Chapter 881 Hermès 2011 Single Product - XixiBag
"Sissy?"
Hermès launched a representative bag in 2007, named Lindy.
Further back, the entry-level Picotin was launched in 2002.
So.
Such a battle aroused the attention of the fashion circle. It turned out that Xiangyang used his status as a shareholder to launch a new leather bag.
And the name was named "Sissy" by him
No wonder it was kept so secret.
You must know that naming your favorite bag after an actress is a tradition in Hermès.
BirkinBag is named after the French woman Jane Birkin and the then president Jean-Louis Domas Haruko.
And KellyBag is also named after Oscar-winning actress Grace Kelly.
Both are legendary works of Hermès.
As a shareholder of Xiangyang, he designed a bag for Liu Qianqian and named it SissyBag
“It’s not SissyBag, it’s Xixi.” Xiangyang denied Anna Wintour’s guess, a lipstick box How is it possible to add Bag at the end.
That’s not to make someone fat.
Besides, I really need to add the suffix Bag.
Not being self-effacing, Xiangyang felt that no matter how important he was to Hermès now, Pierre would not easily agree to him doing this.
But naming the first "little waste bag" after my wife is just right.
Because whether it is Sissy in English or Sissy in Chinese, it sounds like a playful and cute little girl.
Just right, it fits the impression of "little waste bag" in dressing.
As for if others call it Bag, Xiangyang will not object, but he is afraid of his wife Alexander.
“When will it be launched?” Anna Wintour asked.
“February 13th.” Xiang Yang said with a smile, “It might also be Valentine’s Day.”
Anyway, my wife will attend a movie road show or premiere one day with such a gadget on her back. The gift is the day it will be released.
Speaking of which, Liu Qianqian doesn’t know about this yet.
With warning eyes, he glanced at Bi Shaffer and Jiang Mumu who were shocked by the news. What Xiang Yang wanted to say was beyond words.
This matter must be kept secret.
Don’t make me worry about preparing a gift for my wife when it’s Valentine’s Day.
Do you think she is so easily satisfied now?
"If you have time, please send me the design drawings first." Anna Wintour said: "This way, when you come to "Vogue" to buy advertising space, I will have a good idea in mind. Judgment.”
"Then I'll send it to you later." Xiang Yang did not refuse.
As for how to increase the popularity of this new product when it comes out, it cannot be separated from "Vogue" or INS.
"Okay, then I won't disturb you for now."
After saying that, Anna Wintour hung up the phone with satisfaction.
"Xixi" repeated, she smiled and shook her head.
Let’s not talk about whether the sales of this single product can reach a surprising level. After all, with Hermès’ sales system, there are very few products that cannot be sold.
The improvement that this naming can bring to Liu Qianqian is immeasurable.
Estimated to wait for the moment when it is unveiled.
The eyes of the fashion world are all drawn to Liu Qianqian.
Valentine's Day.
Counting the days, it happens to be not far from Paris Fashion Week.
After thinking for a while, Anna Wintour called the number of "Vogue" Legal Journal before Xiang Yang sent her the artwork.
As for Lafayette, let him wait first.
Lest he know that he will have to chat again.
Uh.
It seems that I forgot something.
But this is not important. The top priority is to finalize Liu Qianqian’s appearance on the cover.
Although she also wants to arrange for Liu Qianqian to appear in the February issue, but I'm afraid it's too late to make such an arrangement now. She might as well be bold and let her appear in the March issue directly.
It happens to be the opening ceremony of this year’s Paris Autumn and Winter Fashion Week on March 1st.
After arranging this matter, Anna Wintour calmed down to appreciate the email just sent by Xiang Yang.
Click to take a look.
I was stunned for a moment.
What is this?
An accessory bag in the shape of a lipstick box?
Xiang Yang's imagination is really big, which makes her a little surprised. In the past two years, the fashion industry has been closely following the topic of economic crisis, and both boutique and trendy brands have launched various oversize clothing.
He advocated minimalism, but he went against the trend and went against the trend.
This potential topicality instantly makes it fashionable.
Not only can it trigger discussions in fashion media, but major social media are also willing to follow suit and express their own opinions.
Either head or tail.
It has the potential to become popular.
Because, it itself can drive the discussion of fashion ideas.
No one is willing to give up being an opinion leader, and this is even more obvious in fashion-related topics.
