July 8th.
Many retail manufacturers came to the city, including Liu Biyang who sells Yilu Shui.
Seriously, selling water is definitely a huge profit.
The premise is that you can sell water. The price of water is very low. The water source mainly comes from city tap water, which has undergone a series of strict processing techniques, such as reverse osmosis.
All other substances, including mineral elements, are removed from the water, resulting in clear and transparent pure water.
Although this kind of water doesn’t sound very good, most water is like this.
Water, the technical content is not too high, it can even be said that it has no technical content.
The key to selling well is to know how to market. You have to get customers to choose you from among the old brands. This is the most difficult thing.
Yilu means to obtain some niche markets by relying on low prices.
Just when he thought his life would be like this, an opportunity fell from the sky.
After Snack Run, there is also a manufacturer alliance conference sponsored by Tengying Group. Isn’t it an opportunity?
In recent years, Tengying Group has been doing something popular in the traditional field. It sells milk tea and went public in less than a year.
You can sell coffee on Nasdaq.
Nowadays, 10,000 snack stores will be opened in less than a year.
If this were said to others, they would definitely just sneer at it.
Tengying Group can definitely do that. To say that the most successful ecological alliance in recent years is undoubtedly Xiaomi.
Who doesn’t know Rebus’ name?
Now Tengying Group obviously wants to rely on the offline channel of Snack Kuaipao to build an ecological alliance for itself in the traditional retail industry.
It does have the strength to do this, once it can obtain Tengying channels and traffic blessing.
His water may not be able to compete with traditional large water plants like Diantian and Yibao.
But the hottest thing this year is Hengdashui, which quickly became popular across the country through football.
The price quickly disappears from the market.
The price is five yuan a bottle. A family is selling a house. Who will buy it?
Hengda has either sold water or grain and oil in recent years. Traditionally, many things have been done, but none of them have been done well.
Maybe it’s too profitable to sell a house, and you don’t like this crooked melon at all.
In just a few days, more than 30 retail manufacturing companies have applied for Tengying to take shares.
A series of manufacturers will submit letters of cooperation for equity participation in the future.
The first thing Chen Pingsheng needs to think about is to select high-quality manufacturers.
Fortunately, he already had his own investment team and market research department.
You can conduct research based on the founder, the specific conditions of the factory operation, and food hygiene and safety.
Finally decide whether to cooperate or not.
In fact, when the traditional industry has developed to his level, it is only a matter of time before he starts his own industrial ecological chain.
The most important thing is to think about a question.
If he takes other people’s shares, what development can he bring to others?
That is the benefit.
Chen Pingsheng thought over and over again and decided first on tens of thousands of offline channels.
This is the most intuitive benefit.
It is also the main factor that attracts cooperation from manufacturers.
The second is empowerment. After Tengying invests, it will not participate in the production management of the manufacturer, but it can actively provide traffic support.
Including celebrity endorsements, online live broadcasts, etc.
This is also a big benefit on the surface.
He not only has celebrity artists, but also so many big anchors, Teng Ying said.
I don’t know how many people are rushing to speak for you. This is the traffic resource that manufacturers urgently need.
Times have changed, whoever can control the traffic can control the business.
This is also a point of view repeatedly advocated by Chen Pingsheng.
Facts have proven that this is also an absolutely correct business philosophy.
Those traffic resources that traditional manufacturers urgently need are not a problem for him at all.
After direct review by the market research team, the three brands were determined to cooperate first.
They are Yilu mineral water and a brand specializing in the production of spicy strips and ice cream.
Three investors, Yilu Mineral Water has the highest valuation.
With a valuation of 200 million, Snack Kuaipao invested 60 million and took 30% of the shares.
The valuation of Latiao is 100 million, with an investment of 30 million to get 30%.
The valuation of the ice cream brand is 80 million, and the investment of 24 million also received 30%.
Cooperative companies all take 30% of the shares.
If all 1.5 billion is spent, Snacks Kuaipao will be able to acquire shares in at least four to fifty retail companies.
In the future, these brands will be put on the market through a series of operations.
Chen Pingsheng is only the developer of this business model, not the executor of this model.
After all, 1.5 billion investment is just a small investment in his opinion.
The main role is to help Snacks Kuaipao realize the layout of the whole industry, and also create an unbreakable moat for its future development.
All these developments are preparations for the final cash-out of shares.
As for these manufacturers, how many will eventually become listed companies?
He doesn’t know either.
The details also depend on the later operations of Snack Run.
It must be said that in a short period of time, the brand Snack Kuaipao has become a storm in the retail industry.
Seeing that the capital that he rejected could not be invested in him, he could only use the money to invest in others.
Chen Pingsheng didn't care about this anymore.
Besides running for snacks in July, the most important thing is the mid-year cruise night in the magical city of Shuiyunjian.
That is, the transaction conference.
Shui Yunjian chose to hold this event on a super cruise ship, and naturally there will be countless celebrities attending.
Currently, more than a thousand top customers have been invited.
The Night Between Water and Clouds in the capital has always been very successful.
This is my first time here in Magic City.
In order to organize this grand event, his wife even left the children at home.
Focus on that.
Of course Chen Pingsheng also hopes that she will succeed. After all, he has no money now. We need this activity to generate billions to replenish our pockets.
……
Chen Pingsheng went home.
Chang Fu also brought his wife and children over. Antler Coffee will be officially listed on Nasdaq next month.
