The effect of the program is very significant.
The leaders of the business department held an emergency meeting this morning.
Because of Director Jiang’s report, the number of searches for Hanfu on the Internet has skyrocketed since the program ended last night.
Although the three-network integration project has not yet started, the preparations have already begun.
As mentioned before, this triple network integration is not only a simple three-segment network integration, but also information sharing among multiple departments.
The General Administration and the main station have opened up the ratings, which are not only available to various departments, but can also be searched on the Internet.
After the commercial department collected these data, the staff were shocked and hurriedly reported it to their leaders.
Not only did it rank first in terms of search volume during the same period, but it was far more than the second in terms of search volume!
“Hanfu!”
However, no matter whether it is a shopping website at home or abroad, there are no relevant large clothing companies.
Most of them are small clothing factories, and after production, they are prepared for the crew.
Before Su Yi decided to shoot ancient styles, there was actually only one clothing company in Yangcheng, which mainly dealt in Hanfu.
It was a clothing company established in 2007 when martial arts movies were in full swing.
Unfortunately, although it has been operating at full strength, the recognition at home and abroad is too low, and it is basically shaky and ready to go bankrupt at any time.
If it weren’t for the large number of costume dramas in the past two years, the renting of the movie theater has brought some profits, and there are state subsidies, it would probably have gone bankrupt.
They haven't even launched online shopping because physical operations are very bleak, let alone online.
But the company finally saw spring coming.
Su Yi took great pains to promote Longguo’s ancient programs.
I didn’t even think of spending energy on dealing with the Cross Chamber of Commerce at the beginning.
I’m just thinking about ancient-style programs.
In fact, this is not Su Yi's sudden idea. Su Yi already had such an idea when he first started to use hard steel with Dior and LV.
In fact, in later generations, the Dragon Kingdom's economy and military were strong, but there was little cultural export.
In later short videos, many foreigners said that they liked Longguo cuisine, liked Longguo clothes, etc. in order to gain traffic.
This kind of thing definitely exists, but it would be nonsense to say that everyone likes it.
It’s true that they like Japanese food more. Of course, there are also many people who simply can’t tell the difference between Japanese food and Chinese food. They only know that many people in Asia like to eat with ‘little sticks’.
It’s not that Japanese food is delicious, they just pay attention to the ingredients, and their cooking methods have always been influenced by the Tang Dynasty.
But the Little Devils have great influence in the new era, especially in the West.
This is true for Japanese and Korean-style products, culture, celebrities, songs, and movies.
In fact, this is the power of publicity!
Longguo does not lack talents in this area, but it lacks people with international influence.
Su Yi’s ‘ambition’ is not small, including food, clothes, animation, movies, etc.
Animation and movies have initially achieved results and are slowly developing. Even if a hundred flowers will not bloom in the future, they will still occupy a place in the world's box office.
Longguo's film and television companies are not lacking in imagination and creativity. If they relax the review appropriately and give them a guiding idea, they will definitely develop very well in the future.
Gourmet food needs to be driven by culture, and this ancient custom of the Dragon Kingdom is the beginning of everything!
Although the rise of Japan and South Korea has certain political factors, strong output capabilities are also necessary.
Su Yi is now out of the country, but instead of striking while the iron is hot to make money at the box office, he has been doing charity work.
Public welfare is to help others get out of trouble.
But when the height reaches a certain level, it can change more industries in Dragon Kingdom and benefit more people!
This is also a public welfare!
If nothing else, let’s just say that when filming a movie, the actors’ sky-high performance fees were turned into film and television bases.
How much value have been created by these film and television bases? How many people have been provided with jobs?
If you are poor, you can benefit yourself; if you are prosperous, you can help the world!
Su Yi’s somewhat ‘off-flavored’ charity has put engine oil on the huge gears that support the rotation of the Dragon Kingdom and accelerated its operation!
The excitement of the business leader is not that he has no money, but that he is too excited.
At first he criticized Su Yi for not being exposed in advance, which caused a heavy blow to the dairy industry.
Now it seems that this propaganda pioneer is indeed a sharp knife!
"Minister, these companies are not profitable yet, but they spent a lot of money before. It's not time for you to praise me."
Su Yi smiled modestly, and to be honest, he was thinking Not very confident either.
After all, it is still unknown whether foreign countries can accept these.
And if you like it, you like it, and if you buy it, you buy it.
But domestic internal circulation is definitely no problem.
