Chapter 293 I won’t play with you anymore
On August 17, Wang Changtian organized a dinner and invited the two directors of the film purchasing department of Beijing TV and Tomato TV.
"This is Director Huang from Capital TV, and the other is Director Liao from Tomato TV..." Wang Changtian introduced him. Both of them are in their fifties, and Director Huang is a male. , Director Liao is female.
By the way, many directors of film purchasing departments are women, because women are the main viewers of TV series.
"The two directors have worked hard, and you have to make a special trip to do it for us..."
Dong Jianqiang stood at the door to greet him, with Chen Xi behind him.
Welcoming the two people into the box, after some excuses, the two film purchasing directors took the main seats, accompanied by handsome men and beautiful women, all of whom were specially hired public relations.
Director Huang is surrounded by a female publicist, and Director Liao is surrounded by a male publicist.
This is standard in the industry, but some companies let their own artists play this role, such as Huayi, Rong Xinda...
So it is quite difficult to be a star. Sometimes I not only have to accompany the producer, but also...
It won't be a problem if you sleep with him, but you will definitely be taken advantage of.
Xingchen Entertainment does not have this situation, because it does not sign artists, and even if it signs artist Zhang Chen, it will not allow it. There is a ready-made public relations company, why should artists suffer this.
He admired Yang Xiaomi in this regard. Yang Xiaomi probably participated in such dinner parties when she was in Rong Xinda, so after she became her own boss, the first rule was that she was not allowed to His artists accompany him to dinner.
At the beginning of the banquet, there were male and female public relations gags, and the atmosphere was very good.
After three rounds of drinking, during the dinner, Director Huang suddenly asked: "Why haven't you seen Director Zhang? Come here this time, I still want to see Director Zhang's style?"
"Yeah, I thought I could see Director Zhang today?" Director Liao next to him also agreed.
Chen Xi immediately answered with a smile: "Director Zhang will definitely come today. We originally agreed to come together, but he was delayed by something temporarily. He specifically asked us to start first. He will finish processing over there right away. Come here..."
Dong Jianqiang was also pretending to look at his watch: "It should be almost time..."
Wang Changtian was trying to smooth things over: "It's okay, let's drink slowly. Let’s drink and wait..."
Everyone continued to exchange cups.
After another ten minutes, Zhang Chen finally appeared.
"Sorry, sorry, I was temporarily delayed by something..."
Zhang Chen apologized first when he entered the door, after all, he made people wait.
"Where, where, when you reach the position of Director Zhang, you must be surrounded by worldly affairs. We understand..."
"Thank you~"
Everyone was polite, and then they drank and made friends.
"I would like to ask you all to enjoy it tomorrow. Come to my place and watch the film. After all, it is our first time to make a TV series. There must be unexpected places. We need two such professionals to help check for leaks. Fill the vacancy..."
The guests and hosts had a great time that night, and the male and female publicists escorted the two directors away. As for whether something would happen in the evening, it completely depended on the mood of the two directors.
Anyway, Dong Jianqiang paid for the full service.
Not only tonight, but also in the next few days, they will accompany me throughout the whole process, with one purpose, to make the two directors happy.
When a general film and television company shoots a TV series, the public relations and reception fees it spends may reach 5% of the total sales. For small companies, it may be even more. These fees are used to build relationships.
In TV drama marketing, this part of the cost is called the ‘grey’ cost of TV dramas.
All industries are actually the same. If I want to sell my things to you, I must make money with the person in charge of your purchasing department. This is a very common phenomenon.
Even if Zhang Chen is a great director, being a great director can only mean that you have proven yourself in the film field, and nothing in the TV drama field.
The strange thing is that I enjoyed the one-stop service, but there was no response from the two film purchasing directors.
"What do they mean? Are we neglecting anything else?" Dong Jianqiang frowned.
"I don't know either. Why don't you let Mr. Wang help me ask?"
Dong Jianqiang felt that it would not be a problem to delay it like this, so he asked Wang Changtian to find out.
Not long after, Wang Changtian called him back.
“They are not very optimistic about the prospects of this drama. What they ultimately mean is that this drama can be sold, but the price may not be too high, and there are additional requirements, requiring us to pay for ratings ourselves... …”
"Buy ratings?"
"Yeah."
Wang Changtian explained, "Today's TV series have ratings rankings, and advertisers place ads based on the rankings, so many TV series , the TV station will require the producers to spend their own money to buy ratings, otherwise there will be no final payment. "
"Damn it, these vampires eat and drink well, but they don't do anything while taking the benefits. It’s so shameless. This is passing all the risks on to the producer.”
Dong Jianqiang was indignant but had no choice.
It’s a buyer’s market now, and TV stations are the strong side. Wang Changtian was a little embarrassed. He didn't expect these two old guys to be so disrespectful.
This is the first time Star Entertainment has made a TV series. Are you convinced?
