Chapter 698 Copy and Paste
Confused.
There was silence and scorched earth, the brain shut down and the ability to react was lost.
Harry Pesci: I have watched this episode!
Following the summer season, the same story and similar plot are happening again.
The film starring Anson Wood made a stunning debut, breaking historical records, and the movie box office market once again shone brightly.
Even with all the attention, even with full expectations, to be more precise, this is what the media wants to see, this is the future carefully planned by Warner Bros.; but you can still feel it when it actually happens. The impact was comparable to dropping an atomic bomb in the head.
Boom——
Just like that, it exploded.
On the front foot, the "cat-and-mouse game" has just written a new history on Christmas Day on Wednesday, and a lot of voices are shouting, "The combination of Steven Spielberg and Tom Hanks is indeed worthy of its reputation." .
On the back foot, the Anson pop-up event made a surprise appearance and spread across the entire North American continent like a prairie fire. The vast but desolate central region became the focus, and exploration was carried out step by step, detonating market energy.
And, thanks to the excellent reputation and the addition of two top superstars, the final weekend box office of "Cat and Mouse Game" created an amazing curve of "Saturday is greater than Friday than Sunday", becoming a dark horse Out of nowhere.
Generally speaking, for well-publicized movies, the weekend box office is often greater on Friday than on Saturday and greater than on Sunday, and the energy burst is concentrated on the first day.
But occasionally, a movie that has been well-publicized and has already experienced an explosion on Friday can rely on word-of-mouth and the promotion of unexpected events to continue to see box office rising on Saturday, which is commendable.
For example, the "cat and mouse game" in front of us.
First, the first wave of outbreaks came on Friday.
Friday’s single-day box office more than tripled that of Thursday, proving with stunning performance that Thursday’s decline was just brewing for a new wave of outbreaks.
Secondly, the bizarre outbreak continued on Saturday.
Although the single-day box office increase was limited, it completely shocked the entire Hollywood. This should be the first time they have seen such energy bursting out during the Christmas period——
No, it should be The second time, the "Titanic" had already exploded once, but the "Titanic" erupted in small amounts but steadily, and the "cat-and-mouse game" in front of us was to directly detonate the volcano in one go.
amazing!
In the end, on Sunday, it still maintained its energy output without bleeding, relying on word-of-mouth and popularity to continue to ignite the market.
History is born like this.
"Cat and Mouse" took in a box office of US$82 million in the three days of its opening weekend, easily breaking the December opening box office record set by "The Lord of the Rings: The Two Towers" just a week ago. And it increased by 32%; at the same time, it also occupied the third place in the entire holiday season, second only to the two "Harry Potter" series of movies.
In addition, the first five days of its premiere grossed US$105 million at the box office, also surpassing the record for the first week of December that "Lord of the Rings 2" just broke last week; but what is truly commendable is the reunion of the whole family. To accomplish such a feat during the Christmas week, the difficulty level far exceeds that of "Lord of the Rings 2".
and!
Still surrounded by wolves.
Just look at the North American weekend box office rankings for the last weekend of 2002.
Champion, "Cat and Mouse Game," $82 million. Runner-up, "The Lord of the Rings: The Two Towers," $48 million.
Runner-up, "My Lover," $15 million.
Top runner-up, "Maid in Manhattan," $12 million.
Fifth, "Gangs of New York," $11 million.
In the situation of all-out melee between heroes, the "cat-and-mouse game" actually forced its way out, and other highly anticipated and high-profile works were unable to withstand the pressure, except for "The Lord of the Rings" In addition, the weekend box office performance was unsatisfactory.
In the summer season, "Spider-Man" is the first to bear the brunt, debuting amidst expectations and worries. Although it is under huge pressure, there is also a good thing. The entire market has been waiting, and the energy that is ready to move is struggling. Waiting for the right opportunity to release, and the record was born.
But this time, the "cat and mouse game" is the finale. The entire holiday period has been bombarded, and the market energy has been released to a minimum, and then a group of powerful enemies seize the opportunity. From any point of view, the movie faces a dilemma.
But!
The "Cat and Mouse Game" still accomplished the feat and appeared in a posture of writing a new history, so that "Harry Potter" and "Lord of the Rings" became increasingly eclipsed.
Originally, Christmas weekend and New Year’s Eve weekend always see a wave of box office recovery. As long as it is not Christmas Day, people are still willing to go to the cinema to enjoy the holiday time; but this time, the explosive energy of the box office is almost all Concentrated on the "cat and mouse game", the weekend box office recovery of other works seems weak.
There is only one focus.
Of course, looking at it from another perspective, "Harry Potter" failed to follow in the footsteps of "Spider-Man" and become the second film in film history to have a box office of over 100 million in its opening weekend. "Cat and Mouse Game" also failed to write another miracle. .
This also officially declares that Hollywood’s attempt to turn the holiday season into a second summer season has failed again. This is still an arduous goal with a long way to go.
Nevertheless, the outstanding performances of "Harry Potter", "Lord of the Rings" and "Cat and Mouse" have given other film companies besides Warner Bros. more confidence. The holiday season can also bring surprises, and the battlefields of major Hollywood film companies have begun to spread beyond the summer.
Especially "Cat and Mouse Game". The investment and production cost of this movie was only 52 million U.S. dollars. In the first week of its premiere, it swept the box office of 100 million U.S. dollars, and it is expected to be profitable the next week. model, achieving profitability earlier than "Harry Potter" and "Lord of the Rings", which is enough for all film companies to seriously consider the value of the holiday season.
What's more, "Cat and Mouse Game" is only in its first week of premiere, and the subsequent box office is still worth looking forward to.
First of all, Anson’s pop-up event is quickly approaching the east coast and coming to an end. Everyone is curious about which city Anson will choose and how he will end this epic promotional event.
After all, the event has now become the focus of attention throughout North America. If Anson randomly chooses a movie theater to end it hastily, it will inevitably end in an anticlimax; however, the pop-up event has formed a fixed routine. How to innovate and bring benefits to the routine? Surprise, another problem.
Not only the audience, but also Hollywood are curious about how this flash mob event will end. Whether it is a disaster or a surprise, there will be a good show.
The expectations are still rising. They have exceeded the burdensome level and are even scary. I don’t know for a while whether the impact of this event will be more beneficial than harmful or harmful than beneficial. Anyway, Both DreamWorks and Universal Pictures are overwhelmed and unable to help. Both companies have exposed their shortcomings in distribution and marketing.
So, what’s next?
Secondly, when all eyes were focused on Anson's promotional activities across the North American continent, good news also came from the Hollywood base camp in Los Angeles -
The Golden Globe Awards announced the nomination list.
(End of this chapter)