However, this change did not cause too much resentment from the British side, because the core assets and operating rights of the brand have been officially transferred to Sioux City.
For the British, although the Jaguar brand has changed owners, as long as the headquarters remains nominally in the UK, it is enough to maintain their national honor and industrial image.
Sioux City understood this very well. He respected and understood the British position and needs, and at the same time strengthened his determination to bring Jaguar to new glory.
Su Cheng believes that under his guidance, Jaguar will soon gradually get rid of the shackles of the past and move towards a broader market and future with a new attitude and stronger strength.
Su Cheng and Zhang Qizheng walked side by side at the front of the team, with steady steps.
Following closely behind was an elite team composed of Jaguar senior executives. They walked neatly, following the two bosses Su Cheng and Zhang Qizheng, and walked into the busy and orderly production workshop together.
In the workshop, a work scene that blends Chinese and Western styles comes into view.
A small number of technical experts from overseas have become an indispensable force on the production line with their rich experience and superb skills.
They not only operate key processes with their own hands, but also take on the important task of teaching skills and patiently guide the newly joined local workers in Xiangjiang.
With their professional attitude, these foreign production workers promoted the rapid transfer of technology and ensured the smooth progress of the production process.
For local workers in Xiangjiang, the automobile manufacturing industry is undoubtedly a brand new field, full of challenges and opportunities.
Under the careful guidance of foreign experts, they gradually mastered production skills, from unfamiliarity to familiarity, from unfamiliarity to proficiency, with sweat and hard work embodying every step.
With the improvement of their skills, even if these foreign technical experts return to the UK in the future, local workers will be able to take on their own roles and continue to promote the development of Jaguar Motors in Hong Kong.
Soon, the Sioux City team arrived at the core area of the vehicle production workshop. At this time, the clock hand quietly pointed to 11 o'clock in the morning. There was only one hour left before the first locally made Jaguar car in Xiangjiang rolled off the assembly line. countdown.
In the workshop, a tense and orderly atmosphere pervades every corner, and every employee is working hard to make final preparations for this historical moment.
Su Cheng was keenly aware that on the busy assembly line, several engineers were gathering for discussion with focused expressions.
He approached curiously, and upon listening carefully, it turned out that they were having a heated discussion around a series of subtle technical problems, trying to find the real reason behind several recent glitches.
This attitude of relentless pursuit of quality and quick response to problems makes Su Cheng deeply gratified.
When previously conducting an in-depth analysis with Zhang Qizheng on the reasons for Jaguar’s sluggish sales, Su Cheng believed that the root cause of this dilemma was not the talented team of engineers, who were always committed to technological innovation and quality improvement.
On the contrary, he prefers to blame the problem on a series of decision-making mistakes by top management, which invisibly weakened Jaguar's market competitiveness, thus leading to its current decline.
Looking around, Su Cheng saw Jaguar cars taking shape one after another, with smooth body lines, demonstrating the brand's unique elegance and power.
They are parked quietly on the production line, waiting for the last and most critical step - comprehensive quality inspection.
This link will ensure that each car can be delivered to consumers in perfect condition, carrying Jaguar's commitment and insistence on quality. Su Cheng knows that this hour of waiting is not only the passage of time, but also a testimony of the team's hard work, as well as the expectation and pride for the upcoming first Jaguar car in Hong Kong.
Sucheng's sudden visit was like a fresh wind, blowing through every corner of the entire production workshop in an instant.
The employees stopped their work one after another, their eyes flashing with surprise and joy. After all, for them who usually work hard, it is really rare to see this industry giant in Suzhou City in person.
Soon, Su Cheng and Zhang Qizheng were surrounded by enthusiastic engineers, forming a warm and lively circle.
The faces of these foreign engineers were filled with excitement and admiration. Many of them may have only seen Su Cheng in news reports or company publications. Now that they meet in person, the distance is so great. The feeling disappeared instantly.
In the UK, Sioux City is also very famous. After all, in the 1980s, Xiangjiang is still under their jurisdiction for the time being, and they also regard Sioux City as one of their own.
Su Cheng talked with them for a while, and everyone returned to their posts.
After all, the car is scheduled to roll off the assembly line at 12 o'clock, and now time is very tight, so naturally we can't waste too much time.
Just after 11:30 in the morning, reporters from the media poured into the scene one after another.
The first thing that comes into view is the media army under Su Cheng, including the high-profile Jiayi TV Station, "Oriental Daily" and the "Chivalry News" full of justice.
As a media force under the personal control of Suzhou City, they naturally enjoyed the privilege of entering the workshop first, and were able to take the lead in filming and interviewing, recording every detail of this important moment.
Following this, Hong Kong's mainstream news media also came one after another with a strong lineup, including TVB, a television media giant, "Ming Pao", a pioneer of the newspaper industry with a long history, and "Hong Kong Economic Daily" focusing on the economy In-depth analysis of the field, "Ta Kung Pao" and "Sing Tao Daily" are famous for current affairs reports and social news, as well as the internationally renowned English newspapers "South China Morning Post", as well as "Xin Pao" and "Sing Pao", etc., they all have It forms the backbone of Hong Kong’s press community.
Although TVB and Jiayi TV are competitors in the industry, Sioux City always maintains an open and inclusive attitude when holding press conferences, and never excludes any party due to competitive relationships.
He knows that such an occasion is an excellent opportunity to showcase the corporate style and expand brand influence. Inviting all media to participate is tantamount to adding a bright advertising color to the event itself.
Media organizations such as TVB are also well aware of the profound meaning of Su Cheng's move and respond positively every time. This is not only recognition of Su Cheng's personal charm, but also the practice of the concept of win-win cooperation.
Under the warm invitation of Suzhou City, they all appeared one after another to witness and record this historic moment.
In addition to local journalists from Hong Kong present, "Singapore Daily", "Straits Times", "Lianhe News", TVBS News Channel, "Lianhe Zaobao", "Bangkok Post", "Jakarta" There are many mainstream media outlets in nearby countries and regions such as The Post, Manila Times, and TuoiTre.
These media from Nanyang, Wanwan and other places have offices in Xiangjiang, so they can naturally reach them quickly.
Moreover, Jaguar will first focus on these specific countries and regions for market promotion in the future.
With extensive publicity and reporting by these mainstream news media, Jaguar’s influence in these regions will undoubtedly be significantly enhanced.
These authoritative and far-reaching media platforms will use their strong communication power to create a positive brand image for Jaguar and attract the attention and favor of more potential consumers. (End of this chapter)