Su Cheng firmly believes that in this world where appearance is paramount, as long as the car is good-looking enough, even if the brand is less well-known, it can still attract the attention of many consumers.
What's more, Jaguar itself is a luxury car brand with profound heritage and wide recognition. This combination will undoubtedly generate stronger market appeal.
The grand occasion of a new car rolling off the assembly line is far more than just one. Today, Jaguar Cars Xiangjiang Factory ushered in a grand "first show", with more than a hundred brand-new Jaguar cars being born.
These carefully crafted cars not only represent the latest achievements of the Jaguar brand, but also carry the important mission of being exhibition cars, aiming to show the world the extraordinary charm and excellent quality of Jaguar cars through their gorgeous appearance. .
These new cars will serve as the vanguard of publicity in the future, traveling through major auto shows and events and becoming the focus of attention.
At the same time, with the successive construction of Jaguar 4S stores in Xiangjiang and surrounding areas, these exhibition cars will also become the bright stars in the showroom, bringing an unprecedented visual feast and car buying experience to customers visiting the store.
Through such a layout and arrangement, Jaguar Motors is expected to quickly increase its brand awareness and market share in a short period of time, and more deeply shape its luxurious, fashionable and sporty brand image, and pave the way for the long-term future. Lay a solid foundation for development.
Looking at the reporters rushing out, Su Cheng and Zhang Qizheng looked at each other and smiled, their smiles full of satisfaction and expectation for the scene in front of them.
They know very well that these busy figures are Jaguar's most valuable free advertising resources.
"If you want consumers to be willing to buy your product, you must first let them know that this product exists." Su Cheng said softly, with a wise light shining in his eyes.
He knows that in today's era of information explosion, effective publicity and promotion are crucial to the success of a brand.
These reporters and the major media companies they represent are the key to Jaguar's expansion of influence.
Their reports and publicity will be like spring breeze and rain, spreading Jaguar's brand image and product advantages to thousands of households, allowing more people to understand and recognize this brand.
“Yes, these free advertisements are more natural and powerful than any form of paid promotion.” Zhang Qizheng added, his tone full of admiration for Su City’s strategic vision.
He knows that Su Cheng is not only a shrewd businessman, but also a brand master who understands the laws of the market.
"By the way, I just have an idea, which may lead to a significant increase in sales orders for our Jaguar cars and even Austin cars." A flash of inspiration flashed in Su Cheng's eyes, seeming to recall the unique scene in the mall in his previous life. He was inspired by the creative display of those electric cars.
Su Cheng remembers that in order to control costs, these new energy vehicle brands often do not pursue the construction of large-scale 4S stores. Instead, they cleverly use the space in the mall to rent shops and place one or two display cars. It not only saves costs, but also makes it easier for customers to get close contact with and understand the products.
"Oh? Boss, please tell me!" Zhang Qizheng became curious. Su Cheng said with a smile: "I think we can first introduce our cars to major shopping malls for exhibitions, such as Hutchison Plaza in Hong Kong and the newly opened Harbor City. The daily flow of people in these two shopping malls is tens of thousands at least and high at high. There are even hundreds of thousands of visitors, and there are many groups with high spending power.
This will not only allow more people to intuitively experience Jaguar and Austin cars. It can also quickly increase brand awareness and market penetration. Of course, this does not mean that we have to give up the construction of 4S stores. The two can go hand in hand and complement each other.
As a professional and comprehensive sales and service platform, 4S stores are crucial to improving customer experience and after-sales service; while shopping mall exhibitions are more like our ‘vanguard’, taking the lead in attracting potential customers and laying the foundation for subsequent sales conversions. ”
Sucheng’s ideas are full of forward-looking and innovative ideas. He believes that through this two-pronged strategy, Jaguar and Austin will surely set off a new craze in the market and achieve Sales volume increased by leaps and bounds.
“Boss, this is a great idea! I have never seen such an exhibition method before. Traditionally, cars are either at auto shows or 4S stores, and the limitations are indeed huge. But your proposal is simply a breath of fresh air in market strategies, so novel! "Zhang Qizheng's eyes were shining with excitement, as if he had foreseen the success.
"I will contact the people in charge of Harbor City and Hutchison Plaza to try to place it in the most conspicuous position in their shopping malls. Get in our Jaguar. Moreover, since you, Mr. Su, are the big boss of these two properties, I believe that as long as you make this request, they will happily agree and may even reserve the best booth exclusively for our Jaguar! "Zhang Qizheng's words were full of confidence and expectation.
Hearing this, Su Cheng smiled slightly and expressed his appreciation for Zhang Qizheng's execution. He knew that with such a team and market strategy, Jaguar's market performance It will surely reach new heights. As Hong Kong's well-known commercial landmarks, the traffic and exposure of Harbor City and Hutchison Plaza will undoubtedly bring unprecedented market attention and sales opportunities to Jaguar.
"Go ahead and do it with confidence, Uncle Zhang. If the person in charge of Harbor City or Hutchison Plaza has any hesitation, just ask them to come to me directly and I will personally resolve it. I fully support you. This exhibition is very important to us." Words are crucial." Su Cheng said in an encouraging tone, with unquestionable determination in his smile.
Although the car exhibition seems like a detail, it is actually related to the brand image and market layout. Sioux City's reputation is not easily refuted.
In Harbor City, although Su Cheng is only one of the major shareholders, his influence cannot be ignored.
Even business giants like the Charter King know the importance of maintaining a good relationship with Sioux City, not to mention the people in charge within Harbor City.
“What’s more, the actual operation of Harbor City is now carefully managed by the Charter King. He is well versed in business and will definitely understand the importance of this exhibition to the Jaguar brand. I believe that the Charter King is not only He will give me this face and actively assist us to ensure the smooth progress of the exhibition.”
Su Cheng's words were full of confidence and calmness. He was well aware of his connections and influence in the business world and was full of expectations for the upcoming exhibition.
“Okay, boss! That’s it, let’s do it! I will make arrangements now and try to implement everything within today. I can’t wait to see our Jaguar cars will appear in the mall as soon as possible, attracting everyone's attention." Zhang Qizheng's voice was full of enthusiasm and expectation, as if he had already seen the scene after the successful exhibition.
He stood up quickly, ready to engage in intense and orderly work, using practical actions to prove his ability and determination. (End of this chapter)