Magic City.
Xinteng Live Headquarters Building.
A super large-scale product promotion also allowed everyone to see the potential of live broadcast in the future.
After Chen Pingsheng stayed in the capital for a while, he took a plane to the Great Demon City.
Unlike last year’s full-scale invasion of the Magic City, this year he already owns many industries that can be seen everywhere.
Antler Coffee, Tenghui Department Store, Tengsheng Fresh Food, including Shuiyunjian, Trainee Competition, etc.
Now there is another large-scale live broadcast company in the short video field.
Coming here used to feel strange, but coming here this year feels like going home.
Chang Fu received him in his headquarters building, and with him were several big female anchors with the most fans in the company.
Such as Qiao Mei, Ming Ming, Fu Tuan, etc.
Chen Pingsheng didn't know much about this industry in detail before, so he came here just to listen to Chang Fu's future plan.
In general, this industry first takes root in content, and then relies on entertainment live broadcasts or product delivery to achieve final monetization.
If live broadcast sales can be traced back to the earliest days, it should be TV sales.
Now, it’s not just short videos that are making a difference.
Ahli, the largest e-commerce platform in China, has already begun to work on this.
Before the official launch of Dibao live broadcast in 2016, the shopping guide platform Mogujie had quietly launched the live broadcast function, but it did not cause a shock in the industry.
The launch of Dibao Live Broadcasting has truly set off an industry trend.
The demise of the giant means that a new track has emerged in the shopping field.
Whether it was Qiao Mei or Ming Ming, when they saw the big boss quietly reading the financial statements, they both dared not express their anger.
The big boss looks ordinary, but he is still very aura when he is quiet.
The main reason is that his status is much higher than that of big internet celebrities like them.
After Chen Pingsheng put down the report, he said:
"It's really good. You have made rapid progress in the past two months. I will call Bai Xin. If you need any celebrity resources, just contact her. "
"In addition, you can also let the girls in the trainee competition try to lead the goods."
Chang Fu was very excited, even though this was just a simple explanation. .
It also means that they will become the first live broadcast company with all-star resources in the live broadcast circuit.
One step ahead, every step ahead.
You must know that Tengying Entertainment is now a very large entertainment group with a market value of nearly 30 billion.
Second only to those two established giants.
The influence in the entertainment industry is extremely far-reaching.
Chang Fu said: “This year’s goal is to cultivate ten Internet celebrities with over 10 million fans, establish a complete live broadcast channel, and sign contracts to incubate more outstanding Internet talents.”
Generally speaking, Xin Teng Live Broadcasting still focuses on bringing goods.
When the Magic City is fully developed, he will go to Beijing, Guangzhou, Shenzhen and other first-tier cities to establish branches.
As well as offices.
Chen Pingsheng will not care about these in detail. When he chooses the right track, he will get twice the result with half the effort.
Once you choose the wrong track, it will definitely be more choice than effort.
I didn’t expect Bobo milk tea to be launched in just one year, but Feiyangyang endured it for three years.
The same is true for the current live broadcast industry. This is a new track.
The opponents who compete with them also rely more on luck to achieve success.
For example, the most popular person on the platform right now is me, who is drunk after drinking, and MC Tianyou.
Before it became popular, I was selling fried skewers and working as an Internet cafe cashier.
Nowadays, it is also extremely popular on the Internet, and its influence among teenagers is beyond imagination.
One of his live broadcasts can have more than three million people online at the same time.
After the fire, he became even more unscrupulous and dared to say anything.
Chang Fu also wanted to try to sign such a person, but Chen Pingsheng refused directly.
After watching his live broadcast for a few minutes, he felt that something was definitely going to happen to this person.
Again, if there is no process for making money, it is easy to be confused by a large amount of money.
As a result, I can’t even recognize myself.
Chen Pingsheng can only say that short videos have given too many young people opportunities.
And this opportunity comes too quickly, even full of impetuosity.
Just think about it, in the past, ordinary people wanted to make their first million in life.
How difficult that is!
Three years are considered a miracle, five years is considered a start, and ten years to have this savings is a success.
And now, just because of a paragraph and a short video.
Suddenly it became very popular on the Internet, and as soon as the live broadcast started, it made millions in three days.
This speed is simply unimaginable.
In the long run, he feels that more young people in the future will choose the live broadcast industry.
Even one day in the future, when the teacher asks the children in the class, what do you want to do in the future?
He will say without hesitation that he wants to be an Internet celebrity.
Based on the exaggerated level of realization of short videos, he felt that this day might not be too far away.
You must know that at that time, if the teacher asked this, the children would either say to be scientists.
Either be a teacher, or the rest is to be a policeman, delivering justice and catching bad guys every day.
It can only be said that while the times are progressing, business is also constantly evolving.
If Xin Teng Live Broadcast continues like this, making one billion within a year will really be a waste of time.
Feiyangyang invested more than one billion yuan and had more than 30,000 employees, but it could not get this profit.
It can be seen how exaggerated the live broadcast of this track is.
Chen Pingsheng himself invested 200 million and took 80% of the shares here.
