Tengying Entertainment Headquarters in Beijing.
Although the big boss moved the group headquarters to the Greater Magic City, this did not affect the special high-level status of Bai Xin, the number one secretary in the capital, within the group.
This side of the capital is still the headquarters of Tengying Entertainment, and several other companies such as Lujiao Coffee, Bobo Milk Tea, etc.
They have actually moved to the Great Magic City.
Now Big Boss has defined the newly established Snacks Kuaipao as the group’s S+ support project.
Naturally, resources must be allocated across the board.
Bai Xin operated the computer and quickly typed out a copy, then immediately sent it to the group of A-list celebrities in Tengying Entertainment.
Tengying Entertainment’s first-line celebrity group.
Bai Xin: "The big boss has ordered that Snack Run has been officially upgraded to the group's S+ project. Please come up with your own topics to attract attention."
Yang Mi, who is filming in Guangdong, was the first to respond. , "You sell snacks at S+?"
"Received, it's up to me these ten days, you can come back after ten days."
Liu Yifei, who is filming in Hengdian, Zhejiang, also replied: "Received, I will think of topics as soon as possible."< br>
Zhao Liying: "Copy that, say hello to Brother Chen."
Wu Jing: "I'm a tough guy, but I also eat snacks."
Shen Teng: "It's so risky. Don’t worry, boss.”
There are also a series of famous stars such as Bailu and Song Wu.
Bai Xin sent another message to the trainee competition. Now the Chinese style girls Shen Wanning and Yang Chaoyue are very popular.
So many big stars are streaming across the board.
Snack Kuaipao can be built into a super brand in a short time.
It’s not just here that we use all star resources.
Thousands of female anchors on Xin Teng's live broadcast also ran with snacks at the same time.
For a moment, snacks were flying all over the sky.
July 3rd.
Xiao Wu from a certain factory was reading the news after get off work. The headline on the entertainment front page was that Yang Mi had gained weight.
When I clicked on it, it turned out that it was because the snacks were too cheap, so I couldn’t help but buy a few more bags.
As a result, I made myself fat when I got home.
He also asked netizens to take a closer look to see where he has gained weight.
Xiao Wu left a message below, butt.
He thought it was accidental news and didn’t pay much attention to it, but after opening the short video.
My favorite female anchors are actually running around with snacks.
I swiped several of them and they were all the same.
He thought he was the only one who saw so much news about Snack Run, but when he returned to the factory, he found that many colleagues were talking about it.
I also asked where I can find this snack shop.
They may not have realized that when Tengying defined this project as S+.
You can see overwhelming news and short videos everywhere.
Not only can it occupy the entertainment rankings for a long time, but it also dominates half of the short video field.
Even the trainee competition, which has become very popular recently, is the same.
This overwhelming traffic hits factories, schools, rural areas and thousands of households at the same time.
Unless you don’t look at your phone, as long as you hold your phone, you can’t help but see news on it.
Some people hate it, but more people are still curious.
What is the origin of this snack trot that is so exaggerated that it can dominate the entire network traffic?
In just a few days, its popularity will soar at an exponential speed.
And all of this is just Tengying Group delivering traffic to the front station of Snack Run.
The following series of operations really allowed small shops or mom-and-pop shops in the traditional field to quickly feel the boundless influence of giants when they turn around.
Zhao Mingyu, who received 500 million in funds, quickly invested the funds in Beijing and Guangzhou.
At the same time, we are preparing for the national investment and franchise conference of Jiangsu, Zhejiang and Shanghai Snack Run.
It is necessary to open direct-operated stores, but more will need to rely on franchising to expand the national market.
The biggest advantage of this low-barrier snack business is that it is easy to copy quickly.
This will inevitably lead to a bloody storm in the snack market in the future.
Chen Pingsheng quickly laid out the business and continuously drove traffic to it. At the same time, he also vigorously promoted the first national investment and franchising conference for snack franchises on July 18th.
The only cities that have opened up franchises first are Jiangsu, Zhejiang and Shanghai.
It is expected to attract 500 to 800 franchisees.
The franchising method is still the same as Lujiao Coffee and Bobo Milk Tea. They have already become proficient in the field of franchising.
Now it’s just a re-implementation of old techniques.
The rapid development of Snack Kuai Pao has attracted the attention of the capital market.
