With the strong support of Sioux City, there is no obstacle to placing the car on display in the mall.
When the people in charge of the two well-known shopping malls, Huang Plaza and Harbor City, learned of Zhang Qizheng’s proposal, they quickly and decisively decided to lease the most conspicuous and crowded prime areas in the mall to Jaguar respectively. Cars on display with Austin Autos.
For the shopping mall, this move not only does not harm its interests, but also allows it to collect rent as usual. At the same time, it can also give Zhang Qizheng and Su City behind him a face. It is undoubtedly a win-win choice.
Subsequently, Suzhou City personally called the person in charge of Huang Plaza and made it clear that the mall would only allow its car brands to exhibit at any time in the future.
As for Harbor City, Sioux City first communicated with the charter king and expressed its wish that Harbor City would no longer provide exhibition space for other car brands in the future.
After hearing this, the chartering king immediately gave a positive response. For him, such a request was just a piece of cake and no problem at all.
For the charter king, there is no problem at all in selling this favor to Su City.
What's more, Su Cheng is also the second largest shareholder of Wharf and one of the owners of Harbor City.
On that night, when most newspapers and magazines were still immersed in collecting materials, Jaguar and Austin cars had quietly appeared in the shopping malls of Hutchison Plaza and Harbor City, becoming a touch of the night. Beautiful scenery.
Particularly for Harbor City, it has only been eight days since its grand opening, but the surprise and freshness of the first sight are still burning in the hearts of Hong Kong residents.
Therefore, whether it is weekends or weekdays, Harbor City is always crowded with people. Even on weekdays, the average daily passenger flow can easily exceed the 150,000 mark. This number far exceeds the performance of Hutchison Plaza in the same period. The bustling scene is eye-catching.
The secret of this is largely due to Harbor City’s unique geographical location.
In contrast, although Hutchison Plaza has its own unique features, its location is slightly remote, which is undoubtedly a major challenge for it in attracting people.
However, Hutchison Plaza also has its advantages that cannot be ignored - the investment cost is relatively low and the construction cycle is short, which allows it to respond quickly to market changes and flexibly adjust its business strategies.
Looking back at Harbor City, its construction was the product of both time and money. It took more than ten years and cost a lot of money, and Wharf invested countless efforts and efforts.
It is this persistence and investment that enables Harbor City to have such an enviable flow of people today, and it is well deserved.
From the perspective of Sioux City, if the return on investment is used as a criterion, Hutchison Plaza undoubtedly shows a more significant advantage.
This judgment is based on its efficient capital operation and flexible market strategy, which makes the investment return more impressive.
That night, TVB and Jiayi TV focused their cameras on the historic moment when Jaguar's first car rolled off the production line in Xiangjiang, and gave them focused reports.
With its smooth and perfect body lines, that new car instantly captured the attention and favor of many wealthy people.
In this era where appearance is paramount, whether it is a car or any other product, its appearance design is often the primary factor that attracts consumers.
Therefore, with its outstanding appearance, the new Jaguar quickly occupied a place in the hearts of many wealthy people, making them curious about this new car that had just rolled off the assembly line.
As for Harbor City and Hutchison Plaza, with the grand opening of the Jaguar car exhibition, they quickly became the focus of attention and caused an unprecedented sensation.
If not for the widespread use of mobile phones in this era and the fact that cameras are not carried by everyone, I am afraid that Jaguar cars would have been captured by countless cameras and become a hot topic on social media. Even so, the four cars on display in the two shopping malls, especially the Jaguar, enjoyed treatment comparable to international superstars.
It stops there quietly, but seems to have magic power, attracting many tourists to stop and watch. They either discuss in low voices or consult the staff. The atmosphere on the scene is warm and extraordinary.
What is amazing is that on the night of the exhibition, without even a test drive, more than a hundred tourists placed orders on the spot and reserved their favorite models.
Among them, Harbor City has the largest number of orders.
Hutchison Plaza is not bad either, because there are many luxury residential areas around it, such as the Kowloon Tong villa area.
Among them, most of the people who placed orders are young people. It is obvious that these young people are basically the rich second generation.
Although this number may seem inconspicuous, considering that this is just an achievement in just one night, the consumption potential and market response behind it are evident.
What's more, in a prosperous place like Xiangjiang, those who can drive private cars are often the social elite who are either rich or noble.
For them, a car is not just a means of transportation, but also a luxury item that reflects their status and taste. It is like a big toy. Once they fall in love with its appearance, they will keep it in their pocket without hesitation. middle.
When the news reached Zhang Qizheng, he couldn't help but admire his boss's ability and vision.
Just a casual suggestion directly led Jaguar to receive more than a hundred orders in just one night. Such results are beyond imagination and unbelievable.
"The boss is really amazing!" Zhang Qizheng admired secretly in his heart, deeply admiring the boss's decision-making ability and market insight.
Such a leader not only has a keen business sense, but also can make correct judgments at critical moments and lead the company to success.
Although he has worked with Zhang Qizheng for many years, Su Cheng's image as a boss has always maintained a mysterious and profound charm in his heart.
Zhang Qizheng often laments that he can never completely see through this leader. He is like a wise man with endless wisdom and ability, as if he knows everything and is omnipotent.
It is precisely with these extraordinary abilities and wisdom that Sioux City has built this grand undertaking that spans the world in a very short period of time.
His decisions are always so precise and far-sighted, allowing everyone who follows him to feel the call and power from the future.
In Zhang Qizheng’s view, Su Cheng is not only an outstanding entrepreneur, but also a leader who can lead the trend of the times.
As far as the Xiangjiang region is concerned, Jaguar has successfully attracted the attention of many consumers just because of its outstanding appearance. This fact undoubtedly indicates that it also has huge potential in other Asian markets.
Once Jaguar officially enters these new markets, it is entirely possible to further expand its market share with its unique charm and brand advantages.
Of course, we cannot ignore Jaguar's own brand heritage and historical accumulation. It is not an unknown person, but a car brand with a long history and excellent quality.
However, unfortunately, due to poor management in the UK in recent years, Jaguar's influence in Asia has gradually weakened, and it has even almost lost sales channels in some areas. (End of this chapter)