Chapter 490: Be cautious
Hang up the phone. Although it doesn’t show on the surface, in his heart, Edgar is dismissive. Sony Columbia’s marketing department still lacks talents. Seeing such a great opportunity, but Don't know how to grasp it.
Magazine. After the screening. tour.
I have already run all these itineraries once, and I don’t see the point of running them a second time now.
However, the smart thing about Edgar is that he knows that now is the critical moment to shape Anson's image. He can be successful and step on Adam hard for a while, or he can be tolerant. Generously writing it off to build a reputation for Anson——
There are many popular people.
Now all the attention of North America is focused on Anson. There are more than one or two people holding microscopes to look for Anson’s faults and mistakes. If you are not careful, you may have fallen before you can stand firm at the top.
What Edgar really seeks is a sequel.
Judging from the current momentum, Sony Columbia’s sequel ambitions are already obvious. It may even be more than two, but a trilogy. Anson is undoubtedly the core of the core, and Edgar The road has already begun to be paved to build momentum for Anson to sign a big contract for the sequel.
So, if Sony Colombia wants to increase its follow-up promotional schedule, they will fully cooperate.
Edgar also sincerely hopes that "Spider-Man" will explode at the box office. The higher the better. Don't forget, Anson will receive dividends.
Just, is this the best?
Then.
“It’s better to make full use of the popularity of ‘Star Wars: Episode II’.”
Anson’s voice came to his ears, and Edgar couldn’t help but look up.
"What do you mean?" Edgar asked, "Everyone wants to ride on their popularity, but if you don't pay attention, you may encounter backlash. Their fan base is not only large, but also fanatical and irrational."
< br>Anson chuckled, "I haven't experienced it, but I have heard about it more or less; don't worry, we will definitely not offend those fanatical movie fans."
Edgar did not interrupt anymore. , waiting patiently with trust in his eyes.
“Captain, what do you think, three young people, James and Kristen, and I go to the cinema to buy tickets to support ‘Star Wars: Episode II’?”
Edgar: Huh? "You are competitors!"
Anson nodded, "If the media keeps promoting us as competitors, the audience will naturally think that we are mortal enemies. As a result, die-hard fans of 'Star Wars' will never buy tickets to watch 'Spider-Man' ”
“But if we pose that the two movies are close and friendly competition, we also look forward to a win-win situation between the two movies and remind Hollywood that this summer is a Guankou, after everyone works together to break the ice, we should not let our two movies eat up the dividends. Other movies must also work together to win. "
"Look"
"For now. So far, our box office is good, we have good momentum, and victory is in sight, but we have not suppressed our competitors in order to maintain our victory; on the contrary, we call on the audience to return to the cinema together and support the summer movie with practical actions.”
"What do you think the audience will think?"
Edgar: Stunned——
Although Edgar always knew that Anson’s head was filled with countless fantastic ideas, he was still shocked by Anson’s ideas time and time again.
How did Anson come up with this?
At this moment, his brain couldn't function. Edgar just reluctantly followed Anson's thoughts, "They will think that you three young people are also fans of 'Star Wars'. Those die-hard fans should be related to I am honored to say that you have a good vision and are impressed by 'Spider-Man'. ""They will think that the off-site interaction between the two competitors is also full of highlights, and those viewers who are not interested in the movie at all may also hear about it. Such interesting things create the effect of one plus one being greater than two.”
The brain is like fireworks blooming, with countless inspirations and ideas blooming one after another. Even if he doesn't understand marketing, he can still see the chemical reaction behind it, and he can't help but get excited.
When he looked at Anson again, Edgar's eyes were filled with admiration.
Actually, these ideas are not Anson’s own; they come from previous lives——
In 2023, the North American summer season has picked up slightly and shown some competitiveness, but the overall market is still lower than expected. As the summer season is coming to an end, three consecutive blockbusters have been released one after another.
"Mission: Impossible 7", "Barbie", "Oppenheimer".
The marketing team responsible for releasing "Barbie" came up with the idea, led by "Barbie" director Greta-Gerwig and lead actress Margot Robbie, respectively. Buy movie tickets and take photos with movie posters to show your support for the two competitors, "Mission: Impossible 7" and "Oppenheimer."
This activity quickly received a response from "Mission: Impossible 7". Tom Cruise took director Christopher-McQuarrie to copy and paste, and they also bought movie tickets separately. And took photos with movie posters.
It is a pity that this flash mob event did not receive a response from "Oppenheimer" director Christopher Nolan, who is obviously not good at such publicity.
Despite this, there is still a wave of discussion on social networks.
In the end, the three movies worked together to achieve great success and detonated the box office.
Among them, "Barbie" and "Oppenheimer", two works with completely different perspectives, colors, and styles, ignited traffic and gave birth to a new hashtag of "Barbie Hemmer", which swept the entire network, and later directly gave birth to a New film project "Barbie Highmore".
Of course, the success of this publicity method relies heavily on the secondary creation of pictures and short videos on social networks, which continuously provide materials and give birth to countless classics. Traffic is not just traffic. .
But the creative inspiration itself is indeed suitable for the special situation at hand——
As Anson said, they need to ride on the popularity of "Star Wars"; however, times are different, and the inspiration is different. The opening method also needs a slight adjustment.
Anson continued to think divergently.
"We can also adjust our strategy. The director and I will go to cinemas that are obsessed with movies, attend special screenings, and watch the movie with other senior Star Wars fans."
"The words of the three of us young people represent The younger generation also likes 'Star Wars'; and the director represents the artistic creators and his era."
"Kristen can even invite a group of little sisters to watch, representing the female community. There are also a large number of supporters of 'Star Wars'. ”
“The key point is that when we show the ticket stubs of 'Star Wars', we must also show the ticket stubs of 'Spider-Man', implying that the two movies are the same. "Wide audience."
If we just stop here, in 2002, without the spread and hot discussion of social networks, it will be difficult for traffic to break through the barriers and spread widely, and the effect will not be as good as "Barbie Highmore". However, times are different, but people’s mentality of chasing hot spots and popularity is the same.
So, the idea is to create real traffic, it just needs a little tweaking.
"Then, comes the last step, which is also the job of the marketing department - popularization."
(End of this chapter)