Yang Xi still chose the Internet Marketing Department of Tengying Group.
The marketing department is mainly responsible for the online positioning, marketing and promotion of each brand.
This and her journalism major are actually in the same field.
As for Chu Qiuyan, Chen Pingsheng specially asked her to come from the Magic City.
Antlers Coffee allocated another one billion a few days ago, and now has a total investment of three billion.
Yang Qian is sure that she will be fully prepared to give birth after the Lantern Festival.
Having a baby at that age is already considered an advanced maternal age.
Chang Fu’s first child cannot be taken too seriously.
In two months at most, the total number of Antler Coffee’s directly-operated stores across the country will probably reach 3,000.
Besides Starbucks, it is undoubtedly the number one coffee brand in China.
It's just that this first place was achieved entirely by spending a lot of money, in terms of profitability.
There is no comparison with Starbucks.
Even the gap is far away.
Yang Xi didn’t leave even after finishing her work. Chen Anan took her to have dinner together at home.
After Chen Pingsheng took a sip of tea, he said: "Coffee is a thing that spreads from abroad. The early positioning and marketing has always been focused on the strange circle of New American. In addition to refreshing, I still feel... I don’t understand how this bitter thing tastes good.”
"Of course, my personal taste can be ignored. The key is the profitability of Antler Coffee. It is too poor. It is far from possible to apply for listing on Nasdaq with such financial statements."
Chen Pingsheng said : "There are two main areas that urgently need to be improved. One is the unit price per customer, and the other is the cup volume of the store."
The profits are completely different between selling a cup for ten yuan and selling it for fifteen yuan.
As for the cup volume of the store, the current main customers of Lujiao Coffee are urban white-collar workers.
Seriously speaking, this group is far less widespread than Bobo milk tea.
What needs to be changed now is the unit price.
Chu Qiuyan thought about it seriously, "Neither American nor Italian coffee is acceptable to most groups in the country. If the bitterness of coffee cannot be changed, its audience is destined to be concentrated in the niche white-collar class. , most domestic customers still prefer sweeter drinks.
“If we just blindly follow Starbucks’ footsteps, it will be difficult to come up with our own style. Once the brand loses its unique style and audience. time, it is difficult to truly succeed. ”
“Indeed. "
Chen Pingsheng also agrees with this point of view, "So I plan to adopt your opinion and officially start researching the milk coffee series to completely localize the coffee. ”
"I am calling you this time because I hope Lujiao Coffee and Bobo Milk Tea will set up a joint research department to research the popular milk coffee series specifically for the market. Only by having our own popular milk coffee can we redefine the market."
Antlers Coffee actually has no shortage of business.
After all, with the brand of Tengying Entertainment, even Wu Jing, a straight man, has to carry a cup of Antler Coffee when he goes out.
Can it lack traffic?
Now there is a trainee competition as its traffic ranking, and no one can take away the title of the number one internet celebrity drink.
The key now is to develop your own characteristics.
In this way, prices can be raised smoothly, and price increases can increase profit margins.
Once the financial data reaches breakeven, it will be eligible to apply for listing on Nasdaq.
There are 3,000 directly operated coffee shops, and they are all in first-tier cities.
This is definitely not a joke.
No one in China dares to independently spend three billion to seize the market in the field of coffee.
It can be said that all behavioral decisions will prepare for the final sprint to market.
This is why Chen Pingsheng likes to start a business in similar fields, as many resources can span the past.
"Dad, I would like to ask, after this coffee goes on the market, will our family make a lot of money?"
Chen Anan asked excitedly, rubbing his little hands.
Chen Pingsheng asked her: "Why do you know this?"
"I just want to know."
"Not much, less than 10 billion."
Twenty billion, what unit is this.
Chen An'an felt like she couldn't count with her ten little fingers, "Dad, one hundred million is fifty two hundred thousand, one billion is five hundred, then I can use this money for many years. .”
A nine-year-old girl, if there is no computer, she can make you doubt your life.
Chen Anan just wanted to mention his pocket money, feeling that 200,000 yuan a month was not enough.
Buy whatever you want and it will be gone.
"Don't make mistakes. I have discussed it with your mother. When you reach the age of eighteen, all the rent from Tengchao Business will be at your disposal."
"How much is that?"
"It's about 300 million per year, and it will increase in the future. In another ten years, it will probably be 500 to 600 million a year."
"So much?"
Chen An'an's eyes widened. The only pity is that it will take nine years for the money to be officially received.
By that time, she will be a super charterer earning 50 million per month.
Yang Xi couldn't envy such a life.
Even Chu Qiuyan could only sigh in her heart that some people really win from the moment they are born.
Not even qualified to compare.
At the age of eighteen, Chen Anan is already inheriting 50 million per month.
What kind of magical life is this?
There will definitely be endless money to spend, it just depends on how she uses it.
At noon, his wife Song Yanxi also drove home in a blue Bentley SUV.
Shui Yunjian opened two flagship stores in Shanghai last year and invested another 800 million to build 30 top luxury clubs.
The total investment in the Magic City is about 1.2 billion.
This does not include the money to purchase the headquarters.
Chen Pingsheng called Tong Zelan and the others, and the Shuiyunjian Magic City branch sold them 40% of the shares based on a total investment of 1.8 billion.
The first is to consolidate Shuiyunjian's high-end relationship network there.
The second time it’s gone.
The main purpose is to consolidate the relationship network.
Had Tengying Entertainment not sold 30% of its shares to top investors, it would have been difficult to qualify to independently distribute a movie.
Shui Yunjian went to the Magic City and had no connections. A fire safety officer could shut you down.
This is no exaggeration, anyone who has done business knows it.
