From an outside perspective, Sioux City's investment in Cathay Pacific Airways is undoubtedly a major blow to Dragonair.
This incident has caused widespread discussion and speculation in the business circle, and people are speculating on the future direction of Dragonair.
However, when interested people went deep inside Dragonair to observe, they found that the impact was not as great as the outside world imagined.
Because Dragonair's development is not good to begin with, Sioux City's investment in Cathay Pacific will naturally have no impact on it.
Dragonair continues to develop according to its original historical development trajectory, trying every means to overcome the difficulties from Cathay Pacific and the Governor's Office, as if the external waves have not had a substantial impact on it.
Su Cheng knew very well that these measures were just useless efforts and a desperate struggle.
Most of the routes opened by Dragonair in recent months are concentrated in some remote or economically backward areas.
The market demand in these areas is limited and the consumption power is relatively weak. Therefore, these routes are destined to be routes with serious losses.
At the beginning, because Dragonair had the support of powerful Chinese bosses and local bosses in Hong Kong, short-term losses were still acceptable.
With losses of one month, two months, or even one year, these big guys may still be able to grit their teeth and persevere.
After all, what they value is Dragonair's long-term development and potential market value.
They believe that by continuously developing markets and optimizing operations, Dragonair will be able to achieve profitability in the future and bring them generous returns.
However, as time goes by, long-term losses will definitely give these big guys a headache.
Even if the money invested does not make money, they are still required to continuously inject capital into it. Such a bottomless pit is unacceptable to anyone.
Some big bosses will definitely complain privately at first and have doubts about the future of Dragonair.
They began to re-examine their investment decisions and consider whether they should continue to support Dragonair.
Despite this, some management of Dragonair do not seem to be too worried.
They still firmly believe that their decision is correct and believe that as long as they persist, they will be able to turn around.
They believe that with economic development and market changes, routes in these remote areas will gradually become profitable.
They are full of confidence in the future and continue to invest a lot of money and resources in efforts to expand their business.
However, reality is often crueler than imagined.
As losses continue to expand, Dragonair's capital chain will definitely begin to become tense in a year or two.
Some originally planned investment and expansion projects also had to be shelved.
By then, the development of Dragonair will be almost over, and it will eventually be unable to escape the fate of being acquired by Cathay Pacific Airways.
Su Cheng has never participated in the development of Dragonair from the beginning to the end, so whether Dragonair is profitable or losing money does not have much impact on him.
To him, the 1 million Hong Kong dollars was considered lost, and it didn't matter whether he wanted the shares or not.
He has already set his sights on the wider world, looking for more business opportunities.
In the blink of an eye, time has entered October.
In this golden autumn season, Sioux City has no time to appreciate the beautiful scenery of autumn.
On October 12, at the invitation of the mayor of Dongjing City, Su Cheng boarded a private plane and visited Dongjing City in Japan.
Speaking of which, Su Cheng has not been to Japan for two or three years.
In the past two or three years, Japan's economy and society have undergone great changes, and Sioux City's business has also continued to develop and grow.
His companies have spread to many countries and regions around the world, becoming a veritable multinational entrepreneur.
His business empire covers many fields, including real estate, finance, entertainment, etc.
His decisions and actions affected the global economic landscape and became a legend in the business world.
Junko Sakurada, this woman from Sioux City in Japan, has already made a name for herself in the Japanese entertainment industry and has become the most popular female star.
Since she switched jobs to the Japanese branch of Namei Entertainment Company a few years ago, she has been staying at Namei Entertainment Company. With the support of Su City and the resources of the company, her career has been booming, and now she has Became one of the most popular female stars in Japan.
Sakuda Junko has a charming appearance and outstanding talent.
Her beauty, elegance and charm have attracted the attention of countless suitors.
In the entertainment industry, she is the center of attention and the goddess in the hearts of countless fans.
But who would have thought that she had already become a woman from Su City a few years ago.
