recruit new people from various companies under the group.
Tengying Entertainment needs to recruit 200 new people to supplement various departments.
The Beijing branch of Antler Coffee needs to recruit 100 new people.
Coupled with Bobo Milk Tea, department stores, fresh food and other enterprises, the group will need about 1,500 new recruits this time.
Now that college is graduation season, they have also received recruitment invitations from many universities.
Go inside to recruit new people.
Chen Pingsheng turned to the second page and frowned slightly, "The internship period is three months, the intern salary is 2680, and food and housing are not included?"
"Who is this? The talent has been determined?"
Bai Xin also went to see it, and she said: "The new analyst from the human resources department said that based on the minimum salary in Beijing, our salary is pretty good."
"That's not bad?"
Chen Pingsheng asked doubtfully: "When did our group become popular in deducting employees' income to increase profits?" In a few years, will I have to rely on my parents for money to afford food after I graduate and start working? "
"Fire all HR analysts immediately. Nondescript experts actually put forward such exaggerated suggestions. You ask them to go to the capital to get a salary of less than 3,000 yuan, with no food or housing included for a month. look. ”
The group has grown, and its industries span food, drink, and entertainment.
He could understand the establishment of various analysis groups internally, but what he couldn't understand was that these people couldn't even figure out the level of a person's normal life.
2680?
No food or accommodation included in the capital?
They are still interns who graduated from a prestigious school, how did they come up with it.
Also brought this report to the president's office.
Chen Pingsheng said: "Raise the internship salary to 8,000, and the group will rent a single apartment for them, including lunch and dinner."
"Go to the group's intranet to warn the experts in other departments, Although our group is not a great company, if we can’t even provide our employees with basic protection, then they will be the first to leave.”
“Any department head who attempts to deduct employee benefits. Regarding income, the group is the first to take action against them."
Bai Xin nodded quickly. She also felt that the salary research report issued by the personnel department was too exaggerated.
This was discussed by more than a dozen expert representatives after a month of research.
She didn't know how they investigated it.
Could it be that they all go to rural areas to investigate living standards and then use them in the capital?
It’s okay now, the boss chopped them all out with one strike.
It can be regarded as a reassurance within the group.
If this can all be used, then the next step for group experts’ research is probably to reduce wages.
At the same time, it is also a warning to analysts in all other departments not to target these ordinary employees again.
The boss will never allow this to happen.
The group must rely on the market to make money.
No matter how bad the market is, he must ensure that his employees can get a salary that he is somewhat satisfied with.
Once you can't get it, the first step to cut your salary is the management.
(End of this chapter)