Chapter 121 Who else?
The box office on the first day exceeded 10 million. What is the concept?
Let’s put it this way, in the domestic market, so far, only Zhang Yimou has done it, and more than once.
The box office of "Hero" on the first day was 13.5 million, and the box office of "House of Flying Daggers" was 15.8 million on the first day.
Just like the box office exceeding 100 million, many records were created by Zhang Yimou.
Although "House of Flying Daggers" was criticized as a bad movie, the audience still bought it because of the reputation of the previous film "Hero".
But why did "Shark Beach" surpass 10 million on its first day?
It is not a blockbuster, and the cast is also very ordinary. Fan Jiuyi is not really a great actor, she just has some famous names.
Because of the special effects?
Come on, "Shark Beach" can be considered a special type at most. If you look at the pure special effects, it is not outstanding. After all, the total cost is only 10 million.
Real special effects blockbusters are priced in hundreds of millions.
Many film companies don't understand. They want to summarize the rules of success and want to copy the success of "Shark Beach".
The next day, the media did not report much about the first-day box office. At this time, everyone is still used to reporting on the first-weekend box office. Unless they are industry insiders, most people don’t pay much attention to the first-day box office.
But Zhang Chen’s road show journey has already begun.
Di'anmen, Wukesong, Wudaokou, Xin'an Shopping Mall, Wangjing Xingmei...
The two of them visited several cinemas with high traffic in Beijing. The road show was actually very simple. They came to the cinema, met the fans, chatted a few words, answered a few questions, thanked everyone for their support, took photos and group photos, and then went to the next venue. One family.
The first day is Beijing, the second day is Magic City, and the third day is Guangfu. Anyway, none of the seven cities including Beijing, Shanghai, Guangzhou, Shenzhen, Wucheng and Hangzhou are left behind.
In the early 2000s, the largest ticket warehouses were actually only three large cities: Beijing, Shanghai, and Guangfu.
The combined box office of these three cities can account for 60% of the total box office.
Urban people are the main consumer group. There is no way, the infrastructure is not enough, and the cities below may not even have movie theaters.
However, in the past two years, the country has been vigorously promoting the construction of theater chains.
In the film industry development plan, the state does not impose any requirements on the number of hard drives produced or box office. It only has rigid requirements on the number of cinemas, and how many new ones must be added every year.
This is also the same as the development of other industries. Whatever you do, you must lay the foundation first.
It is only after the foundation has been laid that the miracle of box office revenue of more than one billion or billions will be born within a few years.
Zhang Chen has no money now. If he had money, he would definitely invest in theater chains. Although it is a heavy asset, he knows that the film industry will blow out in a few years, and then it will rise for more than ten years.
All industries related to movies are booming.
So if you are a theater chain, you will definitely not lose money within decades.
The road show is very tiring. I have to go to six or seven movie theaters a day, and I have to accept interviews from the media. I just forget about being on the show because I don’t have time at all.
The publicity must be based on Fan Jiuyi.
In this era, people have just begun to pay attention to directors, and they have not yet reached the point where everyone is aware of them.
Unlike later generations, even people who don’t watch movies often are familiar with Zhang Yimou, Poet Chen, Feng Xiaogang, Xu Ke, Wu Baige and so on.
At that time, the director was no longer behind the scenes. Like an actor, he was a profession in the spotlight.
If you do well, a group of people will praise you to the sky. If you do not do well, the same group of people who praise you will scold you until you doubt your life.
The two were interviewed by "Southern Weekend": "The theme of "Shark Beach" was an attempt of mine. When I set up the project, I didn't think much about it. I just wanted to create something that had never appeared in China.
The script is a very orthodox commercial film script, compiled according to the Hollywood three-part model. Of course, it draws on some foreign films of the same type, but the ending is my own idea..."
"I met Director Zhang for the first time at a dinner party organized by others, and then we talked about movies, and we happened to talk about "Shark Beach". "Shark Beach" was originally planned to be a spin-off film of the "Dark Invasion" series. I liked it, so I gave it to me..." "Of course it was a pleasure to collaborate. Director Zhang Chen is very talented. The scripts are all stories he came up with himself. He can both write and direct. This should be called a great talent in ancient times. ”
“We were very confused at first when he set the schedule in November, which is an unpopular month, but then we heard his reasons and were suddenly convinced by him. ”
“The bikinis and surfing suits in the movie are all sponsored brands, but the styles were designed by Director Zhang Chen himself. It is said that at first the sponsors provided several of their more popular styles, but Director Zhang was not satisfied, and then He designed one himself, and then it was chosen by the underwear company. It was the one I wore in the movie..."
Of course you have to reveal the news in the interview. All these things Fan Jiuyi said are related to Zhang Chen has communicated in advance that he is not afraid that you will report it, but that he is afraid that you will not report it.
After accepting the interview, the group went straight to the airport and took a plane to the next city.
It has become a habit to do road shows during the day and fly to the next city at night. Their sleep time is basically spent on the plane.
The itinerary arranged by Dong Jianqiang for them is so intensive, so intensive that it is outrageous.
After getting off the plane, the two of them immediately seemed to be resurrected with full blood, and hurriedly threw themselves into the next road show.
Smile, say hello, take friendly photos, answer questions~
Fortunately, it's basically physical work and doesn't require much thinking. It's basically just Che Lunlun talking over and over again, like, "What was I thinking when I was filming this movie...", "I remember when I was filming that scene." 'What...
Because the questions asked by the media, reporters and audiences are basically the same.
Then I received a call from Dong Jianqiang:
The box office on Sunday was 11 million, the next day was 16 million, and the third day was 18.6 million. The box office of "Shark Beach" in the first weekend was 45.6 million.
A movie’s first weekend box office is 45.6 million. According to the box office distribution rules of commercial movies, the first weekend box office is about one-third of the total box office, so there is no problem that the total box office of "Shark Beach" exceeds 100 million.
Stable~
Really stable now~
Zhang Chen and Fan Jiuyi hugged each other excitedly, and the fatigue of the past few days was swept away.
Zhang Chenhao said angrily: "If you have any other arrangements next, don't worry about us, just make arrangements."
What the hell, if I don't go to hell, who will?
In order to achieve a box office of over 100 million, it is worth all the hardship and fatigue.
Fan Jiuyi is even more excited than him. She is about to become the second heroine in a movie with a box office of over 100 million yuan, and she will be the only protagonist.
At that time, who can say that they are not good at the box office? In terms of commercial performance, I am afraid that only Zhang Ziyi can stabilize her.
Besides Zhang Ziyi, who else?
Those film and television companies who studied "Shark Beach" researched and studied, and finally found two reasons that are not reasons.
The first is film scheduling and schedule.
Some people say that there are mistakes, and some people say that success is Xiao He, and failure is Xiao He.
The schedule of "Shark Beach" is too cold. In November, sandwiched between the National Day and the Spring Festival, there is not a famous movie, not even a movie starring famous actors.
In previous years, theaters with unpopular schedules like yours simply lost money.
But things are different now. "Shark Beach" is released and it is in a league of its own.
Theater chains are responsible for their own profits and losses. If there is such an opportunity, of course they are willing to take advantage of it.
They gave "Shark Beach" unprecedented support. BJ New Film Alliance and Shanghai United actually gave more than 90% of the film schedule, this rate even exceeded "Hero" and "House of Flying Daggers".
Even for other theater chains, the minimum is more than 50%.
It can be said that viewers who enter the cinema have no choice at all. If they want to watch a movie, they can only watch "Shark Beach".
(End of this chapter)