Chapter 489 The Same World
The guest rooms at the Four Seasons Hotel were busy. Makeup artists, stylists, crew and publicity staff, etc. were constantly walking around and making final preparations for the upcoming premiere. Amidst the chaos, Orderly and everyone performs their duties.
Hayden was sitting on a chair, receiving the final touch-up, and quietly watching the scene in front of him. Although no one said it, the tense shoulders, hurried footsteps, and collapsed focus could all Feel the pressure in the air.
Even for "Star Wars Episode 2", facing the box office performance of "Spider-Man" that has set countless records, we have to be on full alert and prepare as much as possible before the movie premieres. most.
In the whirlpool of the storm, Hayden was also slightly in a trance, his thoughts drifting into the void.
Originally, Hayden was not worried at all -
"Star Wars" is undoubtedly the number one traffic in North America, deeply affecting the pop culture of the North American continent. Such a work will never fail. Actors in any role are guaranteed to be 100% successful, even if it's just a small role. With half the actors in Hollywood vying for roles, why should Hayden worry?
But now, without warning, a kind of fear and panic seized the heart, and then thoughts rushed in my mind, but there was no clear idea. The eyes looking ahead just collapsed. Come on.
So, will "Star Wars Episode II" be a success? Will it fail? What box office will the movie achieve? Now that "Spider-Man" debuted at $130 million, will they exceed that number? And Anson...
Hayden couldn't help but think of the unexpected encounter with Anson on the "Tonight Show" last time. Anson was still so calm and confident, and the accidental street performance triggered a heated discussion. Is it true? It's very Anson.
There is also Jay Leno, even Ivan and Natalie are a little reserved and nervous, but Anson is still at ease, with a confident attitude as if he can control the world.
"Hayden!"
A call pulled Hayden back to the ground from outer space. He lowered his eyelids in panic, concealing his emotions for fear of being seen through his unexpected confusion. Keep your eyes on the ground and don't dare to raise your head.
Carter was so immersed in joy and excitement that he didn't notice Hayden's cover-up and couldn't wait to cheer.
“Yes, yes!”
"The entire Hollywood Boulevard has been filled up, and it has even spread to the two surrounding streets. It is packed with people and a sea of people."
"The audience standing at the front of the line has come to wait 48 hours in advance. You really should see it , they brought tents and quilts, prepared as if they were camping, and slept for two nights in front of the Chinese Theater.”
“The anticipation was so high that they couldn’t wait to enter the cinema.”
There was a crackling sound, a gust of wind and rain, and the whole hotel room was bustling with people. It was obvious that the joy was blowing out.
Even Hayden raised his head suddenly, his eyes ignited with hope, and behind a mixed emotion, excitement that was ready to move quietly emerged.
On the side, someone suppressed his excitement and asked cautiously.
"So, how does it compare with two weeks ago?"
Without saying the name "Spider-Man", this movie has become a taboo like Voldemort, who dare not say it easily. And the name is always like a dark cloud hanging over my head.
As soon as Carter turned his head, he could see everyone stopping what they were doing and looking over nervously and excitedly.
“Definitely better.”
Wow!
One sentence was enough. Everyone raised their hands and shouted loudly. The whole world spun at high speed, making them feel dizzy.
Hayden, is no exception.
Carter looked back, the two exchanged glances, and then a smile bloomed at the corner of his mouth.
"Star Wars" is indeed "Star Wars", and the fanaticism of movie fans has pushed the movie premiere to a new level, once again detonating market energy -
All major media and industry insiders are excited. Such a summer season is a once-in-a-decade event. The market energy that has been suppressed for a long time is likely to explode in one go, and the attention focused on movies will reach a new level. The entire summer season may benefit from it, and Hollywood will also show a cheerful atmosphere. Atmosphere.
For the first time, all eyes focused on the Chinese Theater again.
So, what about the "Spider-Man" crew?
The promotion period is over, the movie has been released for two weeks, and the follow-up trend has stabilized. Now it depends on the box office energy of "Star Wars Episode 2", but to be honest, there is not much the crew can do.
So, take a vacation.
In name, at least, they are also keeping their eyes peeled for today's premiere of "Star Wars: Episode II" on Hollywood Boulevard.
Crack.
Edgar hung up the phone, looked at Anson, gestured to the phone, "It's Adam Scott."
Anson didn't know why, and showed a confused expression.
Edgar explained, "The boss of Sony Colombia's marketing department had a little friction with us last time because of the 'Tonight Show.'"
Edgar said it in an understatement, but the people behind the scenes at that time The bloody storm was not that simple. Sony Columbia was almost ready to ban Anson.
Now, after the rain, the sky is clear——
Everyone at Sony Columbia is ecstatic that their desperate gamble has paid off, and they also clearly understand that "The Tonight Show" plays an important role.
Adam Scott was also flexible and apologized to Edgar in person. Edgar did not take the opportunity to show off to the other person aggressively. Anyway, he did not need him to slap in the face, Adam's own face was already swollen; But Edgar suggested that Adam should apologize to Anson and Jay Leno.
It has to be said that Edgar is indeed shrewd. He tied Anson and Jay Leno together, quietly improved Anson's position and established his position in the industry.
Anson suddenly understood and raised his chin slightly, "Isn't the promotion period over?"
Edgar, "The box office of 'Star Wars Episode 2' has not been released for the opening weekend. We don’t know their impact on our subsequent box office, so the promotion period is not over.”
“He called me to discuss your next schedule. Sony Columbia is considering adding some. Follow-up publicity."
Anson, "For example?"
Edgar, "It's nothing more than a magazine interview, or a post-screening tour in different cities."
To put it simply, it's still the same routine.
From a communication perspective, publicity, promotion, and marketing strategies are diverse, but the one thing that remains the same is to capture the psychology of the target audience.
Of course, in the era of social networks, publicity and promotion on new media platforms are slightly different, because news updates are getting faster and faster, and the measurement standards of so-called hot spots and hot spots are also full of variables.
It is precisely because of this that in 2002, the routines of movie promotion were relatively fixed and lacked new ideas.
Even if follow-up publicity is carried out, the target people that should be reached have already been covered, and it is difficult to attract new groups. The publicity may be in vain, and the time, energy and cost spent will not achieve results in the end.
Anson said nonchalantly, "It's better to make full use of the popularity of 'Star Wars Episode 2'."
(End of this chapter)