international channels.
Director Wei had a look of pity on his face.
Director Su is going to film a movie, and the focus of his future work will be on the General Administration.
Director Wei knew that Su Yi would not be able to just become the director of an overseas program center in the future.
But I didn’t expect that I would change from director to director so quickly!
However, this time the program "Ancient Style Is Also Trendy" has been postponed many times after many filmings and countless post-productions.
In fact, the reason is very simple. At first, Su Yi just felt that the aesthetics of this era did not match his own.
Logically speaking, ordinary people need to adapt to the rhythm of this world, and even some powerful people cannot change it.
But the propaganda department is different, especially Su Yi, who is very influential inside and outside the system!
However, Su Yi's proposal was later approved by his superiors.
The commercial sector also saw Su Yi's potential.
Director Jiang from the Foreign Trade Development Bureau of the commercial department even came over personally to talk to Su Yi about publicity.
Unexpectedly, before the commercial department had the opportunity to cooperate with Su Yi, the behemoth Cross Society had already undergone rectification under Su Yi's exposure.
The commercial department is even more anxious now.
It’s okay for you to be exposed, but don’t forget to promote it!
Things always have to come first, right?
I have been urging through various connections, but Su Yi is in charge of this program. When it will be broadcast, the main station really has the right!
With the delay so far, the leaders of the business department are more anxious than the audience.
Because you know, this is not simple propaganda.
We have signed contracts with many companies, and the country has even approved policies to provide certain tax reductions and other benefits to companies involved in customizing antique peripherals.
They can't stand being asked by those companies every day.
So this time, before the international channel program was broadcast, various departments had already issued urgent orders and decided to let everyone in the department watch TV to increase the ratings, especially the education department.
Previous variety shows that promoted Dragon Kingdom culture, such as Tip of the Tongue, Classics, Hexi Corridor, etc.
The audience enjoys watching it, and it also has educational significance.
Unfortunately, after the Hexi Corridor, Su Yi was either focusing on filming movies or paying attention to some social hot spots, and there were very few related variety shows.
This time, "Ancient Style Is Also a Trend" was finally released, which made the audience feel refreshed.
You know, not everyone likes those heavy topics. They think that TV programs should soothe the spirit and clear away the fatigue.
Director Wei looked at the ratings.
Still advertising, the ratings are 37%!
The promotion of Su Yi’s blog is simply the best advertisement!
"Old Wei, someone has already made an offer! The advertising space on Su Yi's blog is worth tens of millions!"
Director Wei looked at the person who spoke. It was Director Zhuang who was about to retire from the children's channel.
The children's channel programs are on the right track and the programs are very popular.
Many classic IPs have been produced into the second episode, such as Tornado Girl, which brings a musical style that is both ancient and modern, Chinese and foreign - although most of the villains are composed by foreign music, they also have their charm. Many countries have purchased broadcast rights, and it is also very popular abroad.
There are also Cute Pet Paradise and so on, which are all very excellent documentaries and variety shows.
But he didn't pay attention to the programs on the children's channel. Instead, he came to the international channel.
Because Director Zhuang doesn’t want to miss Su Yi’s program, he can watch the data and the live broadcast before he retires.
"Director Zhuang, you are about to retire and enjoy your life, yet you still pay so much attention to TV programs?"
There are many people here today, including people from the commercial department, such as Director Jiang, There were also Director Wang from the General Administration and so on. The scene was very lively.
But they just said hello to each other, and everyone they knew was chatting in low voices.
"I can't help it. Xiao Su helped me and helped the children's channel to rise from the ashes. I will be grateful to him all my life. I am here to gain knowledge this time."
Director Zhuang said softly, during this period, there were programs about law. , he was too anxious to help.
But he also knew that his work had come to an end, and he wanted to see Su Yi's glory again.
"Oh, I have gained some knowledge. It is obviously not a prime time period, but the advertising fee bidding has automatically increased ten times!"
Ten times?
Director Zhuang was also shocked.
“That’s right, a ten-second ad costs almost 34 million!”
Both of their throats became dry, even a little itchy but they didn’t dare to cough.
This will make you look a bit shameless, but the amount is indeed astonishing.
“The ten-second advertisement for Moutai during the Spring Festival Gala only cost 52 million!”
Although it is not surpassed, it is the Spring Festival Gala that almost all TV stations will broadcast simultaneously!
“Advertising fees worth more than 30 million yuan.”
