Soon after hanging up the phone, Su Cheng embarked on the journey, with a trace of unconcealable expectation in his heart.
He is about to witness the first luxury car rolling off the assembly line in Xiangjiang. This sense of honor and achievement comes from the fact that he has become the true helmsman of Jaguar.
The scenery flies by along the way. Starting from the elegant villa on Barker Road, the vehicle shuttles through the bustling Wan Chai, the hustle and bustle of Causeway Bay and the vitality of Hung Hom. Each place carries the unique memories and memories of this city. style.
About half an hour later, Sioux City arrived at the destination of the trip - Kwun Tong Industrial Zone.
Kwun Tong, an area famous for its industrial parks, has witnessed Sioux City’s experience before its glory.
Back then, for the development of Tianqiong Semiconductor and the production of mobile phones, he traveled here frequently, and every piece of land left the footprints of his struggle.
Nowadays, with the growing scale of the company, although he rarely has the opportunity to visit in person, this place is still an indispensable part of his heart, carrying his deep nostalgia for the past years and his vision for the future. The vision of infinite possibilities.
Arrived at the industrial park, Su Cheng steadily stepped out of the car door in front of a towering five-story office building.
The entire industrial park where this building is located is the temporary production base of Jaguar Motors here, carrying the important mission of the company at this stage.
Before the Tuen Mun Automobile Park was fully completed, this was the production core of Jaguar Cars, responsible for the careful construction of each car.
Given that the current sales volume of Jaguar cars has been reduced to almost nothing by the original Jaguar senior management, relatively speaking, such production demand enables this temporary factory to cope with production tasks with ease.
In the future, as brand awareness increases and sales continue to grow, the production capacity of existing production areas will be difficult to meet the growing market demand.
By then, Jaguar will successfully move to the more modern Tuen Mun Automotive Industrial Park, with more advanced production equipment and more efficient production processes.
These are the future plans of Jaguar Cars and Austin Cars.
After Sioux City took over Jaguar Motors, it did not rush for success and expected sales to increase significantly immediately.
He knows that such expectations are neither realistic nor in line with industry rules.
In view of the ups and downs that Jaguar has experienced in the glorious background of the British automobile industry, Sioux City deeply understands that turning things around does not happen overnight.
However, he was not discouraged because Su Cheng had a trump card in his hand - Xiao Ai. This intelligent assistant not only contained a wealth of knowledge, but also mastered a number of cutting-edge technologies.
Sucheng firmly believes that it is these advanced technologies that will become the key force to promote the rebirth of Jaguar and even another automobile brand.
He saw the huge potential brought by these technologies and believed that they were very likely to become the wings for the two brands to take off. What's more, he didn't spend much money to buy these two car brands.
In the next two years, Jaguar's strategic focus will mainly focus on the in-depth development of the market and the expansion of brand influence.
Through precise market positioning and marketing strategies, Jaguar will gradually emerge in the fiercely competitive market and win the favor and recognition of consumers.
At the same time, Sioux City is steadily advancing the plan to establish the headquarters of Jaguar in the UK. Many engineers from the original British Jaguar and Austin Motors, attracted by high salaries, have gathered in the hot land of Xiangjiang. .
Zhang Qizheng also spared no effort to open up talent opportunities to the outside world and recruited many R&D elites in the automotive industry, injecting fresh blood and strong motivation into the team.
However, the recruitment of high-end management talents has encountered considerable challenges. Although Zhang Qizheng has used the power of Sanyo headhunting company to extend an olive branch to professional managers of many automobile giants, unfortunately, most of these invitations have fallen into vain and received no positive response.
The reason is not difficult to understand. For many top managers in the industry, although Xiangjiang is economically prosperous, in their eyes, the foundation of the automobile industry here is relatively weak, lacking a mature industrial chain and ecosystem, and it is difficult to foresee the vast future. development prospects.
Therefore, so far, the positions of the heads of the two car brands are still unresolved, which has become a problem that Su Cheng and Zhang Qizheng need to overcome urgently.
Faced with this dilemma, they had to adjust their strategies, broaden their horizons, and find more diversified and innovative solutions in order to fill the vacancy of this key position as soon as possible and pave the way for the future development of the brand. Lay a solid foundation.
"Boss, you're really early." Su Cheng's private car had just arrived, and its arrival was quickly communicated to Zhang Qizheng through the security intercom.
Therefore, before Su Cheng even stepped out of the car door, Zhang Qizheng led a group of Jaguar executives to greet him with smiles on his face.
It is not surprising that most of these senior executives have foreign faces.
After all, Jaguar is a luxury car brand originating from the United Kingdom, and the international background of its management is part of its history and culture.
Even if the brand is now moved to Xiangjiang, it is obviously unrealistic to achieve full localization of management in a short time.
Su Cheng is open to this. He knows that the success of an enterprise is inseparable from the gathering of talents around the world.
In his view, race or nationality is never a criterion for measuring ability. The key lies in whether an individual can bring value to the team and create greater benefits for the brand.
Therefore, Sioux City warmly welcomes anyone who has talent and contribution, no matter where they come from.
"Hello, boss, I am Faith de Jong, general manager of Jaguar."
"Hello, boss, I am Piotr Alvara, director of Jaguar R&D. "Hello boss, I am Ernesto Dyson, the head of Jaguar vehicle production."
...
Before Su Cheng could speak, these foreign managers took the initiative to introduce themselves one by one.
Su Cheng is a well-known figure. He went to the UK half a year ago and was personally received by Her Majesty the Queen and the Prime Minister. Therefore, these foreign senior officials have great respect for Su Cheng.
Su Cheng, of course, smiled and shook hands with them one by one.
Sioux City is sincerely happy and cherishes the fact that talents from all over the world, especially those from as far away as the UK, can travel thousands of miles to Hong Kong to seek common development.
He knows that such a global vision and talent gathering are important driving forces for enterprises to move forward.
Although the foundation of Xiangjiang's automobile industry is relatively weak, the addition of these top talents and management from all over the world has undoubtedly injected strong vitality and power of change into Xiangjiang's automobile industry. The advanced technology they have brought The technology and management experience are unprecedented in Xiangjiang.
As for the Jaguar headquarters originally located in the UK, with the implementation of a series of strategic adjustments in Sioux City, its actual operational functions have been gradually weakened and are almost in a state of isolation, existing in name only. (End of this chapter)