Chapter 74 Prioritization
Innovative Artist As a top company in the industry, Anson naturally understands it. He has heard such a saying.
“There are two types of people in Hollywood, CAA (innovative artists), and everyone else.”
But Anson didn’t know the origin behind this sentence.
Initially, the five founders of innovative artists were all from William Morris, and Michael Ovitz was the first to set up his own company. , the five founders discussed establishing a new model of non-hierarchical teamwork.
Simply put, although each actor has his or her own responsible agent, all agents of innovative artists are open to serve all clients and all resources are open to all clients.
To give an example, suppose "Star Wars" is looking for male protagonists, and the producers find innovative artists to cooperate. The innovative artists are willing to open all possibilities and push a group of actors; if not, then push another batch Actors, this project is open to all agents and actors in the company, and all the efforts of the company are brought together to serve this project.
Until "Star Wars" finds the right person within their own company, if still not, they are willing to dig other new people for the project.
In other words, when an innovative artist takes over a project, it will never let the project slip away and give opportunities to artists from other agencies.
Moreover, stemming from such a corporate culture and based on such a firm sense of cooperation, innovative artists have gone further to create a new cooperation model in Hollywood——
Bundle sales.
To be specific, directors, screenwriters, and actors are all clients of innovative artists. They themselves take the lead in playing the role of production companies and sell the selected creative personnel together with the scripts to producers or The production company takes the initiative in project production from the source.
As a result, innovative brokerage companies are becoming more and more powerful, and production companies are becoming more and more passive.
This is how the "Bad Boy Gang" was born. Almost all the members of the first generation of the Bad Boy Gang were innovative artists.
Also.
The same goes for "Friends," although the series doesn't come from Creative Artists but from International Creative Management, another member of the Big Five talent agency.
Nancy-Josephson, the daughter of Marvin-Josephson, the founder of International Innovation Management Company, was inspired by the innovative artist model, and she took the lead in bundling The entire project of "Friends" was packaged.
Then, sold to NBC.
The main screenwriter, six actors and more of "Friends" are all clients of International Innovation Management.
Thanks to this, innovative artists have completely changed the rules of the game in Hollywood. They are taking more and more initiative and have key say——
They began to strive for more remuneration for their actors and directors, which triggered strong resistance from the top Hollywood production companies. However, after a tug-of-war, innovative artists had the last laugh, which then triggered a frenzy of rising remuneration and gave birth to the "Twenty Million Club" ".
The rise in film remuneration has directly caused the production costs of Hollywood production companies to jump three times in a row, completely changing the ecology of the entire film industry.
In 1990, 1991, and 1992, for three consecutive years, "Premiere" magazine selected innovative artist Michael Ovitz as the most powerful figure in Hollywood.
Later, in 1995, Michael Ovitz switched to Disney and became its CEO; while Ron-Meyer, another founder and partner of Innovative Artists, switched to Universal Pictures. industry, also serving as CEO.
There is no doubt that innovative artists are a force that cannot be ignored in Hollywood today.
As Edgar said, it is completely unnecessary to deny their strength. It will only make you look stupid and narrow-minded.
Although Edgar did not elaborate on the ins and outs of innovative artists, the information so far is enough to prove the status of this company.
From all aspects, Anson should choose an innovative artist because he can rely on a big tree to enjoy the shade.
However, there is another "but" here——
At least, Edgar has another "but".
Anson looked at Edgar, "So, what questions should I ask Eric?"
Edgar put his hands on his knees and leaned forward slightly. Not only did he not avoid Anson's eyes, but he also He greeted him more proactively.
“You can ask him who will plan your career.” “Believe me, everyone will give a different answer.”
“Oh, By the way, Eric will never attend a meeting alone, because every innovative artist client has an entire company of agents at your service, so naturally, you will see many people and hear many voices.”
"For new actors, there are many job opportunities for innovative artists. Because of bundle sales, you can see countless performance opportunities."
"But the problem is here, every actor may be bundled sales Sometimes it's for a movie, and sometimes it's for several different movies, for example, if you star in this movie, you get the chance to double the salary of another actor's next movie."
“Bundling is both an opportunity and a burden.”
“Some projects and roles are obviously full of traps. You don’t need to be Einstein to see them, but how should you choose? ?”
“Should you agree?”
"If you agree, it means that you may play some weird roles. If someone plans a career path for you, then there will be no problem, but it is more likely that no one will plan it."
"If Rejection, of course, is also allowed. There is no way for the broker to force the client to sign. There is no problem with it once or twice, but three times? Four times after that, there may be no room for you in the bundle. .”
That’s it.
In fact, simply speaking, it is the right to speak.
If an actor has the right to speak, innovative artists are like a treasure trove, and they can easily find the roles they desire.
But obviously newcomers don’t have such privileges.
Edgar's words did not end.
While speaking and observing, Edgar's attention remained highly concentrated. He noticed that Anson's expression was unmoved and unmoved.
What is the reason for this?
In a flash of lightning, Edgar had an idea and completed the supplement.
"Oh, you may see a suitable project and want to fight for it."
"Of course, no problem."
"But among innovative artists, you see this project and are ready to fight for it. At that time, this project has also shared resources throughout the company. Before competing with other actors, you may also need to face competition within the company."
"Let us guess, Brad- Pitt, George Clooney and you, three people are interested in the same role at the same time. How will the innovative artist arrange it? "
"As an innovative artist, you will not lack opportunities, and you can see opportunities constantly, but It’s like a rotten peach blossom, you’re not sure whether you need it.”
"The real success of innovative artists lies in bundling interests and bundling ten or fifteen people. Sooner or later, a top star will appear among them; while the other fourteen people are all supporting roles."
"The point is, Here, who decides the choice of this superstar? "
" You? Eric? "
"I don't think so"
The words finally came to a point.
Then, Anson spoke, "What about you? What questions should I ask you?"
Fifth update.
(End of this chapter)