"Mr. Jobs, are you free now?" Su Cheng asked on the phone.
“When I’m free, my power in Apple has been removed.” Jobs said this with a somewhat aggrieved tone.
"Since you are free, why don't you come over to Japan to relax and unwind. Besides, I also want to chat with you, how about it?" Su Cheng gave a suggestion.
“Go to Japan? Okay, I’ll leave today!” Unexpectedly, Jobs agreed without even thinking about it.
"Okay, you fly directly to Osaka. I am in Osaka now. After arriving at Osaka International Airport, I will send someone to pick you up at the airport!" Su Cheng said with a smile.
It is only a flight of more than ten hours from San Francisco in the beautiful country to Osaka in Japan.
However, for Jobs, these dozen hours were full of expectations and uneasiness.
He didn't know what this trip to Japan would bring to him, but he had a vague feeling in his heart that this might be an important turning point in his life.
The next afternoon, Sioux City met Jobs, who had come from afar, at the hotel where he lived.
At this moment, Steve Jobs has a beard all over his face and a look of vicissitudes of life.
Obviously, the experience during this period was an unforgettable experience for Jobs.
His past was so smooth that he could not even adapt to these blows for a while.
Seeing Sioux City, Jobs felt like he saw a life-saving straw. He eagerly hoped that Sioux City could help him on the board of directors.
However, Su Cheng was not in a hurry to tell him.
"Mr. Jobs, your mentality is unstable right now. How about I help you stabilize your mentality first, and then we can have a good chat?" Su Cheng said with a smile.
After thinking about it for a while, Jobs finally agreed.
Because he himself also knew that his mentality was really bad recently. At the moment when he was deprived of power, he even felt that the entire Apple company had betrayed him.
You know, Mr. John Sculley, the current CEO of Apple, was personally invited by Steve Jobs.
In 1983, in order to get John Sculley, the then president of Pepsi-Cola, to join Apple, Steve Jobs uttered the famous words. The highly inflammatory language was talked about - "You Do you want to sell sugar water for the rest of your life, or follow us to change the world?”
This sentence changed the life of Steve Jobs and the life of John Sculley.
But the two of them were fine together at first, but later they discovered their respective shortcomings and disliked each other.
They had differences over the future development of the company and eventually fell out completely.
The company's board of directors chose to side with Sculley. In his thirties, Jobs was publicly deprived of power and kicked out. This was a huge blow to him.
Because of this, Jobs was almost in a daze at this moment. Facing the world, he was filled with decadence.
Su Cheng could feel it when he saw him for the first time.
Sioux City's method of helping Jobs stabilize his mentality was very simple.
Japan is a very good place for romance.
Sioux City took Jobs to these romantic places, and soon Jobs was obsessed with it and felt the happiness of a man.
In these romantic places, the lights are dim and soft, and the music is soothing and moving.
Jobs was immersed in a different atmosphere and temporarily forgot his worries.
The beautiful women used their gentle smiles and delicate services to relax his tense nerves.
Everything here seems to be a dreamy place isolated from the real world, allowing Jobs to temporarily escape the pressure and frustrations of life.
He looked at the people around him. They were laughing or whispering. Everyone was enjoying the joy of this moment.
Jobs began to reflect on his life. He realized that he had been too focused on work and achievements, but had ignored the beauty in life.
Here, he learned to relax and enjoy the moment.
Over the past few days, Jobs' mood gradually improved.
"Mr. Su, Japan is really a magical place. In this regard, the beautiful country is indeed far inferior!"
After coming out of a high-end massage parlor, Jobs felt refreshed.
Su Cheng said with a smile: "In life, you should enjoy it when you should enjoy it. What is the purpose of making money? Isn't it for a better life? Mr. Jobs is a billionaire now, even in If you can’t stay at Apple, so what? You are still a famous billionaire, so things are not so frustrating. Sometimes, if you look at things more broadly, you will find that the things themselves are not that bad. Important.”
The two got into a special car and arrived at a skyscraper in Osaka City.
This skyscraper is a property owned by Hutchison Whampoa and is the tallest building in Osaka. It is 200 meters high and is the only super high-rise building over 200 meters in Osaka. It was built by the Japanese branch of Hutchison Whampoa Group for four years. It was built before and after its completion, it has become a new landmark in Osaka City.
Whether it is Su Group or Hutchison Whampoa, many of the high-rise buildings built in Japan are the first and second tallest buildings in order to make them easier to sell when the capital is divested.
After all, if the building they are currently located in maintains the title of the tallest building in Osaka, it will definitely attract a lot of buyers if they want to sell it.
Jobs looked up at the building with some envy.
On top of the building, there are six big characters, Hutchison Whampoa Building.
Although Jobs didn't understand Chinese, he already knew that this building belonged to Sioux City's industry.
In comparison, what do his own achievements count? In the past, he had always felt complacent about his achievements.
Comparing Su Cheng with himself, he will find that the gap between himself and others is really too big.
The two of them walked up the building one after another and arrived at an office on the top floor. Here is Hutchison Whampoa's headquarters in the Kinki metropolitan area of Japan.
After the two of them sat down, they could see the entire city center of Osaka from the floor-to-ceiling glass windows next to them. The scenery was very good.
The sun shines on every corner of the city, with tall buildings and busy traffic, full of vitality and vitality.
"Mr. Su, sometimes I really envy you. You are sure of winning in everything. People like you have never experienced failure, right?" Jobs glanced at the scenery outside the window and turned to Su City. said.
