Late March.
A fried noodle shop that Big Farty often patronizes is not very good because the owner likes to make jokes, so he posted a short video on Douyin challenging him to stir-fry noodles for one minute.
It’s hot.
There are 100,000 likes and 10,000 comments.
From having no customers in the past to queuing up every day now, just overnight.
And stories like this seem to be happening everywhere.
Short videos are changing the real industry more and more, which makes Chen Pingsheng deeply believe that relying only on the previous cooperation model cannot truly realize short video + in the traditional industries under Tengying Group .
The key is that the traffic of short videos is increasing.
One thing everyone does every day is to take out their mobile phones and click on short videos to watch them.
Perhaps the Internet celebrity economy in the future will not only be limited to young people, but also include entrepreneurs like them.
March 20th.
Chen Pingsheng called Chang Fu, Chu Qiuyan, Yang Qian and other heads of major companies to Shenzhen.
He will announce an important thing, that is, starting from this year, Tengying Group will not only carry out cooperation with Internet celebrities.
More importantly, middle and senior managers in all traditional industries should learn short video + traditional industries.
This means that store managers and regional managers including Bobo Milk Tea, Lujiao Coffee, and Tenghui Department Store must receive a series of trainings such as short video shooting and operation.
For now, he is very lucky that he came to Tengyou Media to have an in-depth understanding of the current short video economy.
Without this trip to Shenzhen, it would have been a year or even two years later for the entire Tengying Group’s traditional enterprises to truly follow the times and enter the short video industry.
So far, it is obvious that the response is very timely.
“Sometimes you will find that after sitting in our position, it is often easy to overlook some extremely important and basic things, such as the consumption habits of these young people today.”
Chen Pingsheng is here The core status of the group is very high. He said that all store managers, including the president, should learn short videos.
Then everyone must go.
In fact, he first invested in Xin Teng Live Broadcasting because this is what Chang Fu has always done.
It was a mistake.
Later, Big Fart Wa often made short videos at home. Because of the special circumstances of his family, he also blocked her account every now and then.
Until he went to the University of Finance and Economics as a visiting professor, all the young people were watching short videos.
At that time, he knew that he really needed to understand this thing.
"Old Chen, do you think there are any specific standards for all middle and senior management to learn short video operations?"
"Of course there is."
Chen Pingsheng said: "Not only do they need to have a brief understanding, but they also need to be able to shoot and edit, and then each store must shoot at least one short video a day and upload it to Douyin."
"Is the move so big?"
"What do you think?"
Chen Pingsheng said noncommittally: "When you go back, start making arrangements immediately. I will ask Tengyou Media to develop a series of short video courses suitable for you, middle and senior executives."
Okay...the group is really going to fully integrate short videos.
When the party was almost over, Chang Fu chatted with Chen Pingsheng alone for a while.
There are two main things. One is that Gao Hu received an investment of 500 million after receiving 300 million in financing from Shacheng.
He was already planning to skip Southern Province and come directly to Guangdong, and he even planned to go against Feiyangyang.
Chen Pingsheng didn't take it seriously. Seriously speaking, he was really not bad to Gao Hu. Chang Fu also knew this very well. He was doing this now without even saying hello. He was already giving him face before he even targeted him.
He wanted to start another Boishangyang business with money from the capital market, but seriously speaking, it was impossible.
Times have changed, but Gao Hu himself still can’t see clearly.
With just his three-axe, he can show off his power at the beginning, and wait until the scale grows.
Gao Hu does not have that control ability at all.
Chang Fu said: "You should treat this like a show. Some time ago, didn't you go to the Shenzhen Tengyou branch? Then you came out with the ruffian with a knife and a small knife. Sun Liancheng saw your name. Then call me immediately and ask if you have left Magic City."
Sun Liancheng was a business unit president of Tengying Entertainment.
After Xin Teng Live started to start a business later, Chen Pingsheng arranged for Chang Fu to assist him in managing Xin Teng Live.
Later, when Douyin began to produce short videos, he spent 500 million to let Sun Liancheng bring a team of Internet celebrities to join Douyin in advance.
Then there is now Tengyou Media.
"He called you and asked me if I was coming to Shenzhen?"
Chen Pingsheng smiled and said: "He is afraid that I will come and catch his pigtails and find out from you. A little gossip, right?"
"You know Lao Sun. He has been with you for so many years, and he must be capable, but it is impossible to say that he has no faults at all. You suddenly avoided him like this. When he arrived at the Tengyou branch, he was so scared that he couldn't sleep for three days, fearing that he would follow in Gao Hu's footsteps."
Chang Fu is getting richer and richer now, and his figure management is getting worse and worse.
My belly is very high, and I am a typical example of middle-aged fatness.
Chen Pingsheng warned: "His worries are a bit unnecessary. Tengyou's management is quite good. As long as he doesn't violate principles, even if those little internet celebrities like to get under his quilt, I won't either." "Go and take care of it."
"If he hears what you say, he will probably not sleep for three days."
Chang Fu sat on his balcony and took a look at the sea in Shenzhen. .
This condescending feeling is completely different from the passers-by downstairs.
As Lao Chen himself said, after sitting in their position, it is easy to ignore the consumption habits of the bottom class and even today's young people.
This leads to strategic mistakes in the group's operations, or it may be too late to keep up with the times.
Chen Pingsheng has already sat on the top floor, and he can always feel the same as the passers-by downstairs, experiencing their living habits.
This is not easy anymore.
And this is something Gao Hu can never do.
Chang Fu sometimes often thinks that if there wasn't an old man pressing down on his head, he would probably be too distracted.
In the evening, Yang Qian also suggested whether we should go have a drink together.
Chen Pingsheng agreed without thinking. If they get together to start a business, the best result is not that they make money together, but that they can often sit together and drink tea and chat when they get old. Talk about those glorious days.
This may sound simple, but it is actually not easy.
Without looking at everyone, some people left as they walked.
Still in a very unfriendly way.
Among them, Chu Qiuyan was the first to succeed. Bobo Milk Tea has also experienced several major market turmoils.
Chen Pingsheng stepped in to solve the problem for her.
She is also the one who gets scolded the most, and of course, she is also the one who makes the fastest progress.
It is easy for a group of people to get together, but if you really want to go to the end together, you don’t know how many setbacks and ups and downs you will face.
(End of this chapter)