Although the two cannot be together often because they work in different places, Sakurada Junko's feelings for Su Cheng have never weakened.
Every year, Sakurada Junko takes the initiative to take the time to go to Xiangjiang to have a private meeting with Su Cheng and enjoy their sweet time.
During these brief gatherings, Sakurada Junko seemed to forget the pressure of work and the troubles of life, and immersed herself in each other's warmth and love.
However, because Junko Sakurada is still at the peak of her career, she has always deliberately maintained contraception.
This is also the reason why she has often gone to Xiangjiang to deliver babies to her doorstep in the past few years, but she still has not become pregnant.
She knows that at this stage, her career is crucial to her.
She did not want her career development to be affected by her pregnancy, so she made this choice.
After a four-hour flight, Su City’s private plane landed smoothly at Dongjing International Airport.
His arrival alarmed the local government, and even the head of Japan's Ministry of Economy, Trade and Industry personally came to the airport to greet him.
Today, Sioux City is the largest foreign-funded entrepreneur in Japan. The industries he invests in are all over Japan, such as Dongjing, Daban, Nagoya and so on.
The billions of Hong Kong dollars invested in the past few years have now increased more than tenfold.
If he sells all these assets now, he can directly cash out nearly 100 billion Hong Kong dollars in Japan.
This number sounds exaggerated, but in fact it is not exaggerated at all.
Because Japan’s economy has developed too fast in recent years, especially the real estate industry.
Over the years, Sioux City has been allowing Su Group, Hutchison Whampoa Group and other companies to invest heavily in real estate companies in major Japanese cities.
Today, the real estate industry of these two companies has become one of the top ten real estate companies in Japan.
If the two companies merge, they can even enter the top three!
Su Group and Hutchison Whampoa Group have demonstrated strong strength and competitiveness in Japan's real estate market.
With their strong financial strength, advanced management experience and excellent market insight, they have quickly emerged as a leader in the industry.
Their projects are spread all over Japan, covering residential, commercial, office and other fields.
However, Su Cheng was not complacent about this.
He knows very well that Japan's real estate industry will collapse sooner or later.
This time may still be several years away, but he is already fully prepared.
In the next few years, he plans to gradually sell the commercial buildings, properties, etc. here at high prices to cash out a large amount of funds. Su Cheng's decision-making is based on his profound insight into the market and long-term strategic vision.
He knows that the boom in the real estate market is often short-lived, and once the bubble bursts, it will cause huge losses.
Therefore, he planned in advance and prepared to exit the market at the right time to avoid falling into crisis.
Of course, this plan cannot be realized at once.
Because there are too many properties in Sioux City, they must be sold gradually and slowly.
However, he is not worried about finding a successor.
After all, Japan in this period claimed to be able to buy the entire beautiful country.
This shows how crazy their leap-forward economic development is.
Unfortunately, after a few years, those real estate entrepreneurs will find that their businesses will eventually become bubbles and disappear into nothingness.
Su Cheng knows all this well. He already had a plan to deal with it.
He will ensure the safety of his wealth through reasonable asset allocation and risk management.
During the visit to Dongjing City, Su City received a warm welcome from the local government and enterprises.
He participated in many business activities and exchange activities and had in-depth communication and exchanges with local government and enterprise representatives.
He shared his entrepreneurial experience and business ideas, and also listened to the development needs and cooperation intentions of local governments and enterprises.
The arrival of Suzhou City has brought new opportunities and vitality to Dongjing City.
His business wisdom and successful experience inspire local entrepreneurs and provide them with valuable reference and inspiration.
At the same time, he also actively seeks cooperation opportunities with local companies to jointly develop markets and achieve mutual benefit and win-win results.
During the visit, Su Cheng also took time to visit Junko Sakurada.
The two had dinner together in an elegant restaurant, enjoying a rare world for two.
The environment of the restaurant is elegant and tranquil, with candlelight swaying, creating a romantic atmosphere.
