Chapter 1072: Gray Hair
Although Hongmeng Games is powerful, its business in Japan still lags behind the three.
After the merger, Bandai Namco is not only the largest toy company and the largest arcade company in Japan, but also the third largest game manufacturer.
Before 2003, Xu Liang acquired Bandai's equity through good friends such as Li Zhaoji and the Qiu family of Singapore, as well as SoftBank as a partner.
The major shareholder of Bandai at that time was the Seibu Group.
The latter holds 40.8% of Bandai's shares.
When Xu Liang came to the door, he didn’t know what Yoshiaki Tsutsumi was thinking, but he just didn’t want to sell it.
Having no other choice, Xu Liang also gave up the acquisition. After a lot of work, he only took 18.7% of Bandai's equity.
After the merger of Bandai Namco last year, Seibu’s shareholding in Bandai was reduced to 21.6%, and Hongyan’s shareholding in Bandai was reduced to 10.4%.
The two add up to exactly 33%.
During this period, Xu Liang increased his holdings in the stock market by another 1%, increasing Bandai Namco's holdings to 34% and then did not move again.
Hsu Liang, who holds a veto power and is not worried about his stock being diluted, has not purchased any more shares in Bandai Namco.
The subprime mortgage is now over, and the most suitable opportunity will be two years later.
After flipping through the information, Xu Liang picked up a pen and wrote down some of his thoughts. Seeing that it was almost time, he went back to the room to sleep with the beauty in his arms.
……
"Oda?"
Oda Jiro walked over quickly and bent at a ninety degree angle.
“President, please give me your instructions.”
Nakamura Masaya glanced at him.
“Call the company’s management again and tell them clearly that they must be at the company today, and no one can ask for leave.”
Oda Jiro showed hesitation on his face.
Masaya Nakamura saw this and frowned.
The old cheeks with crisscrossed ravines instantly turned into shrunken old oranges.
"What happened?"
"Vice President Mori called and said that he was going to Waseda Hospital to take insulin at 9 a.m. today and could not attend today's reception."< br>
Mouri Xiangji is the company's vice president in charge of game development and one of the few senior executives.
Suffering from type 2 diabetes requires regular insulin injections.
“Call again to confirm, it won’t take long to get insulin.”
“Hi.”
“Besides Maori, is anyone else asking for leave?”< br>
"No more."
Nakamura Masaya waved his hand.
Oda Jiro wisely withdrew.
After the room returned to silence, Nakamura Masaya sighed melancholy.
A major shareholder who is only 27 years old and has achieved brilliant achievements has no idea whether Bandai Namco, which has just completed the integration, is good or bad.
However, he is already eighty years old. He played too happily in his early years, and his body is severely depleted and cannot cope with the management of Bandai Namco.
Ready to retreat.
I don’t want to worry about that much.
Just stand at the last post and keep your reputation.
Just as his thoughts were racing, the phone on the table suddenly rang.
Pick it up quickly.
"President, Xu Jun's motorcade has arrived."
Nakamura Masaya subconsciously stood up, his movements were a bit fast, and he almost ducked.
“Why are you here so early? Didn’t it say half past nine?”
“I don’t know either.”
The secretary said aggrievedly.
"Call immediately to organize a greeting."
"Hi."
Nakamura Masaya hung up the phone, picked up the crutch next to him and walked outside.
All the senior management of Bandai Namco who got the news hurried downstairs.
When Xu Liang stepped into the headquarters building, he also saw a group of old men approaching him.
If he hadn't seen the photo before, he almost didn't recognize the old man with white beard and hair in front of him, who was Masaya Nakamura, who is famous in the Japanese gaming industry.
After taking a deep breath and briefly calming his rapidly beating heart, Nakamura Masaya had a smile on his face.
"Mr. Xu, welcome to Bandai Namco."
Looking at the trembling right hand stretched out in front of him, covered with age spots.
After a simple grip.
“President Nakamura, I have admired your name for a long time.”
Although the founder of Namco is old, he is a living fossil of the Japanese game industry.
A bunch of prominent names on his head.
Permanent Member of the Tokyo Chamber of Commerce and Industry, Vice President of Japan Scientific Imaging Association, Honorary President of Japan Electronic Game Industry Association, Honorary Chairman of Japan Entertainment Machinery Manufacturers Association;
Director of the Japan Science and Technology Promotion Foundation, chairman of the New Technology Promotion Foundation, honorary president of Phoenix Electric Co., Ltd., consultant to the Digital Association, president of the Japan Event Industry Promotion Association, etc.
I also received the National Blue Ribbon Medal in 1986.
Now he is the chairman and president of Bandai Namco, with great power.
But looking at how Nakamura Masaya shakes every step he takes, can he really manage the huge Bandai Namco?
The appreciation revealed in Xu Liang’s words made Nakamura Masaya feel relieved and a little happy at the same time.
After all, although the person standing in front of him is young, his status in the global business and financial world far exceeds his own.
"Mr. Xu, you are welcome. It is our honor for you to join Bandai Namco."
Xu Liang smiled, briefly greeted the other senior executives, and under the leadership of Masaya Nakamura Next, after walking around various departments, we came to the conference room.
Sitting at the top, he looked around and felt weird.
He is now 27 years old, in his prime and full of vitality.
But on the left, Masaya Nakamura is 80 years old.
On the right, Vice President Iwasaki Tomokazu, who is in charge of arcade business, is 67 years old.
Masaya Nakamura bows out, and Nobuo Ishikawa, who is in charge of arcade game development, turns 60.