Director Zhuang sighed, he knew that the times had completely changed.
This is why businessmen in the Dragon Kingdom pay more and more attention to publicity.
The economy is also developing rapidly.
When he first came to work.
“More than 30 million for ten seconds?”
Director Jiang and others were shocked when they heard this voice.
If the data is correct, then Su Yi is really the number one person on TV stations!
You know, private companies spend their own money, and no one is stupid enough to give away money.
This is because they value this show. Of course, they will not do it because they are passionate.
But focus on profits!
Director Jiang coughed to cover up his gaffe.
But the few advertisements just now are indeed from domestic advertisers.
Director Wei seemed to be amazed, and also seemed to be showing off.
"These are only domestic advertisements. There are also foreign ones, but they have overseas directors."
The international channel is a very large channel. Although it is not as famous as the Sixth Princess, it can be managed by Director Zhuo. That's enough to prove everything.
After all, Director Zhuo is in charge of external affairs and newspapers, magazines and media.
How many countries are there in the world? Basically every country has a program director.
This is the power of the director of the Overseas Program Center. There is no issue of principle involved. Su Yi arranges the broadcast of the program!
It's just that in many countries, the influence of international channels is too small.
This was the original idea of the head of the publicity department, to let Su Yi lead the international channel to become famous in various countries!
"If all the advertising fees are added up, would it exceed the Spring Festival Gala advertising?"
Director Zhuang's eyes even became a little moist.
Money is just an abstract number. If you don’t take it all out and put it in front of you, it may not mean much.
Far less impressive than Su Yi's achievements!
“Hope. I can promote the ancient style!”
Director Jiang remembered Su Yi’s previous words.
The so-called blue-blooded aristocrats are just that people in ancient Europe mostly used silver jewelry. Adding to the problems of longitude, latitude and race, their skin was fairer and blood vessels were vaguely visible.
The blue veins became a distinctive feature of the blue-blooded nobles at that time.
What about the Dragon Kingdom?
History is more brilliant, why can’t we have our own ‘Blue Blood Aristocrat’ brand!
Su Yi's words made Director Jiang's blood boil. He had heard a lot of empty talk and big talk, and he had even heard of 'myths', the kind of myths that could not be fulfilled if they promised.
But Su Yi’s words, even if they sound like a ‘myth’, are really possible!
More than 30 million for ten seconds of advertising!
It seems that this can only be achieved by breaking the head.
Director Jiang also seemed to wake up.
Even if what Su Yi does is not for charity, this wealth is enough for the leaders to take it seriously!
Director Jiang is thinking wildly, and the advertisement on the big screen has ended.
A book appears on the TV screen.
"The history of the Dragon Kingdom is about 5,000 years old!" "The Dragon Kingdom with a long history has also given birth to many brilliant and unique cultures."
The sound of faint music sounded, and the history books started to turn quickly. .
Scenes of vivid characters appear.
They are all representatives of an era.
Huangdi, Yandi, Dayu, Shennong, and the First Emperor
Su Yi, who has the world's number one box office achievement as a director, naturally cannot be petty when he makes a move now.
It is a pity that there is no naked-eye 3D technology now, but the picture quality is much better.
The ‘International Channel-HD’ that has appeared before appears again in front of the audience.
The pages of paper and the transformed characters are breathtaking.
After all, it is really rare to see such excellent free programs.
Produced by CCTV, it must be a high-quality product!
Of course, in this era, the work of director Su Yi must be added!
“Dragon Kingdom, also known as Huaxia!”
“The Chinese dynasty has attached great importance to clothing etiquette since ancient times and put clothes first, which is enough to prove that the ancients attached great importance to clothing!”
"Xia means greatness. The Dragon Kingdom has great etiquette, so it is called Xia; it has the beauty of the etiquette, so it is called Hua!"
The beauty of the etiquette and the great etiquette make up China!
The voice of the narrator is similar to the tip of the tongue, but it pays more attention to emotion, and even deepens the emotional color, making people feel vaguely excited.
The narration at the beginning is actually boring textbook knowledge, and it is even recorded in some historical records that 70% of the people in the Dragon Kingdom will not read and understand it.
After all, this has nothing to do with daily life, but when it is active on TV, especially after Su Yi's arrangement, it makes people enjoy watching it.
"The Dragon Kingdom has been called since ancient times: a country of clothes and etiquette!"
"Clothes have become synonymous with civilization!"
Many people's eyes became wet when they saw this scene. stand up.
