Chapter 880 Meaningful Laughter
Paris, Chanel.
A brief but grand welcome ceremony has just ended.
Philippe Brondiau, who switched jobs from Nestlé, officially joined the Chanel family and served as chief financial officer.
This kind of personnel change in important internal departments is exactly what the outside world expected for the brand.
Although Chanel's classic handbags, cosmetics and perfumes still attracted the favor of many consumers in 2010, the main reason for the decline in brand value was the decline in sales of ready-to-wear.
Although Galeries Lafayette's designs performed well on the T stage, the market response after the fashion week was mediocre.
How to make the brand show freshness and vitality in the new year is the key to reversing the decline in fiscal year 2011. Therefore, it is not enough to imitate some measures of the competitive brand Chanel, which has shone brightly in the past two years. Strange.
At least, the first document signed by Philippe Brondiaud, who had just arrived, was the collaboration between Chanel and Hollywood producers to launch "The Great Gatsby".
"I hope it can be as successful as "Midnight in Paris"." He signed his name and prayed in his heart.
The Chinese are not the only ones who like a good start.
Who goes to class and doesn’t want to be greeted by a crowd of fans just by signing the first important document?
"Is there anything else I need to sign on this document?" He put away his pen with satisfaction and looked at the assistant Chanel arranged for him with a smile.
“No more, all we need is Lafayette’s signature.”
Chanel, there is only one Lafayette.
That's Karl Lagerfeld.
"That's it." After hearing this, Philip Brondio stood up from his seat with a smile and said, "Then I'll go find him in person."
At the welcome meeting just now, he I met and exchanged a few words with Lafayette.
At only 46 years old, he switched jobs to a company in the fashion field. No matter in terms of age or qualifications, he is far behind the famous Lafayette.
There is no shame in going to visit like an ordinary worker.
On the contrary, having a better impact can provide a lot of convenience for future work.
Karl Lagerfeld, he is Lafayette.
The most important thing in Chanel.
It is no exaggeration to say that although the group is dissatisfied with the performance in 2010, no one will replace this pillar that drives Chanel forward.
Just
Following the footsteps of his assistant, he stopped just outside the office area of Lafayette.
Inside, Lafayette seemed to be yelling about something.
"Lafayette often loses his temper at work. Finance Officer, you don't need to worry." The assistant stopped and explained with a smile when he saw the confusion on his face.
At the headquarters in Paris, anyone who has never been angry with Lafayette would be embarrassed to say that he is a Chanel person.
In the fashion world, who doesn’t know that Karl Lagerfeld has a bad temper.
Squeezing out a smile, Philip Brondio nodded.
After taking a deep breath, he walked into the work area and smiled at the front desk staff at the door.
Standing inside, it is more realistic than listening outside.
Lafayette is really losing his temper.
It seems like you are complaining about someone.
Hold the phone.
"Okay, Carl, you are so old that you still have to talk for so long about such a trivial matter? I guess so"
Anna Wintour comforted the old man with a smile on her lips. Man.
How did this call get transferred to her?
That probably has something to do with her daughter, and it also has something to do with the happy little John who has been jumping around in Hollywood these two days.
Of course, Xiangyang also owes it.
He actually forwarded Lafayette's call.
"Didn't you receive any news? What on earth is he doing?" Karl Lagerfeld asked with a straight face.
“Me?”
Anna Wintour, who was sitting in front of the computer, was stunned. If she had known, she would not have looked at the orange and black-bordered web page after getting the news. Thinking about it.
Not to mention, Hermès’ design this time is really eye-catching.
It is different from the previous official website page.
I don’t know when today, but suddenly the only page in front of me was displayed on the official website.
The playful text makes people laugh and praise this slogan even after reading it repeatedly.
"Lovedidn'tmeetheratherbest, Itmeatherinhermess."
"The marketing expenses of Hermès are well spent." Anna Wintour praised this sudden marketing campaign from the bottom of her heart.
Judging by her experience.