Otsuka Hiroki, who is in charge of Bandai’s toy business, is 64 years old. Looking around, almost all the senior executives are gray-haired old men.
After all, game development and toy design are both cultural and creative industries. Do a bunch of gray-haired old guys really understand what young people like?
Xu Liang expressed doubts.
Now he understands why Japanese games and animations are declining more and more.
The end of the real estate bubble and the decline in national strength is one reason.
But there is still a shortage of talent.
Thinking of this, Xu Liangliang made a decision in his mind.
The first thing he did after taking charge of Bandai Namco was to introduce a competition mechanism to break the management rigidity caused by the lifetime employment system and the seniority system.
"Chairman Nakamura, it has been almost a year since Bandai and Namco officially merged. I would like to know the progress of the integration of the two companies?" Xu Liang said.
"Mr. Xu, Bandai and Namco have completed the financial and personnel integration, and the business has also formed a set of plans that everyone agrees with."
Xu Liang: "Can Can you tell me more about it? ”
Nakamura Masaya nodded and turned his head, "Oda, please speak for Mr. Xu."
Oda Jiro nodded quickly.
He was eager to show his face in front of the company's major shareholders.
"Mr. Xu, Xiaotian is my secretary. He has been fully involved in the revision and finalization of the entire integration plan. He is very clear on all aspects. Let him report to you."
Xu Liang didn’t refuse either.
Seeing how old and out of breath Nakamura Masaya was, he felt embarrassed to exploit her.
In case you talk too much, if you can’t take a breath, try again.
He couldn't tell clearly.
“Dear Mr. Xu, Bandai Namco’s business is currently divided into four parts after integration.
First, the toy business.
Second, digital business.
Third, IP production business.
Fourth, amusement business.
The toy business mainly includes the planning, development, manufacturing and sales of toy cards, plastic models, daily necessities, stationery, etc.
Digital business focuses on the planning, development and sales of game content.
IP production business focuses on video, music, events and other related businesses.
The amusement business mainly includes 279 toy distribution stores owned by Bandai, which were originally 29 arcade stores owned by Namco.
In order to further strengthen Bandai Namco’s advantages in the ‘anime + game’ adaptation industry chain and assembly line, we plan to establish three subsidiaries under the head office.
Bandai Co., Ltd., Namco Co., Ltd. and Bandai Namco Co., Ltd.
Bandai Co., Ltd. is responsible for toy production, and Namco Co., Ltd. is responsible for the design, production and development of arcade machines, gashapon machines, claw machines and other game machines.
Bandai Namco is responsible for game development, IP operations, and amusement business. "
After Ogawa Jiro finished speaking.
Xu Liang thought for a moment, his deep eyes quickly swept across the crowd, and looking at their eyes on him, Xu Liang said directly.< br>
“President Nakamura, can I make some comments? "
"Mr. Xu is the major shareholder of Bandai Namco, so of course you can give us your opinions. ”
"I think that since Bandai and Namco have merged, the subsidiary system is completely unnecessary. The business unit system can be adopted.
Divide according to specific businesses.
Toy Business Department, Responsible for toy development and production.
The Game Division is responsible for game development, promotion and marketing.
The IP Operations Division is responsible for the comprehensive development of IP, such as video, music, and fan communities. , offline activities, two dimensions, etc.
The Amusement Division is responsible for the offline store management and development of toy stores and arcade stores.
These four business units are the four business units you divided before.
In addition, in addition to these four business divisions, I hope that Bandai Namco can establish an overseas business division to be responsible for overseas business development, especially the development of China Bandai Namco’s business.
Especially China.
I looked at the information of Bandai and Namco. In the past ten years, you have not opened an offline store in China, nor have you detailed promotion strategies in China.
Major game, toy, and entertainment companies around the world are competing for the Chinese market.
At a time when anime such as "Mobile Suit Gundam", "Dragon Ball", and "Naruto" were familiar and loved by almost all Chinese teenagers.
Bandai Namco has not opened a direct store of its own?
I don’t know what your considerations are, but in my opinion this is a huge and unforgivable mistake.
You are all the elites of Bandai Namco. I hope you will consider my suggestions carefully. ”
After finishing speaking, Xu Liang turned to look at Masaya Nakamura.
"President Nakamura, my words are more direct. If there is any offense, please don't blame me."
"Mr. Xu is polite. In fact, we have always attached great importance to the development of the Chinese market. , and also developed several brand-licensing partners.
But the operation of the other parties has never been ideal. Therefore, we feel that China’s derivatives market is not yet mature, so we have not personally done so. Enter China.”
"President Nakamura, entering China through brand licensing is always a smoke and mirrors, and it is difficult to truly feel the pulse of China's derivatives market.
So my idea is to directly operate a store.
Directly Open four direct-operated stores in the four major first-tier cities in China, with a larger scale and more than 1,000 categories.
Look at the results and decide how to expand next.
The same principle applies. Suitable for USA and Europe.
A Bandai toy store with unified design, unified management and unified procurement will bring more generous returns to the company.
In addition to overseas development strategy, I think Bandai currently lacks an Internet strategy.
Nowadays, B2C e-commerce companies such as Yihaodian, Amazon, and Lotte are developing rapidly throughout Japan, but Lotte has never had an online store of its own.
This is a very big mistake.
I know that online revenue may still be far less than offline, but we must also see that e-commerce is developing rapidly.
This is a growing channel that no retailer should miss.
Okay.
I would like to make these two suggestions. "
The atmosphere in the conference room was somewhat silent, and everyone exchanged glances.
"Mr. Xu, we will seriously consider your suggestion. "Masaya Nakamura smiled.
(End of this chapter)