Chapter 656 Conflict of Interest
"You mean, I serve as your stylist, and then quietly integrate my clothes into your daily wear, conveying the image naturally?"
“Bingo.”
“So, compared to hard advertising, such a subtle influence can change people’s impression of fashion on a larger scale and at a deeper level.”
"Indeed."
"In other words, serving as a brand spokesperson creates a brand image; and the brand assists you in integrating your image and your lifestyle through implantation, creating your image."
This This time, Anson did not give an affirmative answer again——
As expected, Eddie is a smart man and he can see the essence of the problem right away.
The former is that Anson is attached to Dior, and he appears as the spokesperson of Dior; the latter is that Dior and thousands of other brands are attached to Anson, and they need to rely on Anson's image and taste.
Essentially, this is a reversal of the initiative.
Although Anson's descriptions are dazzling and dazzling, and he quietly changes concepts and shifts the focus, Eddie still grasps the key immediately.
However, Anson didn’t think he could hide it from Dio. He was not the only smart person.
So, Anson was very calm.
After a short pause, Anson smiled and said, "Eddie, when you say this, I seem to be a bad guy."
Eddie still had a calm face, "Isn't it right?"< br>
"Haha." Anson laughed directly, "Eddie, you can also take a look at my choice."
"Choose to renew the contract with Dior. I can earn endorsement fees and accept full sponsorship from Dior. Increase exposure. "
"If you choose to give up, you will not only have no income, but you will also have to bear the cost and the risk of plan failure."
This is correct.
But Eddie is not fooled, "Instead, you can build your own personal brand image. That's the real benefit in the long run."
Anson nodded, "Indeed. But at the same time, if my personal brand image is successfully established, Dior and I will be able to gain more benefits from the cooperation by then, and you will be able to reap the benefits without even paying endorsement fees. In the long run Look, this is a win-win situation for both of us.”
Eddie was stunned for a moment——
Eddie’s thoughts started to spin at high speed, and then Eddie stared at Anson, “But the premise is that your brand image. After it is established, you will still choose us, and it will be without contract constraints; by then, we will have no initiative, and we will even have to beg you to wear our designs."
"Eddie. "Don't you have confidence?" Anson asked.
Eddie was speechless.
Anson continued, "You should believe in your talent, and at the same time, you should also believe in our friendship."
Eddie looked at Anson speechlessly, "You sound like a liar."
"Haha." Anson laughed directly, "Hahaha."
Indeed, even if Anson and Eddie's friendship can withstand the test, Dior is a big brand and company, and they can't believe this They need cooperation in black and white. They need to weigh the benefits and risks. Just relying on drawings will not work.
However, Eddie already understood the picture Anson painted.
Eddie thought for a while, "You just said, styling, what's going on?"
Finally, the topic got on track.
Even though Edgar thought it was an impossible plan, and even though Anson knew the idea was a bit crazy, they still arrived at this location.
Anson did not get carried away by the joy and got to the point calmly, "To put it simply, it is Anna Wintour's job."
Eddie:...
His jaw opened slightly, obviously shocked by Anson's words. A smile appeared in Anson's eyes, "The difference is that Anna Wintour leads mass fashion, while I focus entirely on myself, creating my own brand, my own style and my own image."
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“So, all you need to do is to match different looks according to different occasions and interpret a fashionable image.”
“Of course, you can choose Dior clothing, But at the same time, we need to open up different possibilities and choose other brands, or other styles.”
The words fell in Eddie’s ears, and it couldn’t be clearer: indeed, this is Anna Wintour’s job.
Something that was originally inconspicuous suddenly became significant.
However, Eddie shook his head gently, "You must not let Anna know that you evaluate her work so much, otherwise you will be completely banned."
Anson laughed directly, "Haha."
Then Eddie continued, "If I take this job, does that mean I have the final say? Like I want you to wear Dior at the premiere of 'Cat and Mouse' , instead of other suits that are more in line with the character's temperament?"
"Of course." Anson did not hesitate.
Eddie, "Then if I hope you can ensure that at least 30% of your clothing styles come from Dior during this promotion period, is that no problem?"
Anson chuckled, "You have mercy on me. I thought you would ask for 50%."
Eddie said expressionlessly, "So does this mean I can ask for 50%?"
Anson raised his hands and surrendered, "30%. No problem."
Eddie raised his chin slightly, with a clear face. He did not rush to continue speaking, but let his thoughts surge in the air, arousing suspense, but he could not see it on Anson's face. Any panic caused a slight smile to appear in Eddie's eyes.
"Anson, I can't take this job."
Anson's expression was stunned -
Progress, everything is positive and everything is going well, why did it suddenly turn 180 degrees?
Even Anson is bound to lose his temper.
Eddie saw Anson's undisguised astonishment, and cracks appeared in his confident look, which made a smile appear in his eyes. However, due to his character and upbringing, he pursed his lips to control himself. Instead of adding insult to injury and laughing at Anson, he took the initiative to explain.
"Because of conflict of interest."
"Anson, I originally thought that the focus of the whole thing was to build your image. For your interests, our interests at Dior must be sacrificed. You are asking me to do a terrible thing." "But now it seems that the decision-making power is mine. I can decide your appearance on key occasions, including but not limited to premieres, Golden Globes, and Oscars. If I want, I can let you wear Dior on all important occasions, and in the end I will use you to benefit Dior.”
Eddie can see it, how could Anson not know?
Anson spread his hands and said calmly, "Eddie, we are friends. I am not prepared to embarrass you at Dior, let alone betray Dior. Look, I am still such a loyal person. Friends.”
puff.
Eddie chuckled lightly, but quickly put away his smile and returned to its normal state.
“But, I can’t.”
“I represent Dior, and I must consider Dior’s interests; but I am your friend, and I can’t live up to your trust. If I take this job For work, I need to sincerely create a fashionable image for you."
"But."
"What if the CEO of Dior puts pressure on me? I have to let you wear Dior at the Oscars, otherwise I will be fired?"
Anson did not hesitate, "Then I will wear Dior. I believe you Design. "
Eddie, "I also believe in my talent. My clothes will not embarrass you at the Oscars. However, I can't threaten our friendship like this, and I can't favor myself without professionalism. design. I can’t do it.”
(End of this chapter)