Chapter 159 Sky-high price of copyright, cooperation from all parties
Li Mingyang was speechless. Didn’t we agree on Mango? Why did we sell it to Blueberry?
Li Mingyang called Wang Changtian, "Why did you sell it to Blueberry Taiwan in the end?"
"It is not good for us to have a dominant Mango family."
"It can be sold. Give it to Dragon TV!”
"Forget it, they are darker than Mango... This cooperation was led by Boss Zhao. In addition to us, there are also Huace, Shanghai Film, and China Film. All parties cooperated and restrained each other. Zhejiang Guangzhou agreed, and of course sold to them. "
"It feels like Boss Zhao has been planning for a long time."
"Pretending to be dead is not really dead..."
...
Early December. , the External Publicity Office and nine other departments jointly launched the 'Sword Network Action' to combat online piracy and infringement.
The toughest and largest piracy sanctions ever.
This time the butcher's knife went down, and all the video websites that were trying to take chances were hammered hard.
More than half of the video websites on the market were hammered to death.
The barbaric era of the video industry is over, and it is moving towards the high-definition genuine era. All parties are becoming more and more aware of rights protection, and the video industry has begun to make waves.
Surviving is victory...
Thanks to this, the valuations of Tudou and Youku have soared! At the same time, it has the opportunity to hit the market.
What is unexpected is that Raytheon has just sold "Running Brothers" to Blueberry Channel.
Tudou suddenly submitted an IPO application to Nasdaq.
This wave of operations caused an uproar in the industry, because Tudou suddenly announced its listing without a major underwriter.
As an ally, Google tells Youku to be patient and not anxious.
However, Li Mingyang and others are going crazy!
Once Tudou successfully went public and became the ‘number one domestic video stock’, all their efforts were in vain.
No matter domestic or foreign, the video industry does not have a mature business profit model, and all video websites are exploring ways to make profits.
Naifei is the fastest growing company, relying on “paying money for content to exchange users, thereby making profits” and relying on paid memberships to monetize.
In China, paid members have not even started to be free from advertising.
In other words, domestic profits are far away.
Foreign capital is not stupid. How can it compete with others? It will only follow the first one.
Once Tudou went on the market, they fell out with Huayi, Baidu, and Mango, and it instantly became a joke... In the end, Tudou was cheap.
After waiting for a week, every day feels like a year!
Li Mingyang couldn't wait any longer, walked out of the set, walked to the roadside, and called Lao Gu directly.
"Google itself has lost, he knows how to play! Go public, apply for listing immediately!"
"But..."
"Don't be but! Listen to me! Tudou must be from What kind of promises did Sina get before it went public?"
"Don't worry, I have a way to cure him..."
"Lao Gu, you don't act. , Others think you have no confidence! Rush now! It’s too late!”
Gu Yongqiang hung up the phone and hesitated for a while. It was not a good time to go public now.
He wanted to wait until Running Brothers finished broadcasting before going public. With the enviable performance report, he would go to road shows, go public, and ring the bell.
Gu Yongqiang couldn't make up his mind and called Goldman Sachs, the underwriter of the listing.
What Goldman Sachs means is similar to Google.
It’s all about waiting.
Gu Yongqiang frowned and thought about it all night, and finally decided to go public!
Youku can catch up with Tudou, catch up with Tudou’s number of users, and surpass Tudou in revenue because of Li Mingyang.
As long as there is a steady stream of high-quality content, the lost stock price will catch up sooner or later!
After figuring it out, Lao Gu immediately called Goldman Sachs and ignored the other party’s advice and forced the listing.
……
New Year's Day, January 1, 2010, Friday.
Run Brother, it premiered on Blueberry Channel and was replayed on Youku the next day.
Blueberry Channel offered a sky-high price of 300 million for the premiere of "Running Brothers". After half a month of warm-up and promotion, "Running Brothers", the first episode of Escape Room is online.
Because when filming, Baidu, Mango, and Huayi blocked the system.
The star cast of Running Brothers is terrible to watch.
It was all thanks to Zhen Zhidan to support the show, followed by Yang Mi...
Then it was Wu Jing, Zou Zhaolong, Dapeng, Li Mingyang, Ma Dongxi, and Jing Tian.
Although Wu Jing and Zou Zhaolong have high national popularity and are known to domestic audiences, they have become outdated in recent years.
Pure Love Men is a hit, and Dapeng has taken this to a higher level of fame, becoming more famous than Li Mingyang.
Li Mingyang has only made one movie and is a newcomer... When walking on the street, few people know him.
Ma Dongxi is not a fan of Korean dramas and doesn’t know them at all.
Jing Tian... is newer than Li Mingyang. In addition to being pretty, he is pretty, almost an amateur...
Wang Changtian was so scared and desperate at the time with this lineup... Before the filming started One day, I went to see Liu Xiaoli, trying to get Liu Yifei back.
When I was filming the first episode of the secret room, I was even more desperate. It was so dark and ugly.
When the person in charge of the TV station's film purchase watched the film, the opening of the secret room was dark and very uncomfortable. At that time, everyone had similar thoughts to Wang Changtian. They felt that the Running Brothers was a huge failure. works.
Even though the secret room is full of thrillers, decryptions, and comedies, it still doesn't lift people's spirits.
Until the appearance of "Tearing Off Name Tags" made everyone's eyes light up, especially the "Tearing Down Name Tags" of Zhen Zhidan, Wu Jing and others, a good variety show actually produced the feeling of an action movie, and everyone was fascinated by it. I was shocked.
Everyone felt that the first half of the first episode was a failure and could not be compared with Running Man.
However, the second half of the game is very creative, fresh, interesting, and competitive, and it kills peek-a-boo instantly.
