Chapter 1071 Bandai Namco
Furthermore, the localization of Muji was very poor. It was fine when there were no competitors in China, but competitors such as NetEase Select and Xiaomi Youpin are becoming more and more popular. Often.
Decline has become inevitable.
Xu Liang didn’t intend to change either.
The price is too high.
It would be more cost-effective to start a brand from scratch.
It is precisely based on this consideration that his attitude towards the merger and acquisition of Unscrupulous Printing and Yoshinoya has always been to achieve success, and it does not matter if it does not succeed.
Conveying his attitude, after walking around the Tokyo office, he came to the Hongmeng Tokyo headquarters below.
Pacific Tower is a Grade A office building with a total area of 89,400 square meters. In addition to 13,000 square meters belonging to Hanhua, 20,000 square meters belong to Penguin.
Since Penguin absorbed Hongmeng Entertainment’s entertainment assets, it has taken over Hongmeng Entertainment’s entertainment business in Japan.
Including Hongmeng Music, Hongmeng Comics, Hongmeng Animation, Hongmeng Literature, Hongmeng Pictures, and Hongmeng peripheral products.
Coupled with QQ, QQ space business and enterprise game business.
Occupying five floors of the Pacific Building.
The remaining office space of more than 50,000 square meters belongs to Hongmeng Dongying subsidiary.
In the six years since Xu Liang acquired the ‘Excite website’, Hongmeng Japan has grown into a top Internet company alongside Yahoo Japan.
Hongmeng Japan's trump card is search engines and games, while Yahoo Japan's portal and C2C e-commerce.
The two became bright for a while.
In terms of revenue, Hongmeng Japan is US$2.19 billion and Yahoo Japan is US$2.43 billion.
The net profit of the main industry is US$862 million for Hongmeng Japan and US$517 million for Yahoo Japan.
As we all know, the profits of retail are definitely not as good as those of games and search.
"President."
"Fuyong Jun, Hongmeng has been in Japan thanks to you in the past few years." Xu Liang patted his shoulder and praised him.
"You give me awards, which is what I should do."
The two have worked together for many years, and Fukunaga Hideo also understands the big boss's character very well, unlike Kawashima Makoto, who is slightly incapable of being in front of him. Let go some.
After drinking a few cups of tea.
"The development of No. 1 Store in Japan is not very smooth." Xu Liang said.
After Yahoo started doing search in 2003, Hongmeng No. 1 store entered the Japanese market.
After four years, Yihaodian’s turnover is only one-third of Amazon’s and one-quarter of Lotte’s.
If it weren’t for China’s purchasing channels, which could provide some low-priced goods, we wouldn’t even have this share.
“The main reason is that Amazon and Rakuten have been cultivating the Japanese market earlier than us and have taken the lead. Once the consumption habits of ordinary people in Japan are formed, it is difficult to change.
So it will be difficult to catch up with Amazon and Rakuten in a short time. "
Xu Liang nodded slightly. He also knew that he was a little eager to get things done.
Market development is never simple.
"Pangu Company can't be opened yet. market? "
Hideo Fukunaga showed a trace of bitterness on his face.
"Cloud computing and big data are a bit too advanced for Japanese companies that are still using disks to store documents.
We selected 20 Yihaodian partners and gave them free use for one year, but Only 7 companies are willing to renew their subscriptions after expiration. We launched the cloud storage service and now have more than 20,000 users.”
It was not so difficult to promote Hongmeng Pay at the beginning.
"The initial stage of a new business is always the most difficult. Once you have the first batch of seed customers, it will be much easier to promote it. Take your time."
"Yeah."
Xu Liang picked up the tea on the table and took a sip.
"Fuyong, Hongmeng's subsidiaries are going public one after another. It would be inappropriate to concentrate on the headquarters management as before."
Fuyong Hideo's face changed slightly.
I was not in a hurry to speak, and listened quietly to what was going on.
“My idea is to separate the management of listed companies from regional subsidiaries and hand it over to direct subsidiaries. Bing will belong to Bing, and Yihaodian will belong to Yihaodian.
