Chapter 443: Those who know current affairs
Obviously, the development of things has gone off the track, completely disrupting Sony Colombia's publicity plan, and an invisible hand is pushing it with all its strength.
At this point, Adam Scott has no choice.
Continuing to rebel with meaningless self-confidence and pride will only fetter oneself and destroy one's own vitality; not only do they need to firmly seize the opportunity and follow the trend, but they also need to seize the momentum as soon as possible to launch publicity——
He who knows the current affairs is a hero.
Slap yourself in the face?
So what, as long as "Spider-Man" succeeds at the box office, everything that happened before you will be wiped out and no one will hold it accountable.
Who would have thought that an interview about an independent street performance band would eventually turn into a hot wave of pre-promotion for the summer show, and that a talk show that worried Anson might fully expose his shortcomings would turn into a turning point that could turn the situation around?
Things went completely off track.
But the point is that Sony Columbia has been waiting and pursuing the momentum, and Adam has no reason to miss it.
Not only cannot it be missed, but it must be grasped firmly and take advantage of the opportunity as soon as possible.
So.
Sony Columbia also took action. With the determination to achieve its mission, it mobilized its resources to promote it with all its strength and launched overwhelming publicity.
Magazine? Keep up.
Radio? Keep up.
Talk show? Also keep up.
No restrictions at all.
However, this time Adam and Edgar stood in the same boat and reached a consensus:
Talk shows should not be rampant.
Although people have a strong interest in Anson because of "The Tonight Show" and look forward to continuing to see Anson on talk shows; but if Anson continues to appear too many times, it may go too far and quickly lead to disgust, "The Tonight Show" "The novelty that has been accumulated so hard will soon be exhausted.
Therefore, talk shows should still be on, but they need to pay attention to their selection -
"Oprah Talk Show".
This also became the only talk show schedule that Anson and the band members agreed to after the "Tonight Show" unexpectedly caused a frenzy of heated discussions in all directions.
First of all, choosing a morning talk show not only avoids the repetition of late night talk shows, but also targets different audience groups to carry out precise attacks.
Secondly, the morning talk show has to choose between two major programs, the "Today Show" also from NBC and the current morning talk show ratings king "The Oprah Show". The one who wins in the end——
Not because of the ratings, but because of the format.
The "Today Show" hopes that the band can perform live at Rockefeller Plaza in New York, but the problem is that the band currently only has two songs, and even the three songs that are the minimum standard for a small concert cannot meet the standard. .
Also, the "Today Show" focused on the band and wanted to explore the band in depth; but Edgar and Adam wanted to focus on Anson and the focus of the discussion was Anson.
The "Oprah Talk Show" was willing to give Anson and the band exclusive interview time for one episode. After in-depth discussions on the program format and interview content, it was finally finalized. Following the late-night talk show king, Anson And the band will once again be on the stage of the morning talk show queen.
Precise positioning, well-measured, and just the right amount of hunger marketing.
Step by step, the propaganda was in full swing.
Overwhelming and bombarded——
Literally.
Incredibly, it seems that the entire Hollywood film industry is helping, not just Sony, Columbia, and NBC.
It is true that once the summer season opens, different movies will become competitors and start a life-and-death battle; however, before that, we should pay attention to the overall situation. A downturn in the entire entertainment industry.
The shadow of last year's "September 11 Incident" still hangs over the sky like a haze. No one knows when, how and what will be the turning point to re-awaken market vitality.
This matter is not just about a movie, but a matter of vital importance to the entire industry.
Previously, people were paying attention to "Spider-Man", with a sense of standing by and watching, and even some gloating. If Sony Columbia failed, they would not clap their hands and applaud, but they would be happy to see it.
And now, an opportunity has appeared, a small window and a faint ray of time. Although the film industry is not sure whether this is a turning point, since a turning point has occurred, they should put aside their prejudices and differences and work together as one. To survive the difficult times, this is no longer just a movie.
Once "Spider-Man" can break through and the market picks up, every other movie will profit.
This is called pattern.
This time and that time -
No wonder "Minority Report" was willing to give the "Variety" cover opportunity to Anson, and even Tom Cruise didn't complain.
No wonder "Star Wars: The Prequels" didn't have any problem with Anson stealing the spotlight from "The Tonight Show."
No wonder Variety and The Hollywood Reporter are two of the biggest mountains in the industry working together in a rare moment.
From top to bottom, working together.
Even if you don’t help, at least don’t be an obstacle.
Like Natalie and Ivan.
Obviously, they felt uncomfortable, representing the crew on "The Tonight Show" but being completely reduced to the background. The cynicism that was inadvertently revealed was still particularly hurtful. It was really difficult for them to pursue Anson with a smile on their face.
But at least they didn't stand up and sing the opposite.
The crew of "Star Wars: The Prequels" are also looking forward to it. If "Spider-Man" wakes up the market and completes the warm-up, maybe this will also be an opportunity for them to detonate the market. When the time comes, "Spider-Man" will in turn pave the way for them. ——After all, "Star Wars" is still the undisputed number one traffic in North America
Tit for tit.
Very good.
As a result, the whole of Hollywood witnessed a once-in-a-lifetime scene. Everyone was firmly united. Newspapers, magazines, radio and television launched a comprehensive heated discussion. Everyone was participating in the discussion spontaneously in their own way. A loose but self-disciplined cooperative alliance quietly exerted its strength.
For various reasons, the craze of "The Tonight Show" has been pushed to a new level -
Anson.
Powerfully swiping the screen, everywhere and everywhere.
Whether you watch "The Tonight Show" or not, whether you are curious about the band or the movie, you have "heard" it at least once. This has also become an important turning point before the opening of the summer season.
Naturally, the density and intensity of the "Spider-Man" promotional schedule have also increased by two levels. Sony Columbia's promotional investment has been truly aggressive, not stingy with real money, and promoting with the highest standards and the highest treatment.
Opportunities belong to those who are prepared.
Comprehensive upgrade!
There is no doubt that this is the busiest and most tiring period since Anson became an actor. Originally, "Spider-Man" had already arranged a series of promotional schedules, and now it is benefiting from the popularity of "The Tonight Show" With the traffic volume, the number of Anson's promotional trips has doubled, making him so busy that his feet never even touched the ground.
Now, Anson finally truly feels the weight on the shoulders of the "protagonist".
No wonder the "20 million club" cannot be entered casually. The amount of remuneration an actor receives depends on the weight of the box office responsibility. If the final box office is not satisfactory, it proves that the actor's cost performance is too low, and future film companies When you see the high salary figures, you may be discouraged.
The actors don't want to see such a situation, so they naturally need to work hard during the promotion period.
Now, it’s Anson’s turn.
(End of this chapter)