Hearing what the executive said, all Motorola executives, including Robert Galvin, invariably focused their attention on him.
"Mr. Abbott, please share your insights." Robert Galvin said directly and sincerely.
Abbott quickly stood up and said to everyone: "I think the current priority is to deal with this batch of inventory products. At the current market price, we obviously cannot compete with the Yunsheng S4 mobile phone. , our products have no advantages at all, and even appear to be extremely cost-effective.
Therefore, it is imperative to reduce prices. At the same time, we cannot ignore those old fans who have always supported us.
I suggest that we give partial refunds to old customers who have purchased our products. Although this may cost us more than tens of millions of Hong Kong dollars, in the long run, this will not only win the trust of these loyal fans, but also Establish a positive image for Motorola
You know, we also need a lot of money to advertise, and this kind of refund to customers is a very attractive news in itself, a good subject that allows us to promote it for free! ”
“Mr. Abbott’s strategy is very good. I completely agree with it. This method is far more powerful than traditional advertising. It can not only increase the number of our die-hard fans, but also increase the number of our new products.” It cannot compete with Yunsheng S4 in terms of functionality, but through price advantage and refund strategy, we can still win some market share.
After all, not all consumers are pursuing such complex functions. For many people, a mobile phone that can make and receive calls is enough.
Therefore, although price reduction will reduce our profit on each mobile phone, as long as sales volume increases, our total profit will gradually increase.
Considering that we have invested more than 100 million US dollars in the research and development of this product, and the current sales volume is only more than 40,000 units, this is obviously a failing result.
Therefore, we must not only continue to sell this product, but also build on it and learn from the successful experience of Yunsheng S4 to develop the next generation of more competitive mobile phones.
Compared with Hutchison Telecommunications, we have a deeper foundation in the field of electronic products.
Now, Yunsheng S4 is just a fusion of entertainment electronics and mobile phone functions.
With this direction, we are confident that the next generation of products will be able to surpass Yunsheng S4 and do better! "A senior executive stood up and passionately supported Abbott's idea.
"I agree too. ”
...
While Motorola was discussing how to save itself, Hutchison Telecom's Yunsheng S4 mobile phone had already been sold like crazy.
Motorola was affected by Hutchison Telecommunications' new products, causing great losses.
But what does this have to do with Hutchison Telecom?
They are just releasing their new products normally.
Whether a product sells well or not is market behavior.
Motorola is not selling well and has suffered a wave of returns. They can only blame their own products for not being strong, but they cannot blame others.
In the blink of an eye, July 31st passed and time came to August.
Hutchison Telecom also announced good news to the world.
Although as time goes by, the sales volume of Yunsheng S4 mobile phones is getting lower and lower, but even if it is lower, the sales volume around the world reaches more than thousands of units every day, and even exceeds 10,000 units on weekends .
Therefore, Hutchison Telecom officially announced that the sales of Yunsheng S4 mobile phones officially exceeded 500,000 units in one month, reaching 518,266 units!
In fact, this record exceeded 500,000 units on July 29, but there were only two days left before the full month, so Hutchison Telecom simply waited until the end of this month to officially announced to the public.
In contrast, another product, Motorola's new mobile phone product Motorola MicroTAC, seems much more embarrassing.
Previously, Motorola MicroTAC was highly praised by the media, but after the release of Yunsheng S4 mobile phone, it fell hard!
On the contrary, after the release of Yunsheng S4 mobile phone, although it also had the experience of being praised by the media, the praise was even higher.
However, the Yunsheng S4 mobile phone did not fall down because its strength can withstand the scrutiny of users.
Motorola implemented a series of strategies later, which alleviated their situation, and sales also exceeded 100,000 units again.
At the same time, after this incident, Motorola gained a group of loyal fans in Europe and the United States.
Of course, Hutchison Telecommunications doesn't care either.
In such a huge market in the world, it is impossible for Hutchison Telecom to completely monopolize it.
If there is a real monopoly, then the European and American governments will definitely target Hutchison Telecommunications.