After selling this share and giving the management 20% dividend rights, his shareholding in Magic City Shuiyunjian will be 40%.
The total investment is about 500 million.
Tong Zelan knows Shuiyunjian’s profitability clearly. Even if it never goes public, the money can be earned quickly through profits.
40% of 1.8 billion, which is 720 million.
It just came together, and she also knew the real reason why Chen Pingsheng was willing to dilute this share, and it was tacitly understood.
There are many rules for doing business in China. Don’t think about breaking them by yourself.
You can only adapt.
For example, this is the current stock sale, selling part of the equity to obtain the local high-end network in Shanghai. It can ensure that your Shuiyunjian operations here will definitely not encounter other means other than the market.
That's the benefit.
Tossing and turning, he reached more than 700 million again.
This money belongs to his wife, and the 500 million allocated to Lujiao Coffee was taken out by his wife.
Now that the money has arrived, there will be another 1.5 billion in the card.
In June of this year, the first batch of interns from Shuiyunjian College will also graduate.
By that time, Shuiyunjian will definitely hold its first graduation celebration.
It can be said that his wife is quite busy this year.
The big bosses often talk about projects worth hundreds of millions.
It sounds very close, but feels very far away.
A unit of 100 million is only a small target among their group. Once it is distributed among ordinary people, it will really be a dream of financial freedom that cannot be touched in a lifetime.
Chu Qiuyan left after lunch here. She had to rush to Shanghai to discuss with Yang Qian the establishment of a joint R&D department.
The matter is too important to delay.
As for Yang Xi, she took Chen Anan to have fun in the afternoon.
After knowing the conditions of her family, Chen Anan naturally could not let Yang Xi and the others treat her to food anymore.
This is completely inconsistent with her personality.
Although she hasn't received her inheritance yet, she can still spend the five million as she pleases.
……
16 years.
With the rise of short videos.
This is destined to be an era of young people. Every day there are new people on the Internet enjoying the sense of becoming famous overnight.
There are also many young people who have taken the lead in quickly accumulating fans in the field of short videos.
And all this is true for Xin Teng, who comes from a wealthy family.
It is destined to be a ruthless crushing game.
When the giant elephant steps into the young market, those young people who become popular due to a moment of luck are destined to be no match.
Since the establishment of Xinteng Live, it first received 200 million in development funds.
Later, more than a dozen top-level supercars worth 200 million were transferred from the capital.
After quickly completing the initial accumulation of fans, he contacted Tenghui Department Store, a super hypermarket that spans Beijing and China.
Joined to form an online sales product selection team.
It can be said that from the beginning, Xin Teng Live, who came from a wealthy family, had the resources to crush everything.
It is also destined to become an insurmountable mountain in the short video field.
As of February 18, 2016.
Changfu already has three big anchors with over 10 million fans.
They are Qiao Mei, Ming Ming, and Fu Tuan, who relies on various kinds of photography to capture the daily brilliance of wealthy families.
He himself even relied on rewards of 50 million a month to become the veritable number one in a certain game.
Quickly accumulated over 10 million fans.
Now it is time to start Xin Teng Live’s first super-large live broadcast to bring goods.
It can be said that all the early investment is for cashing out today.
For this grand live broadcast, Changfu brought all its major anchors together, and even built a top-notch live broadcast room in Xin Teng's headquarters building with a decoration exceeding RMB 10 million.
The entire live broadcast will be warmed up one week in advance.
When it officially starts broadcasting at eight o'clock, it will be very lively.
The live broadcast room quickly exceeded one million+ in popularity.
All items carried are strictly screened by the staff of Tenghui Department Store.
From spring clothing, to shoes and hats, and all kinds of the most common daily necessities.
Chang Fu once again took out five million and went into exile.
The effect of streaming is to promote the entire site to ensure that others can access his live broadcast room first.
The effect of five million is definitely ahead of its time, and there are also professional selections from Tenghui Department Store.
Get rid of all middlemen to ensure that goods can be delivered to customers at the most favorable cost price.
Good quality at low price, that was the rule set by Chen Pingsheng for them.
No matter what, the things you buy from them must not be more expensive than elsewhere.
Only in this way can we retain customers for a long time and effectively.
The business philosophy of Tenghui Department Store is exactly the same. The gross profit of any single product must not exceed 20%.
The same goes for them.
Changfu’s first large-scale live broadcast also allowed the entire group to see the huge space for short videos to bring goods.
In one night, 260 million yuan was sold.
The gross profit reached more than 40 million.
After removing all expenses and costs, we can still maintain a net profit of 10%.
This is the profitability of Xin Teng Live. It can be said that Chang Fu chose the short video field for transformation and re-entrepreneurship.
Absolutely an unprecedented success.
You must know that the current number of registered short video users is still rising.
In the future, we will only get stronger as we work harder.
This is just the beginning.
There are so many big anchors under Xin Teng Live Broadcasting, and they will all enter the field of live broadcasting separately.
This revenue alone seems to have surpassed Tenghui Department Store, which was built with billions of dollars.
This gave Chen Pingsheng the illusion that he could not keep up with his youth.
You must know that in the past, hypermarkets with good business were very profitable.
But now, just this small live broadcast room can sell hundreds of millions of sales in one night.
You must know that the 16 Tenghui Department Stores can only sell about 10 billion in a year.
With this comparison, we can see how big the gap is.
It can be said that when the times begin to turn, even the once giant companies will be eliminated quickly if they cannot adapt to the times quickly.
Obviously, the times are really going to change dramatically when it comes to short videos.
What Chen Pingsheng has to do is to quickly embrace this era as before.
Fortunately, he had the attitude of trusting Chang Fu at that time, so he gave him a stick first regardless of whether he had dates or not.
(End of this chapter)