Why is it said that outsmarting Weihu Mountain is made of domestic Lingling paint? Because it was shot according to the 007 formula.
Before "007: Casino Royale", all 007 movies had a fixed routine.
No matter how you change the screenwriter, how you change the director, how you change Bond, how you change Bond girl, it is actually the same.
For example, at the beginning, you must be the first to win, and one or two colleagues will die in the middle. After entering the interior, you will encounter an identity crisis. The enemy always loves to show mercy. At the end, there must be a big explosion to destroy the enemy's lair.
The overall plot structure, succession and transition, character positioning, atmosphere and tone, and the arrangement of all entertainment elements of "Taking Tiger Mountain by Wisdom" are all structured according to the 007 model.
This is why a remake of a red classic that no one expected was able to earn close to 900 million at the box office.
Because this is the cool drama model that people around the world love to see.
In fact, "Lin Hai Xue Yuan" is not a red classic, it does not have so much ideology.
The way it is written is based on the pattern of classical novels such as "Water Margin". It is a very exciting legendary story.
If you want to make an analogy, it is the martial arts novel of that era.
That's why it is so popular among the people.
......
In the discussion after the screening, Brother Kaizi raised his question, and Yang Ye directly gave a positive answer!
“I did apply the model of Western spy movies. Yang Zirong is equivalent to the ace agent in those spy movies!”
As for why it was shot like this?
Yang Ye explained: "The eight major Hollywood companies are expanding globally and making rapid progress.
Ten years ago, their overseas box office share was less than 40%, but now it has exceeded 50%.
I have been to the Soviet Union. People there love to watch Hollywood movies and everyone admires the United States.
Why do Soviet people yearn for the United States and like American movies?
Because American movies are made? It's good-looking, and people learn about American culture from good-looking American movies.
If Chinese-language films want to compete with Hollywood and stop the other party's cultural invasion, they must achieve commercialization.
Hong Kong movies are very popular in Asia now, and they also have a certain influence in Europe and the United States.
What does that bring? It is the popularity of our Chinese culture.
Nowadays, you can see many Cantonese-style morning tea shops on the streets of Tokyo and Seoul.
Japanese and Korean young men and women are sitting in the shop, eating shrimp dumplings and falling in love.
They fell in love with Hong Kong because of the movie and began to understand Chinese culture.
If you want to achieve commercialization, you must learn from Hollywood’s advanced experience.
This is consistent with our reform and opening up, learning from the advanced experience of the United States, and realizing the four modernizations.
In 1982, Hong Kong's Makka dismantled "007: Top Secret" to create the ever-popular "Best Partner" series in Asia.
My recent films "The Secret of the Dragon" and "Taking Tiger Mountain by Wisdom" were also made for the purpose of exploring Western genre films.
At present, "The Secret of the Dragon" is relatively successful commercially.
It suppressed Spielberg's "Raiders of the Lost Ark" in Asia, creating a box office of US$120 million.
The global box office has now reached 200 million US dollars.
I know that there are two mainstream ideas about movies in the Mainland.
For the government, movies are an expression of ideology and need to be controlled and guided.
For filmmakers, movies are art and cannot be tainted by commerce.
But I think, whether it is to convey values or express art, your film must first be seen.
If no one cares about it, how can it be conveyed? Who are you showing it to? "
......
Yang Ye's visit to the mainland this time is not just to promote "Taking Tiger Mountain by Wisdom".
In fact, it is also because the film studios in the mainland cannot survive and are on the verge of bankruptcy.
Hong Kong's film industry is booming, especially Poplar Pictures, which is ranked among the "nine largest film companies in the world".
Everyone would also like to ask Yang Ye to introduce some experiences.
With so many film studios and so many people, we have to survive.
That’s why Yang Ye talks about the commercialization of movies.
Regarding how to commercialize, the first thing is to increase the ticket price of movies.
In the past, when ordinary people earned tens of dollars a month, you paid a few cents for a ticket.
Now that the per capita income has increased tenfold, the ticket price is still a few cents.
Everything is rising, but movie ticket prices are not. Naturally, movie studios cannot make ends meet.
The truth is very simple. Ten years ago, so many people worked on "The Mysterious Buddha" for more than half a year, and only spent 200,000 yuan. Even now, the food expenses are not enough.
Therefore, movie ticket prices must increase, but you cannot just increase ticket prices. The quality of your movies must keep up.
Historically, ticket prices in mainland China increased twenty-fold in the ten years from 1990 to 1999.
However, the annual box office has also dropped from 2.7 billion yuan to 870 million yuan, and a large number of state-owned film studios and cinemas have closed down.
Because you have raised the price and there are no good movies or movies that I want to watch, I will choose not to watch them.
However, it is none of Yang Ye's business how the fares should be increased and how much should be increased. It is not something he can decide.