The sense of pride in my heart is that there are no so-called "star" ancient style pictures.
Just the opening scene is enough to arouse people's emotions.
Clothes can be found everywhere.
But the streets are full of jeans, high heels, suits, and T-shirts.
This all seems to be a Western invention.
Although there are similar costumes, the countries where the copyrights are registered are basically foreign countries.
We in the Dragon Kingdom also have our own costumes?
Most people only know the widely circulated cheongsam!
····
Su family.
The house was very lively, and the whole family was sitting in the small living room.
Su Yi’s old uncle and second aunt also came with their children.
Liu Shishi sat obediently next to Su Yi, feeling a little embarrassed about the looks his second aunt and old aunt gave him from time to time.
But the show soon attracted them.
"It is indeed a program directed by Xiao Yi. Such achievements were achieved in ancient times because we did not inherit them properly!"
The old uncle sighed.
The TV show continues.
"During the Five Husties, the nobles and common people of the Central Plains fled to the south of the Yangtze River. They developed affluence and prosperity there and retained the fire of the Dragon Kingdom's costumes!"
"This historical event is also known as: The Southern Crossing in Clothes. ! ”
Xiaoxuan and Xiaoyi were very fascinated, especially Xiaoyi’s nervous palms were still sweaty, because the scene when Wu Huanhua just made her feel a little scared.
“Through the continuous development and integration of history, the Hanfu system has become the main costume of the Dragon Kingdom. Although it is different in each era, the Hanfu system has been inherited.”
“Until 1645 AD In 1999, the Qing Dynasty issued an order to shave off your hair and make it easier for you to serve!”
When seeing this, people who know history sighed.
Not to mention the darkness of the Manchu Qing Dynasty, but this dynasty was a depressing dynasty.
“The Hanfu system, which lasted for more than 4,000 years, suddenly died under the iron-fisted methods and brutal violence of the Qing Dynasty!”
The book has been closed.
The books also seemed to be thrown into the darkness.
The darkness lasted for about 5 seconds, and then a new picture appeared.
And just these five seconds made many people feel uncomfortable.
Second aunt Su Yi looked at Su Yi in surprise. This nephew made her increasingly confused.
You know, if there is no popular science about these things, who knows the Hanfu system and history?
On the other hand, Bangzi Country’s Hanbok and Little Devil’s Kimono are quite famous internationally.
As for Hanfu, in this era of Dragon Kingdom, it has completely declined!
It only exists in historical books and some TV series.
The scene changed and the weather became brighter.
"Qin and Han Dynasty costumes, Qujing! As poetic and moving, the Qujing with strong Confucian etiquette continues to be popular in the Qin and Han Dynasties!"
Several actresses appeared wearing carefully designed Qin and Han clothes. in the screen.
Various types of curved and straight trains instantly attracted many women.
Although it is not in line with the current mainstream fashion, the feeling of beauty still has many resonances with the ancients.
Some curved skirts are wrapped in layers, and the hems are in the shape of blooming morning glory, giving people the feeling of blooming flowers.
The eyes of the audience watching TV brightened.
“This actress is so beautiful! What’s her name? The clothes she’s wearing are called Hanfu Quju in the subtitles! I searched online and there aren’t many introductions! It’s not as comprehensive as the show! Wow, she’s really beautiful ! ”
"I've never seen such clothes for sale! What's going on?"
The audience felt comfortable watching it, but they also complained at the same time.
“I found it! This female star’s name is Jingtian!”
“Was that Gao Yuanyuan just now? I didn’t see it clearly! Did anyone take a screenshot of it!”
The effect of this program is indeed very good.
The first one to become popular was Jingtian, and the search volume soared instantly!
“The Qin Dynasty’s black and red song train amazed the first unit of Su Yi’s works!”
You know, the program has not been broadcast yet, it has just begun!
····
General Administration.
Director He rubbed his temples. He had already got off work, but he was thinking about Su Yi.
But what a headache, the new programs are growing like an explosion.
There is indeed a way to shoot. But it does not mean that the work can be done well.
Director He watched TV.
To be honest, this is indeed wonderful.
Telling boring history well and stimulating the audience's emotions is what it's all about!
Just now he asked about the advertising fees, which are already sky-high!
Is this talent?
He sighed. He already had a headache, but now it was even worse!
The second appearance of a famous actress made the audience excited.
Su Yi, you are so brave! (End of this chapter)