For him, the size of the profit is far less exciting than going public.
He went to Tong Zelan to discuss Xin Teng’s live broadcast cooperation. At present, it has only brought a few goods, but its scale and future prospects can be said to be quite clear.
After all, it is possible to cultivate three anchors worth over 10 million within two months.
There is also Fu Ye, the most powerful person on the Internet.
Tong Zelan asked the investment analysis department to calculate the future Xin Teng live broadcast.
Through industry-wide analysis and combining a series of resources owned by Tengying Group.
Xin Teng Live will have at least half the chance to become a unicorn in the industry.
Even Tong Zelan sighed, how long has it been?
The IPO of Feiyangyang has not been completed yet, but it has not yet been listed on the market. He has another super-sucking company here.
I can’t say it’s luck, I can only say that the group has developed to this level, and it has been easy to incubate some large enterprises in the industry.
Having never looked at Xiaomi, which has become very popular on the Internet in recent years, do you think it just sells mobile phones?
The entire industry chain has been involved, with at least hundreds of upstream and downstream companies investing or cooperating.
Every year, five or six Xiaomi companies go public.
Including Big Penguin, which dominates the Internet, there are countless companies under its subsidiaries.
Anyone with a valuation of less than 10 billion is not worthy of being included in that list.
Tong Zelan asked him, "What valuation do you want?"
Chen Pingsheng said: "Actually, you can also see that the live broadcast track is very likely to become popular. This year Tao Baodu is out of business, and if Xin Teng Live continues to develop on this trend, it will be very simple to make a profit of more than one billion a year. I want a valuation of three billion, and I can sell you 30% of the shares. In addition, you have to make it within two years. It can be launched within the year ”
For a live streaming company with a profit of more than 1 billion a year, a valuation of 3 billion is really a favor price, and no investor would refuse it.
As for rushing to be listed within two years, Chen Pingsheng mainly feels that the liquidity of the live broadcast industry is too strong.
Many people may not have reacted at first, so there won’t be too many people playing.
Two years from now, many Fortune 500 companies are expected to actively embrace live streaming.
At that time, as long as Xinteng Live is listed on the market, it will be the first in this field.
No need to worry about whoever comes.
Being the first listed company in the field of live streaming is of great significance.
About its future industry status.
Tong Zelan immediately shook hands with him and said, "Deal."
The two signed a cooperation agreement in the witness of their respective teams.
By the way, this is their sixth project together.
The first five were all very successful, which also made Tong Zelan believe in Chen Pingsheng.
She will basically agree to any project he proposes.
You don’t even need to ask about the project, this is mutual trust between each other.
Chen Pingsheng swears that Xin Teng’s live broadcast is definitely the fastest cash-out project for him, no one.
Maybe there will never be one.
If you don’t believe me, just listen.
"Ding, congratulations to the host, today's income has accumulated 700 million."
"Would you like to enable random doubling?"
Look, there is another way to cash out faster than this. Project?
Not at all.
His investment in Xin Teng Live Broadcast was only 200 million. This time he personally transferred 30% of the shares and received 900 million.
After removing the cost, wouldn’t it be 700 million?
This guy Chang Fu gave him a big gift.
He was not in a hurry to roll the dice, but Tong Zelan asked him if he wanted to take another CEO class together.
The location is in Xiangjiang.
This kind of study in the CEO class is something that most big guys go to every year.
First of all, personal energy is limited, so you can't understand everything.
Secondly, if you can attend those top CEO classes, the level will not be too low.
There is a very strict selection process when it comes to registration.
Just like a millionaire, even if you spend all your money to buy a ticket for the CEO class, you won't be able to sit at the same table with them.
Because of the back tone, you were eliminated.
If you don’t believe me, check out Teacher Ma’s Lakeside University.
You need a letter of recommendation from the co-founder to get in. You don’t need money at all.
So, the higher you go, the more obvious the circle culture becomes.
The CEO class that Tong Zelan is looking for this time is the EMBA program at Hong Kong University of Science and Technology.
Chen Pingsheng’s current situation means he is eligible to sign up for any CEO class.
It is also possible to enter Teacher Ma’s Lakeside University.
It’s just that the core there is still Internet entrepreneurship, while the EMBA at Hong Kong University of Science and Technology obviously focuses on the three sectors of technology entrepreneurship, management, and finance.
In these aspects, it has extremely high advantages.
Every top business school has its own advantageous subjects and projects, as long as there is no shortage of money.
The main thing is to see which one is more suitable for you.
Tong Zelan felt that the biggest gain from her trip to the capital was getting to know Chen Pingsheng.
As a result, after she quit the international investment bank, she quickly became a well-known large investment bank in China.
The projects received every day are more than ten times more than before.
Although these projects may not all succeed, the chances are always greater.
Just like a man choosing his wife, one wants a bride price of 500,000 yuan, and she is good-looking.
One is given a bride price of 200,000 yuan, and he also brings two children?
In this case, whatever you choose is basically wrong.
If there are ten women in front of you, it will be an easy choice.
(End of this chapter)