Based on the development in the past few months, the market value has reached more than 20 billion, which is definitely no pressure.
The two of them are now the famous Mr. Fu from Xin Teng Live Broadcast, and the other is the president of Lujiao Coffee. They can be considered equally in love.
"Old Chen, you must not know who I met in the Magic City?"
"Who else could you meet?"
"Yang Kang, let's Junior high school classmate, that follower Yang Kang, do you still remember him?”
“Remember, we haven’t contacted him for many years, right?”
Many friends grew up together, but then they separated inexplicably as they walked away from each other.
After decades of life, most of us are friends in stages.
Chen Pingsheng was quite impressed with Yang Kang. He had been following them since junior high school, doing whatever he was asked to do.
The conditions at home are also the best.
“I haven’t seen it for many years.”
"You brought your child here, don't you just want to tell me about him?"
"Of course not, the main reason is that Yang Qian's best friend is also our classmate, and she is coming to Shanghai to hold a class reunion."< br>
“Come to Shanghai to hold a class reunion?”
Chen Pingsheng asked doubtfully, “Why?”
“Isn’t it just because you are so famous now.”
Chang Fu handed the child to his wife, "You are now making this snack fast and it is very popular on the Internet. I guess it will be on the market next year, right?"
"There should be no big problem next year."< br>
Chen Pingsheng said: "There is no threshold for this thing. I am running a little faster now. The competition will definitely be fierce in the future. However, there is news from Hangzhou that major Internet companies are collectively entering the field of vegetable sales. "
"Selling vegetables?"
Chang Fu was confused: "There are only a few companies that you can call big Internet companies. Why do they want to sell vegetables? This is necessary. What? ”
"You underestimate selling vegetables!"
Chen Pingsheng shook his head, "Do you think the big Internet companies are selling vegetables just for the profit of a few cents?"
" If you look at it from the perspective of the retail industry, which item is more in demand than selling vegetables? Do you know why Tenghui Department Store has such a large flow of people? The core reason is that it does well in the field of fresh food. ”
“Vegetable selling has never been taken seriously by the capital market before, mainly because it is too difficult to unify. But aside from this difficulty, vegetable selling is a trillion-level market, and it is also the market with the highest consumption frequency in the country. If we can unify them and create an Internet company worth hundreds of billions of dollars, it will be no problem."
"The key is to sell vegetables, basically small traders, what do you think? Will people be rivals of major Internet companies? ”
"Old Chen, are you the most qualified to do this?"
Chang Fu feels that in terms of understanding of the fresh food industry, there is definitely no billionaire who knows this market better than Chen Pingsheng. .
Since it is a trillion-level market, why not just do it by himself.
“It’s one thing to be qualified, but another thing to be willing to do it.”
Chen Pingsheng said: “Go to the vegetable market and see that every day there are people selling vegetables. What kind of people, these people wake up early and work hard at night, starting to purchase and clear goods at one or two in the morning, or some old men and women sell what they grow at home. "
"You said that the Internet giants picked these people as their opponents, and they really let them enter the vegetable selling field unscrupulously. It is nothing more than the same old three-step ax."
"Burning money, burning money, constantly burning money. Get customers, and then directly eliminate all middlemen and eliminate these people.”
“When an Internet APP for selling vegetables like this comes up, you know how many people will make hard money by working early and working late. Are you going to fall down?”
“Old Chen, shouldn’t this be something you have to consider?”
Chang Fu feels like he has become a different person since he became rich. The dimension of things is completely different from his.
"It really shouldn't be my consideration."
Chen Pingsheng said: "I just think that because a few people want to make money, they will eliminate the small traders who rely on selling vegetables for a living at all costs. , it’s impossible for me to do this.”
“But this is not a benefit to me at all. As of yesterday, three major Internet companies have contacted me, meaning they want to do it. Want to buy my Tengsheng Fresh Food?”
“Which three companies?” Tengsheng Fresh Food is the country’s No. 1 fresh food retail brand that has already been laid out.”
"How much did you quote?"
"You quoted 1.2 billion U.S. dollars."
"1.2 billion U.S. dollars??"
Chang Fu was shocked by him. I don’t know how Chen Pingsheng came up with this price.
Even if Teng Sheng Fresh Food goes public, the market value will not be as high as this.
It can only be said that there is nothing more exaggerated, only something that he can't even wrap his head around to understand.
The Internet giant went crazy and spent 1.2 billion US dollars to buy his fresh food company selling vegetables.
Chen Pingsheng was lying on the rocking chair. He didn't care anyway.
It is impossible for him to sell it for less than 1.2 billion US dollars.
Besides, he has invested a total of 1.8 billion in Tengsheng Fresh Products over the years.
Selling for $1.2 billion is not normal.
For those major Internet companies, as long as they are interested in something, money is not an issue at all.
It’s not your own anyway, the key is selling vegetables, the traffic is too big.
Nothing is consumed more frequently than selling vegetables.
Whoever can occupy the vegetable selling port will occupy the core user channel.
In this sense, his offer is US$1.2 billion.
No exaggeration.
Even still relatively low.
If he hadn’t wanted to use the money to start Goldfinger, he wouldn’t have considered the $1.2 billion.
It depends on whether those major Internet companies are willing.
Once this money is obtained, all the money he will spend to support new energy vehicles in the next few years will be available.
This is the only good thing about major Internet companies, they are really willing to spend money.
(End of this chapter)