He just mentioned an unwritten rule in the film markets of various countries: movie ticket prices cannot exceed 1% of the income of ordinary workers.
......
As for how movies should be commercialized, Yang Ye can't teach them how to make movies, but he can talk about it in other aspects.
So, he moved out Xiang Huasheng's "Eight Great Victory Guides".
Xiang Huasheng has not yet summarized his key to victory, so naturally it was Yang Ye who figured it out.
At the meeting, Yang Ye spoke eloquently: "We at Baiyang Pictures have been able to achieve success for so many years because we have our own set of rules when making movies. For example, we have eight key tips on how to make a movie a hit."
After hearing this, some of the directors at the scene couldn't help but perked up. Yang Ye was going to get something real. They picked up their pens and started to memorize it.
In fact, making more money and living a better life are the first driving forces of human beings.
Domestic directors may not want to make movies that everyone likes to see, win higher box office, and make more money.
It’s just that the world is like this, and they only have a small salary, so they might as well pursue the art in their hearts.
Brother Kaizi has been doing art for so many years. When he saw that Lao Mouzi had made a lot of money with "Hero", didn't he immediately become a businessman?
And the business has reached its peak all at once, which can be seen from the investment scale and cast configuration of "The Promise".
The investment of 350 million is 50 million more than "Heroes".
The first male lead is South Korea's first-line star Jang Dongjian, and the other leading actors are Japan's Hiroyuki Sanada, Hong Kong's Nicholas Tse and Zhang Baizhi, and mainland China's Liu Ye and Chen Hong.
Zhang Dongjian is responsible for the Korean market, Hiroyuki Sanada is responsible for the Japanese market, and Nicholas Tse and Zhang Baizhi are responsible for the Hong Kong and Taiwan markets and the mainland market.
Liu Ye was the one who made up the numbers, because the mainland market was small, so Xie Zhang could easily take charge. You must know that "Hero" has grossed 4 billion yen in Japan and more than 10 million US dollars in South Korea.
Brother Kaizi, do you think I can be worse than Zhang Yimou? When I was a director, Zhang Yimou was still carrying the camera for me.
It’s just that the ideal is very full and the reality is very skinny.
Using Japanese and Korean celebrities, I wanted to have a big hit in Japan and South Korea, but I ended up falling for a big one.
On the contrary, the mainland market, which he least cares about, contributed 160 million box office to him, even though he was scolded by the audience.
“The eight key points are: film title attraction, subject matter selection, cast matching, concurrent opponents, theater analysis, publicity momentum, schedule advantage, and film quality.”
Jiang Wen strangely Asked: "The quality of the film ranks last?"
Yang Ye said: "This needs to be analyzed in detail. There is a proverb in the West that there are a hundred Hamlets in the hearts of a hundred people. Which film do you think is a good one? It may not look good in the eyes of others, and it also involves subject matter. For example, if the subject is unpopular, no matter how well it is photographed, there will be only a few viewers.”
Jiang Wen nodded and stopped talking.
Yang Ye continued: "Let's start with the attraction of the title. If a movie wants to attract audiences, the title must be catchy.
Hong Kong director Wang Jing found a comedian to make a movie called "The Bad Gambling Hero", which was released Afterwards, the box office was mediocre.
Bad Gambling, Returning Heroes, the audience was not interested in watching it.
After seeing it, I made a movie called "The God of Gamblers" with the same theme. br>
Turning ghosts into gods, the Hong Kong box office has increased tenfold. Different styles of interpretation of the same theme will have different receptions
Whether the leading actor is qualified for the role can be known just from the title of the film.
Some people may think it’s wrong for me to use myself as an example, because everything I shoot sells well.
But the reason why my movies are so successful is because I follow these eight tips.
Later we created a movie called "The Gambler" for a newcomer to the cinema, Zhou Xingchi, which was still a hit.
Building the audience's curiosity with a unique title can create expectations among the audience. After "God of Gamblers", what will "The Gambler" be like?
Of course, this is not to promote gambling, but to use this example to make a specific analysis. "
Everyone nodded, feeling that what Yang Ye said was very reasonable.
Yang Ye continued: "The choice of theme. When we make movies, we are competing with the masses to find ways to attract them into the cinema, so we must understand what they need.
Many genre films in Hong Kong are produced due to the needs of the audience. There has been a wave of immigration in recent years, and many Chinese have immigrated to Europe and the United States. So how are they doing in Europe and the United States? This arouses curiosity.
Thus, the immigration movie was born. "Autumn Fairy Tale" produced by Baiyang Pictures is an excellent work of immigration films. It has been sold to people in Japan and South Korea.
I think everyone can dig into this topic. There are also a lot of immigrants from the mainland.
Of course, we not only want to chase hot topics and social phenomena, but also create hot spots and lead the trend.
As for how to lead, we must pay attention to the subtle changes in the entire society.
