Su Cheng stayed in Japan and was not in a hurry to return to Xiangjiang.
Here, he also enjoyed the company of beautiful women and indulged in the novelty. After finally making a trip to Japan, he naturally had no intention of going back so soon.
Japanese women seem to have unique insights into the way of service, and the experiences they bring to Su Cheng are completely different from those of Guan Jiahui and others.
Therefore, during his days in Japan, Su Cheng carefully planned a deeper layout while inspecting his own properties.
This layout mainly focuses on how to successfully withdraw most of the funds from the Japanese market in the next few years.
Of course, the sales market must be retained, which is the foundation for his continued development in Japan.
Even if there is a real estate crisis here and the consumer market shrinks, it will not shrink too much. After all, it is one of the very important markets, and Su City will not give up so easily.
When the time comes, find any reason and gradually sell the properties you hold.
Those wealthy Japanese chaebols must be very happy to buy these high-quality properties from him.
On this day, Su Cheng came to Osaka.
This prosperous metropolis, second only to Dongjing, has many industries here, whether it is Su Group or Hutchison Whampoa Group.
When Su Cheng came here, he was naturally received grandly by the local government.
In the evening, Su Cheng, who had just left a branch and returned to the hotel, unexpectedly received a call from Beautiful Country.
The call came from none other than Steve Jobs of Apple.
"Mr. Su, I need your help!" Jobs said solemnly on the other end of the phone.
"Oh? Mr. Jobs, can you tell me specifically what the situation is?" Su Cheng asked with a puzzled look on his face.
He has always held 30% of Apple's shares. Although Apple has gone through multiple rounds of financing since it went public, with each round of financing, Sioux City will increase capital and continue to maintain his 30% stake. share.
At the same time, although he has always been Apple's largest shareholder, he has never cared about Apple's affairs.
The Apple Company of this world has undergone tremendous changes because of the emergence of Sioux City.
Moreover, it has been changed for the better.
For example, the current market value of Apple is as high as 8.3 billion U.S. dollars. If converted into Hong Kong dollars, it would be a giant of more than 50 billion Hong Kong dollars.
Of course, compared with the companies under Su City, it is still far behind.
After all, Apple today is actually somewhat dependent on Tianqiong Semiconductor in terms of hardware.
In terms of technology, there is also a certain dependence on Oracle computers.
Apple’s advantage lies in innovation.
For example, they created the first laptop computer, which made Apple famous again.
Since Apple created its first notebook computer, its main research and development goals in the later period have turned to the notebook track.
On the other hand, desktop computers, although Apple has not given up, account for less than 30% of Apple’s computers.
To date, Apple’s laptops have gone through three generations.
Every generation, very popular.
Apple has become the number one brand in notebook computers.
Each generation is lighter, smaller and more portable than the previous one!
On the other end of the phone, Jobs was silent for a while before continuing: "Mr. Su, I was united by the association and dismissed from the product department. Now I am just a chairman without any rights. That’s all, it’s just a false position!”
Hearing Jobs’ words, Su Cheng suddenly realized.
Unexpectedly, even though he had completely changed Apple, he still couldn't change Jobs' fate of being kicked out.
In the world of Sioux City's previous life, Jobs was also kicked out, and eventually left Apple reluctantly to start a business.
More than ten years later, Apple invited Jobs back to Apple again, and this was how the famous Apple became.
"Mr. Jobs, please elaborate!" Su Cheng said.
"Mr. Su, it's like this..." Jobs then kept telling Su Cheng what happened to him, and it could be heard from his tone that Jobs felt very wronged.
It turns out that since becoming the chairman of Apple, Jobs understood that neither he nor the people in the company were capable of running such a large enterprise and did not have such management experience.
So, after discussion, they invited John Sculley, the president of Pepsi-Cola, to join Apple two years ago in 1983 and become Apple's CEO.
After President John Sculley joined Apple, he did play a certain role in Apple.
However, just as Apple's development was getting better and better, it encountered problems.
Their research and development of notebooks is indeed going smoothly, but desktop computers are encountering difficulties.
A year ago, their latest desktop model Apple 4 was released. At the beginning, it was full of materials and indeed attracted many Apple fans to buy it.
But soon, problems arose.
In April 1984, the first batch of Apple 4 products were shipped. Obviously, the elimination of the clock chip would make Apple 5 fall short.
About 20% of the Apple 4s were damaged when they arrived at their destination because the chip fell out of a loose slot during transportation.
These computers often break down soon after they are used. This is all caused by Jobs's insistence that Apple 4 does not need fans.
He believes that in addition to reducing radio frequency radiation, which the Apple 3 has such a serious problem with, the aluminum chassis inside also conducts heat and keeps delicate components cool.
But he was wrong.
Such problems were caused by Jobs directing the size and shape of the chassis without considering the requirements of electrical engineers.
This forces electrical engineers to put various circuit boards into small spaces with little or no ventilation.
When using the computer, the chip heats up, expands slightly, and slowly falls out of the slot, causing the computer to crash.
Apple's solution is to suggest raising the front of the computer 6 inches from the desk, then lowering it, and the chip will reset itself.
The problem of loose chips is exacerbated by internal components, cables between non-gold connectors that are too short and circuit board manufacturers changing solder cleaning processes that lead to potential corrosion.
Out of concern for its reputation, Apple did not hide the issue.
On June 15, 1984, President and CEO John Sculley admitted to the Wall Street Journal: "I would be dishonest to say it is flawless."
Apple The company has a generous repair policy and will replace broken computers with new Apple 4Ss on site without any conditions.
Frustratingly, replacement is usually not possible.
The company continues to claim that the initial problems were related to flaws in manufacturing and quality control procedures and had nothing to do with the underlying design.
