On the third day after Wei Li and Landon Moore held the press conference, they took a plane back to Hong Kong.
Hutchison Telecom's headquarters is in Hong Kong, where they need to go back and take charge of the overall situation.
Besides, it’s impossible not to go back, because the sales volume of Yunsheng S4 mobile phone is too terrible.
Judging from the market response in the past two days, the Yunsheng S4 mobile phone is obviously a great success.
For example, they all live in a hotel next to Times Square, and the Oracle brand experience store is downstairs. They naturally know how busy this store is.
It can be said that at the Oracle Brand Experience Store Times Square Flagship Store, the queue has basically been queuing from morning to night in the past two days.
Although many people just want to experience this innovative product, there are also many people who buy it.
And, the most important thing is that some people who originally just planned to try it out had a strong desire to buy after trying it out, so these people turned into buyers again.
In two days, just two days, every Oracle brand experience store has posted announcements one after another, saying that the inventory of Yunsheng S4 mobile phones in the store has been sold out.
If you want to continue purchasing, you can only wait for the next batch of machines, and these can only be purchased through reservation. As for the pickup time, they will be shipped according to the reservation time.
This is why Weili and Langdon Moore hurried back to Xiangjiang.
They have to go back and keep an eye on the output and speed up production.
The 100,000 Yunsheng S4 mobile phones that were in stock in the early stage were sold out in just 2 days. No one expected such a sales volume.
When the news spread, it really shocked many people around the world who were paying attention to this product.
Previously, more than 100,000 units of Motorola's new products were booked in two months, which already made people in Europe and the United States feel that Motorola had won a great victory and officially surpassed the Yunsheng series of mobile phones.
But after the sales of Yunsheng S4 mobile phone spread, these people all shut up.
It took them two full months to sell 100,000 machines.
As for Hutchison Telecom, it only took 2 days. This is the gap, the gap that cannot be made up.
Moreover, after all the spot goods were sold out, Oracle brand experience stores in various places did not lose people because of this.
The trial machine is not for sale, so users who want to try it out can still try it out.
Although many people regret not being able to get a ready-made phone, they still can't resist purchasing it through pre-ordering.
Because the Oracle brand experience store has been announced to the public, after making a reservation, you can get the goods as soon as half a month.
This Yunsheng S4 model is currently being produced simultaneously in Pengcheng, Xiangjiang, and Haojiang. It can produce more than 30,000 units every day. This productivity is enough to cope with today's orders.
And with the current capabilities of Dali Logistics, it can quickly transport these products to various major markets in the form of shipping. Half a month is actually a long time.
Although Su Cheng doesn't care about the release of Yunsheng S4 mobile phone, he is also paying special attention to it. After all, it is making money for him.
Su Cheng was also very satisfied when he learned that 100,000 units were sold in two days.
Since chips, logistics, etc. are his own private industry and are produced by his own manufacturing plant, the actual cost of a Yunsheng S4 mobile phone is minus all operating costs, material costs, and labor costs. Wait, the final profit created for Sioux City can reach at least US$1,500 per unit!
100,000 units, in two days, is equivalent to creating a profit of US$150 million for him, converted into Hong Kong dollars, almost HK$800 million in profit.
This is only two days. Even if Su City is rich, it will not take 800 million Hong Kong dollars seriously.
You know, Xiangjiang now has a certain status if its assets exceed 100 million Hong Kong dollars.
After Weili and Langdon Moore returned to Hong Kong, they focused on productivity and quality. Each batch of qualified products was quickly transported to the world through Hong Kong Kai Tak International Airport.
Every day, Langdon Moore will report the previous day's pre-order sales data of Yunsheng S4 mobile phone to Suzhou City.
On July 4, 38,792 units were booked, with a total sales of 138,597 units;
On July 5, 36,888 units were booked, with a total sales of 175,485 units;
July 6 , 33,521 units were booked, and a total of 209,006 units were sold;
In just 5 days, the sales volume of Yunsheng S4 mobile phone officially exceeded 200,000 units!
