Chapter 442 Curve to Save the Country
"The Tonight Show" is a guaranteed topic. In 2002, when television was still the largest publicity platform, Jay Leno was far ahead in the publicity effect of each episode.
This time, it is no exception.
And, far exceeded expectations.
If the craze of news coverage of "Star Wars Episode I" going to the "Tonight Show" to promote it is the first wave, the spontaneous discussions around the band are the second wave. The entire North American continent is covered with discussions about the program. , the traffic of "The Tonight Show" reached an unprecedented new level.
Then, the real focus is the third wave that follows, whether it is "Star Wars" or "The Tonight Show", they all become the help to create stars.
Coming forward, fiercely——
“Funny and hilarious, Anson Wood created the pinnacle of ‘The Tonight Show’.”
“When Anson Wood met Jay Leno: The best talk show of the year."
"A ray of breeze and a ray of sunshine, Anson brings a new atmosphere to 'The Tonight Show'."
"Bands. Actors. Comedy. And so on... and fashion. Good at it all, so who is Anson Wood?"
"The birth of a superstar, 'The Tonight Show' becomes a witness."
"The Rising Star, personally certified by Jay Leno, 'The Tonight Show' once again makes history."
Anson. Anson. Still Anson.
It was overwhelming and overwhelming, sweeping across North America with a sweeping force. The overwhelming reports really made people feel the popularity of the program.
More than one media has started a hot discussion:
Jay Leno, the king of talk shows, has experienced hundreds of battles, has experienced accidents, is well-informed, calm and witty. He has experienced numerous ups and downs in front of and behind the scenes, but he was eliminated by a mere newcomer. ——The newcomer who appeared on a talk show for the first time was caught off guard and made a rare gaffe during the recording process.
Because of this, the moment when Anson got up and left the studio and appeared again in the form of "Superman" was hailed as a 2002 classic.
Until the end of the year, when major media are making year-end summaries, this scene is still talked about by people. Many authoritative magazines and many authoritative media are listing classic screen moments of the year and entertainment highlights of the year. On the occasion of the pound-for-pound moment list, they did not miss this classic scene.
Especially after the reports flooded the screen, many industry professionals raised questions:
Everything is arranged in advance by the program team.
The authoritative professional media, led by the "Hollywood Reporter", further carried out follow-up reports and went deep into the "Tonight Show" program team, interviewing the producers, directors, Jay Leno, Anson and others to restore the entire story. The whole story is analyzed like a documentary.
Jay Leno said, "If everything had been arranged in advance, I hope my performance could be more exaggerated to increase the comedy effect."
The answer couldn't be clearer.
From the in-depth follow-up reports and follow-up, it can be seen that the topic has continued, and it did not disappear after becoming famous overnight.
Not only the third wave, but also the fourth and fifth waves behind it.
Adam Scott: Damn it.
In fact, when the third wave of enthusiasm started, Adam had already realized that he had made a mistake in judgment.
Obviously, NBC and the "Tonight Show" program team are working hard to mobilize all their contacts and set off a media frenzy; and, it seems that the matter is not just that, William Morris should have also mobilized media resources, and there are Darren Star and David Crane provided a small push behind the scenes.
Power gathered together quietly and detonated in full force.
Then. Before the "Hollywood Reporter" went behind the scenes to report on the show, another authoritative professional magazine in Hollywood, "Variety", took the lead and launched an in-depth report.
“Who is Anson Wood?”
According to Adam’s follow-up investigation, after the recording of the “Tonight Show” ended, Edgar contacted “Variety "The editor-in-chief of the magazine, and mobilized the resources of Jay Leno, Steven Spielberg and Darren Star, finally persuaded "Variety" magazine to write this feature immediately.
Moreover, it’s not just a special topic.
If it is just a special topic, even if it is an industry authority like "Variety Show", Edgar does not need to spend so much effort. The real key lies in:
Special topic. cover. Moreover, the dove occupies the magpie's nest.
According to the original plan, the cover of this issue of "Variety" magazine will be Tom Cruise.
The summer blockbuster "Minority Report", a collaboration between Tom Cruise and Steven Spielberg, will be released in major theaters on June 21. This film was produced by the 20th century Preliminary promotions for works released by Fox have also been launched one after another, including special reports on "Variety Shows".
However, Edgar pulled the lever and even convinced Steven Spielberg to take action.
"Variety" withdrew the "Minority Report" feature at the last moment, changed its tune temporarily, used Anson as the cover, and wrote a feature around Anson -
Everything happened in just one week.
The undercurrent is surging and the situation is changing.
This was an adventure and a difficult problem, but the point is that Edgar seized the opportunity. Even William Morris stood behind Edgar, completely ignoring Sony Columbia’s warning and supporting Edgar pushed through the entire project and achieved a miracle of success.
This issue of "Variety Show" magazine has become a turning point.
The focus of the magazine is Anson, not "The Tonight Show" or "Spider-Man", it's just Anson. At the critical moment when the summer season is about to open, it can be called bold, but he has found a new way to bring readers a refreshing new look. A new talking point outside of the summer season.
The story begins with Paris Fashion Week, discussing Anson’s views on fashion taste and models’ catwalks; then moves to the band, talking about Manhattan street performances and the magical experience of “The Tonight Show”; and finally settles on actors, the upcoming "Spider-Man" is Anson's first work as a leading actor, so it was natural to talk about Anson's views on acting and actors.
Fashion, "The Tonight Show", "Spider-Man", these topics are not the focus. The only focus is Anson himself, his views on these things, his feelings about experiencing these hot spots and his views on different things understand.
Finally, "Variety" magazine gave such a final conclusion:
"Who is Anson Wood?
Just as there are a thousand Hamlets in the eyes of a thousand people, there are different Anson Woods in the eyes of different people. He is a puzzle waiting to be discovered and a book waiting to be read. No one knows the specific content until he starts. So far, the journey has just begun. "
"Variety" magazine is worthy of being the two major mountains of authoritative professional magazines in the Hollywood industry. An in-depth special report completely shows no perfunctory and sloppy work in just a few days. Instead, it takes a new approach to comprehensively showcase a newcomer - —
Newcomers worth looking forward to and worth discovering
And give the answers to readers
This issue of "Variety Show" magazine will be published in just three days. It sold 400,000 copies, easily creating the highest sales volume of "Variety" magazine in 2002, second only to the issue of the magazine that reported the marriage of Brad Pitt and Jennifer Aniston since the beginning of the millennium; but the magazine is still selling now , it is not impossible to achieve a follow-up.
Anson, "Variety."
"Variety Show", Anson.
Perfect win-win situation.
When things developed into this scene, Adam knew that he was out of control——
"Spider-Man" entered the public eye forcefully.
(End of this chapter)