Chen Pingsheng answered Meng Yuyu's words.
In fact, he has already made some calculations and wants to achieve cost leadership and technology leadership in the future.
In the next three years, at least about 40 billion in technology research and development funds will be invested in taking off new energy.
This is no exaggeration.
As a result, he has to subsidize more than 10 billion per year for new energy vehicle manufacturing.
Until the car is successfully built.
After the Gigafactory breaks ground, construction of the Ascendas Pioneer Park, an investment of 4 billion and covering an area of 100 acres, is about to begin.
From factory construction to technology research and development, it will take at least three years for Tengfei New Energy’s first vehicle to be launched.
In the past three years, he has invested between 60 and 70 billion.
There are actually ways to save money, but he just didn’t use them.
If you want to save money, you just want to do OEM work. The technology belongs to others, the factory belongs to others, and everything belongs to others.
It’s just OEM production at our house.
In his opinion, this kind of factory may be okay in the short term, but in the long term it will definitely not be able to compete with those super large factories.
Therefore, he has to lay out the plan in the early stages of starting a business so that he will not be eliminated in the future.
……
It's July in the blink of an eye.
Chen Pingsheng, who only wanted to make money, suddenly found that his family had a snack brand with great prospects.
This was March this year, when he invested 100 million to create Snack Kuai Run.
In April, it increased its capital by another 500 million.
As of July, Snacks Kuaipao has a total of 550 directly-operated stores in Jiangsu, Zhejiang and Shanghai.
Snack Kuai Pao mainly sells snacks. You have to say how complicated its business model is.
That’s not the case at all.
In fact, it is to segment the large category of snacks and then attract traffic through low prices.
Open a store quickly to reduce purchase costs.
Just like a bottle of ordinary Wahaha mineral water, a bottle of ordinary small supermarkets costs two yuan.
Snacks are only one dollar and two if you run fast.
The same is true for other drinks. The price is very low, and the gross profit will naturally drop significantly.
The only benefit brought by low prices is that there are more and more customers.
Sales are at least five to eight times higher than those of traditional small supermarkets.
This model was first used in Teng Sheng Fruit, and was almost always the same in Feiyang Yang, including Tenghui Department Store.
When Zhao Mingyu came to him to report the situation, he also told him something.
In just four months, their family has become the largest capital brand in this segment.
Before anyone else realized it, there were already more than 500 directly operated stores.
This is capital entrepreneurship, and it is also the ultimate influence of Tengying Group in traditional industries.
Once a new subdivided track is discovered, large capital will be used to crush it.
The gross profit margin of Snack Kuaipao is very low, only about 18%.
Generally, the gross profit of small supermarkets is above 50%.
This allows it to acquire customers quickly.
If you rely on your own profits to open a store, it will take at least eight months to a year to open a thousand stores.
Chen Pingsheng took a closer look at the operating data of Snack Kuaipao, and he discovered something.
There are no secrets in this industry, and there is no business model that cannot be copied.
They now have a big advantage of speed and money.
Perhaps in a few years, when others, especially capital, discover that it is profitable to open this kind of snack store, there may be three or four of them popping up on the same street.
At that time, one of the things we have to fight for is price, and the other is cost control.
Of course, he didn’t say the key point.
That is brand traffic.
This is Teng Ying's strongest advantage, and it is almost impossible for any opponent to compete with him on this.
The current spokesperson selected by Snack Run is Zhao Liying, who has a very good national reputation. After Chen Pingsheng put down the financial report, he said: "It is enough to have more than 500 direct-operated stores in Jiangsu, Zhejiang and Shanghai. The next development is to vigorously engage in franchising."
"In addition , I will give you another billion in Beijing, Guangzhou and other places, copy it as soon as possible.”
First occupy super first-tier cities, and then directly copy to surrounding first-tier cities through the influence of super first-tier cities.
This has always been Tengying Group’s super play style in traditional fields.
To put it bluntly, you can only do this if you have money. If you don’t have money, how can you dare to copy stores so quickly in first-tier cities?
If this billion is spent, Snack Kuaipao is expected to expand its stores to about 1,600 stores in the next three months.
At that time, the national market will directly start franchising.
Chen Pingsheng is more ambitious and wants to truly occupy the snack market in the future.
It is one thing to quickly deploy, expand stores and master channels.
The key is to reach out to the upstream manufacturers.
To put it bluntly, if he has 10,000 snack stores and you want to enter his store, you must let him buy shares at a low price.
This kind of store has no barriers and does not have many complicated business models. He wants to stand firm in the future.
Then we must use reverse channels to control upstream manufacturers.
Then through our own super channels, we will select some suitable and high-quality manufacturers for listing.
It can be water or spicy.
No matter what, the premise is rapid store expansion.
How fast?
He wants to open 10,000 offline stores in the next six months.
It sounds difficult, but who knows that he has such strength now.
Before anyone could react or was still in the preparation stage, his Snack Run had spread all over the country.
Blooming everywhere.
At that time, others were still opening stores, and he was already in the second stage, taking reverse control of upstream manufacturers.
Zhao Mingyu was previously the person in charge of the Beijing District of Tenghui Department Store. He is very aware of Tengying Group's strength in traditional fields.
So, as soon as you have a good idea, you immediately come to the big boss for cooperation.
Facts have proved that this is also the right step for him.
If he dares to go out and open a store with this idea, others will react to Chen Pingsheng.
Even if I let you run for a year and a half first.
He can also complete transcendence in a short time.
You won’t be able to see your feet from behind.
Starting a business is never a good idea.
But resources.
One billion, Chen Pingsheng really can’t afford it now. All his money has been given to Ascendas New Energy.
Call your wife and ask her to move one billion over from Shuiyunjian first.
Song Yanxi also had to wait for this month's dividend to collect the money, but she still gave him 500 million directly.
First allocate 500 million, and the remaining 500 million will not be available until the 15th.
Zhao Mingyu was overjoyed and left with the money.
Of course Chen Pingsheng will not just invest money and finish the business. One billion will only allow his stores to increase rapidly.
It does not make his brand known to the world.
He called Bai Xin and asked the artists from Tengying Entertainment to immediately start talking about celebrities for Snack Run.
I also sent a notice to Chang Fu that Snack Run has officially entered Tengying Group’s S+ support entrepreneurship project.
The so-called S+ support entrepreneurship project is the highest definition of entrepreneurship project within the group.
If you want to become S+, it must be that the big boss believes that this project can become a unicorn company.
That is a market capitalization of tens of billions.
At this time, the group will make every effort to inject traffic into this project.
You will know immediately how strong the traffic resources of Tengying Group are.
(End of this chapter)