That's not all. Next, the sales of Yunsheng S4 mobile phones continue to rise. Although they are less and less every day, the total sales are enough to shock people.
On July 7, 32,977 units were booked, with a total sales of 241,983 units;
On July 8, 30,667 units were booked, with a total sales of 272,650 units;
July 9 , 24,334 units were booked, and a total of 299,984 units were sold;
On July 10, 21,331 units were booked, with a total of 321,315 units sold;
......
Moreover, people all over the world also discovered that although when placing an order, it was said that it would take more than 15 days, In fact, after placing an order, you will receive a phone number to pick up the goods within a week.
The quality of this product still continues the previous quality of the Yunsheng series, and its reputation is getting better and better. As a result of the good reputation, more people will naturally buy it.
The sales volume of Yunsheng S4 mobile phone is basically announced every day, and these published data will also be reproduced by the world's mainstream media.
Everyone knows that this product is destined to be a successful product and a best-selling product.
You must know that in this era, unlike later generations, basically everyone has one or even multiple mobile phones. The sales volume of a model of machine can range from millions to tens of millions or even hundreds of millions. It's basically impossible in this day and age.
In this era, mobile phones are still considered luxury goods. Not many people can afford them. Only rich people can afford them. With many brands dividing the market, how can one product be sold? One hundred thousand units is already a very impressive thing.
Therefore, when Motorola's new mobile phone sold 100,000 units in two months, everyone believed that Motorola had succeeded and had the possibility of surpassing the Yunsheng series mobile phones.
After all, sales of 100,000 units are already extremely exaggerated and a very remarkable achievement.
But as a result, Yunsheng S4 mobile phone, in just 2 days, slapped everyone in the face and let everyone know who is the king of mobile communication devices!
All Yunsheng brand fans are now proud of their favorite brand. This is their favorite brand. In front of Yunsheng brand mobile phones, other mobile phone brands are simply garbage!
The Times of London even published an article saying: The success of Yunsheng S4 is worthy of its name. Its success comes from its innovation, quality, and reputation!
Some congressmen even tried to put forward opinions in the House of Representatives, hoping to judge Yunsheng S4 as a monopoly product.
However, this proposal has been opposed by many congressmen, and behind these congressmen, they basically represent the beautiful country's technology giants, such as IBM, Texas Instruments, HP, etc.
The main reason for their opposition is not only good relations with Suzhou City, but more importantly, if technological products, even the success of innovation, are defined as monopolies, then who will innovate and develop new products in the future? , how does technology continue to progress?
What happened in the House of Representatives quickly reached the ears of Su Cheng. After learning this, he was also a little surprised.
I didn’t expect that I would unknowingly receive support from so many people in the beautiful country.
While Hutchison Telecommunications was cheering for the sales of its new products, Motorola was encountering difficulties, and even the top management felt overwhelmed.
Since Hutchison Telecom's press conference ended, Motorola received some unsubscription messages the next day.
A small number of unsubscriptions will naturally not have any impact on them.
Moreover, their new products are also being accelerated. Because the production costs in the beautiful country are too high, their productivity is not large and they can only produce a few thousand units a day.
So, in order to prevent more people from unsubscribing, they decisively distributed all the machines that had been produced to various markets and delivered them to customers who had placed orders.
As a result, what Motorola did not expect was that as the reputation of Yunsheng S4 mobile phone became better and better, more and more people tried this phone, including a large number of people who had already placed orders. Customers of Motorola's new products.
How can these customers who have tried the Yunsheng S4 mobile phone like the new product Motorola MicroTAC?
In addition, the price difference between the two products is not much, just a difference of two hundred dollars.
As a result, more and more people chose to unsubscribe and went to Oracle brand experience stores to order Yunsheng S4 mobile phones.
Every day, Motorola receives a large number of unsubscriptions.