From now on, Hongmeng’s regional subsidiaries will only be responsible for managing businesses that have not yet been listed. ”
The current Hongmeng company uses a composite management model.
One is the business subsidiaries, Bing, Yihaodian, Universal Pictures, etc.
One It is a regional subsidiary, with Japan, Southeast Asia, the Middle East, Europe, France, etc.
Business subsidiaries are basically concentrated in China and the United States, and regional subsidiaries cover the world.
Although it expanded violently in the early stage, it was full of mud and sand and lost a lot of money.
But this method of spending money for expansion did win Hongmeng the market in the Bronze Age of the Internet.
Now as competition among Internet companies intensifies, the extensive business model has begun to develop in the direction of refined management and differentiated competition.
Hongmeng’s grab-and-go management model overseas has become increasingly bloated and inefficient.
So Xu Liang plans to separate those listed companies from regional subsidiaries and place them directly under the management of the Huaxia headquarters.
That is, Bing manages Bing subsidiaries around the world.
Yihaodian manages Yihaodian subsidiaries around the world.
Without the burden of these businesses, regional subsidiaries can focus more on unlisted businesses, improve management efficiency, and have more time, energy and funds to cope with more fierce market competition.
“President, has the headquarters made a decision?”
“It’s just my and Mr. The opinion of this Hongmeng veteran.”
Hideo Fukunaga thought for a moment.
"President, I am not opposed to the reform of the headquarters. After years of development, the business in Japan has indeed become complicated and it is necessary to straighten it out.
But if there is reform, , do regional subsidiaries completely ignore business subsidiaries? ”
“Management and operations are separated, but regional subsidiaries still have the power to supervise inspections, annual financial accounting, and provide legal assistance and brand maintenance. "
In Xu Liang's plan, the Huaxia headquarters is mainly responsible for research and development and supervision and inspection, while the regional headquarters is mainly responsible for supervision and inspection and is not responsible for research and development.
Of course, the system needs to be constantly adjusted as the company continues to develop.
This system is suitable for Hongmeng at this stage.
It may not be possible in another three to five years.
The Internet is developing too fast, and there will be a big change in two or three years.
By the time Xu Liang left the Pacific Building, it was already dark.
Back home.
Played with the children for a while.
After all, they were biological father and son. The wonderful connection of blood relationship made Xu Wensen quickly fall in love with the 'eldest child' in front of him.
No longer rejects calling him daddy.
After dinner and coaxing the little guy to sleep.
"Xu Jun, I received a call from Mrs. Sun today. She invited our family to be guests tomorrow."
"Who is Mrs. Sun?" Then it suddenly dawned on her, "Mrs. Sun Zhengyi?"
"Yes." "This guy didn't call me, but instead acted like a wife."
"Then how should I reply?"
"Promise, we haven't seen each other for a long time."
They spent too much energy last night and were even more unbearable today. As soon as Boss Xu finished his session, the two of them could no longer hold on.
Seeing that it was still early, Xu Liang went to the study after cleaning briefly.
The information on Bandai Namco is placed on the desktop.
When Bandai merged with Namco last year, not only did he not object, he also took the opportunity to increase his shareholdings in the two companies.
However, the expansion of Bandai Namco has also brought more variables to the integration.
The first is Bandai.
Bandai is a company founded in 1947 by Japanese entrepreneur Naoharu Yamashina.
When this guy was working in a textile company, he came up with a sudden idea and asked the company boss to make dolls out of unwanted fabrics and sell them. The plan turned out to be successful.
Naoharu Yamashina, who made his first pot of gold, chose to establish a company called "Bandaiya" and began to develop into a toy company.
The classic character "Astro Boy" born in 1951 began to become popular around the world. Bandai also took this opportunity to obtain the copyright of Astro Boy and launch Astro Boy toys.
At the same time, in 1974, he obtained the copyright of "Mazinger Z" and launched a metal-like plastic doll robot.
In the middle of this, Bandai House was also changed to ‘Bandai’.
In 1980, Naoharu Yamashina handed over the management rights of the company to his son ‘Makoto Yamashina’ to run the company.