“Yesterday’s search index was so high, there will definitely be no problem, and this program is broadcast weekly, and each issue will promote Hanfu from different eras, which is enough to keep these ancient Hanfu companies busy.”< br>
The business leaders sighed in admiration.
Director Jiang on the side took over the conversation.
“The foreign Chanel company and more foreign companies have sent us their intention to cooperate and even agreed to our request.”
Director Jiang is mainly responsible for foreign projects, so his focus is also different.
"Director, if you want to go global, you have to cooperate with them so far. Give them a little money, and then they will not spare the publicity. When the time is right, we can design it ourselves."< br>
Su Yi did not continue.
Cooperating with these foreign brands currently has more advantages than disadvantages.
But you can’t always rely on them.
These Western capitals also play this way.
"As for domestic publicity, I suggest those companies open up online shopping and adopt a predetermined sales method."
Su Yi thought for a while, this model is still a bit novel for this era.
“The current national policy is the integration of three networks, and our commercial sector is also one of the links. Online shopping has emerged abroad. Although our country is still in the development stage, the development trend is good. However, I always feel that with one online shopping and one The ancient style programs are still a bit thin.”
Business department leaders know that if they want to develop their own country’s clothing, they need to survive and eliminate the fittest, which requires more investment and competition.
But first of all, there is a premise, which is to attract a large number of orders.
“I will publicize it on the blog first, and then this matter requires the cooperation of the cultural and tourism departments.”
Su Yi’s blog, cooperation with cultural tourism!
The leader of the commercial department's eyes lit up. He understood what Su Yi meant, but he didn't know how to operate it.
Under the anxious eyes of the two, Su Yi took a sip of water.
"In a suitable place, launch a virtual festival appropriately, such as Hanfu Festival, or add elements of ancient Hanfu to some local traditional festivals!"
Su Yi's idea is simple and crude, just For example, the Double 11 in later generations.
Although it is not a legal holiday in any country, it has always been creating miracles. Although it became weaker and weaker later, it no longer suited the times.
But this model is very suitable for this era.
And many online shopping websites are springing up like bamboo shoots after a rain.
Cooperation between multiple departments is the future development model.
"I have known Director Sun for a long time and I have always heard him praise you before. This idea is indeed very advanced! Director Su, my position is higher than yours, but I am not your direct leader. It is an honor for us to be able to invite Director Su and hear some kind words this time."
This was said in a very polite manner, which was completely different from his previous attitude.
"You are so complimentary. Minister Sun of the Tourism Department is already familiar with this model——"
Su Yi has many things to do, and Liu Shishi is already very busy with public welfare matters. , maybe I don’t have time to go to Xiangjiang with me, and I don’t want to take this job anymore.
"Director Su, I need your help with this matter. Whether it is the integration of three networks, external business expansion, or the promotion of ancient clothing, we all need an influential person to promote it." The leader of the commercial department sighed with emotion.
He now fully understood the power of publicity. Seeing that Su Yi wanted to evade, he hurriedly invited.
"Minister, I can participate, but I have to wait until I come back from Xiangjiang. I promised the director of Xiangjiang to shoot a movie."
Su Yi smiled helplessly, There are always unexpected tasks that appear unplanned.
For example, at the Cross Chamber of Commerce, if Chai Jing hadn't mentioned it 'accidentally' in the show, Su Yi might not have remembered this timeline.
Originally, the ancient style program was supposed to be on a long time ago, but it was postponed until now.
But everything is the best arrangement. Ancient style programs overlap with major events such as the integration of the three networks. Maybe we can take this opportunity to change this era!
Despite the considerable resistance, there are still great opportunities.
"Okay, director Su Yi's movie. I'll talk to Minister Sun some time. It's a win-win situation."
The business leader suddenly remembered that the youngest director in front of him was not only a leader in the system.
It is an unsurpassable giant in the film industry!
Su Yi's last movie became the world's number one box office. This is a huge reputation, but it is also pressure.
When China Film Group invested in the great cause of founding the country, it directly gave up overseas markets. This was also to protect Su Yi's reputation.
The business leader knew that there must be some political factors involved, so he did not persuade him much. He chatted a few words with Su Yi about cooperation. After his attempt to 'poach' failed, he took Jiang with him. The director left.
Buzz!
As soon as Su Yi saw off the big boss, his phone vibrated.
A call from Han Sanping.
"Director Su, congratulations! The ratings of this show have exploded. Hanfu is being discussed abroad. Even Liu Yifei's net worth abroad has increased!"
