Su Cheng thought about it carefully and felt that it made sense.
After all, the target customers for luxury cars are too few. If we develop luxury cars from the beginning, if nothing unexpected happens, we will almost lose 100%. Whether we can even make money in the future is still unknown.
But ordinary cars are different. There are many more potential customers than luxury cars.
In this world, rich people only account for a small part, and ordinary people are the majority.
Sioux City has little interest in niche luxury cars like MG, and they are not more well-known luxury car brands like BMW, Mercedes-Benz, and Rolls-Royce.
However, German cars have not suffered such a big crisis like British cars. They are still developing very well. It is not impossible to buy them, but the price will be very high.
So, it is best to start with ordinary cars. If you want to enter the luxury car industry in the future, at least wait until the development of ordinary cars has stabilized before considering this matter.
"Well, Uncle Zhang, what you said makes sense. I know how to choose. Let's go and help me talk to Leland Automotive Group about acquiring the technology and production of the Austin brand. rights, production lines, brand names, etc., it would be best if it comes with Jiapai’s bus technology as a gift. As far as I know, the bus technology they have is very good. It is not difficult to develop a bus suitable for our Hong Kong. Negotiate the price. I allow it to be within the market price and above the market price, so there is no need to discuss it," Su Cheng said to Zhang Qizheng.
"Boss, have you decided so quickly?" Zhang Qizheng was very surprised.
"There is nothing to hesitate about. Let's talk about it first. If we can't talk about it, we will consider finding other targets." Su Cheng said directly.
However, Sioux City feels that the talks should be possible, because judging from the data, Austin currently occupies a relatively average position in the British Leyland Automobile Group, especially in the past two years, Austin's production lines have almost been shut down. , less than a thousand cars are produced every year.
Because Leyland Automobile Group currently places incentives on the joint venture brand Honda, they have indeed made a lot of money after the joint venture with Honda. Therefore, Austin, a local car brand, is directly affected by them. ignored.
In other words, the Austin brand is currently a burden to them. It not only has to support a bunch of idle workers, but also has no orders.
So, if you contact their radical director at this time, this matter can be explained to a large extent.
After all, maybe the top leaders of these radical groups have long been eager to get rid of Austin.
Sioux City, of course, does not intend to acquire the Austin brand. He simply wants Austin's technology and production lines.
As an ordinary car brand, Austin is not purely handmade like the British luxury car brands. Like other ordinary car brands, it also uses assembly line production. As long as there is an order, it will be produced. The speed can be very fast.
In addition, Sioux City has another more important consideration, that is, if you want to buy a car brand that is too influential in the Leyland Automobile Group, even if the purchase is successful in the end, they will not let you. If the production line is moved to Xiangjiang, the best it can do is to stay in the UK for production.
But Austin is different. Its presence in Leyland Automobile Group has become smaller and smaller in recent years. The British government will not spend too much energy on such an ordinary car brand. So when the time comes, we will negotiate and move all the technology and production lines to Xiangjiang. The success rate will be very high.
What's more, Su Cheng currently has an advantage, that is, he is a KBE knight conferred by the Queen of England. In other words, Su Cheng can be regarded as a member of their British aristocratic circle. Although This knight is just a reputation, without any real power, but who cares about this!
Moreover, now that Sioux City has invested a lot of money in the UK, they have to look at the Buddha face as well as the hateful face.
Su Cheng is not worried at all about whether the negotiation can be successful.
"Boss, are there any other requirements that we should pay attention to? If not, I will immediately find my connections and contact the person in charge of the radical group of Leland Automobile Group. As far as I know, the current director of Leland Automobile Group The leader is a member of the radical faction. He has long wanted to lose weight for the group, but he is not the one who has the final say in the group's affairs, so he has never succeeded. "Zhang Qizheng did not hang up the phone in a hurry, but calmly. asked.
When doing things, he must do it best. Before he knows all the boss's requirements, he will definitely not be able to act. "My request is also very simple. After it can be purchased, all the technology, production lines, and production rights can be moved to Xiangjiang, and it is the most advanced car brand. Instead of giving us those old technologies, there is no way I can buy it. A car brand still keeps it in the UK. I think the UK doesn’t care if it loses a car brand in its own country. They have closed down many car brands in recent years,” Su Cheng said with a smile.
"Okay boss, I know what to do. I will contact you, boss, as soon as I have news." Zhang Qizheng replied immediately after hearing what the boss said.
After saying that, the two hung up the phone respectively.
After putting down the mobile phone, Su Cheng sat on the recliner and thought about the future.
Buying a car brand is not his ultimate goal.
If you want to do it, do it to the extreme.
It would be best to become a benchmark company in the automotive industry.
So, there are actually many things to be done in the future. The most important thing is to dig more automotive professionals from Europe, America and Japan to come to Hong Kong.
Buying Austin is just to have some background.
Austin was founded in 1905 and has a history of 74 years. It can be regarded as a car brand with a long history and is well-known in the world.
As far as China is concerned, this is a brand that was founded during the Qing Dynasty.
In fact, he can also directly recruit automotive talents from all over the world, and then create a car brand by himself.
Even Xiao Ai can provide him with a lot of automotive technical information.
However, it is basically impossible for a new car brand to establish itself within five to eight years, or even longer.
Su City has no intention of wasting so much time in the automobile industry.
With the technology provided by Xiao Ai, he can save a lot of time in technical research and obtain more advanced automotive technology.
However, when it comes to cars, it is useless to have technical data. The technology must be realized. Without professionals in automobile related fields, how can it be realized?
The automobile industry is a very strange industry. It does not mean that you can be ahead of other automobile brands because of your advanced technology. It depends more on the foundation and history.
Just like in previous lives, under various plans to merge international brands, the technology of domestically produced fuel vehicles has long lagged behind many international brands. For example, Geely bought Volvo and obtained all of Volvo’s technology. However, Geely's recognition around the world is still not very high.
This is a very embarrassing situation. (End of this chapter)