Chapter 491 The so-called momentum
2002 was not the year when social networks fully invaded daily life twenty years later, but the core content of communication and marketing was still the same.
Creating topics and triggering hot topics is only the first step. The real key is to let the general public join in, let them have a sense of participation, and let them become a part of it——
and Fashion has the same purpose. When you wear something of the same style, you seem to be closer to the trend, closer to your idol, and closer to your ideal life.
The same goes for movies.
"We should let the general public join in and show off their Spider-Man ticket stubs, and then show off their Star Wars ticket stubs. Starting with industry workers, they should show their support for the summer season and their mentality of keeping up with Hollywood trends. , and then promote it to the general audience.”
“If Sony Columbia is willing, they can find the protagonists of their next summer movie to be released and let them join this activity, which can increase our traffic. , it can also increase their exposure; find some independent filmmakers who really love movies and show their ticket stubs in this way to show support for the film industry."
"As for the rest, you can do whatever you want. Feel free to play. I believe that you should know better than me about the twists and turns in Hollywood."
One step at a time.
Edgar's ideas opened up instantly and he never stopped after a brainstorming session.
Starting from within the industry, they can call on the staff of Sony Columbia and 20th Century Fox to join in, and they can also call on William Morris and the managers of innovative artists to join in -
Anyway, they are just posting ticket stubs, and Don't just go to the cinema to watch a movie, it can be done in two minutes, it couldn't be easier.
Starting from the film market, let independent filmmakers and art film lovers also realize that this is a performance art, a performance art that brings the audience back to the cinema. There are also passionate people among them, and they will definitely not Will refuse.
Starting from the perspective of fashion trends, actors or singers with a keen sense of smell should not miss such excitement. Once the first person joins in, the subsequent domino effect can have an incredible impact.
In the end, a trend has formed that really allows the audience to return to the cinema. Regardless of whether they like "Spider-Man" and "Star Wars Episode 2", or even whether they like movies or not, young people should not be willing to Miss an event like this.
This is building momentum.
Draw inferences from one example.
Edgar's mind opened up, and a brainstorming session never stopped -
This was much more exciting than Adam and the others.
And, more importantly, it is easy and simple. Anson and the others only need to come forward in the early stage, and the marketing department will be fully mobilized for the subsequent work.
Maybe, "Spider-Man" can really tap into some more market potential?
Perhaps there is no need for "Spider-Man" and "Star Wars Episode 2" to fight to the death, but to work together for a win-win situation?
There is no need for Anson to continue talking, Edgar has completely understood it; but Edgar has other ideas, and his eyes are slightly hesitant.
Anson looked over and asked, "What's wrong?"
Although Edgar was conflicted in his heart, this cooperative relationship was based on honesty and trust from the beginning. Not prepared to break this tacit understanding.
Therefore, Edgar hesitated for a moment before asking, "I'm worried about Hayden. Are you... sure you're okay?"
Hayden Christensen.
A familiar but unfamiliar name appears at an untimely but just right time -
Everything is so contradictory.
Originally, Anson thought that during the promotion period of "Spider-Man", they would meet each other sooner or later, and the two movies would face each other in a head-to-head competition. Then the two of them could calmly greet each other. However, "The Tonight Show" is the one and only time.
Anson is not a fool, there is only one explanation for this situation:
Hayden is avoiding.
Inquire about the information in advance through your agent, avoid any occasions where Anson or James appear, and the intensive and busy promotion period can be perfectly misaligned.
So, what does this mean?
Looking at Edgar's expression at this time, one can guess without asking that he must have heard some rumors.
The corners of Anson's mouth slightly raised, "Don't worry, of course it's okay. Anyway, the person he is avoiding now is not me. Although I don't know if he is guilty, but if he wants to avoid it, he should continue to work harder. ."
The light joking tone made Edgar couldn't help but chuckle, "Okay, I know, let's see if they have such a mind to cooperate with the activities. Throw the problem away and let them choose."
Anson shook his head slightly, "How can you say it is a problem? This is an opportunity, an opportunity to work together to win together. 20th Century Fox will not make such a mistake. "
Looking at Anson with a calm face, although Edgar was still a little worried, Hayden's matter was like a time bomb. He didn't know when or whether it would explode. He didn't like it. Such uncertainties; but since Anson is prepared, it will be okay.
Anyway, soldiers will stop him, and water will cover him. No matter what difficulties he faces, at least Edgar is ready. He will not let anyone who is ready to hurt Anson go, even if the other person is the male protagonist of "Star Wars Episode 2".
So, what happens next?
I thought about it, but there was no answer. Edgar couldn't help but look forward to it.
If even an industry insider like him can't control his excitement and curiosity, let alone the general public, this makes Edgar even more excited.
However, Edgar came to see Anson today not for this matter. Adam's call was completely unexpected. After briefly going off track, Edgar got back to the topic.
"Anson, I came here today mainly to talk about Warner Records."
"I'm really not familiar with music. Are you sure you don't need to find another music agent?"
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This is the point.
Anson pursed his lips slightly, his face full of seriousness.
"How about this, please help me find out about innovative artists. I heard that their business covers a wide range of areas. In addition to music, they also include models, professional players, painters, etc. to fully expand their coverage."
Edgar was stunned and his heart skipped a beat. He knew Anson was joking, but the problem was that even if he was joking, it was still scary.
Edgar shook his head helplessly, "I don't care about other things. Anyway, I refuse to let go of your actor contract. This is non-negotiable."
Rarely, I can actually see Edgar It was the first time that Degas acted rogue.
Anson looked at him carefully with an interested expression, which made Edgar a little embarrassed. He couldn't help but clear his throat and straighten his back with a serious expression.
"I'm just worried that I haven't managed my affairs well." Edgar told the truth.
Anson waved his hand gently and stopped joking, "I'm just worried that we might accidentally sign a contract of betrayal. Just help us check it."
(End of Chapter)
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