When it relies on its own Hermès pedigree, it frequently appears during fashion weeks and attracts attention. In order to seize fashion gimmicks, celebrities will naturally take the initiative to match it on various occasions to win attention.
And KOLs on social platforms are quickly following suit
Simply put, when other brands launch their own products of this type.
It became a popular trend.
“I like Xiang’s ingenious idea very much.” Coincidentally, when Xiang Yang was still at home trying on clothes for tomorrow’s family photo shoot, Karl Lagerfeld gave positive feedback after seeing this design. evaluate.
“But he is not bold enough, and he also reveals his tricks.”
Not bold enough means that such an ingenious idea can be used on Hermès’ three famous leather bags.
It’s tricky, not to mention explicit.
If this item becomes popular, it will not be because its design is so stunning, but because it is unique and full of topics.
Difference?
Xiang Yang’s little thoughts hidden in this design are quite subtle.
No wonder I was able to write that advertising slogan.
Putting away the smile on his face, Karl Lagerfeld asked: "Has Xiang communicated his design ideas with you?"
"Maybe he wanted to give him a lipstick on Valentine's Day." Anna Wintour smiled and joked: "Even I want to get some gifts with ulterior motives on special days, not to mention someone like Liu Young women."
"Lipstick?"
Karl Lagerfeld laughed.
Then what Xiangyang did this time was a bit unprofessional.
If he had this plan in advance, he should have
Frowning, Karl Lagerfeld realized that the whole thing looked weird.
Even if Xiangyang behaved unprofessionally in this event, the senior executives of Hermès do not sit in the office and eat hard every day.
What's more, with his understanding of Xiangyang.
There is no need to waste such wonderful design ideas on lipstick boxes.
BCK’s three major products, any mini bag, both in terms of price and popularity, can far exceed this new product named after his lover.
So, why a lipstick box?
"Yeah, I think it's a little strange when you say that." Karl Lagerfeld's doubts instantly attracted Anna Wintour's attention.
Think of that amazing slogan.
It feels even more strange.
“What new style are you going to launch at Hermès? Have Liangying and the others sent me messages out of curiosity?”
Liu Qianqian, who had changed back into her regular clothes, was sitting in Xiangyang's car.
On the way back today, I came back to my parents-in-law on a whim and had no intention of staying here. Now that I have chosen my outfit, I still have to go home and sleep with my two little babies at night.
After all, in the afternoon.
"New model? It should be those high heels. Axel and Pierre thought they would use them to warm up the new products in the future. Very good." Xiang Yang, who was driving the car, would not blink when telling lies.
"Is this the one you made for me?" Liu Qianqian was delighted. She picked up Xiang Yang's hand in the middle and kissed it.
Reservation does not exist in front of an old couple.
Who are you showing it to?
“Of course.” Xiang Yang raised his lips proudly.
"Then I'll reward you again." After saying that, Liu Qianqian stamped the back of his hand vigorously.
It can be seen that it lasts all day.
Her heart was filled to the brim with some kind of emotion.
"Look at how happy you are. When I get photographed by a probe, not only will I be deducted money, but I will also be fined." Xiang Yang said with a smile: "If my points are no longer deducted, you can help me take the exam for subject one." ?”
“Just lend me mine~” Liu Qianqian doesn’t care, I still want to bite.
Say no more.
How can such a probe be so clear?
There was just a little interaction between the two of them, as long as it didn’t affect driving.
"Wife, I want to discuss something with you." Xiang Yang smiled gently.
“Well, you say.”
“Let’s take a photo wearing the new Chinese style alone tomorrow. After all, Ms. Jiang spent a lot of money to find someone to make this suit. Kung Fu, what do you think?”
"What's negotiable?"
Liu Qianqian blinked, "You don't want to take the photo, but I still want to pull you to take the photo."
Lying their fingers with Xiangyang, she said with a smile : "Don't force your parents too much. My mother also thinks those Tang suits look more festive. As for the new Chinese styles you mentioned, they are a bit serious."
"What about your dad? Xiang Yang asked.
"My dad likes it very much, but it doesn't matter what he says." Liu Qianqian guessed that Xiang Yang wanted to make an ally.
"So, your dad is the most discerning."
Xiang Yang rarely praised his father-in-law.
"Then you mean, my taste is not good?" Liu Qianqian asked.
"Okay, you have the best vision." Faced with this question, there is basically no need to draft any answer for Xiang Yang.
