Chapter 319 The finishing touch
Bob Eagle went to the cinema not to watch the movie or to contribute to the box office, but to experience the atmosphere of the movie up close and gain an in-depth understanding of the general public’s view of the movie. Perception.
Normally, this work is left to the marketing department, which is professional work; but now the situation is special, and there are many factions within Disney. If they hope to seize the opportunity to gain an advantage, they must do it themselves.
"Three 'Princess Diaries'."
Bob naturally has his own considerations. He brought his two daughters to watch the movie, even if he was seen by reporters or internal There are rumors that he can fight back in an upright manner without feeling guilty.
“Princess, the princess is so beautiful!”
“It’s the first time I see such a beautiful actor, just like a Barbie doll.”
“Ahhhh, it’s really true. It’s a perfect realization of the dream.”
After the previous screening, the girls were happily discussing, dancing and dancing to express their inner excitement and joy. This kind of scene is the most real. Feedback information.
Compared with those cold numbers or icons, the sense of reality is overwhelming.
Bob is not surprised by this -
The focus of the success or failure of "The Princess Diaries" is Anne Hathaway.
Successful casting means half the success of the movie. Coupled with Julie Andrews' appeal, this laid the foundation for the movie's excellent box office performance.
However, this is not enough.
If this is the case, Disney has already been mentally prepared before the movie is released. To be precise, it has already targeted the market and formulated relevant strategies from the production stage, and the early publicity also centered around Anne. This is not enough It became an unexpected factor that led to a small climax in the film's premiere box office.
If Disney wants to carry out follow-up promotion and publicity in a targeted manner and release as much energy as possible from the movie's box office, they need to seize this unexpected key.
“Oh, God, God, God, that’s the Prince Charming in my mind.”
“Prince Charming? Are you sure?”
“Of course, he is not traditional. Prince Charming, he is more like a knight, yes, the Knight of Flowers, but don’t you think he is really too perfect?”
A knight?
Bob was stunned and couldn't help but think of the figure at the premiere.
His name is... Anson Wood?
From a planning point of view, the love line of "Princess Diaries" has almost no sense of existence. Michael's role is not even as good as Josh. He can only be seen as a piece of the puzzle in Disney's typical "perfect ending". Everything is routine.
However, following the premiere, Bob heard Anson's name again.
Could it be that... Anson is this unknown factor?
After gathering his thoughts, Bob took his two daughters into the screening room to watch the movie, but his attention was not on the movie, but on carefully observing the audience's reactions.
Different from the premiere, these audiences are simply ordinary people who bought tickets to enter the venue. They will not worry about the media or the faces of the creative team. If they like it, they like it, and if they are bored, they are bored. There is no need to hide themselves.
What Bob needs is this truth.
What is very, very surprising is that the scene with the most exclamations and sighs in the audience was actually the scene where Michael refused Mia’s prom invitation while wearing a mask. You can hear the sounds of heartbreak, and you can also hear The moved sighs and unmodified instinctive reactions made the entire screening room particularly lively.
The movie is over.
Ninety minutes went faster than expected, and the enjoyable time slipped through my fingertips quickly.
Leaving the screening room and returning to the front lobby of the cinema, I happened to see a group of young people preparing to buy tickets to enter the theater. I quickly captured the key points.
"...No, no, no, no, no, no, no, no, no 'Rush Hour.' I heard that the sequel this time is not good. Let's watch 'Princess Diaries'!"
"Eh? I don't want that. It’s for sixteen-year-olds. I’m already seventeen. I don’t want to watch those childish Disney princess movies. For God’s sake, we’re past the age of believing in princesses, okay?”
“I heard that ‘Princess Diary’ is just so-so, it doesn’t seem to be that great.” “Really? What I heard is different. The prince is particularly handsome this time.”
“Prince? Why haven’t I heard about it?”
“Leonardo-level prince. Remember the last time we saw him starring in ‘Romeo and Juliet’? The fish tank scene ? This scene is also in 'Princess Diary', and it's no less handsome."
"Really or not?"
One second ago. The children who were still shouting that they no longer believed in princesses at the age of seventeen were eagerly preparing to enter the screening room the next second.
Unexpectedly, a voice cut in from the side.
"You will like it, he is a knight."
Bob was a little surprised and looked at his daughter——
He divorced his ex-wife and has two daughters They all live together with his ex-wife; in 1995, he formed a second family with a reporter. They had a child the year before last, and this year his wife is pregnant with a second child.
To some extent, Bob is not close to his two daughters. He is thinking about how he should ask his daughters for their opinions and prevent them from thinking that today's date is purely for work, and then the opportunity is like this appeared.
Bob controlled himself and did not speak in a hurry.
The children looked over and said, "What did you say?"
Bob's two daughters added one after another.
“I said he is a knight, not a prince.”
“The scene where he wears the mask is the scene where Leonardo is in the fish tank, oh...I won’t be dramatic. It’s cool, you’ll like it anyway.”
Chirping, these young people gathered together for a heated discussion.
No need for Bob to ask specifically, the answer has already appeared.
In fact, during the premiere, Bob had already noticed the subtlety of the atmosphere, but he still had doubts and was not 100% sure; now it seems that Anson is the key to making the movie different.
It seems that their desperate attempt to increase investment in Anson's follow-up publicity unexpectedly turned out to be a stroke of genius, turning into the driving force behind the box office explosion of "The Princess Diaries" during its opening weekend.
Who would have thought that Anson would be the highlight of "The Princess Diaries"?
So next, in the head-to-head confrontation between "Princess Diaries" and "Rush Hour 2", how much more impetus can Anson inject into the movie?
No matter what, you need to try it before talking.
"Dad."
The call of his daughter brought Bob's attention back, and he quickly looked over with a smile, trying to make an expression like he was not thinking about work.
"Anson, I mean the male protagonist of "Princess Diaries", what is he like in real life?"
Bob: ...
Although he wanted to extinguish his daughter's fantasies about actors, he simply couldn't imagine his daughter and Anson standing together. It could be seen from the day of the premiere that this Anson should be Not the type to follow the rules; but now was not the time. Looking at the crowds of people coming and going in the cinema lobby, Bob regained his senses.
Take a deep breath, "Full of charm, slightly different from the characters on the big screen." Bob showed a smile.
No one expected that "Princess Diaries" had already premiered, and Disney actually increased investment in publicity and launched a second round of publicity. But this time, it was another person who appeared in front of everyone. An actor——
Anson Wood.
(End of this chapter)