Chapter 230 This price is really conscientious
“Now that the press conference is here, I believe many friends have already wanted to know, what is our price?”
Wait until everyone returns to their seats. After that, the applause slowly stopped, and Yang Chaoye took the microphone and said to the audience with a smile.
He was not in a hurry to announce the price immediately, but watched the audience's reaction with interest.
Even the guests he personally invited, some of whom were even CEOs of large companies, were all listening at this time, wondering how much Oracle computers would be priced.
For a moment, the entire scene was unusually quiet, and then the discussion started again with the neighbor.
The applause lasted until Yang Chaoye shouted to stop.
This price is really unexpected.
Everyone is looking forward to Yang Chaoye announcing the price as soon as possible.
Nowadays, there are expensive and cheap computers.
Everyone’s living conditions are different, and their consumption concepts are naturally different.
If the issue price is like the IBM5110, then at least 90% of the more than 1,000 people present will not be able to afford it.
Although everyone knows that the price of such an advanced product must be very high when it comes out.
However, they all have a fluke mentality and hope that the price of Oracle computers will be within their acceptable range.
"The price of the IBM5110 is US$9,875. A perfect product like Oracle's computer must cost at least tens of thousands of US dollars!" A student wearing glasses said to himself underneath.
"I will buy it for ten thousand dollars. This product is so perfect. I even think I can't sleep tonight because I can't have it yet!" said the classmate next door with bright eyes.
The two are students at New York University and live in the same dormitory, so they have a good relationship.
“Your family is well off. Your parents run a company. Ten thousand dollars is nothing to you. But my father is just a middle-class person with an annual salary of tens of thousands. I want to ask him for ten thousand dollars to buy something. This computer is impossible!" The student wearing glasses said with a wry smile.
"Don't worry, I will move back to the dormitory when the time comes. If I don't have time to play, I can lend it to you to play with!" the classmate next door said with a smile.
“If the price is under four thousand dollars, I must buy one!” The student wearing glasses did not answer the classmate’s words, but stared at the Oracle computer on the stage and said with certainty.
"Four thousand dollars? Impossible. The research and development funds for such a product are estimated to be hundreds of millions or even billions of dollars. After it is released, the cost must be recovered first. Such a perfect product, even if it costs 20,000 dollars, I don’t think it’s too much for a dollar!” said the classmate next door.
Hearing the words of the classmate next door, the student wearing glasses remained silent. He knew that what his roommate said made sense, and his own thoughts were just fantasy after all.
When Apple I was released in 1976, it sold for US$667. This price can be said to be very affordable.
However, the Apple I model is relatively simple, so it is only popular among some relatively poor computer enthusiasts.
The Apple II, which was just released last year, is priced at US$1,298. This product has been well received in the market and is a widely successful computer.
The IBM 5110, just released this year, is too expensive at $9,875. It can assist companies in accounting and reporting work, but the computer has never achieved mainstream success.
Because, the pricing is destined to fail to increase sales. With such an expensive price, no one can afford it except the rich, and among the rich, there are not many computer enthusiasts, so, This is embarrassing, so the sales of IBM5110 are miserable.
However, sometimes the price is cheap, but the sales volume may not be good.
The Scelbi-8H computer launched by Scelbi Company was priced at only US$440. However, until this product was discontinued, only about 200 units were sold.
“Okay, let’s not be dumb. On behalf of Oracle Computer Company, I am here to announce to the world that our first-generation Oracle computer is priced at US$2,999. We spent more than a billion dollars to develop this product. Research and development, but we adhere to the obligation to popularize computers, and finally decided on this price. Although the price is still relatively expensive, we have tried our best. If it gets cheaper, we will really be a charity structure!" Yang Chaoye saw the atmosphere! When it arrives, there will be no further delay and the price will be announced directly. In an instant, the audience burst into the warmest applause. Many people stood up excitedly and applauded the price.
$2999 means that many people can afford this machine.
If nothing else, there were more than 1,600 spectators at the scene, at least half of whom could afford it.
In the beautiful country of 1978, the monthly salary of ordinary workers at the bottom was more than several hundred dollars, let alone the middle class.
So, for US$2,999, an ordinary worker can buy an Oracle computer by saving a few months' salary. This price is already very affordable for them.
Mainly because Oracle computers are so advanced.
Compared with the expensive IBM5110, the Oracle computer is destined to be praised, while the IBM5110 may be criticized as a high-priced and low-performance IQ product.
When the price was announced, Mr. Frank T. Cary, the president of IBM in the audience, was already confused.
How can the IBM 5110 be sold at this price of an Oracle computer?
Originally, because of the high price, there were not many interested customers. Now that the price of Oracle computers has come out, it can basically be said that it has cut off the subsequent sales of IBM5110.
You know, in order to develop the 5110 product, IBM spent nearly 100 million US dollars on research and development. Due to the small sales volume, it has been unable to rely on high prices to recover the cost, let alone think about it now.
Mr. Frank T. Cary once again looked at Yang Chaoye on the stage with a dark face, who seemed to be reborn. He seemed to see Yang Chaoye laughing at him.
Gan!
If I had known better, I wouldn’t have come to this crappy press conference!
It really affects my mood.
Mr. Frank T. Cary even felt that Yang Chaoye came to New York to hold a press conference just to target him.
This price is already very affordable to many people.
"Mr. Yang Chaoye is really amazing. I have decided to buy an Oracle computer after it is released!" The student wearing glasses was so happy that he couldn't help hugging his roommate next door. live.
This price is completely acceptable to him.
"Of course, I want to buy it too. I didn't expect that this company, despite its low reputation, is very conscientious. It's not like IBM, which always only thinks about making money!" the roommate replied with a smile.
"The price is so reasonable!" This was the thought of many viewers at the scene.
Su Cheng sat in the audience and watched the reactions of all the audience.
He knew that this press conference was successful, and very successful!
The price is US$2,999. If we really want to develop it from scratch, the cost will definitely be very high. It is impossible to set this price.
But he does not need to invest in these research and development expenses, the technology is ready.
Therefore, even if it sells for $2,999, if the sales volume is large, he can still make a lot of money.
This is really an instant hit!
Next, it depends on the sales performance.
(End of this chapter)