As the old saying goes: "A blessing in disguise is a blessing in disguise."
Although Jaguar's previous owner brought its sales to almost zero, leaving a seemingly empty market in Sioux City, this It has become a precious turning point and opportunity.
In adversity, there are often unprecedented opportunities.
Su Cheng understands that it is this underexploited market that provides him with a stage to display his talents and rebuild Jaguar's glory.
He will use his unique vision, precise strategies, and Xiao Ai’s decades-leading technology to quickly make Jaguar cars popular in Asia and fill this gap.
Today, Jaguar is standing at a new starting point, ready to open up new markets with a new attitude and strategy.
With the continuous rise of the Asian economy and the growing consumer demand for high-quality cars, Jaguar has every opportunity to rejuvenate in this vibrant land and write its own glorious chapter.
This is undoubtedly a valuable opportunity for Jaguar.
The next morning, when the first ray of sunlight penetrated the curtains, Su Cheng slowly woke up from his dream.
He stood up gently, first looked at the sleeping baby in the crib with gentle eyes, and after confirming that the little guy was immersed in sleep, he quietly started his day.
After washing up, Su Cheng walked outside the living room, enjoying the tranquility and fresh air of the morning. At the same time, he sat at the dining table, enjoying breakfast and reading the newspaper in his hand.
Last night, Su Cheng gave detailed instructions to the servant.
He requested that this morning, in addition to the regular preparations for mainstream newspapers in the Xiangjiang region, an additional series of international news newspapers should be collected and organized so that he could fully understand the latest developments around the world.
As expected, today's major media headlines were almost dominated by the grand event of Jaguar rolling off the assembly line in Hong Kong. The scene was far more lively than expected.
The media have used eye-catching titles and detailed reports to demonstrate the extraordinary charm of Jaguar's new cars: "Oriental Daily" praised its dazzling new cars with the title "Jaguar's new cars shine in Hong Kong, luxury cars add a bright new star" Appearance;
"Chivalry News" focused on the "perfect collision of technology and design" and deeply analyzed the innovative ideas behind the new car;
Overseas media such as "Singapore Daily" and "Straits Times" were not far behind. From an international perspective, they have reported on the potential impact of Jaguar's new cars on the Asian and even global markets.
In addition, "United News" revealed Jaguar's new layout in the Asian market with the title "Jaguar's new car sets sail in Hong Kong, multinational car companies' new strategic blueprint for Asia emerges";
< br>"Lianhe Zaobao" emphasized the importance of Jaguar's new car launch in demonstrating the brand's global influence.
The media in Southeast Asia such as "Bangkok Post", "Jakarta Post", "Manila Times" and "TuoiTre" have also expressed their eager expectations for the introduction of new cars into the region.
As expected, major newspapers and media seemed to have a clear understanding of the situation, and they invariably made the photo of Sioux City and Jaguar the focus of their headlines, carefully placing it on their pages.
As Su Cheng read through these reports, he couldn't help but smile with satisfaction.
Such a large-scale free publicity is undoubtedly an excellent opportunity for the Jaguar brand to be exposed. It is difficult not to cause a sensation.
This means that Jaguar's influence in these areas is growing.
In this era of relatively closed information, the main ways for people to obtain news are limited to TV stations, newspapers and radios. This communication environment allows every piece of news to spread quickly throughout the streets and alleys in a short period of time. Therefore, Jaguar's use of the power of the media will undoubtedly set off a big craze in Hong Kong and even Nanyang, and its brand influence will be significantly improved.
Sioux City is well aware of this and can’t help but be full of expectations for the future of Jaguar.
He believes that with such a strong publicity offensive, Jaguar can not only quickly occupy the market, but also establish a high-end and luxurious brand image in the minds of consumers, laying a solid foundation for subsequent market expansion.
As expected, in less than a week, Sioux City received good news from Zhang Qizheng, and many car dealers expressed their strong desire to become Jaguar car dealers.
They were deeply attracted by the stunning appearance of Jaguar's new models and firmly believed that their unique appearance design alone would create a wave of hot sales in the market.
This reaction is not unexpected.
Under Sioux City's scrutiny, car designs of this era generally appear to be relatively conservative. The body lines are mostly straight lines and squares, lacking sufficient smoothness and dynamics.
The advent of Jaguar's new car is like a breath of fresh wind, attracting people's attention with its unique shape and elegant curves, breaking the shackles of traditional design.
This is undoubtedly great news.
Sucheng is well aware that in today's fiercely competitive automobile market, it is difficult for a single sales channel to support the huge market demand.
Even world-renowned automobile brands cannot do without an extensive dealer network to jointly promote market expansion.
The fact that Jaguar has attracted so many dealers is not only a high recognition of its product design, but also laid a solid foundation for future market expansion.
Therefore, Su City asked Zhang Qizheng to actively respond to the enthusiasm of these dealers, carefully select and cooperate, and jointly increase the sales of Jaguar cars.
Currently, Jaguar's new car production capacity is still in its preliminary stages, so it mainly adopts reservations to meet market demand.
After an intense week of production, Jaguar has successfully rolled off more than a thousand new cars, which is an encouraging start.
Looking to the future, with the continuous running-in and optimization of production lines, it is expected that output will gradually increase to achieve more efficient production output, which will undoubtedly inject strong impetus into the development of Jaguar Motors.
What is even more exciting is that through the wonderful exhibitions in Yellow Square and Harbor City, as well as the extensive reports on TV stations and newspapers, Jaguar has received nearly 500 reservations in just one week.
This achievement is particularly remarkable in the field of luxury cars, especially in a relatively small market environment like Xiangjiang. Even Su Cheng himself found it unbelievable that such sales could be achieved in such a short period of time.
This fully proves that Jaguar has successfully attracted the favor of many high-end consumers with its unique charm and appearance.
However, Sioux City is also clearly aware that the capacity of the Xiangjiang market is limited. Although the group of wealthy people is huge, it faces fierce competition from many international luxury car brands such as Rolls-Royce, Mercedes-Benz, and BMW. Every market share is particularly valuable.
Therefore, he is cautiously optimistic about Jaguar's future sales in Hong Kong. He believes that if it can break through the sales mark of 1,000 units, it will be an out-and-out miracle, and it will also be a testament to Jaguar's brand strength and market recognition. Highly positive. (End of this chapter)