"Failure? Of course I have experienced it. No one can have everything go smoothly. If you have the opportunity to say it well, failure is success. Failure is a good teacher. Failure is not terrible. What is terrible is even You failed but didn’t learn from the experience of failure,” Su Cheng said with a smile.
“Yes, I failed, but I didn’t learn from the experience!” Jobs muttered.
He brought a new product developed by Apple, which caused the company's reputation to plummet. He must be blamed for this.
However, he did not learn his lesson later, and still stubbornly asked the R&D team to follow his ideas that had failed in the past for new products.
This is also the reason why Malaku teamed up with John Sculley to evade Jobs' power. He was boycotted by Apple's top executives, and ultimately the reason was himself. Although he was very relaxed these days, he actually thought a lot.
Su Cheng would often tell him stories to make him reflect on his past temperament unconsciously.
“Mr. Jobs, although I don’t care much about Apple’s affairs, I have always paid attention to everything about Apple, including what happened last year. After all, I am Apple’s largest shareholder.
Even though such a big thing happened at that time, I never intervened. Do you know why? Because I know that it is very normal for a company to experience setbacks, and I will draw inferences from what I have learned.
To be honest, what happened next, not to mention Mr. Markkula and others, I was actually a little disappointed with you. What I was disappointed with was not your mistakes in the company, but your failure to understand the mistakes after you made them. Learn from experience.
You asked me to support you on the board of directors, but you also know that I never care about the board of directors. I also promised you, so I did it.
In my opinion, if I intervene in Apple's affairs, it is equivalent to directly taking charge of Apple, but I have never done so.
Because, Apple has not yet experienced life and death, so I will not break this promise. "Su Cheng drank a cup of coffee with milk, and then said to Jobs with a smile.
"Then why did you ask me to come to Osaka?" Jobs asked confused.
“Are you willing to leave Apple like this?” Su Cheng asked.
“Of course I’m not willing to give in!” Jobs shook his head and said.
"However, with your current personality, I personally feel that continuing to be in charge of Apple is irresponsible for Apple's future!" Su Cheng said.
This sentence made Jobs silent.
He actually understood what Su Cheng meant.
It’s just that he doesn’t want to admit it.
"You are a very good talent. In my opinion, you just lack training. I will still support you in taking charge of Apple in the future, but not now. I feel that since they do not trust you, You should do something great so that they can truly recognize you and take the initiative to invite you to return to Apple and take over the power of Apple instead of relying on me for support. This is irresponsible to me and many investors in Apple!" Su Cheng said seriously.
"Mr. Su, what do you mean, let me go out and create a new career, let everyone recognize me, and then return to Apple?" Jobs asked.
"Yes, that's what it means!" Su Cheng said with certainty.
"A second venture?" Jobs sat in his chair and became silent.
As a company he founded, he has always been proud of Apple.
After all, it took less than ten years to go from nothing to a market capitalization of several billion dollars.
Such an achievement is rare in the world.
So, his feelings for Apple are very deep.
He does want to return to Apple.
Jobs fell into deep thinking.
He recalled every bit of his time at Apple, those glorious moments, those difficult choices, and today's difficulties.
He realized that Su Cheng's suggestion was correct. He couldn't just sink like this, he had to make changes and prove himself again.
In the following time, Jobs and Sioux City continued to communicate in depth.
Su Cheng shared his experience and insights in the business field and provided many valuable suggestions to Jobs.
Jobs also gradually opened his heart, and he began to seriously think about his future plans.
Su Cheng talks about the difficulties and challenges he has faced and how to overcome them.
He told Jobs that in the business world, failure is inevitable, but the key is to learn from failures and constantly adjust your strategies and methods.
Jobs listened with rapt attention. He began to reflect on his decisions and actions at Apple, and realized that his stubbornness and arrogance may be one of the reasons for failure.
After this trip to Osaka, Jobs' mentality changed a lot.
He is no longer immersed in past failures and setbacks, but is full of fighting spirit and confidence.
He has decided to leave Apple to start a new business of his own.
He believes that as long as he works hard, he will be able to prove his worth again and return to the leadership position of Apple.
Sioux City also gained a deeper understanding of Jobs’s character and abilities during this exchange.
He believed that Jobs was a talent with great potential. As long as he was given enough opportunities and challenges, he would be able to create more brilliant achievements.
Before Jobs left Osaka, Sioux City found Jobs again.
“Have you thought about the content of your business?” Su Cheng asked with a smile.
“I have some ideas!” Jobs nodded.
"I am very optimistic about your character. If you want to start a business, I can invest in you and provide you with some more in-depth personal opinions. Are you willing to accept it?" Su Cheng said solemnly.
This was the real reason why he asked Jobs to come to Osaka.
The entrepreneurship after Steve Jobs made a lot of money.
Although Su City is not short of money now, since there is an opportunity to make money, he will not miss it.
In his previous life, after leaving Apple, Jobs founded a company called NeXT that designed and manufactured workstations, but the company was not ideal at the beginning.
However, soon after, Jobs quickly discovered the powerful advantages of NeXT's graphics capabilities, so Jobs turned to animation production.
By chance, Jobs spent $5 million to buy an animation studio owned by "Star Wars" director Lucas. Although this animation studio was founded by a well-known Hollywood director, it has never seen any improvement.
After Jobs bought it, he built it into a studio that used graphics workstations for animation. This studio was the famous Pixar.
Su Cheng planned to guide him into this industry.
In this way, Steve Jobs can avoid many detours!
As for Sioux City, just keep lying around and making money.
With Steve Jobs, the big boss, making money for him, it was easy to come by. (End of this chapter)