Go to Xiangjiang to attend the EMBA International CEO Class.
Chen Pingsheng thought about it and agreed. Just like the previous one, school will not start until August.
The group now has a lot of business, and he often has to learn.
Stop worrying about being eliminated by the times.
After chatting with Tong Zelan for more than an hour.
Go downstairs and drive your top-level Phantom back to the Magic City headquarters.
By the way, I picked out the two familiar golden dice on the way.
If the 700 million yuan can be shaken out six times, that would be amazing.
The golden dice kept shaking, like a magic city in this ten-mile ocean field.
Live and let live.
In the end, it still failed to produce six times, but a smaller five times.
"Congratulations to the host, you have obtained a five-fold random increase."
One second, two seconds, and three seconds passed.
Alipay received 3.5 billion, but the balance in the card was less than 3.7 billion.
Ordinary people really can’t experience the troubles of rich people.
Like the warm sunshine in this spring day.
Sometimes he would suddenly have an idea, that is, whether he could build a little sun in his own home.
Or simply move the house to outer space to live for a few days.
It can only be said that the feeling of inflation after getting rich requires constant vigilance.
Xin Teng’s live broadcast became so popular, which he never expected.
What he never expected was that the Tenghui Department Store he had worked so hard to build in the early stage would actually become its strongest support.
No matter what, now that we have money, we still need to complete the overall market layout of Tenghui Department Store first.
Although this traditional hypermarket business is not as profitable as live streaming.
The best thing is stability and long-term, let it flow slowly.
After arriving at the group headquarters.
The four little girls downstairs who were receptionists shouted, "Good afternoon, Chairman."
Chen Pingsheng asked them if they had eaten, but they all ate.
He asked them again if they were happy going home for the New Year?
One of the girls in her twenties told him that her parents were very nice and they wanted to arrange a blind date for her.
Chen Pingsheng thinks it's good. Girls nowadays are getting married later and later. He doesn't know whether this is a good thing or a bad thing.
After he went upstairs, the girls were still chattering and discussing.
It seems that I feel proud to say a few words to him.
This is indeed the case.
The gap between ordinary employees and the chairman is still 100,000 employees.
Last year, he invested a total of 3.5 billion to open eight Tenghui Department Stores in Shanghai. Now he is planning to invest another 3 billion to open eight stores in Shenzhen.
It is still the same as now, the storefront is all owned by itself and is under the management of Tengchao.
Although he seems to have a lot of money now, you must know that Xiangjiang Lao Li only collects several billions of rent in an Oriental Plaza in Beijing every year.
The difference between the top rich people is beyond imagination.
If he wants to be successful, he must invest heavily in commercial real estate.
This is also laying the foundation for Xin Teng’s live broadcast.
You must know that Guangdong is a region with the strongest foreign trade. Tenghui Department Store opened there to further open up its product channels.
He called Shen Chengjun and told him to go there and open eight more stores.
The capital is three billion.
In addition, after Tengsheng Fresh digested the 200 million in funding last year, it now has a total of 108 full-category fresh food stores in Beijing and Shanghai.
He is now investing another 500 million, and his goal is to open about 200 more stores in Guangdong.
The group's strategy is still very clear, first use large amounts of funds to occupy these first-tier cities.
Use the money earned in these super first-tier cities to open replica stores in the following first-tier cities.
It won’t take five years.
Whether it is department stores or fresh food, he can develop to the leading position in the industry.
It only takes another three billion to open eight Tenghui Department Stores in Guangzhou.
By then, there will be 32 stores in the four major first-tier cities.
At that point, Tenghui Department Store no longer requires his investment.
It can develop rapidly just by relying on the profits it generates every year.
However, Tenghui Department Store should also go public. Judging from its financial reports, this is undoubtedly a high-quality company.
Wait until the layout in Shenzhen is completed.
...
My wife Song Yanxi called and asked him why there were 900 million more in his card for no reason.
Chen Pingsheng said that it was the money Xin Teng earned from selling 30% of his shares in the live broadcast. Song Yanxi didn't say anything for a long time.
She seems to remember that Xin Teng Live Broadcasting was established no more than three months ago, right?
You made 900 million by converting shares? It's quite difficult to understand.
However, she also feels that once you have accumulated enough capital, as long as you don't mess around, it won't be too difficult to make money.
It’s just not as fast as him.
The bank account managed by my wife originally had more than one billion, but Tong Zelan gave her 720 million for 40% of the shares in Shuiyunjian, the magic city.
Now there was suddenly an extra 900 million here, and his wife didn’t even know how to spend it.
Chen Pingsheng asked her to transfer the money to him, and he would use it.
Seriously speaking, after you have a certain amount of money, you have to pay attention to financial management and investment.
Tenghui Department Store, which he heavily invested in, is actually a financial management method.
Firstly, the hypermarket itself can make money, and secondly, its commercial real estate can resist some unpredictable risks in the market for a long time and effectively.