Junko Sakurada talked about her work and life, as well as her future plans and dreams.
She shared her experiences and feelings in the entertainment industry, as well as her expectations for future career development.
Her eyes sparkled, full of love for life and longing for the future.
Although the two cannot be together often, Junko Sakurada has always had a deep feeling for Su Cheng.
She knows that Su Cheng is an important person in her life, her reliance and support.
She was grateful to Su Cheng for his help and care for her, and cherished every moment with him.
In this regard, Su Cheng quietly acted as a listener.
Although he does not have deep feelings for Sakurada Junko, since he wants her and she is still devoted to him, he will naturally not let her down.
He knew that Sakurada Junko's career in Japan was developing very well, but she would definitely be a little lonely emotionally. After all, Su Cheng was not here usually, so he encouraged her.
Sucheng’s encouragement filled Junko Sakurada’s heart with emotion and warmth.
She knew that her current achievements and status were inseparable from Su Cheng's support and help.
She looked at Su Cheng gratefully, her eyes shining with happiness.
After immersing himself in Sakurada Junko, Su Cheng entered his working state.
He came to Dongjing not just for the love of his children. He came here as an invitation to visit.
So, Nagging here naturally focuses on work.
At the same time, he also wanted to inspect the industries in Japan. These industries that he invested in a few years ago have already brought him a lot of benefits sooner or later.
Today, Japan has become the third largest market under Sioux City. In addition to the European market and the North American market, the Japanese market will provide him with the most benefits sooner or later.
So, he still attaches great importance to the Japanese market.
Dongjing City, a 350-meter-high skyscraper, stands in the central area of Dongjing.
This skyscraper is called the Su Group. It was invested and constructed by the Su Group 5 years ago. After five years, it has only been officially completed now.
The construction of Su's Building is a huge project that embodies the hard work and efforts of countless people.
From planning and design to construction, every link has been carefully planned and strictly controlled.
This building is not only a building, but also a symbol of the Su Group's strength and achievements in Japan.
This building is enough to show how strong the Su Group is in Japan.
Even the big conglomerates in Japan don’t have such a building, but the Su Group does. This is an honor!
This building was only completed and put into use in the middle of this year. It is already the tallest building in Japan.
Before this, the tallest building was not a building, but a TV tower. The officially famous East Crystal Tower, 333 meters high, was built in 1958 and was surpassed by the Su Tower this year.
So, Su's Building can be said to be far higher than any building in Japan.
Its height and scale are stunning and it has become a new landmark of Dongjing City.
Standing on the highest floor of the building, overlooking the entire Dongjing City, Su Cheng was filled with emotion.
"How much is this building currently worth?" Standing on the top floor of Dongjing Su's Building, overlooking the entire Dongjing City, Su Cheng asked Yan Yingming, president of Su Group's Dongying Branch, with a smile.
“Boss, this building is currently valued at approximately US$5 billion, and we originally invested approximately US$1 billion in the new building!” Yan Yingming replied.
Su City nodded. The market value of US$5 billion is not bad. In a few years, it should be able to rise even more.
These will all be sold in the future. Although it is the tallest building in Tokyo, he has no intention of keeping it. Cashing out and running away is the best option.
Suzhou City is well aware that the real estate market is fickle and it is wise to cash out in a timely manner.
He does not want to fall into this bubble crisis, but hopes to run away at any time through flexible asset allocation to maximize wealth.
I just don’t know how much it will sell for.
He believes that once the Su Group announces the sale of this building, it will definitely attract the attention of many Japanese financial groups.
When the time comes, it will naturally be able to be sold at a good price.
Not only this building, but other commercial buildings and properties of Su Group and Hutchison Whampoa will be sold at a good price.
If tens of billions of dollars or more can be cashed out from Japan, that would definitely be good news for Sioux City.
He likes to make money from Japan the most. (End of this chapter)