Chapter 655: Being Seductive
Eddie Slimane, the design director of Dior, is also the hottest person in the fashion field and is enthusiastically sought after by top fashion people.
Despite this, Eddie still seems reserved and introverted, as if he is not used to people's attention; he only relaxes when he is alone in private, showing a look that is not usually seen.
Such as now.
Eddie and Anson are also old friends. From being reserved to being relaxed, from being polite to being familiar, today they entered Anson’s home and got even closer to each other, so much so that he also started to make little jokes; then, He looked at Anson meaningfully and shook his head slightly, showing a look of regret.
"Anson, you're wrong."
"I was just making a harmless little joke, but you joked that you were going to end your cooperation with Dior."
"Not only that, but you also asked I betrayed Dio and worked for you?”
“It’s not funny”
Eddie’s words were unhurried, but he should say every word and make his position unwavering. , slightly narrowed eyes firmly locked on Anson.
Anson was not surprised——
Last time, Anson’s corresponding strategy for the plan mentioned by Edgar was Eddie. They needed Eddie’s help, or the help of a professional to provide different solutions. Fashion solutions provide different matching combinations to create the image of a fashion icon from the inside out.
This job will have a professional name ten years later, stylist.
Of course, it exists now, and it has been around for a long time.
However, the division of labor is neither clear nor clear. At present, the so-called stylists often only provide matching opinions. As part of the clothing styling team, they themselves do not have design capabilities or innovation capabilities. They follow the clothing When working in a design or art direction team, the way of thinking is largely limited and not valued.
It can be said that today's stylists cannot yet take charge of their own business, because the industry/profession of "styling" has not yet received more attention.
So, Anson thought of Eddie.
Perhaps Eddie can give professional advice and polish and segment "styling", a profession that already exists objectively but is not clear and perfect for the time being, segmentation and professionalization, opening up fashion. A new direction in the field.
However, Anson also knows that Eddie is the design director of Dior and holds a high position. Now he is asking Eddie to work for him, and to some extent, it is a job that competes with Dior. How to listen to such a request? It's like a fantasy, any reaction from Eddie is not unexpected.
Strictly speaking, Eddie did not leave in a hurry. This was already a good start.
Facing Eddie's gaze, the corners of Anson's mouth slightly raised.
"Eddie..."
"Mr. Slimane, I thought Dior did not want to renew our cooperation agreement."
Notice Eddie's gloomy expression , Anson deliberately changed the title, but still had a teasing smile on his face.
Sure enough, Eddie was stimulated immediately.
"Who said that!"
After speaking, he realized that he had raised his voice. Eddie took a deep breath and controlled himself.
“It is true that fashion brands and actors establish long-term cooperative relationships. It is rare in the industry now, and we were also under tremendous pressure at the beginning.”
“But now, other brands are Envy us, just look at our sales revenue in the past year.”
“Our men’s clothing department’s annual revenue exceeded 5 billion US dollars, a 300% increase from the previous year, which is unprecedented. The revenue of the men's clothing department of any fashion brand can exceed 2 billion US dollars, which is almost comparable to the top women's clothing brands."
"We have no reason not to renew the contract."
"In fact, we are drafting a long-term cooperation agreement. I came here today and thought we were going to discuss continued cooperation." "Unexpectedly, we encountered Ambush."
Eddie looked at Anson quietly. Although he did not grit his teeth, he could hear the anger in his voice that he tried his best to suppress.
Anson raised his eyebrows slightly, very surprised.
He really didn't expect that Dior men's clothing would sell so well in the past year.
At this time, he realized that in the era after the millennium when global integration was officially promoted, the concept of "global village" also began to emerge in recent years. All industries have entered the process of globalization, and all walks of life have entered the process of globalization. The industry is facing opportunities for all-round development. This is a prosperous era.
"Mr. Slimane."
Just when Anson opened his mouth, he saw Eddie giving him a silent look, which made Anson laugh heartily.
"Eddie, do you know the difference between hard advertising and soft advertising?"
Eddie was confused.
First of all, he didn't know why Anson suddenly changed the subject.
Secondly, he has indeed never heard of hard or soft advertising.
Eddie immediately became alert, "Anson, what are you planning?"
Anson spread his hands with an innocent face, "Talk, Eddie, we are having a conversation, your attitude Hurt me.”
Eddie was slightly embarrassed and muttered a few words but did not speak.
Ansen had a smile in his eyes and continued.
“Hard advertising means telling consumers bluntly and directly that my products are very good and you must buy them. It is obvious that this is advertising and I am bragging.”
“ Soft advertising is embedded and subtle. For example, Jennifer Aniston carried a satchel today. There was no advertisement or publicity, but when the paparazzi took the photo, it was posted on the cover of Entertainment Weekly. Women saw it. Here we are, and all of a sudden this unknown little brand has sold 5,000 satchels.”
The truth is simple but direct.
Although the Internet has not yet fully developed, the general public is not completely tired of advertising, and even hard advertising still has a strong influence; but we have to admit that the golden age of advertising has slowly begun to decline, and even in the 1980s and 1990s, Some people are keen on watching advertisements and will pause to watch them every time there are advertisements. However, there are almost none of them now.
Naturally, how to promote and market has become a new task for all products.
Anson’s words were simple, direct and vivid, and Eddie understood immediately.
“So, I continue to cooperate with Dior as the exclusive spokesperson of Dior, which is hard advertising. If Dior expects it, I am very willing to continue to cooperate.”
“But I think we have more A good way of cooperation is not just a simple advertisement, but a way of transforming Dior into a lifestyle and an image gesture, quietly integrating it into my life and my image, and creating a new fashion label that is deeply rooted in people's hearts. Maybe in the short term We cannot see the immediate effect of the surge in sales, but in the long run it can reshape Dior’s image.”
The words came to an end, and Anson did not continue to persuade aggressively. He believed that Eddie was a smart man and that he could understand the concepts and ideas that were not expressed in the words.
Eddie tasted it carefully and raised his eyes to look at Anson.
"What you mean is that I serve as your stylist, and then quietly integrate my clothes into your daily wear, conveying the image naturally?"
Anson Snapped his fingers, "Bingo."
(End of Chapter)