Li, the richest man in Hong Kong, has a saying that he particularly agrees with. If you want to operate a multi-industry business successfully, you must have several main industries that can be profitable even if the sky falls.
Whether it is the Ali style or the Penguin style, the reason why it can make all the difference on the Internet.
The main reason is still their main business, social networking and e-commerce.
It is already an unsurpassable existence in the industry. Even with a telescope, you can't find an opponent in this field.
Chen Pingsheng himself hopes to combine Tengying Entertainment, department stores, Shuiyunjian and Shengxian.
Build it into an indestructible main industry of the group.
Only when these main industries are stabilized can he have a steady stream of funds to support his brands.
Song Yanxi handled the transfer with him very quickly, and neither party had private accounts.
Instead, use Tenghui Capital’s public account.
One is to avoid the 20% personal income tax.
The second is to get rid of the joint and several liability of the company.
In the company legal person column, they will not write their own names.
After receiving the 900 million yuan, he would actually be unable to find a suitable investment channel for a while.
Whether it is Antler Coffee or Tenghui Department Store, he has given away at least several billion in the past six months.
It will take some time to digest these funds.
Chen Pingsheng, who had not yet figured out how to spend his money, received a call from Jiang Jia, a second-hand Guazi car.
Seriously speaking, this is the first big project he has invested in in the name of Tenghui Capital.
Other projects were done by himself.
There are really no second-hand cars in Guazi.
As of now, he has only invested 200 million.
Just took 50% of their shares.
For Internet projects, 200 million is definitely not enough.
After the agreed time, Jiang Jia called him.
Before, the real-time progress of Guazi’s second-hand cars was reported to him via email.
The essence of Internet projects is to solve users’ pain points.
Just like Didi Taxi, it solves the problem of customers waiting for a taxi and the difficulty of taking a taxi.
Dabao is essentially about making product information transparent.
Many people blame Taobao, saying that it is because of it that physical stores have lost business.
As Chen Pingsheng knows, before the advent of Dibao, any clothes that cost 15 yuan in any physical clothing store would sell you at least 100 yuan.
The same goes for this Guazi used car.
The core pain point for users is still the price and the opacity of consumption.
To put it bluntly, the price of second-hand cars fluctuates too much.
It requires you to know a lot about cars so as not to be cheated.
Under his suggestion, the slogan of Guazi used cars is a direct sales network without middlemen.
In the past six months, Guazi used cars, which received 200 million yuan in financing, have developed rapidly.
At least it has a good reputation in the Beijing area.
To expand to major cities again, it will need at least another billion in funding.
When Jiang Jia came this time, her proposed financing plan was to go through the C round, with a valuation of 3 billion, diluting 40% of the shares, and obtaining 1.2 billion development funds.
It is actually normal to jump to a valuation of three billion in one step.
This kind of project can develop quickly only if you have money. If you don’t have money, it will be useless no matter how smart you are. Diluting 40% of the shares, if he does not follow the investment, the original 50% of the shares will be reduced to 30%.
Even if it finally goes on the market, he still doesn’t think it’s interesting.
If you want to bet, bet bigger.
Investment is inherently high-end gambling, and you will naturally be happy if you win.
Losing is nothing more than summing up experience and starting over.
No one can guarantee the success of a project before it is finally launched.
Chen Pingsheng himself is no exception.
If he himself also participated in the 1.2 billion financing, it would be equivalent to investing 600 million in funds.
A year ago, he would have thought about it for a long time.
We may not even participate in the investment at all. While reducing the risk by diluting the shares, it will also lower the final income.
Chen Pingsheng leaned against a simple white sofa and said:
“If you raise 1.2 billion, I will personally invest 600 million. As for the remaining half, I will find someone to help you. After getting the money, I only have one requirement: burn money quickly, develop quickly, and all core operations must be centered around direct sales without middlemen.”
Brands are about positioning, and Internet projects are about solving user pain points. There is no doubt that the pain point for users in the second-hand car market is opaque prices.
Middlemen make the difference.
Customers are afraid of buying high-priced but low-quality products.
After all, every car is not cheap.
As the largest investor in this brand, Chen Pingsheng naturally has to take some responsibilities.
All he can give is money, star resources and traffic.
If you want to say that Jiang Jia is unhappy, it’s all false. He couldn’t get financing that he couldn’t get with all the difficulties in the past.
Now that the uncle Hu Lin has joined, it can be solved easily.
Chen Pingsheng still looks for Tong Zelan, only 600 million.
She can just find one or two more investors.
The second-hand car project definitely still has great potential.
The key is to see who can run out in the end.
In Internet projects, there is no second child.
The winner takes all.
I haven’t seen Didi Taxi, which had the background of Big Penguin and Ah Li in the early days. Kuai Taxi is in the taxi field.
Both have big capital support, and the end result is that the two companies jointly spent tens of billions to seize the market.