Many people waved their banknotes and wanted to invest in the company and seek cooperation.
After all, Tengying Group’s advantages in this field are too strong. After reaching this point, everyone knows that it has discovered another segmented track.
There are 1.3 billion people in China, and at least 300 million people like to eat snacks.
Three hundred million people consume something, do you dare to say that it has no future?
Tong Zelan also came to see him. Now that Chen Pingsheng is starting a business, there is no need for any angel wheel ABC.
He can complete it all by himself, and if he wants to raise funds, he will be the last to go public. Tong Zelan took the lead and valued his project at 4 billion.
It seems very high. You have to know that he took out 1.6 billion one after another.
Now it is being fed across the board.
In terms of traffic, only Big Penguin can compare with Tengying.
There is no way, WeChat is too powerful.
But that is also an online port. If you want to talk about offline, Big Penguin is not better than him.
After all, his Tengying Entertainment has so many top names.
There are thousands of female anchors in Xin Teng’s live broadcast, so many people are streaming.
Ordinary people simply cannot avoid its dragnet.
That's right, Tengying Group has been able to easily spread a large traffic network online.
Comprehensive coverage of all kinds of entertainment and financial news that you usually get on your mobile phone.
Originally, Chen Pingsheng had no intention of asking for the money, but after thinking about it, he still asked for it.
After diluting 30% of his shares, he still has 42%.
The advantage is that there is an extra 1.5 billion in the account of Snacks Kuaipao.
Among them, 1.2 billion was invested by Tong Zelan and others, and 300 million was taken by Zhao Liying before.
She also owns 15% of the shares of this brand, which is diluted by 30%, leaving only 10.5%.
The 1 billion that Chen Pingsheng had was used to open a store, but the 1.5 billion was not a store opening fund at all.
It is used to hold alliance meetings with manufacturers.
To put it bluntly, unless your brand is as big as Cippo, Wahaha, and Pepsi, it is a must to enter their stores.
For ordinary snack production brands, it is a must to participate.
He wants to use the 1.5 billion funds to reversely invest in upstream companies.
Form further strategic alliances and quickly complete the end-to-end industry layout of the market.
Of course, not all manufacturers are eligible for him to invest in the company, and they must be able to withstand the research of his marketing team in the early stage.
Snack Kuaipao’s rapid offline expansion has also made his voice on the manufacturer’s side very important.
Its slogan is very simple: 10,000 stores in eight months.
Covers direct sales and franchises.
Chen Pingsheng never talks in vain. The reason why he decided to lay out the factory before 10,000 stores were completed.
Mainly because I want to grab time and speed.
When so many big capitals wanted to invest in him, he only gave Tong Zelan and others the opportunity to invest.
Others holding banknotes and seeing opportunities disappear will inevitably go to the market to invest in their competitors.
Although at this stage, his family dominates the snack field.
That doesn’t guarantee that he will be able to dominate the family in the future.
Especially when the capital market focuses on this piece of cake.
All he wants to do is run fast.
In terms of time, capital is far behind.
The feedback from the marketing department to him was that the gross profit margin of the beverage sector was extremely high, especially mineral water.
Sales volume is far ahead.
No matter what, he has to invest in one or two natural porters, that is, companies that sell water.
Selling water is undoubtedly a huge profit, otherwise Hengda, who sells houses, would not have entered this industry.
Even though he did it so badly that he was like a chicken.
But it is undeniable that the profit from selling water is indeed high.
Chen Pingsheng will definitely invest in one or two water-selling companies.
It can only be said that after Snack Kuaipao develops, its money-making model will not be simple retail at all.
Instead, it deploys upstream manufacturers through offline stores.
Then, through the listing of upstream manufacturers, we can quickly obtain capital gains.
Just think about it, when he has tens of thousands of snack shops, even if he supports one spicy stick seller, he can quickly make this spicy stick company profitable.
Thus obtaining the listing qualification.
This is the future profit model he designed for Snack Run.
It’s all about diversity.
Making money in the capital market is much faster than making gross profit from snacks.
How many brands are there in a snack shop?
Chen Pingsheng feels that Snack Run will soon become his ace cash cow again.
This feeling is simply too good.
However, the first priority for dry food is health and safety, and it is separated from these two aspects.
It is impossible for him to consider joining together.
After all, his daughter Dafu also likes snacks.
(End of this chapter)