Even if the goods are delivered and the goods are already in stock, those people choose to refuse to receive the goods in order to get their deposits back.
What if Motorola doesn't cancel the subscription? They call the police directly. On their side, after the deposit is made, it can be refunded
Motorola headquarters, at this time, President Robert Galvin looked worried. .
In his hand was a report on the number of unsubscriptions for the past ten days.
On July 2, 978 units were unsubscribed;
On July 3, 2863 units were unsubscribed;
On July 4, 5231 units were unsubscribed;
On July 5, 3666 units were unsubscribed;
On July 6, 4789 units were unsubscribed;
On July 7, 6973 units were unsubscribed;
On July 8, 2366 units were unsubscribed;
...
In just 10 days, 53,721 units of Motorola’s new phone, the Motorola MicroTAC, were unsubscribed!
If Motorola didn't have many loyal fans, the consequences would be disastrous.
They have produced so many machines, but they may not be able to sell them.
Thanks to those loyal fans who chose not to unsubscribe in order to support Motorola, otherwise their losses would be even greater.
Faced with this situation, President Robert Galvin has held many high-level meetings to discuss countermeasures.
But it still doesn’t work.
In order to develop the product Motorola MicroTAC, they invested more than 100 million US dollars.
But now, let alone making money, it is difficult to get back the capital, and there is basically no chance.
Faced with this situation, their production lines have already stopped production.
The question now is how to deal with these unsubscribed products.
After all, they produce according to order quantity.
"Secretary, arrange a high-level meeting for me. The meeting will be held in an hour." Robert Galvin made a phone call.
“Okay, Mr. President!” the female secretary responded immediately.
An hour later, in Motorola's conference room, Robert Galvin faced more than twenty senior members.
The purpose of his meeting this time was not to deal with Hutchison Telecom's challenges, but to discuss how to deal with these unsubscribed products.
Because, since the release of the Yunsheng S4 mobile phone, their Motorola MicroTAC product has no longer received new orders, because the price is not much different from the Yunsheng S4 mobile phone, even if it is a loyal fan , they won’t continue to place another order if they haven’t placed an order yet. It’s really not cost-effective.
Unless Motorola lowers the price, for example to just over two thousand dollars, then the Motorola MicroTAC product will be worth buying.
“Everyone, we currently have more than 40,000 units of Motorola MicroTAC in stock. What do you think we should do with this inventory?” Robert Galvin raised his own question at the meeting.
“Mr. President, let’s lower the price by $200 per unit first and see how the sales are. If the sales volume is good, we still have a profit of nearly $500 per unit only counting the manufacturing cost; If the sales volume is not good, we will continue to reduce the price by another $100, which is $2,299 per unit, so we will still have a profit of about $400!" A senior executive suggested.
"I don't agree with this approach. Although we have lost more than 50,000 orders, there are still more than 40,000 loyal fans who choose to buy our products. If we reduce the price now, it will be equivalent to a slap in the face of these fans. In the future, we will release New products, who else dares to buy our products?" Another senior executive retorted without hesitation.
"Mr. Henry is right, we cannot lower prices easily, otherwise the credibility we have accumulated over the years will be lost!" A senior executive agreed.
“Since the price cannot be reduced, there must be a way to deal with the inventory of tens of thousands of units, right? We have spent more than 100 million US dollars on the development of this product. If these inventories cannot be sold, , then we will lose at least 200 million U.S. dollars. If the news gets out, we are ready to step down!" Someone said without hesitation.
Looking at the chaos and noise at the top, Robert Galvin was helpless.
Faced with such a situation, he was also very annoyed.
However, as the president of the company, he couldn't show it.
If this situation is not handled properly, he will definitely step down. Investors and shareholders cannot let them just settle like this.
"Mr. President and colleagues, I have a proposal that can not only ensure product sales, but also maintain our reputation. Although this will inevitably bring about certain economic losses, it is still a way. ." A senior executive stood up and said. (End of this chapter)