The key thing is that he patted his chest and promised to help others sell dramas, but ended up like this. How can Guangguang play with Xingchen Entertainment in the future?
Chen Xi is also very angry. Isn't this equivalent to the theater chain asking the producer to spend money to buy the box office?
"Okay, I'll inform Zhang Chen first to see what he means. Let's talk about this later~"
After beating Wang Changtian away, Dong Jianqiang immediately called Zhang Chen.
Zhang Chen also frowned: "If we sell the show to him, we still have to use the money from selling the show to buy ratings. Don't they take any risks at all?"
< br>"Isn't it? These vampires, I even suspect that those two directors may have run those ratings companies themselves..."
"No need to doubt, it must be."
There is no shortage of smart people in this circle, and there is no shortage of ways to make money. It just depends on whether you dare.
"Forget it, if this is the case, we won't sell it. We really have to comply with their requirements. We have worked hard for a long time and worked for them."
"What about the show? "
"Without Zhang Butcher, do we have to eat pigs with hair on them? Didn't you say that many satellite TV stations have contacted us and invited them to watch movies together, just like a movie viewing party? , if no one buys it, the big deal is to sell it to a video platform..."
There are too many twists and turns in selling TV series, which annoyed Zhang Chen, and he decided not to follow the rules, big deal. He won't do this anymore. Anyway, he may not make less money from movies than from TV series.
...
On August 20, Star Entertainment held a viewing party for "Wulin Gaiden" at the Sheraton Hotel in Beijing.
CCTV, Beijing TV, Mango TV, Tomato TV, Lychee TV, Dolphin TV, Blueberry TV...
The heads of film purchasing departments of almost some of the most influential domestic satellite TVs are here.
Yes, Beijing TV and Tomato TV, which I contacted before, also came, but their faces were darker.
Zhang Chen's move was intended to be a slap in the face, but Director Huang and Director Liao were a little panicked.
The people inside the station knew that they came to discuss selling dramas with Xingchen Entertainment, but in the end it turned into a viewing party for all satellite TV stations. If nothing else, they would definitely have to explain this when they go back. .
The two of them looked at Xingchen Entertainment with a bit of resentment, but they didn’t dare to let him disturb the movie viewing party. Zhang Chen is a celebrity in China and is well-known. His big mouth, if he really makes him anxious and causes something, they will definitely not be able to eat and go around.
There have been sitcoms in the past two years, but they have always been tepid. Compared with dramas, they are definitely a notch behind.
But the reason why everyone is willing to come this time is probably because of Zhang Chen’s reputation as a great domestic director.
Everyone also wants to see whether the TV series created by great directors are as good as the movies.
Looking at the room full of directors of the film purchasing department, Shang Jing felt a little cramped in his heels. He had contacted some TV stations before, but with his energy, the only ones he could recruit were from some local stations, such as Satellite TV. There is really no access to the hierarchy, not to mention that some satellite TV stations have not only the director of film purchasing, but also the deputy director.
In my previous life, "Wulin Gaiden" was first broadcast on CCTV 8. The ratings on the first day were only 1.95%, and on the second day it reached 4.26%. Since then, it has been stable at around 5%, becoming Among the new year dramas that were aired at the same time, the ratings ranked first.
It got out of control later on.
Compared with Shang Jing’s anxiety, Dong Jianqiang seemed confident.
He has watched the finished film many times and studied it with people from Guangguang. He came to the conclusion that the quality of "Wulin Gaiden" is much better than ordinary sitcoms.
But what really gave him confidence was the arrival of these satellite TV stations.
The way he imagines selling dramas is to invite the directors of the film purchasing departments of several satellite TV stations with nice words, receive them from Xingchen Entertainment, have a meal with them, chat with them, and then arrange for handsome guys and beautiful women to come over. , the benefits are sufficient.
This is also the normal process for general film and television companies to sell dramas.
But reality slapped him hard.
The director of the film purchasing department is specifically responsible for purchasing TV dramas. Film and television companies want to sell dramas to satellite TV, so this department cannot be bypassed.
It’s just that these people are too greedy.
Then I have no choice but to pull them all together.
When there are few people, it is inevitable that some people will want to play tricks in private. Now that there are so many people, who else dares to play tricks?
"Hey, Manager Dong, is there any misunderstanding between us? We had a good discussion, but why did it suddenly become like this..."
Director Huang and Director Liao both smiled when they met Dong Jianqiang this time.
Some things can be done, but they must not be said, let alone in front of the public.
The two directors, Huang and Liao, are afraid that Star Entertainment will lose everything.
“No, no, this movie viewing meeting is exactly what our director Zhang wanted. He is used to making movies and thinks it is more efficient. If it is suitable later, the two of you can also bid. For cooperation , we can’t ask for more...”
Dong Jianqiang doesn’t want to offend too much. In Star Entertainment’s positioning, Zhang Chen is responsible for producing films, and he is responsible for daily management. He must maintain the relationship with the TV station.
(End of this chapter)