Chapter 693: Linked to each other
After Seattle, the next city where Anson appeared and brought surprises was——
Boise.
Oh yeah, hoo!
From the Internet to the news, everyone cheered and entered party mode.
The reason is Boise.
Wait, Boise?
When mentioning the name of this city, I am afraid that many people will raise questions, where is this?
The capital of Idaho, a small town with a permanent population of less than 200,000, and a remote town whose population has not fluctuated significantly in the past ten years.
Compared with Portland, this is a lower-key and quieter city.
However.
Anson showed up.
A move that not only proved that Anson's trip to Portland was no accident, but also ignited the hopes of other small cities. This flash mob promotion could appear in any movie theater in any city, and in an instant, everyone went crazy.
Rumors learned that Anson appeared in Boise, and the whole city went crazy. This city, which has never had a Hollywood star come to promote a movie in 20 years, and has not held a top star concert for many years, seems to have been Forgotten, as if completely uninterested in the entertainment industry, even a radio host can cause traffic paralysis, living in a remote corner that has no intersection with the spotlight, this time I firmly seized the opportunity to show my enthusiasm.
The cinema where Anson went could only accommodate 120 people in the screening room, so when Anson appeared on the stage, he was completely within reach, which turned the entire screening room into an active volcano.
Subsequently, after hearing the news, the citizens who came here surrounded the cinema. More than a thousand people surrounded the cinema on three floors outside and on three floors. The fire brigade and police were dispatched to maintain order at the scene.
Moreover, the crowds of people coming to the movie theater continued continuously, so much so that the traffic police had to rush to intercept and temporarily implement traffic control. Boise, which had just passed Christmas, fell into a full carnival.
Even!
The mayor of Boise also came to the scene to thank Anson for the surprise visit.
A local TV station in Idaho broadcast the entire event live, truly performing a Christmas miracle.
Someone at the scene asked Anson why he chose Boise?
Obviously, Hollywood movie promotions tend to focus on big cities. A city like Boise has a permanent population of less than 200,000, and the floating population is also pitifully small, so there is no promotion at all. Significance——
From the perspective of the ratio of effort and return, this is not in line with business interests.
In this regard, Anson said:
This is not propaganda, but a journey. Just like little Frank in the movie, he has been wandering, running away, and taking risks, and finally found his own harbor after going around and around; he also wants to try, looking for direction while taking risks, and finally find his home.
"So, for me, there are no small cities, just new adventure destinations. I love Boise, you guys make me not feel strange and cold at all; in fact, such face-to-face conversations make me miss road trips , who can resist a road trip? ”
The clever answer made the local residents of Boise burst into cheers.
Even after Anson left, the whole city was still crazy about him. The Boise Cinema ushered in the craziest and most enthusiastic movie viewing craze of the year, easily surpassing the summer season, and it became a landscape in the ice and snow.
This is absolutely unexpected.
However.
Hollywood is unmoved at all:
It’s just Boise. Even if all the city’s permanent residents enter the cinema, how much box office can it contribute?
Anson's hard-working road trip was nothing compared to an afternoon of publicity in a top city. Such clumsy and naive publicity was completely thankless.
Hollywood professionals scoffed.
Unfortunately, these professional opinions are arrogant, noble, conservative and limited, but they ignore one thing - a single spark can start a prairie fire.
It is true that Boise is just a small city with limited box office market potential; but the point has never been about Boise, but a gesture.
This is just the beginning.
Anson did not fish, and those words he said in Boise were all true. He unswervingly carried out the original intention of his pop-up event-
an adventure. A journey.
Great Falls, Bozeman, Salt Lake City, Phoenix, Albuquerque, Denver...
Go all the way south, and then go north again.
Including big cities, small cities have not been ignored. They may appear in any city or even small town at any time, moving from west to east in a circuitous curve, sweeping this heat wave across the entire North American continent.
Crazy, crazy, completely crazy——
Any movie theater in any city may become Anson's next stop.
This is the real point.
It is also possible to see Anson in a neglected, neglected and forgotten small town like Boise. You don’t need to go to Los Angeles or New York to see Anson up close, even if it is just an illusory possibility. This is It’s enough to make thousands of small town residents excited.
Then, the heat can no longer be stopped.
Since then, the topic of "Cat and Mouse Game" has reached unprecedented heights, and has even become the number one topic discussed by everyone this Christmas. More and more audiences are going to the cinema because of curiosity, anticipation and not wanting to fall behind the trend. More and more people came, and a movie-watching frenzy formed.
Secondly, what if I meet Anson? What if it’s not just Anson, but Tom Hanks and Steven Spielberg are also waiting in the wings? What if all eyes were on Anson's route of action, and then the film crew suddenly showed up on the East Coast?
then.
A frenzy started in all cities.
Of course, some people are still watching and waiting, preparing to wait for the time when Anson may arrive in their city before entering the cinema to try their luck.
The views of Hollywood professionals are not unreasonable. Judging from the current development of the Internet, some remote areas still cannot feel the heat wave; moreover, it is impossible for Anson to really go to a place with a permanent population of less than one person. There are still many variables between the small town promotion of thousands of people and the transformation of the topic effect into actual box office.
So, if some people are fanatical, there will naturally be people watching.
Anyway, it’s the same as buying a lottery ticket.
But there is no doubt that as Anson goes deep into the small town, in daily life that is not covered by the Internet, the "cat and mouse game" breaks into the line of sight, which is more direct and cordial than a trailer or a poster. If there are too many, it will suddenly have vitality, and the dissemination effect will actually cover areas outside the network.
So.
Everyone participated, and an irrepressible joy and joy spread across the board. This year's Christmas atmosphere was pushed to a new level.
At this time, Hollywood was finally in a commotion. The professionals realized that their judgment... might be wrong again. One or two tensed up and paid close attention to the mighty heat wave heading eastward.
Then, at this juncture, TMZ emerged once again to firmly capture all attention-
“An adventure, a journey: Anson Wood’s exclusive fashion journey.”
(This chapter End)