"It seems that everything is developing in a good direction. It's very good. Thank you for your hard work." Su Cheng said with a smile.
With the help of so many capable assistants, he only needs to lie down and make money. How comfortable his life is.
He is not willing to do everything by himself like the charter king.
With so much energy, it is better to find some professional management with good talents and good character.
“Yes, they are all pretty good. The only drawback is that our mobile phones have dropped sharply in Hong Kong. It seems that it is a bit difficult for the sales of Yunsheng S1 mobile phones to exceed 100,000 units. "Weili said helplessly.
"Didn't you investigate before? How different is the current sales volume from the survey estimate?" Su Cheng asked curiously.
“According to the consumption level in Xiangjiang we surveyed, there are at least 100,000+ potential customers with the ability to buy mobile phones. The best estimate may even exceed 150,000 units, because there are not only the top rich in Xiangjiang. , there are more middle-class people, but our mobile phones may not be a necessity for many middle-class families. After all, not everyone is in business, and not everyone has to negotiate business, such as those engineers, university teachers, Office white-collar workers and other high-income groups have the purchasing power but no desire to buy.
Now, our sales data is neither far nor close to 100,000 units. , judging from the current decline, it is unlikely to exceed 100,000 units in the past two or three months, so before we have developed other markets, our turnover will suddenly drop," Wei Li said with some pity.
No one is satisfied. The early sales of Yunsheng S1 mobile phone are really good, which makes the company’s daily turnover data very good. As the president of Hutchison Whampoa Group, Wei Li, Hutchison Telecommunications The top leaders of the company naturally hope that the Yunsheng S1 mobile phone can continue to sell well, but the market is so big. When it encounters a bottleneck, even Wei Li can only make a breakthrough by opening up overseas markets.
After hearing this, Su Cheng nodded. He could understand this problem.
It is indeed very simple for the middle class, with assets ranging from hundreds of thousands to one million, to buy a mobile phone. The problem is that a one-time payment of more than 25,000 Hong Kong dollars is not a small amount of money for these people.
In particular, assets do not represent cash flow. Many people’s assets are fixed assets, such as a house.
These people may only have tens of thousands or hundreds of thousands of Hong Kong dollars in stored cash on hand.
Having a house worth hundreds of thousands in Xiangjiang, they really have no pressure in life.
That doesn’t mean they will spend money randomly.
Spending more than 20,000 yuan to buy a mobile phone is not practical in the eyes of many people.
They don’t often make phone calls. Even if they do, they have landline phones and don’t need to use mobile phones. They don’t make money by doing business. If the call is not received in time, it will not have a big impact on them.
Because of this, this group of potential customers, the people who ultimately buy mobile phones, are not very many.
Precisely because these people do not buy much, this also shows that the market in Xiangjiang can actually continue to be explored, and the Yunsheng S1 mobile phone has a chance to continue to sell well.
The premise is how to make them willing to spend this money to buy this electronic product that is not very useful to them.
Mobile phones are considered a very practical product among the top wealthy circles. Before the Yunsheng S1 mobile phone came out, if such a product were available, not to mention more than 20,000 yuan, even if it cost 100,000 yuan, someone would buy it. , because its value is worth it in the eyes of these big bosses. However, in the eyes of the middle class, this thing is not of that great value.
“Actually, I have a way, which may allow more people to buy our mobile phones. As for whether it will succeed, we can only see the results, and I can’t guarantee it. "Su Cheng said with a smile.
"Oh? Boss, please tell me." Wei Li's eyes lit up.
He has already picked up a lot of business strategy ideas from Su City. Basically, every idea has been very successful.
Therefore, Su Cheng said that he had a way, and Wei Li was naturally happy because he believed in Su Cheng.
“It’s very simple, improve the status and reputation of our mobile phones.” Su Cheng said with a smile.
“Boss, our mobile phone is already famous enough. In Xiangjiang, no matter from a three-year-old child to a centenarian, who doesn’t know about our Yunsheng S1 mobile phone!” To Su Cheng , Weili felt a little baffled.
“I am not trying to improve the reputation of mobile phones. It is indeed known to almost everyone in Hong Kong, but it is not powerful enough and the middle class has no desire to buy it. I want to solve this problem. The current situation, then it needs to improve its competitiveness. People always have a comparison mentality. When everyone feels that owning a Yunsheng S1 mobile phone can greatly improve their own face, many people want to buy this so-called face. Even if you don’t use it, you will be willing to spend money to buy it,” Su Cheng explained.
After Wei Li listened, he lowered his head and thought. What the boss said seemed to make sense. Yunsheng S1 mobile phone may only have one or two labels in the eyes of many people, either it is expensive or it is Not practical.
In the eyes of those engaged in business or bosses, the Yunsheng S1 mobile phone is indeed very practical.
But in the eyes of others, it is not practical.
There may not be a caller every day, so what’s the use of this thing?
This is also the reason why some people don’t buy it even though they have money.
"Boss, how do you think we should improve its quality? When we held a press conference, we invited more than a hundred billionaires to go, and all of them bought it, and there was Jiayi throughout the process. The live broadcast on the TV station should be high-end!" Wei Li seemed to understand, but he didn't seem to understand.
"Billionaires are aloof and far from the middle class. They are basically not in the same circle. Although their style is indeed enough, in the eyes of these middle class, it will have the opposite effect. There is an old saying in China: Pheasant Flying on a branch will not turn you into a phoenix. You must have heard it since you were a child, so everyone knows the meaning of this sentence very well. If they really buy it, they will only feel that they are not worthy of this thing, and buying it will make them look more cowardly. "Su Cheng tried hard to explain to Wei Li.
"I seem to understand, boss, what you said seems to make sense." Weili listened and thought.
He has lived in Xiangjiang for more than ten years, and he can be considered a foreigner who understands Chinese culture relatively well. So after thinking about it carefully, Wei Li knew what Su Cheng wanted to express.
“Then, boss, what should we do so that these middle class people can accept it and make our mobile phones look high-end?” Wei Li is like a studious student with an open mind. Ask Sioux City for advice. (End of this chapter)