It was also at that stage that there was real money to be made by running Didi or Kuaidi.
The subsidies provided by the platform to drivers are quite high.
After the two families realized that no one could kill the other, they quickly got together.
Then the valuation exceeded 400 billion.
The same goes for Guazi used cars now. With 1.2 billion, it has become the top seed player in this field.
If you can’t get it, you are destined to be squeezed out by other Internet apps that sell used cars.
Tong Zelan came over anyway. One of her flagship projects that she had previously invested in was about to fail.
Although project failure is very common among investors, this project has received the most investment among shared bicycles.
At the same time, it is also backed by big capitals such as Ali, Didi, and Matrix China.
At the same time, he is favored by so many big capitals, not to mention becoming the next big guy.
At least we have to mix it up until it can be merged!
The essence of this shared bicycle is to solve the last mile of transportation for customers.
The investment cost of each bicycle is not high, and we also have a large amount of customer deposits.
Because of this alone, there are far more than two dozen shared bicycle brands popping up on the market every year.
In the past two years, under the leadership of Tong Zelan, Xiaohuangche has become the first person to eat crabs on this track.
In two years, it has received at least five rounds of financing, totaling about 1.3 billion US dollars.
Tong Zelan also hopes that this brand can copy the path of Didi, quickly raise funds, expand development, and acquire competitors.
Finally achieve the goal of monopoly listing.
The only one that can compete with the little yellow bikes is Mobike.
The development methods of both sides can be said to be very similar. They both acquire market users by burning money quickly.
In this crucial battle, one person became the biggest change.
He is the world-famous investor Sun Zhengyi.
It was the earliest investor who acquired Ali’s majority shareholder with US$20 million.
When he was considering investing US$1.8 billion in a small yellow car, he also needed it to meet two prerequisites.
In addition, a team was sent to investigate the company's finances.
Facts have proved that this is where Xiao Huang Che failed.
Before the main business project was successful, it did too much and didn’t want to do business.
It’s like launching satellites, buying Teslas for every executive in the company, etc.
There are also a series of messy investments.
In order to get the 1.8 billion US dollars from Sun Zhengyi, Xiao Huang Che did everything he could.
In the end, all customer deposits were misappropriated.
A total of 4 billion customer deposits were completely misappropriated.
The founder thought that by completing the two requirements put forward by SoftBank, he would be able to successfully obtain the US$1.8 billion.
As it turns out, he couldn't be more wrong.
It can only be said that the messy financial management in the little yellow car made it miss this final great opportunity.
SoftBank can get 1.8 billion US dollars, but it will merge the two largest shared bicycle brands on the market.
Acquire a monopoly position in the industry.
Thus completing the listing in one fell swoop.
The founder of Xiaohuangche, who Tong Zelan invested in, single-handedly stopped the merger.
Perhaps this is the high-spiritedness of young people.
The final result is that the little yellow car is directly abandoned by major capital.
Didi, who invested the most in it, turned around and started Qingju Bicycle.
Ah Li helped Harrow up.
Again, big capital rarely bets on one person.
The project invested by Tong Zelan is also the craziest Internet project that has burned money in the past two years.
Now we are facing the worst Waterloo.
How beautiful it was back then, how miserable it is now.
Let alone going public, without the support of big capital, we can no longer afford to eat.
The entrepreneurial project of a generation of talented people.
Now it's just a piece of chicken feathers.
Chen Pingsheng has always stayed away from shared bicycles.
It’s a project that costs too much money, and there are still so many giant companies taking part in it.
The little ammunition he had was not enough to support the brand he chose to fight to the end.
In this case, it is better to give up as soon as possible.
Or don't touch it at all.
Tong Zelan spent a total of 7 to 8 billion on this project, and also participated in several rounds of investment.
The final result was defeat due to the founder’s whim.
Once the merger is completed, all the money of big capital will be concentrated on this last one.
It is a certainty that she will cash out.
Now it's better, no one wants to cash out at a low price.
Chen Pingsheng didn’t even look at it. He just started working on small projects that he could control.
Used cars are definitely not comparable to shared bicycles.
You can tell by looking at its financing speed and amount.
It’s not bad at all.
The two tracks are not in the same dimension at all.
Tong Zelan was able to raise the 600 million yuan in financing for this brand very quickly.
Just find two families to shoulder the responsibility together.
However, she still made a request. The founder’s veto power must be removed.
She was killed by the veto power of the founder of the little yellow car.
Now it is even less likely to suffer the same loss again.
This is actually okay. After all, Chen Pingsheng will not give blind orders after investing money.
In total, only 800 million yuan was invested in the project, which was not enough for him to do it himself.
That’s not necessary.
I have been doing this from the beginning, no matter what, I can't be worse than him.
Bike sharing is an emerging Internet project that has become popular in the past two years, and it seems that it is about to come to an end.
There is no doubt that Tong Zelan was defeated at the last level.
All previous investments were declared in vain.
(End of this chapter)