After Blueberry bought Running Brothers, the first thing I wanted to do was to move the first issue to the back, so that any subsequent issue would be more complete and interesting than the first issue. Especially the last issue, which is simply unheard of and mind-blowing.
However, Shanghai Film and China Film and Television abstained from voting, and Guangguang, Youku, Huaxue, Huace, and Perfection all disagreed, so they had to give up.
Bite the bullet and broadcast the first episode.
After the ratings came out, the leaders of Blueberry Channel were speechless. The ratings were as expected, hovering around 0.5 in the first half, fluctuating up and down, and then the first half ended.
Entering the brand-name tearing phase, the ratings began to skyrocket, reaching a peak of over 3.
In the end, the average ratings were only 1.3.
The average ratings for the premiere are not as good as Happy Camp, let alone Running Man.
“It’s a bad start! I’ve said it before, it’s better to use the second period.”
“At least it proves that the bet is correct, the audience likes the famous brand tearing part.”
"The darkness before dawn!"
"This data is very Li Mingyang!"
"Adversity blooms."
"I heard that Youku gave Li Mingyang 1% of the shares, I don't know whether it is true or not. "
"Youku is now valued at 8 billion, right?"
"Absolutely, close to 100 million... Youku is really willing to give it up."
"This is from last month...by the end of this month, it will be over 100 million."
"You are only twenty years old, and your net worth is over 100 million. Wow, you still have the time to make a movie. "
The senior executives of Lantai were chatting when suddenly someone knocked on the door and walked in.
"Director, Mango is going to sue us for copyright infringement."
When the director heard this, he laughed angrily, slapped the table and said, "What do the two variety shows have in common? Can they fight the variety show production manual? You go to the court and I will sue them for infringement! Send them a subpoena immediately!”
"Director, calm down, I'll take care of it right away..."
"Well, when they fight, it has nothing to do with us, so there's no need to get involved."
"Old Chen, this is running "Brother, there is a lot to dig out. If we don't fight with Mango, they won't let us do it."
"What do you mean? Isn't it just tearing off famous brands?" Lao Chen asked doubtfully. .
“This is the first time I have seen a variety show produce a production manual of more than 500 pages. There is too much content. From the beginning to the end, Guangguang never thought about cooperating with the TV station. They just focused on online broadcasting. For those who want to gain popularity, as long as they gain traffic, there will be many variety shows to follow.”
"There is such a thing!"
"No! Fortunately, Gong Yu from Qiyi.com has a weak ear and listened to Huayi and Mango's nonsense and kicked Li Mingyang out. Otherwise, this running bar would not be able to do anything. Appeared.”
“This is the most correct thing Mango has done in so many years!”
The office echoed with the laughter of all the leaders of Lantai, thanks to Mango. , they can have the big treasure house of "Running Brothers".
……
After twelve o'clock in the evening, Youku updated the first issue of "Running Brothers".
Escape Room was broadcast on Blue Channel, and the response was as expected, which was unsatisfactory.
However, the viewers who watch Running Bar on video websites are generally young people and have a strong ability to accept new things. The novel gameplay of escape room is loved by a large number of young people.
This is the first time for celebrities to come into contact with the setting of a haunted house, and their various panic reactions make people laugh.
The first thing that hit the scene was the GIF of Yang Mi’s shock that went viral on the Internet.
Although it is a night vision lens, it is a fixed lens, and the cameras are all expensive products imported from abroad.
So every guest was photographed very clearly, and their faces were clearly visible, especially Yang Mi, who was wearing a conspicuous sailor uniform and could be seen clearly.
The main theme of the secret room is reality, and Dapeng's kneeling is really kneeling.
Wu Jing was so frightened that he actually broke the door handle.
Yang Mi was really frightened to tears by Sadako crawling out of the TV.
If the escape room gave netizens a scare, the action star tearing off name tags under the high-definition lens and in a bright environment gave all netizens a big surprise.
As time goes by, "Tearing off famous brands" has become a hot search on Weibo, and various dynamic pictures have swept through major forums with overwhelming force.
Even Baidu Tieba has fallen and cannot be suppressed.
A private club in Yanbei.
“Quan, how much marketing money did they spend on it? The famous brand has become the number one trending topic on Weibo.” Li Bingbing asked.
"It's said to be tens of millions... Anyway, there are many, many topics and animations prepared in advance." Ren Quan took a sip of wine and said.
Huang Xiaoming was stunned, "You're crazy, spending so much money."
"People are rushing to go public. As long as they can go public successfully, it doesn't matter if they lose hundreds of millions." Ren Quan said.
"Losing so much money, how dare you invest capital..."
"Haha, Perfect Money has nothing to do with Youku!" Ren Quan laughed.
Li Bingbing was stunned, "How do you know so clearly?"
Ren Quan has now withdrawn from the industry, went into business, and found Li Bingbing as a partner. Li Bingbing felt that he was weak, so he found another brother. Huang Xiaoming, the three of them are now doing business together, and they have a very close relationship.
“I was discussing cooperation with Perfection a while ago and got to know the two senior executives of Perfection. They are very hardworking there now. If Youku is successfully listed, Perfection can get Youku’s shares.”
“ They played really hard..." Huang Xiaoming said with emotion.
“These big capitals are competing against each other, tens of millions or hundreds of millions at every turn. I feel so small...”
"Who says it's not the case?" Ren Quan lamented, "Who would have thought that the trigger for the conflict among Internet capital would be Li Mingyang. This guy is so scary... I heard that this time, both Youku and Guangwang were given to Li Mingyang. If Mingyang shares and Youku are successfully listed, Li Mingyang will be worth at least hundreds of millions!"
Li Bingbing and Huang Xiaoming looked at each other.
When the two of them were filming Running Man, they offended Li Mingyang.
Now I am very worried about Li Mingyang’s revenge...
(End of this chapter)