Chapter 697 Leading the way
Expectation is always there.
After "Harry Potter" and "Lord of the Rings" unfortunately failed to replicate the miracle of summer movies and fully open the holiday movie market, all the eyes of the crowd fell on the "cat-and-mouse game". To be precise, It's Anson.
But at the same time, doubts are always there.
No one can be 100% sure what will happen during the holiday season. If "Harry Potter" and "Lord of the Rings" cannot subvert the market rules in one fell swoop, it may be more difficult for any other works to break the bottleneck.
It was against such an anxious and contradictory background that things happened like this.
Thirteen million dollars.
"Cat and Mouse Game" was born out of nowhere, writing a new history of Christmas single-day premiere box office, and it increased by 30% based on last year's "Muhammad Ali". Pushing historical records to a new height, detonating this year’s holiday season with a bang.
Coming, coming, finally coming——
There was great joy.
Of course, the signatures of Steven Spielberg and Tom Hanks are unquestionable, and the market appeal of these two industry giants is absolutely top-notch; but Hollywood still can't help but focus all its attention on Anson.
After all, Anson is the core protagonist.
After all, after the summer season, the holiday season also has another breakthrough.
After all, a "Spider-Man" can be said to be luck, and a "Cat and Mouse Game" can also be said to be a coincidence, but such a feat happened to the same actor twice in a row, professionally People must be alert, their intuition is fully activated, and they cannot easily ignore the facts.
Voices of doubt are still lingering in my ears. What kind of "Spider-Man" relies on the mass base of the original comics, and what kind of "cat and mouse game" relies on the market appeal of the two big guys. , rather than saying that Anson has the appeal to become a superstar, it is better to say that his agent selected good works that made Anson so popular through traffic. But for Anson himself, where did a twenty-year-old young man with only three movie credits come from? The appeal is incredible, let alone comparing Anson to Leonardo DiCaprio, it is simply laughable.
Sourness, ridicule, jealousy, contempt, complaints, disdain.
Blah blah blah.
However, even these voices have to admit that Anson has once again "taken a ride", and his recognition and popularity are soaring on the rocket. Involuntarily, all eyes are on the movie box office.
There is no doubt that on Christmas Day, it collected US$13 million at the box office. It swept a series of historical records and appeared on the headlines of major news media, completely igniting the excitement of the holiday.
In 1998, Robin Williams-starring "Into the Heart" took in $8 million at the box office on Christmas Day, setting a new record.
In 2001, "Muhammad Ali" starring Will Smith went one step further, taking in $10 million on Christmas Day, setting another record high.
Then, this year.
From eight million to ten million to thirteen million, one step at a time, and one leap at a time. The "cat and mouse game" raised the historical record to one in a short period of time. A whole new level.
Wait a minute, I think I’ve seen this episode——
The same goes for “Spider-Man” in the summer season. He emerged with an unstoppable attitude and raised the historical record by several times. grade.
Could it be that... the "cat and mouse game" is about to perform such a feat again?
This scene is all people expect from Anson.
However, things are not that simple -
The holiday season is really unpredictable, and this is definitely not just talk.
"Mind" had an opening weekend of 25 million, and the final North American box office total was 135 million.
"Muhammad Ali" had an opening weekend of 10 million and a final North American box office total of 58 million.
The two movies also set box office records on the day of their Christmas premiere, but their subsequent box office trends were completely different, and could even be said to be worlds apart. reason?
The reasons are definitely not that simple, ranging from subject matter to genre to follow-up promotion strategies and the echo of the film’s own style and festive atmosphere, etc., but it can be seen from here that the holiday season Elusive.
To this day, Hollywood is still groping, exploring and taking risks.
Warner Bros.'s attempt is one of them.
In fact, Warner Bros. has achieved certain results -
Currently, the box office record holder in film history during the opening weekend of the holiday season is "Harry Potter and the Philosopher's Stone", with 9,000 The record of 10,000 US dollars is also top-notch in the summer season; the second in history is the just-released "Harry Potter and the Chamber of Secrets". The 88 million US dollars is still eye-catching, but it is a pity that it cannot follow the "Spider-Man" record. "Xia" has crossed the 100 million threshold.
Both "Harry Potter" films will be released in November, targeting the Thanksgiving holiday.
The box office record holder in film history for the opening weekend in December is "The Lord of the Rings: The Two Towers", which just generated US$62 million last week; the second highest box office record in film history was in the same period last year. "The Lord of the Rings: The Fellowship of the Ring," which opened with $47 million, performed equally well.
This is the confidence that Warner Bros. has been working on the holiday season and trying to open up the situation.
In fact, "Harry Potter 2" and "Lord of the Rings 2" have performed very well, with the latter increasing its December opening weekend box office record by nearly 32%, and Even though it was fully released on Wednesday, the box office in the last five days of its premiere strongly exceeded the US$100 million threshold, which is definitely worthy of special mention by the media.
It’s just that Warner Bros. and the media have higher expectations for them.
Now, the same is true.
Thousands of eyes are all focused on the "cat and mouse game". Amid heated discussions and doubts, pursuit and wait-and-see, expectations are rising——
Wednesday, opening day to $13 million.
Thursday, $10 million.
H.
Exclamation!
It is a pity that the box office figures have not been able to continue to rise or remain stable, but have declined significantly. The curse of the holiday season seems to have reappeared. The fever of expectations has slightly cooled down, and hesitation and worry have begun to emerge.
In fact, the single-day box office figure on Thursday still exceeded 10 million U.S. dollars, which is gratifying; but when placed behind the historical single-day box office record of Christmas, it is not enough at once.
Suddenly, people realized a key point. Last week, there were strong competitors such as "Lord of the Rings 2", "Lovers", "Gangs of New York" and so on. This week, audiences have countless choices when going to the cinema. After entering the weekend, the "cat and mouse game" was surrounded -
It was really difficult.
In the midst of the rustling anxiety and hesitation, The sun still rises, the weekend box office battle begins, and the battle is finally revealed
The winner of the "cat-and-mouse game"
Friday, $27 million.
Surprise!
Here, what’s going on?
Strong recovery, a desperate counterattack!
Shocked, amazed, and shocked, the storm caused by the single-day box office drop on Thursday all came to an abrupt end, and it swept Hollywood into a new storm.
As the Anson flash mob moved deep into the central region of the North American continent, a hurricane quietly brewed and then exploded.
Saturday, $30 million.
He, what...what?
Sunday, $25 million.
Staying, a piece of scorched earth.
(End of this chapter)