Chapter 320 Fashion Wave
Nicholas Flynn once again opened a quit smoking candy and threw it into his mouth, chewing it quickly, trying to relieve his anxiety and regain his calm.
However, it is not easy.
Generally speaking, the movie promotion period is mainly concentrated before the premiere. For example, "The Princess Diaries" is released in the first week of August, so the promotion starts in June:
The magazine's promotion focus In the June and July issues, if you wait until the August issue, it is actually a bit late; interviews with newspapers, radio and television are concentrated in July and must be carried out before the premiere.
The reason is that the North American film market has gradually become standardized after two decades of development, and the trend of box office figures has also been relatively fixed.
The premiere box office is often the highest.
Starting from the second weekend’s box office, based on a certain proportion and the influence of word-of-mouth, there will be a decreasing decline until the movie is offline.
There are many factors that affect the subsequent box office decline, but the most obvious ones are two: one is the publicity effect, and the other is word-of-mouth evaluation. Overall, a relatively fixed arc has been formed, so that the box office figures can be Predicted.
It is precisely because of this that the box office dividends between film companies and theaters have also formed a corresponding pattern, which is often a stepped structure of the first three weeks, the first twelve weeks, and after the twelve weeks. The closer to the front, the higher the dividend ratio of movie companies, and the further back, the higher the dividend ratio of theaters.
Of course, there are exceptions.
Like "Titanic", a movie whose opening box office was far lower than expected or even close to being a flop but continued to show strong stamina for the next 23 weeks is an anomaly.
Like "My Big Fat Greek Wedding", the premiere box office can only be said to be average, and it is even more rare to see an incredible rise in the follow-up box office curve.
However, overall, the market rules have formed a stable trend.
Therefore, the promotion must be launched before the premiere. All energy and focus need to be put on promoting the box office during the opening weekend and the layout should be launched early.
For the media, they have also become accustomed to this kind of propaganda model.
Such as now.
In August, all summer movie promotions have been arranged in advance; while September is the off-season for movies, and the intensity and density of promotions have dropped significantly, so entertainment reporters can breathe a little easier.
However, "Princess Diary" is an anomaly -
The second wave of publicity was temporarily launched.
It was not clear for a while whether Disney had confidence in the movie or not. Such a reckless and hasty strategy made people confused.
The problem is that whether it is magazines or radio stations, the August schedule has already been fully booked. Currently, no one has room to squeeze in any form of interviews or reports. Even if Disney comes forward, the situation will be equally difficult. After all, The competition for the summer season is inherently a battle of sorts.
If it is postponed to September, the schedule and space will be available, but it will no longer help the box office of "Princess Diaries". It will be more of a time for the magazine to arrange exclusive interviews with the summer winners, and Disney will not be able to use it. these pages.
Actually, some media still want to take it. It is also a good opportunity to use the opportunity to establish a relationship with Disney and interview Anson; but time is tight, and it needs to appear before the box office of "Princess Diaries" is released the following weekend. , and at the same time ensuring quality, isn’t this a difficult task?
What if it messes up?
In the end, Nicholas took the risk and took the plunge.
The editor-in-chief of the New York Times is not sure himself, because the newspaper is published every day, and the layout and schedule can be moved out. A column or an in-depth interview report will also fit the tone of the newspaper and will not be too abrupt, but The point is still:
Is it necessary to take risks?
The editor-in-chief asked Nicholas repeatedly, which made Nicholas himself unsure, but he gritted his teeth and nodded in agreement.
But now, when things came to a head, Nicholas began to hesitate again.
He felt that he must be crazy. Sure enough, impulse is the devil.
There is only one reason why Nicholas is willing to take on this temporary task:
Anson. After the premiere of "Princess Diaries", Anson once again sparked the topic -
Fashion craze.
If you think about it carefully, every appearance of Anson is closely related to fashion. In 2000 and 2001, fashion has a gender attribute, "female". Although men also need suits and leather shoes, there is really nothing new in the same suits. It can be said.
The only exception?
David Beckham.
It is a bit ridiculous that the only person who can connect fashion and men is a football player, but this is the reality.
To be precise, people are paying attention to David Beckham, not to his fashion, but to the evolution of this handsome boy into a man under the guidance of Victoria Beckham. Fashion icon, making an impact beyond football.
With every outfit and hairstyle, David Beckham is always the center of conversation.
But the point is that attention is attention. People don’t think it is a trend or fashion, but more of a conversation piece after dinner.
Anson is different.
It seems bold but not risky, it seems unconventional but still within the framework, it seems simple but has a fashionable spirit, and truly interprets a kind of fashion.
To put it simply, when people see the Beckhams, they will talk about and be curious about them, but they will not imitate them, and may even have a joking and complaining tone; but when people see Anson, they will be amazed, curious and appreciative. Yu, couldn't help but want to imitate, learn from Anson's style, and copy and paste the entire fashion look.
This is the difference.
Just like the red carpet at this premiere.
A simple but not simple shirt gave off a completely different temperament when worn on Anson, so much so that the entire fashion circle was alarmed, and all major fashion magazines immediately focused their attention on Anson.
Rumor has it that after the premiere, Anson’s agent was inundated with calls hoping to book a magazine shoot. They all started booking shooting dates in November and December, hoping to see Anson in the magazine again. .
Also, almost everyone in the fashion and film circles has the same question, what brand is that shirt? Even if they don’t wear the same style, what about the same series? Will they also be able to wear the designer’s pieces?
So much so that Dior and Eddie Slimane were suddenly in the spotlight.
Nicholas thought this was a very interesting thing. He could vaguely smell a storm of change, and he wanted to explore it in depth.
However, there is a problem here -
Nicholas himself does not know how to cut in.
Everything happened too fast and too urgently, and Nicholas was not able to organize his thoughts.
But now, it's too late to regret, I can only take one step at a time.
In the distance, a figure came from far away, riding a BMW motorcycle, wearing a black leather jacket and a striped shirt. Although the sunglasses blocked his eyes, the silhouette of the figure and the temperament exuded by his movements were immediately noticeable. Close your eyes.
Nicholas didn't even have time to turn his brain, he subconsciously picked up the camera and pressed the shutter -
It was an instinct. A gut feeling.
(End of this chapter)