To a certain extent, Apple has been questioned in terms of reputation. The person most responsible for all this is Steve Jobs.
As a result, Markkula, another company founder, became very dissatisfied with Jobs.
The dispute between the two began.
Apple's new president, John Sculley, also tends to support Markkula.
So, after a battle, Jobs lost.
Markkula has the support of most people, and Jobs's shares prevent him from winning this competition.
Although Su Cheng holds 30% of Apple's shares, he has never participated in Apple's internal decisions. He only holds a nominal director position and announced that he will not interfere in any decisions.
The reason why Jobs called Sioux City was obviously to get support from Sioux City.
If Sioux City supports Jobs, then Jobs can regain power.
If he does not support it, then Jobs will be just a chairman in name only. With his self-esteem, he will naturally not be willing to continue like this.
If Sioux City does not support him, then he has only one ending: to resign and leave Apple.
This company was founded by him, and Jobs was obviously not willing to give up like this.
Hope to find support from Sioux City.
However, Sioux City had no intention of getting involved in Apple's affairs, nor did it intend to support Jobs.
Because he knows that today’s Steve Jobs, who has achieved such achievements at such a young age, is, to put it bluntly, inflated.
In this situation, he has a bad mentality and needs experience!
Leaving Apple temporarily would be good for him and Apple.
Otherwise, he will continue to be in charge of Apple and will not be of any help to Apple.
Sioux City knew that Jobs' business talent had to go out to practice. It was impossible to learn that kind of calmness and calmness by staying at Apple.
To do anything is too radical. Obviously, this is what Jobs is like today.
In another world, Jobs, who was expelled from Apple, was resentful. He never expected that the company he personally cultivated would kick him out so decisively.
Full of unwillingness, pain and frustration, he became disheartened and sold almost all of Apple's shares, leaving only one share as a symbol so that he could still receive the company's financial reports.
This move implicitly revealed Jobs's deep feelings for Apple.
After leaving Apple, Jobs quickly founded NeXT, a company focused on designing and manufacturing workstations, although the initial stage was not smooth.
But soon, he discovered the excellent potential of NeXT's graphics capabilities and decided to expand his business into animation production.
By chance, Jobs spent $5 million to acquire the animation studio owned by "Star Wars" director Lucas.
Although this animation studio was founded by a famous Hollywood director, it has always been unknown. Under the transformation of Steve Jobs, it has transformed into an animation studio with graphics workstations as its core competitiveness - Pixar.
Since the establishment of Pixar, under the leadership of Steve Jobs, it has launched a number of animated films that have become popular around the world, such as "Toy Story", "A Bug's Life", "Finding Nemo", etc.
Jobs even told the outside world that his income at Pixar was even greater than that at Apple.
After leaving Apple, Steve Jobs’ career reached its peak again, but what will happen to Apple without Steve Jobs?
After Jobs left, Sculley devoted all his efforts to developing new products and trying to find new growth points for Apple to prove his ability and that Apple could do without Jobs.
However, he was wrong. Apple is not Pepsi-Cola, and it is indeed difficult for it to leave Steve Jobs.
Sculley launched thousands of projects during his time at Apple, but Apple was like a withered apple, losing ground in the market.
McIntosh's market share was gradually eroded by Microsoft, and Apple fell into losses due to its overly large stall.
Ultimately, Sculley was fired from Apple's board of directors, and his reputation was tarnished.
After Sculley, two more successors came to power, but they also failed to find a clear strategic direction for Apple, and the ending was the same as Sculley.
In 1996, the troubled Apple board of directors had to bring back Jobs. After 11 years, Steve Jobs returned to Apple again.
When Jobs returned to Apple, he seemed to have regained his soul. He promised the board of directors to serve as acting president for one year, with an annual salary of only one dollar.
If the company still fails to improve, he will resign unconditionally.
For Apple, Jobs was willing to accept any conditions.
After Jobs took office, he launched computers with artistic designs.
At this time, Apple computers are no longer the choice of ordinary consumers, but have become synonymous with high-end and fashion, attracting many artists, fashion-conscious college students and professionals.
Jobs keenly captured this point and positioned Apple products as fashionable and high-end products.
Since then, Apple products have become works of art in the hands of Jobs, and the concept of perfectionism runs through them.
Therefore, in the Steve Jobs era, Apple products were highly sought after as soon as they were launched and became the favorite of perfectionists.
Furthermore, Apple has managed to avoid direct competition with Microsoft, Dell, and HP by focusing on performance, taste, and fashion.
With outstanding market performance, Jobs was officially appointed as Apple CEO by the board of directors one year after taking office, once again leading Apple to glory.
These are all stories about Steve Jobs that Sioux City knew about in his previous life.
While on the phone with Jobs, he used Xiao Ai again to inquire about Jobs' development history.
It’s just that I definitely have to answer Jobs, but I just don’t know how to answer him.
Su Cheng began to think.
Jobs has just turned 30 this year, and he is indeed still very young.
It is understandable that such young people act impulsively. After all, they are young and promising, so they must have a arrogant mentality.
This kind of mentality must let him experience a lesson and not let his path go too smoothly.
So, it is necessary for him to leave Apple, all for the sake of a better Apple in the future.
Only after going out and experiencing things will Steve Jobs become more mature and steady, and be able to lead Apple to a more glorious history.
Otherwise, Apple will not be able to become a great technology company after all.
Although today's Apple has a market value of more than eight billion US dollars, the main reason is actually the support of Sioux City.
Otherwise, Apple could at least depreciate several times in value!
Soon, he made a decision.
It is impossible to support Steve Jobs, but you can guide him to start a business. (End of this chapter)