In today’s fashion circle, I don’t know how many people are staring at Hermès’ official website like myself.
“Isn’t there a new product being launched?”
“Shaffer didn’t mention it to me.”
"." Karl Lagerfeld frowned, there was something he was embarrassed to say.
Ever since the last time Little Bee helped Xiang Yang bring the design manuscript of high heels to anger him, he wanted to remind Anna Wintour.
“That pair of high heels won’t cause such a big battle for Hermès.” Thinking of high heels, Karl Lagerfeld wanted to know what product Hermès paid so much attention to.
"Call Schaffer and ask." Lafayette said in a slightly resentful tone: "It is impossible to transfer your call back to you."
"That's true." Anna Wintour was amused.
However, she really wanted to ask.
By the way, I would like to say a few words to Xiang Yang to help my old friend.
You know, coconut shoes have set off a trend in the fashion circle in just a few days, and the contribution of Galeries Lafayette is also indispensable.
When did you see him wearing casual clothes and a pair of eye-catching sneakers in public.
The other side.
The movement on Hermès’ official website also attracted the attention of Richemont Group.
Especially Nicholas Bosz, who had just reached an alliance with Little John, seemed to have smelled something, and was looking forward to asking around whether the new model that Hermès was about to launch was related to Liu Qianqian.
But the level of confidentiality this time seems to be much higher than before.
Not only was the specific information about the product not found, but also the approximate product line.
Little John had nothing to rely on.
This left him scratching his head a little.
Also scratching its head is the LVMH Group.
Since the secret acquisition was revealed, the acquisition has basically failed. In just seven or eight months, Hermès’ actions have been very strong and high-profile.
With the help of the secondary brand HYS, the rapid progress in the sports field made the revenue data of the entire group extremely bright throughout the 2010 fiscal year.
Bernard Arnault sometimes doesn’t know how to praise his keen judgment.
Sometimes he really wants to sit down and find an opportunity to communicate with Hermès' newly established H51 Group to see if he can exchange shares at a premium to retain the shares he has already acquired. But H51’s door is closed.
Whether it is privately or publicly, we refuse to have any interaction with the LVMH Group.
This attitude is clearly sending a message to the outside world.
However, with his strong influence and connections in luxury brands, his assistant finally made some progress, "President, there is news. This slogan was written by that designer. .”
"Designer? Xiang?" Bernard Arnault frowned instead of being happy.
This is the first time he has heard the name of the Chinese designer who rejected him.
"Yes, it's absolutely true. Even the symbols in the font are written by him."
"This young man"
"You two are so young, How can you wear such old-fashioned clothes?”
"Dad, how old are these clothes?" Xiangyang, wearing a suit made of Song brocade, said proudly: "This is called new Chinese style. When it becomes popular in two years, you can have fun secretly."
"Isn't it just a Chinese tunic suit? It's also a new Chinese style. You young people know how to add the seal to your name." Lao Xiang looked at himself in the mirror.
Although I feel that my straight body looks particularly energetic in the mirror.
But he thinks so.
"Son, I still think that Tang suit is better. Wear red on this festive day, and your mother also likes it."
"I'm only in my twenties, why should I wear a Tang suit?" Xiang Yang was speechless.
Although Tang suit has a stronger flavor.
But New Chinese Style has the characteristics of New Chinese Style.
Not to mention anything else, the design of traditional Chinese clothing emphasizes "wide clothes and thin belts". On the contrary, the design of the Tang suit's top is closer to the tight-fitting wrap-shaped design of the safari people due to historical reasons.
This can be seen from the collar button.
"I still think this one is more in line with my taste, and if you don't know, don't lie. This is not a name. A lot of effort was put into making the clothes you are wearing."
" Okay, it's up to you." Lao Xiang glanced at his son.
His son is a tailor.
If he says so, then just listen.
"Hey, Lao Xiang, come here and help Sissi see. She is really beautiful in this cheongsam." Outside the house, Lao Zhao laughed and shouted, "I said, she still doesn't believe it. .”
