Chapter 318: Withstanding the Pressure
Twenty years later, with the increase of theater chains, rising ticket prices and market prosperity, there are more and more cases where the box office figures of movies in North America during their opening weekend exceed 100 million. Not to mention breaking 100 million, works with premieres of 200 million or more are also appearing one after another, but now, this is not the case.
In 2001, the weekend box office in North America was still generally hovering around 40 million U.S. dollars. There is still no weekend box office figure of any film that can break through the 100 million U.S. dollar mark. In people's eyes, this is A natural chasm threshold that is out of reach or even impossible to break through.
So, what is the $67 million box office figure of "Rush Hour 2" on its opening weekend?
No. 1 in this summer season.
You read that right, and you read that right—
The box office performance of "Rush Hour 2" during its opening weekend narrowly exceeded that of "The Mummy Returns" and "War for the Planet of the Apes," and it was an easy hit. "Pearl Harbor", "Jurassic Park 3", "Shrek" and other works have reached the highest box office opening weekend numbers in this summer's summer season.
Amazing!
Although "Rush Hour 2" attracted a lot of attention before it was released, the premiere box office data still caused an outcry when the premiere box office data came out. I never expected that this sequel movie would be able to It bursts with such energy and detonated the movie market in August.
“The summer peak season is long overdue, and the peak in 2001 was actually in August?”
"'Rush Hour 2' dominated the box office and led the team to set a new summer record."
"The golden partners were proud of the crowd, earning 67 million and crowned the North American weekend champions."
" The reputation collapsed, but the audience still bought it, and the sequel movie continued Rush Hour. "
"August, which was forgotten, abandoned and let down, proved that summer is not over yet. 'Rush Hour 2' topped the list and set a new record at the box office in a single theater this year. ”
Shocked, admired, and sought after——
The media received negative reviews, but it failed to prevent "Rush Hour 2" from attracting tens of millions of viewers into the cinema. This once again proved that action comedy is still the king of summer movies.
There is no doubt that this is a surprise.
Who would have thought that the box office champion during the opening weekend in the summer of 2001 would be "Rush Hour 2"?
Of course, the summer vacation is still not over. There are still three weeks to go. Who knows, maybe there will be surprises later? But at least from now on, "Rush Hour 2" has indeed dropped a big hit, which has also attracted the bustling attention to the first week of August.
At the same time, the more I am amazed that "Rush Hour 2" overcame all adverse factors to set a new high in the summer of 2011, reignited the war at the end of the summer, and once again detonated the market energy; the more I cannot ignore it." Even praise is not enough to accurately describe the achievements created by "Princess Diary", it is just pure... attention.
Generally speaking, the market capacity is relatively fixed, and the cake is only that big. If one movie takes the biggest piece, the market share of other works will naturally decrease, and the box office performance will inevitably be affected. This is also the habit of major film companies. The reason for staggering the release time.
However!
But!
"Princess Diaries" went against the trend and showed no less energy than "Rush Hour 2". It grossed US$35 million in box office in three days over the weekend, taking away half of "Rush Hour 2" with dignity and dignity. With even more box office figures, the entire North American market was shocked and stunned with its unparalleled performance. You can clearly hear the bustling sound filling the whole world, even more unexpected than "Rush Hour 2".
"Rush Hour 2" can break the best results in the North American weekend box office market this year. Unexpected is unexpected, but there are still traces to follow. After all, it is a sequel movie and has a huge audience base, but what about "Princess Diaries" ?
The early publicity was unfavorable, the competition in the later period was fierce, and the subject matter was aimed at a specific audience market, so that the focus of publicity had to be on Julie Andrews, who was not the protagonist. All signs indicated that the film may face severe challenges. However, during the opening weekend Still achieved amazing results.
Thirty-five million US dollars, what is this level of achievement?
First of all, it is undoubtedly the most outstanding work among the works that did not top the weekend box office this year, and it is not on the same level as the other runners-up. Secondly, this weekend's box office figures ranked eighth among this summer's summer schedules. If it were released on other schedules, the weekend box office champion would be within reach.
This performance is absolutely amazing.
For a while, people didn’t know whether to marvel at the performance of “Rush Hour 2” withstanding the impact of “Princess Diaries”, or whether they should marvel at “Rush Hour 2” and “War for the Planet of the Apes” in the middle of the attack. He has created such great achievements that all language becomes pale and feeble.
“Gary Marshall once again worked his magic and wrote fairy tales this summer.”
“For ten years, from 'Pretty Woman' to 'The Princess Diaries,' fairy tales still shine on the big screen ."
"The twin stars of Anne Hathaway and Anson Wood shine, and 'Princess Diaries' has a good start."
"Withstand the pressure and deliver perfect answers, 'Princess Diaries' is a success. Go ashore.”
"A stroke of genius, how did 'Princess Diary' break out of the siege?"
In a noisy manner, all the major media's attention was focused on "Princess Diary", and the discussion was even more popular than "Peak" "Moment 2" is even better:
Everyone is curious, how can such an ordinary, simple, and even clichéd fairy tale make the audience voluntarily enter the cinema?
Bob Eagle is also curious about this.
As the chief operating officer of Disney and currently the second-in-command at Disney, Bob is very busy, very, very busy. He has no time or energy to care about the box office performance of a movie. They need to look at the overall situation; But this time, the situation is slightly different, with special treatment during special times.
Michael Eisner needs a fig leaf and a diversion -
If "The Princess Diaries" can play such a role, that would be great.
Bob just went to the premiere with the attitude of treating a dead horse as a living horse, but he did not expect that the topic of the night unexpectedly brought some hope.
From an overall perspective, there is a lack of family-friendly family movies in the North American film market this year. This is a big background. Before "Princess Diaries", the last work targeting the family market was in the first week of July. "Cats and Dogs", but the poor quality of the movie prevented the audience from having much interest.
In other words, from June to July to August, the family market has never found a suitable movie to vent its energy.
It is precisely because of this that Bob believes that "Princess Diaries" may have some advantages.
However, the actual premiere box office figures still brought unexpected surprises. "Princess Diaries" not only withstood the pressure, defeated the squeeze of "Rush Hour 2", reversed the disadvantage of comprehensive media reviews, and handed over a A good answer; and it is still above expectations, and the performance of 35 million US dollars is eye-catching.
Now, "The Princess Diaries" can indeed relieve some of Michael Eisner's pressure, and even... it can do more.
So Bob showed up, in person at the movie theater.
(End of this chapter)