This time the ancient style Program, business sector income, antique clothing company income.
But in Han Sanping's opinion, the biggest winner is Liu Yifei!
The previous filming of "The King of Kung Fu" was not satisfactory at the box office, coupled with the official announcements of Su Yi and Liu Shishi, Liu Yifei's popularity dropped significantly, and her acting skills were even questioned.
Although this was not Su Yi's original intention, it did affect Liu Yifei.
And this time, Liu Yifei appeared in the first episode of the ancient style program not only to enhance the reputation of the program, but also to praise Liu Yifei.
As expected, Liu Yifei’s appearance and temperament, coupled with the specially designed Hanfu bonus, directly became a hot search.
"This is also the strength of an actor. She has potential. She has already demonstrated her acting skills in Parasite."
Su Yi knew that Han Sanping wanted to ask about the movie.
Not only Han Sanping is worried, but Wang Jianlin of Wanda Pictures is also paying attention.
There is also Feng Xiaogang, who had paid attention to Meimei before under Su Yi's instruction, and the Huayi brothers behind it.
Everyone is salivating over Su Yi's new movie.
But to be honest, Su Yi didn't even think about what movie he wanted to make.
It was just an invitation from Wu Siyuan, the godfather of Hong Kong film, to go and have a look.
Maybe it’s just in name.
After all, the size of Xiangjiang is too small. Whether it is box office or movie attendance, it has long been unable to compare with mainland China.
So in the Hong Kong film industry, it is still difficult to achieve anything. Moreover, science fiction and superhero movies are now popular, and the audience for martial arts is slowly decreasing.
"Haha. By the way, Director Su, you are busy with work now. I am not urging you to do many things. But you should submit the script for review!"
Han Sanping coughed and stated his ultimate goal.
If you want to make money, follow Director Su Yi!
Not to mention China Film, Shangying, Changying, and Xiying are all watching.
But Han Sanping’s relationship with Su Yi is the closest.
"Chairman Han, I don't have a plan yet, and once I hand in the script, I will probably be bombarded with phone calls."
Su Yi smiled, but he was making calculations in his heart.
The current movies in Xiangjiang are going downhill. I went there to stimulate the market and change the direction of development.
You have to go and see the environment in Xiangjiang to be sure.
“If you have news, be the first to tell me.”
Han Sanping changed his title twice in a row, the first time was Director Su, and the second time was Director Su.
It seems to be hinting at something.
"No problem. Now the work of the General Administration has begun. As the director, I feel a little more relaxed and can go all out to create."
Su Yi also said with a hint. .
He had a premonition when he went to the meeting on the first day.
Recently, he has been busy with various programs and variety shows, and the General Administration has already started working.
Su Yi didn’t take it seriously either.
According to normal development, this business of the General Administration has actually failed.
And I didn’t fully explain my so-called short video plan.
In the system, you must always have reservations, otherwise you will be swallowed up and no bones will be left!
Even after reaching this position, it is still the same!
"Su Yi. In fact, this job is not suitable for you. It is right to go to Xiangjiang to shoot a movie."
Han Sanping reminded again.
Su Yi fell silent. Han Sanping didn't know about his time traveler 'Prophet', so he couldn't explain much, but Han Sanping's starting point was definitely good.
"Okay, Chairman Han, if the script comes out, I will be the first to notify you!"
····
Online forum.
“Su Yi’s program is so awesome. Watching it has improved my knowledge and broadened my aesthetic sense! The clothes passed down by the ancients are not bad-looking, but they are unavailable!”
< br>“I don’t know where to buy it?”
“You can find Taobao stores! The price is not too expensive. It’s just that you can only make an appointment!”
"My classmates studying abroad also asked where I can buy it in China! Liu Yifei's temperament is so good!"
"Hey, I feel uncomfortable when I mention Liu Yifei."
Antique style is also a trend. This program shocked not only the system.
There are countless discussions in the society. Liu Yifei’s Hanfu dress and this show are both on the hot searches.
“@苏伊, don’t you express any opinions? Do you regret it in your heart?”
Many people turned the topic to Su Yi and seemed quite dissatisfied with Su Yi's decision.
····
But at this time, Su Yi had already entered the land of Xiangjiang.
The girl next to her is not Liu Shishi.
“Long time no see. You’ve lost a lot of weight.”
A slightly embarrassing social cliché, but it made the other person shed tears gently. (End of this chapter)