Just say that she doesn’t have a choice of wives here.
A proper clothes hanger.
Even the cheongsam looked so good-looking, no wonder it fascinated his son.
The only pity is that the color of this cheongsam is a bit plain and elegant.
"What do you think I said?" Lao Xiang glanced at his son proudly.
He knows what his wife likes.
Seeing him walking out with his neck held high, Xiangyang sighed helplessly and muttered: "Real rotten wood cannot be carved."
"What did you say?" Lao Xiangmeng He turned around.
"No, I said my wife wants you, the father-in-law, to see what she is doing. My mother is also true." Xiang Yang quickly made up a sentence.
After leaving the room and seeing the joy on Lao Zhao's face, he curled his lips and said, "Mom, it's not like you've never seen her wearing a cheongsam, so what's the point of calling her like that?"
Although Liu Qianqian didn't wear it in front of her mother-in-law, she did wear it in "The Golden Family".
It’s just that the body bones are not open.
Lacks the charm.
But where the foundation is, it is not something ordinary people can compare with.
"If you don't speak, no one will think you are mute." When Lao Zhao heard this, he almost revealed his secret and glared at his son angrily.
The debt of abducting her daughter-in-law and granddaughter has not yet been settled.
"Do you think it looks good?" Liu Qianqian, wearing an apricot brocade cheongsam, leaned out of the warm room and looked at Xiang Yang softly, with a blush on her cheeks.
I guess I was a little embarrassed to be praised by my mother-in-law.
"It should look better if you tie your hair up." Xiang Yang was stunned for a few seconds and said.
Lao Xiang, standing next to him, smacked his lips.
There was something he had to admit.
My son is really discerning.
“When wearing a cheongsam, you have to have your hair tied up to look good.” Old Zhao looked at his daughter-in-law with an ear-to-ear smile. Her face looked particularly smooth under the light, and her delicate skin seemed to match the apricot dress on her body. The colorful cheongsam is as smooth as brocade.
“Here, let mom tie your hair.” Old Zhao, whose eyes were full of kindness, spoke with Liu Qianqian in a different tone than before.
There was a "clang" and the door closed again.
In the courtyard, Xiang Yang and Lao Xiang looked at each other.
Co-authored.
We were not allowed to enter the house.
"Boss, my mother's phone number." Bea Shaffer, who had come with him from the airport, came to Xiang Yang with his cell phone in his hands.
Coming with her was Jiang Mumu, who was visiting Xiangyang's home for the first time.
But just like Bea Shaffer only had Xiang Yang in her eyes, she only had Liu Qianqian in her eyes. She really wanted to be bold enough to ask if she could be taken with her to the filming tomorrow.
"Oh, okay." Xiang Yang said and took the phone.
When I heard Anna Wintour speaking in my ear, I was stunned.
What does the official website of Hermès have to do with me.
I had dinner at home and was about to get under the covers to replenish my strength when my wife called me out.
"You should take a look at your company's official website first." Anna Wintour was a little confused and asked, "You really don't know?"
"I have to take a look." Xiang Yang thought for a moment. I thought, could it be...
After inviting Bea Shaffer into the room, he quickly took the Ipad from the assistant's hand and was stunned for a few seconds as if he had just seen his wife wearing a cheongsam.
Axel, you are so generous!
Pierre, that’s okay too!
Surprisingly
"Boss, do you have any new products to launch?" Seeing his eyes light up, Bea Shaffer probably made a decision in her heart, but she felt a little complicated.
These words were written by Xiang Yang.
Could it be that the things here have nothing to do with him?
Just, when did it happen?
He actually hid it from her.
“Hee hee~”
Xiang Yang smiled slightly and let out a childish laugh, at least that was how it sounded to Bi Shaffer and Jiang Mumu who ran in to join in the fun.
“XiXi~”
Xiang Yang laughed again.
The two of them were even more confused.
(End of this chapter)