Some old themes will decline, some new themes will be born, some popular themes will decline, and some unpopular themes will rise. There are rules to follow. ”
“Cast matching. Cast is the transliteration of CAST, which is used in Hong Kong and Taiwan to refer to the cast.
Hong Kong’s film market is relatively small. If we want to sell tickets overseas, we have to rely on movie stars.
When a rising superstar joins the cast, the audience's attention to the movie will immediately increase greatly. Whether it can attract a strong cast is the key to the success of a movie.
When I was filming "Fist of Heroes", I spent a lot of money and used many methods to invite Japanese superstars Toshiro Mifune and Momoe Yamaguchi.
"Fist of Heroes" sold 5.1 billion yen in Japan, ranking among the top-grossing movies in Japan that year.
But later I used Hong Kong actors to shoot "The Swordsman" instead of Japanese actors, and the Japanese box office immediately shrunk by half. This is the influence of the cast.
Therefore, a strong superstar cast and a sophisticated lineup are also important factors in creating box office myths.
However, as a film company, the optimal solution is to make good use of the resources at hand to cultivate and create its own superstars.
When we discover a good seedling, we must give him a chance, create conditions, and let him grow up so that he can become our own superstar. ”
“Cinema selection. Regarding this, domestic and overseas movies are different. When we release the movie overseas, we need to choose different distributors and release it in different theaters based on the actual situation. However, cinemas in the mainland are all state-owned, so this point can be ignored. ”
“Schedule advantage. Nowadays, mainland movies are scheduled to be screened as soon as they are finished filming.
But in Hong Kong, we have four major golden periods, namely the Lunar New Year period, the Easter period, the summer period and the Christmas period.
There will be holidays in these periods, and the audience has a need to watch movies. Film companies should seize these prime periods and immediately release movies that cater to the mainstream of the market and feature superstar performances.
For example, half of my movies will be released in the summer season, while Chen Long's movies are more cheerful and suitable for the New Year's season. Chen Long's movies are also called one of the three treasures of the New Year by Hong Kong citizens.
In addition to the big schedules, there are also smaller schedules, such as the Dragon Boat Festival and Mid-Autumn Festival, which also require corresponding movie arrangements.
If mainland films want to be commercialized, they also need to follow the concept of schedule. This is not unique to Hong Kong, but a popular principle around the world.
In addition, I think that mainland film companies currently do not have their own production plans.
There is no concept of how many movies should be made in a year, how much each movie should cost to produce, and when it should be released.
In our company, directors will submit their plans at the end of the year and tell the company what they want to shoot, and then the company will make a production plan and budget.
How much money should be invested in a year, which ones are blockbuster movies, which ones are small movies, and what schedule they go to.
There must be a concept of which movies are used to make profits and which movies are used to train soldiers.
If you use it to make a profit, you have to protect it to death. If you use it to train soldiers, it doesn't matter if you lose a little. "
"Opponents of the same period, this is mainly to avoid super movies and superstars. For example, when a movie starring me is released, the flagship movie of a Hong Kong film company will choose to stay away from the spotlight to avoid crashing. "
Although this is a bit crazy, it is the truth. Everyone laughed and agreed deeply.
"Promotion momentum. Before the movie is released, publicity is the top priority. We must base it on According to the specific situation of the movie, corresponding publicity plans can be formulated to attract the audience to the cinema to watch.
For example, holding a premiere is a very good way. This time I introduced the premiere to the mainland for this purpose. ”
"Finally, it's the quality of the movie. Although I ranked it last, it is actually very important and is the basic guarantee for a movie to be a hit.
If you want a good movie, just rely on the star's box office appeal The talent behind the scenes is far from enough.
The director, screenwriter, art, lighting... all affect the success or failure of the film.
How to select and train these professional talents. The top priority for film companies
We need to understand, analyze and study other movies in the world
For example, if we want to shoot a certain type of movie, we must first find other movies of the same type, fifty or a hundred, and study them together.
Find out what the box office will be like, what the shooting techniques will be like, and then you can produce it after research and understanding, instead of blindly following the trend and launching it haphazardly.
The most important thing is the improvement of film technology. In 1975, the great Hollywood director Lucas established Industrial Light and Magic, which later produced "Star Wars" that shocked the film industry.
I also immediately established my own special effects company, Ziqi Donglai. After years of hard work and continuous investment, "Terminator 2" became the global box office champion.
It is also because Ziqi Company provides technical support for our movies that we are not inferior to Hollywood in terms of special effects. Some Hollywood movies even ask us to produce special effects. ”
After Yang Ye's "Eight Keys to Victory" was finished, there was a burst of warm applause.
In fact, the two sides have different ideas. These state-owned film studios will not blindly pursue box office.
But for them who know nothing about film marketing, Yang Ye’s speech today can be regarded as clearing their mind. (End of this chapter)