Chapter 694 A two-pronged approach
TMZ, this paparazzi website, found a way out of the hustle and bustle to notice a detail that others had not noticed for the time being.
There is no doubt that Anson is the focus. Everyone was caught off guard by Anson’s flash mob event, so much so that they were led by the nose by Anson. All their thoughts were focused on this event and subsequent actions. , so that the distracted attention is temporarily unable to care about other things.
The same goes for TMZ.
Paparazzi are scattered across the North American continent, and different news continues to be summarized and updated, trying to compete with competitors for time and exclusives in the news era; but in the chaos, Harry Pesci noticed the correlation.
A secret but real connection.
Harry Pacey has faced off against Anson several times and is on full alert. He knows that Anson is a powerful character who not only cannot be taken lightly but also needs to go all out.
This flash mob event was surprising enough, but Harry's intuition told him:
There was more to it than that.
Harry and Hollywood professionals have different starting points. However, Harry also believes that flash mob activities seem too simple, mechanical and boring.
Think about it, the focus of the flash mob is surprise, but after the surprise is repeated ten or twenty times, there is no heat and flow, and there is only fatigue. Finally, it enters a mechanical repetition state, and the surprise is no longer a surprise.
High exposure is a good thing, but too much exposure is a bad thing.
When the event is halfway through, the novelty is gone, and the media and audience will no longer pay attention. Maybe the small cities on the East Coast will still warmly welcome it, but big cities such as New York, Philadelphia, Miami, and Boston will not buy it.
In Harry's opinion, the event may reach a bottleneck near Chicago and Atlanta, and then plummet off a cliff. In the blink of an eye, no one will care about it, and in the end, there will only be a flurry of politeness and officialdom.
The real problem will then be there.
After all, as Hollywood professionals say, it is the densely populated big cities that can drive the box office, stimulate the box office, and save the box office; leaving aside the limited population of small cities, people living in rural and suburban areas are willing to buy tickets to enter movie theaters. How many more?
After all, we are in the 21st century and there are various entertainment methods. Movie theaters are no longer the first choice for passing time.
In fact, according to statistics, the real "golden age" of movies ended before the era of color movies entered.
In 1939, "Gone with the Wind" became an epoch-making work as the first large-scale color film production, declaring the maturity of color film technology; but the true full popularization of color films had to wait until the 1960s. Before that, The market share of movies has already begun to decline.
In the 1920s and 1930s, 75% of the total population went to movie theaters in North America; but in the 1960s, this number had dropped to 50%, and it would never return, and it continued to decline. It has been decreasing all the way, and it has been below 20% after the turn of the millennium, and there is still no stopping trend in sight.
In other words, although the number of people entering movie theaters is increasing and box office numbers are also increasing, in fact, taking into account factors such as population ratio and inflation, the market share of movies has been declining over the past half century. , the so-called golden age of Hollywood is not the 1960s and 1970s -
but the more distant 1920s and 1930s.
The same is true in front of me.
Why do film companies focus their promotions on big cities?
Because the population is densely concentrated in these cities, and because most of the people who are willing to buy tickets to go to movie theaters live in these cities.
So, are you sure that the publicity plan of "Cat and Mouse Game" is not picking up sesame seeds but losing watermelon?
What if all the key cities in the densely populated areas on the east coast don’t buy it?
Harry could see it, could Anson not?
In fact, the best way to avoid fatigue is to make quick decisions.
When the freshness and discussion are still strong, choose five to ten major cities, show up, surprise, and interact, and then whet everyone's appetite, announce the end of the event, and let the traffic and popularity slow down. We will sink to second-tier and third-tier cities and use important markets as the core to stimulate surrounding markets.
Rather than stretching the front and getting yourself into trouble like now.
When Anson appeared in Boise, Harry felt vaguely strange.
Originally, Harry thought that this was just a gesture -
Be it Portland or Boise, it was all a cover to tell the general public that Anson might appear in small cities. Let’s talk about whetting appetites and igniting hopes, and attracting audiences from small cities into cinemas. Just like fishing.
But in fact, Anson still mainly focuses on big cities. After entering the east coastline, he can just make a show of visiting one or two small cities.
This is also a smart strategy.
However, this is not the case.
Anson was not fishing. He kept his word and actually appeared in a series of sparsely populated small cities in the central region. The rhythm of the entire flash mob activity slowly slowed down.
Strange, the more I look at it, the weirder it gets.
Harry didn't think Anson would be that stupid to see the pros and cons.
So, what is the reason why Anson still chooses to do this?
Did Anson miscalculate this time and lack consideration?
No, Harry doesn't think so. He has dealt with Anson and he knows what Anson is capable of. This publicity plan was thought up by DreamWorks and Universal Pictures, so it was still possible and not well thought out; but it was Anson's idea, and Harry firmly believed that things were not that simple.
Either, the subsequent hidden changes in the flash event, or the overall layout.
Or, Anson has a backup plan.
Observe, capture, associate.
Among the countless photos Harry caught the connection:
Style.
An idea and an inspiration burst out in an instant, and Harry grasped the truth in a flash.
In every city and every appearance, Anson changes his look!
Wait a minute, professionals will 100% complain at this time.
“Tch, it’s so rare but so weird. What’s so surprising about this? This is the basic requirement during the publicity period. Actors must change their looks at all times. If the media reports that an actor wears the same look twice, it’s That’s news, even male actors will dig holes and run away in embarrassment.”
Of course, there are special circumstances here. Unless you are a maverick actor, T-shirts and jeans will always maintain your character. It's something else.
Don’t forget that the “GQ” that Anson initially aroused widespread discussion relied on fashion to get out of the industry.
Therefore, Anson's manager and stylist cannot make mistakes, this is just a routine.
However, Harry didn't think so.
Change your look for every promotion? This is normal operation.
Change a look every time you appear, not just for movie theater meet-and-greets, but for every appearance - at the airport, in the car, before and after fan meetings, literally, like a chameleon, change your look every time you appear. ? This is not normal.
Each look starts with details and style, showing an evolving context and fashion trend? This is even more abnormal.
Everything is collected bit by bit like bread crumbs. In the end, a grand plan was pieced together, and the whole story of Anson's hidden strategy was revealed.
Bang.
The brain explodes directly.
(End of this chapter)