After a busy life and success, he also wanted to live a comfortable life of sleeping until he woke up naturally and occasionally nibbling a few young grasses.
Very well planned.
Bandai is indeed good enough.
Starting with lightning, he became a leader in the toy industry.
Holds the copyrights to popular movies of the year such as Godzilla and Ultraman.
In the same year, it also obtained the copyright of Mobile Suit Gundam and launched a series of self-assembled Gundam models, which were deeply loved by players.
But there are unforeseen circumstances.
Just when Bandai was ambitious, it created the Pippin console to enter the game industry.
Bang.
Nintendo is a sap when it comes up.
Shame, are you the only one who still wants to steal money from me?
Bandai was stunned and confused after being beaten. Before he could recover, he was confused by the 1992 real estate bubble.
After a series of heavy blows, he immediately withered.
There is a saying that has been circulating in the business world.
Join if you can't beat it.
Bandai thinks so too.
They set their sights on Sega, which is second only to Nintendo in the game console industry.
And at this time, Sega was popular all over the world with its 'Saturn' console, and he was a handsome guy that everyone liked.
It just so happened that at this time, Bandai integrated electronic games and toys into one and launched a portable Tamagotchi.
Once launched, 'Chicken Brother' became a hot-selling product.
Bandai also obtained the copyright of "Digimon" and developed the "Digimon" Fighting Evolution series on game consoles, which was another hit.
Having made money, Bandai has become more eye-catching and looks down on Sega, the former 'favourite'.
The ‘marry down’ plan was simply thrown away.
Scumbag!
Although Bandai, who has become richer, does not want to get married, the small fire in his heart that wants to make games is still burning hot, and it has a tendency to get bigger and bigger.
Soon they fell in love with ‘Namco’, a mixed-race girl from the Japanese gaming industry.
Namco was founded in 1955 by Masaya Nakamura.
Initially, it was a casino business, selling sound systems, karaoke and the like. It led a happy life.
But in 1970, the world's first arcade machine Pong was born in the United States, and arcade machines became world-famous and began to rise.
Namco took a look and saw an opportunity.
Ma Liudi applied to ‘Atari’, the leader in the arcade industry, to develop arcade games.
It just so happened that Atari, a wealthy American, was also eyeing the Japanese market, and the two parties hit it off.
Dry firewood.
Namco is indeed capable, and its "Pac-Man" became an instant hit.
Then it got out of hand.
"Air Combat Cavalry" and "Tekken" became popular one after another.
Every game from Namco can be said to be a classic in the arcade.
But the real estate bubble in 1992 severely damaged the Japanese economy, and it was mentioned as the "lost twenty years".
It also put Namco inevitably into crisis.
Who is still playing games when they have already eaten bran-pharyngeal vegetables?
The house leaked and it rained all night.
The debut of Sony PS2 in 2000 severely hit Namco's arcade game sales.
As Sony’s most sold game console in history, PS2 has sold 160 million units worldwide.
More people than Japan.
There are more people playing handheld consoles, and fewer people playing arcade machines.
Seeing that Namco is about to decline.
Alas, luck has come.
They launched the popular arcade rhythm game "Taiko Master", which instantly pulled their economy out of the quagmire and became the best-selling arcade game that year.
But after experiencing a financial crisis, Namco also realized that it needed to expand its main business.
Otherwise, Sony may hit us with another blow, and it may not have the same luck as this time.
Namco takes a look at the market.
Why.
There is a handsome boy named Bandai who is also ‘looking for a partner’.
After confirming my eyes, I met the right person!
Lang Qingconcubine soon lived a life without shame.
On September 29, 2005, Bandai and Namco officially announced their merger.
The two companies exchanged shares to form a holding company. The share exchange ratio was 1 share of Namco Corporation for 1 share of the holding company, and 1 share of Bandai Corporation for 1.5 shares of the holding company.
In the end, Bandai acquired 53% of the shares, while Namco held 47%.
After the merger, Bandai Namco instantly became the third largest enterprise in the Japanese video game industry, after Nintendo and Sega Sami Group.
(End of this chapter)