Of course, pick what Liu Qianqian likes to hear.
Sure enough, Liu Qianqian could smile happily when she said this.
Seeing this, Xiang Yang curled his lips and said, "It's almost time to get over it. Isn't it time for you to get tired of it in the afternoon?"
"Afternoon is afternoon, now is night."
"Okay, you have the final say." Xiang Yang said happily.
Sometimes, he really loses his temper with Liu Qianqian.
Anyway, she is a grasshopper after autumn and has only two days left to jump around. After taking the photos, the two of them went to Wuhan together, and she was about to fly to Los Angeles.
On his own side.
When he thought about his upcoming intensive schedule and work, Xiangyang decided that he could no longer indulge tonight.
It’s not that the body is weak.
But to have a good mental outlook for tomorrow’s shooting.
What's going on with the two dark circles under the eyes?
But when it comes to family photos, Xiang Yang really wanted to praise his wife, but she agreed so happily that she agreed to take the photo at Xiang Yang's home without any hesitation.
This saves a lot of trouble of going to outdoor venues or finding photo studios.
"By the way, wife, don't forget to give me a red envelope tomorrow." Xiang Yang warned.
"Don't worry, I asked Zhao Xin to pick it up on my way to the airport today." Liu Qianqian patted the bulging leather bag on her body.
It's all money.
Although the shooting location is simple, family portraits do not require a large set.
But there is always something to keep the photography team busy.
As the hostess, she couldn't be stingy in this regard. She withdrew a total of 50,000 in cash as a reward to express her gratitude.
This money means a lot.
But compared to Annie Leibovitz's price of millions for a few pictures, it's really affordable.
As far as taking Chinese-style family portraits is concerned.
Anne Leibovitz's skills may not be comparable to
"Go, go, stop talking nonsense, what nonsense." Xiang Yang was stunned for a while.
“I’m just kidding you because I’m afraid you’ll be bored while driving.” Liu Qianqian raised her lips, glanced at Xiang Yang, and said in a heavy nasal voice: “Prude.”
"Then if you say that, I won't ask her to take wedding photos for you." Xiang Yang said with a snort.
“!!!”
Liu Qianqian was shocked!
Happiness came so suddenly~
"When will the photo be taken?!" She immediately grabbed Xiang Yang's hand and asked.
"It depends on her time, it depends on your time, and on the way, look at my time." Xiang Yang shrugged, thinking that at least everyone should be present to take wedding photos.
It is impossible to put up two human figures to stand up.
"What about Mu Xin and Zhiyin?" Liu Qianqian asked subconsciously, having imagined the scene of taking wedding photos with Xiang Yang countless times in her mind.
"Will you take them to play?" Xiang Yang was also stunned.
Yes, do you want to bring Mu Xin and Zhiyin with you?
If we bring them along, do we also need Dongdong, Laifu, and Fantuan to report?
"How about I think about it again?" Realizing that he had taken this question a bit too naturally, Xiang Yang asked in a consultative tone.
"." Liu Qianqian's eyes swayed.
I feel a little melancholy in my heart.
It’s also a bit disappointing.
She thought
"Don't worry, I can't run away." Xiang Yang said, pulling the hand held by Liu Qianqian, putting it to her mouth and kissing it.
"Don't be unhappy, smile."
"Haha." Liu Qianqian forced out an ugly smile.
Seeing her reluctance, Xiangyang turned his head and threatened: "If you are so perfunctory, I will not discuss this matter."
"That won't work." Liu Qianqian shook her head vigorously.
After smiling, he said: "Drive well."
"That's pretty much it."
After Xiang Yang finished speaking, he turned around.
Fortunately, my wife reminded me in time. The vehicles in front of the car on the wide road were merging, and there were several traffic policemen in coats who came to direct the vehicles to move slowly.
One look at this posture, and it was obvious that he was checking for drunk driving.
“Let go, it’s not good if the police see you.” As Xiangyang’s speed slowed down, Liu Qianqian also noticed the alternating red and blue lights ahead.
As soon as she let go, she saw Xiang Yang hurriedly wiping his palms on his legs.
"Why are you panicking?" Liu Qianqian asked subconsciously.
“Of course I panicked. If they were checking blood sugar levels, wouldn’t I have gone in?”
"You" Liu Qianqian wrinkled her nose and muttered: "I hate it~"
Then check this.
Today we are not checking one and getting one free.
(End of this chapter)