So, competition is actually a good thing!
However, although sales of today's Motorola MicroTAC mobile phones have finally begun to increase, profits have been greatly reduced.
With that little profit, Motorola doesn’t even know how many years and months it will take to recover its capital.
And they may not be able to wait until that time, their next generation Motorola mobile phone product will be released, because Hutchison Telecom cannot wait for them for too long. They will not release it after one or two years. New products, Hutchison Telecommunications will also release their new products.
Therefore, Motorola's Motorola MicroTAC mobile phone is destined to have a high probability of not being able to truly recover its investment.
Of course, their research and development is also accumulating more new technologies. Even if they do not recoup their costs, they have accumulated more knowledge for the next generation of products.
On the Xiangjiang side, as the future situation of Xiangjiang is unclear, although the economy of Xiangjiang is gradually getting better, many people choose to leave Xiangjiang and immigrate to European and American countries.
So, even in August 1984, the real estate market in Xiangjiang still has not picked up.
Taking advantage of the real estate crisis in the past two years, Sioux City's companies have accumulated a large amount of land, commercial building properties, shops, etc.
In addition, famous luxury residential areas in Hong Kong such as the Peak Villa Area, Mid-Levels Villa Area, Deep Water Bay Villa Area, Repulse Bay Villa Area, Clear Water Bay Villa Area, Kowloon Tong Villa Area, Kowloon Bay Villa Area, etc., have been transformed in the past two years due to These wealthy people continue to choose to leave Hong Kong and immigrate overseas, so many villas are also sold by them.
Compared with other houses and land, the price reduction of villas is even greater. Two years ago, a villa could sell for more than 3 million Hong Kong dollars, but now it can even drop to more than 1 million Hong Kong dollars!
Because, with the immigration of many wealthy people, the number of wealthy people in Xiangjiang is decreasing, and the demand for villas is naturally decreasing.
Su City, taking advantage of such a good opportunity, secretly directed Tianqi Property Company, Su Group, Hutchison Whampoa Group and other subsidiaries to purchase these wealthy immigrants at low prices. Villa for sale.
In just over two years, Sioux City’s companies have actually mastered the property rights of more than 200 villas!
These villas are basically in excellent locations.
For example, there are two or three sets next to Li Ka-shing's Deep Water Bay villa; there are also several sets next to Zheng Yutong's Zheng family villa.
After these villas are purchased, they will naturally not remain vacant, but will be rented out.
Sioux City will definitely not sell these villas in the short term. These are good resources. Because he knew that with the development of the mainland market, a large number of rich people were born.
After these rich people get rich, what they want most is to own their own villa in Xiangjiang, the Pearl of the Orient.
So, twenty or thirty years later, most of these villas will be sold for hundreds of millions of Hong Kong dollars or even more than one billion Hong Kong dollars.
Now, these villas range from more than one million Hong Kong dollars to just a few million Hong Kong dollars. It is really profitable to buy them at this price.
Although, with the development of the times and the factors of rising prices, the purchasing power of current money and future money will definitely be different, the increase in housing prices can definitely outperform inflation!
So, buying these villas is definitely a very cost-effective investment, and you don’t need to worry too much at all.
Although the current rent cannot be very high, when the local industry recovers, the rent will also rise with the appreciation of real estate.
So, the current low rent is only temporary.
In addition to more than two hundred villas, Su Group, Hutchison Whampoa Group, Tianqi Property Company, Oriental Press Group, Clear Bank, Tianwen Petroleum Company, etc. are all secretly building villas in Hong Kong. Purchased many commercial buildings, industrial buildings, land, etc.
These prices are basically about half of the price at the peak of housing prices in 1981. For example, a commercial building was originally sold for HK$600 million in June 1981, and the Su Group purchased this building. It only cost HK$300 million.
In addition, Land Group was originally the largest landowner in Hong Kong, owning numerous properties in Central, Causeway Bay, Wan Chai, Tsim Sha Tsui and other places.
At the same time, most of the official land auctioned in Xiangjiang in the past two years was bought at low prices by companies under Suzhou City.
