Chapter 122 Hype
The second is to prevent piracy.
Xingchen Entertainment has taught the industry a lesson.
We really spare no effort in preventing piracy.
A reward was offered and college students were hired to prevent copies from leaking out. The effect was very obvious.
Many people are used to buying pirated discs to watch movies, but when it comes to "Shark Tank", that doesn't work.
Some people were itchy by the publicity and became interested in watching "Shark Beach", but after asking many people to rent the disc, there was no one available. In the end, they had no choice but to spend money to buy tickets and go to the cinema to watch it. .
This can actually be regarded as reincarnation. When "Dark Invasion" was released, because it was quiet before its release, pirates didn't even notice the little-known and small cost of this film. When it became a hit, they would It’s too late for piracy.
Although later piracy still had a great impact on "Dark Invasion", it was precisely because of the rampant piracy that more people knew about "Dark Invasion" and Zhang Chen's name.
These people are naturally fans of "Shark Tank" because they believe in the director's ability to tell stories.
Then because we couldn’t find pirated discs, we had to support the genuine ones.
Then Dong Jianqiang made new arrangements. "Super Interview" wanted to conduct an exclusive interview with him, scheduled for this Saturday.
It happened to be when the first round of road shows in five cities was completed, and it was time for them to return to the capital.
At present, the three most popular programs for movie promotion are: "Happy Camp", "A Date with Luyu" and "Super Interview".
The first two were done before they were released, leaving only one "Super Visit".
It just so happened that "Super Interview" also wanted to invite Zhang Chen.
During the last episode of "Dark Invasion", Zhang Chen sprayed Zhang Weiping, and then the program immediately exploded, with ratings exceeding four, creating the highest ratings since the birth of the program.
Li Jing and Dai Jun knew very well that all this was due to Zhang Chen.
It was Zhang Chen's public anger against Zhang Weiping that made that episode of the program popular.
Later, they conducted interviews with other people, but the popularity was far less than this one. It can be seen that fighting is the productivity.
Then, the overwhelming news was that the box office of "Shark Beach" in three days was 45.6 million, and the third member of the billion-dollar club may be born.
Tsk, tsk, tsk~
The box office in three days was 45.6 million. What is this concept?
Let's put it this way, "Crazy Stone" released in 2006 only had a box office of more than 20 million, which is already considered a dark horse.
The box office result of 45.6 million, even if it is not the first weekend, this result is enough to stand out from the crowd.
The total box office of Cheng Long's "New Police Story" in the Mainland was only 43 million, which was more than 2 million less than the opening weekend of "Shark Tank".
That’s Cheng Long.
Although this result is not as good as the 55 million in the first weekend of "House of Flying Daggers", it is already the best result this year except "House of Flying Daggers".
However, there is a big controversy in terms of word-of-mouth, mainly from film critics, who gave very poor reviews.
In this era, people have few channels for obtaining information, and film critics can really influence other people.
Unlike later generations, film critics are just shit, almost as good as experts.
Most of the portal websites gave relatively positive reviews:
[The low-budget thriller "Shark Beach" created a box office miracle]
[Monster movie Spring is coming? 】
【Who is Zhang Chen? The low-budget "Shark Beach" turned out to be a hit】
[Unpopular schedules create miracles, the industry is thinking: Does the schedule really matter? 】
【With a box office of 45.6 million in 56 hours, what could be more profitable than a successful movie? 】
In comparison, the film critics’ evaluations are much more vicious:
[Storytelling or eroticism? 】
This is the column of film critic Zhou Limin. [After watching "Shark Beach", I only remembered Fan Binbin's long legs]
This is a comment from another film critic Shi Fan.
There are various others, ["Shark Beach", a collection of low-level tastes], ["Shark Beach", a rare special effects erotic film in China]
In short, use The words are very vicious.
The assistant showed Zhang Chen the collected newspaper headlines, and they were all slanderous.
This is also normal.
This type of commercial film has always been disliked by film critics.
Actually, he has always been curious about what kind of people can become film critics, and whether their movie-watching tastes are really different from ordinary people.
A movie, regardless of any entertainment attributes, is art when you open or close your mouth.
It seems that without art, movies are not worthy of being called movies.
Zhang Chen just wants to say: I bought a watch last year~
What is the key to a successful movie?
Some people talk about the quality of the film~
Some people talk about the star cast~
Some people talk about publicity~
Some people talk about the schedule~
Some people talk about curbing piracy~
Everyone talks about the situation.
Compared with these, "Shark Beach" probably only lacks in the cast. The main characters are only Fan Jiuyi and a shark.
But who said that a movie like this can't be a box office hit.
Zhang Chen was actually prepared for the slander from film critics.
They cannot influence the overall situation, and the box office on the first weekend is the best proof.
"Brother Dong, you immediately organize people to scold our movie online."
"Criticize our movie? Oh, you want to hype it, right? Okay, you say how to hype it, I will cooperate ~" Dong Jianqiang only took a second to figure out what Zhang Chen was going to do.
“A movie cannot be praised blindly, nor can it be criticized blindly. There must be criticism and praise, and the opinions cannot be unified, so that it can be popular.
Don’t movie critics say that our movies are erotic, bloody and violent, and have weak stories?
You just follow this idea and scold, but only in one direction at a time.
For example, if you scold someone for showing off their eroticism, just say [I watched it twice, a bad movie, and after watching it, I didn’t remember anything except Fan Binbin’s long legs].
Or, [After watching it, I just want to say, this is not a monster movie, this is clearly Fan Binbin’s sexy photo album]..."
Before Zhang Chen finished speaking, Dong Jianqiang Already energetic: "I understand, if you criticize blood and violence, I will say [fuck, the part where the wound was stitched was so bloody, the necklace went through the flesh, I almost vomited]..."
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"Yes, yes, that's what I mean. As expected of an old Jianghu, he can draw inferences from one instance to another."
"Haha, what's so difficult about this? You tell me the method and I can't copy it? What's next? Well, if there are people who are scolded, do they also have to be praised?”
Zhang Chen was pleased: “Yes, you can’t just scold, but you must also be praised. You should also organize a group of people to do this. To make the number of both parties equal, the more intense the argument, the more popular our movie will be..."
"Okay, I understand"
"I think we still have it. We can go even further, expand the scope of discussion, find some celebrities, and ask them to take sides.
I know that Feng Xiaogang has been unhappy with those film critics for a long time. It seems that once he drank too much and blocked the door of a film critic's house. "
"Huh? And this thing? "Zhang Chen loves hearing these gossips from Dong Jianqiang the most.
"I've heard it all, and I don't know whether it's true or not. "
"But Feng Xiaogang may not be willing to cooperate. "
"It doesn't have to be him, as long as he is a celebrity and can stand in line, it's fine. Film practitioners may not be willing to offend those film critics, but what about those in the television industry? And the host and stuff. ”
(End of this chapter)