The Xiangjiang government also doesn’t know the future of Xiangjiang real estate, so they decided that even if real estate prices are low now, they will still regularly put part of the land up for auction in order to collect some funds, and these The funds will naturally end up in the hands of the United Kingdom, and there is no way around it.
So, the Xiangjiang properties now controlled by Su City are very terrifying.
If his data were released, let alone ordinary people, the Xiangjiang government would probably be shocked when they saw it.
According to Su City's secret statistics, in Central, the most prosperous CBD area in Hong Kong, fully one-third of the commercial buildings are controlled by Su City or its affiliated companies.
There are also countless commercial buildings and shops in Wan Chai, Causeway Bay, Tsim Sha Tsui, Mong Kok and other places.
Only the Xiangjiang government vaguely knows these data, because taxes must be paid on transactions.
However, I only vaguely know that it is very difficult to make statistics.
Moreover, the Xiangjiang government also has to be grateful to Sioux City.
Because in the past two years, if Su City had not been secretly acquiring these properties, Xiangjiang's financial revenue would have been very miserable.
Li Ka-shing, Bao Yugang and others also purchased large quantities of properties during this period, just like Sioux City when the real estate market was at a trough.
But compared with Su City, their large amount is only a very small part of what Su City acquired, and there is no comparison at all!
So, whether it is Su Group, Hutchison Whampoa, Tianqi Property Company, Hong Kong Electric Group, etc., they have now added an important business, that is, property management and rent collection industry!
Based on today’s housing prices and rent ratios, it may take twenty to thirty years for these rents to be recovered.
But Su City knows that the current rental price is still in a very low price range.
After the above negotiations are concluded, the future situation of Xiangjiang has begun to become clear, and everyone has confidence in Xiangjiang. The real estate industry in Xiangjiang will naturally usher in opportunities for vigorous development again.
By then, not only will his properties continue to rise, but the rents will also continue to rise.
Relying on rent, Sioux City can do nothing and wait for countless rents to enter their pockets every year!
It can be said that Su Cheng is now the largest rent collector in Xiangjiang, and compared with other big guys who make a business of rent collection, Su Cheng is far ahead of them.
The most important thing is that these companies under Sioux City not only own properties in Xiangjiang, but also own many properties around the world.
For example, Su Group, in addition to owning a large number of properties in Xiangjiang, also owns properties belonging to them in Singapore, Haojiang, Bangkok, Dongjing, New York, Los Angeles, London, Paris and many other overseas cities.
These overseas properties, which are not used, are also rented out like the properties in Xiangjiang.
So, if there were an institutional statistical ranking of rent collection around the world, Sioux City would definitely be ranked in the top three, or even first.
Su Cheng really can’t think of anyone who can surpass him.
In fact, the acquisitions of companies under Suzhou City have, to a certain extent, curbed the continued downward trend of the real estate industry in Xiangjiang.
However, this relief is relatively limited.
The main reason is that Sioux City ordered its companies to conduct acquisitions secretly in an extremely low-key manner instead of making a big show of it.
Even when acquiring commercial buildings with a market value of hundreds of millions of Hong Kong dollars, we try to avoid making them public.
If the other party is a listed company, information must be disclosed, and the other party is strictly required not to disclose that the acquirer is a company under Sioux City.
Under this rigorous acquisition strategy, although Sioux City's companies have purchased a large number of properties, the overall impact on the Xiangjiang real estate market is still limited. Although there is some impact, it is not significant.
Tseung Kwan O, Tseung Kwan O Center Building, sitting on the highest floor, Su Cheng looked at the property data in his hands and smiled with great satisfaction.
The biggest rent collector in Hong Kong, his dream finally came true.
In the early days, he had such an idea.
After all, he knows what the general trend of Xiangjiang's real estate will be in the future.
You can find out from Xiao Ai.
Although the emergence of Su City has a certain impact, the general trend will never change too much.
Therefore, he is full of hope for the future of Xiangjiang! (End of this chapter)