Chapter 385 Five billion in betrothal gifts
“There’s still no movement from Jiahe headquarters?”
“It’s been three days, it’s been three days since Liu Deshu called the Shanghai State-owned Assets Supervision and Administration Commission and me. Oh my god!”
“Jiahe didn’t even call, how could he do this?”
Wang Zhuo, the general manager of Modu Jihua, felt that even though Ge Wenyao was still wearing his He has his signature glasses and watch, but he no longer looks like a well-dressed 'Shanghai man'.
Instead, she is a bit like a resentful woman in the old days who was not favored by her master.
Wang Zhuo looked at Song Guihu, who was sitting on the sofa opposite, with a puzzled look. Does this mean that he has been like this for the past two days?
The latter showed a wry smile.
Wang Zhuo tried to say: "There are quite a few potential investors who have made appointments during this period, and Jiahe is one of them."
"It's different."
< br>
Ge Wenyao crossed his arms and had silver hair on his head, but he was still energetic and full of energy.
“In the past three days, I have investigated the business conditions of Quanwang Biotech and Jiahe in detail.
Among them, we have accumulated strong technologies in herbal medicine, natural plant cultivation, and plant extraction. It also holds a treasure house of plants.
At the same time, Jiahe Group’s abundant funds are also urgently needed by Jahwa.”
Ge Wenyao has always been the soul of Jahwa.
Among the brands he has created, whether they are cash cow products Liushen toilet water and shower gel, or the strategic brand "Herborist" that is entering the European and American markets, the main concept is Chinese traditional medicine.
This is also the area in which Jahwa is best at and the only area in which foreign brands are leading.
Nowadays, foreign capital is catching up.
As a local state-owned enterprise, Jahwa’s institutional restrictions have become its biggest obstacle in facing market competition.
With a little negligence, like other state-owned enterprises in competitive fields, they will lose their competitiveness and tend to die out.
Ge Wenyao turned around and looked at a plaque hanging behind him, which read four characters: walking on thin ice.
These four words have been with him at home for 24 years.
“Modu Jiahua may be in danger of annihilation at any time.”
For a long time, this is what Ge Wenyao often said to the media and colleagues.
In the past 24 years, due to mechanism reasons, Jahwa has missed the best period and best position to compete with international competitors.
In 1991, Modujiahua was appointed to form a joint venture with the foreign-owned SC Johnson. At that time, two major brands, Maxam, which had the largest sales volume in the country, and Lumei, which occupied the highest-end positioning, entered SC Johnson.
Who would have thought that "Maximum" was suppressed by SC Johnson, and its output was reduced again and again;
Two years later, "China's No. 1 cosmetics brand" that was once popular all over the country would gradually decline disappeared from the shelves.
In 1998, Jahwa's parent company, Modu Daily Chemical Group, was in operating difficulties. Jahwa was ordered to reversely merge with Daily Chemical, absorbing more than 7,000 employees of Daily Chemical Group with more than 1,000 employees of Jahwa; with 50 million The annual profit of RMB 180 million makes up for the daily loss of RMB 180 million per year.
In the end, it took Ge Wenyao 8 years and 600 million yuan to offload 7,000 daily chemical employees and close hundreds of second- and third-level companies.
However, Jahwa missed a good opportunity for development.
Even with all the drag.
Last year, Jahwa still ranked fourth in the domestic cosmetics market, second only to Procter & Gamble, L'Oreal and Unilever.
In Shanghai and even the entire domestic daily chemical market, Jahwa can be called an "outlier" - in a fully competitive market, it is the only remaining state-owned enterprise.
Ge Wenyao looked at the two direct descendants.
"Danger is all around us. L'Oreal has introduced Kiehl's. Our competitors will not wait for us.
There are dozens of foreign-funded daily chemical companies, 5 of them, with global sales of tens of billions of dollars. These capitals have If Jahwa wants to sharpen its sword for another ten years, it is nothing more than wishful thinking.”
As for the one or two thousand domestic chemical companies, Ge Wenyao didn’t mention them because none of them can defeat them.
Song Guihu, the sales director of Herborist, said: "How about I contact Yu Qin from Quanwang?"
"Goodbye."
Ge Wenyao waved his hand and decisively refused.
Wang Zhuo also said: "Don't be too proactive. Now others are begging to acquire us. What's the point of coming to us yourself?"
"That's right." Song Guihu said: " It’s as if no one wants Jiahua.”
“Yes, CITIC, CDH, and Lenovo Hony all took the initiative to approach us or state-owned assets. Except for Yu Qin, Jiahe only asked people to give them a few words. , and then there was no news, what does this mean?"
Seeing the two people talking about each other, Ge Wenyao raised his eyebrows and said:
"What I mean is to go directly to Jiahe headquarters."
Song Guihu and Wang Zhuo were both a little surprised. After working for a long time, you think we are not proactive enough!
After being silent for a while, Wang Zhuocai said: "It's too proactive. Will the state-owned assets Wei have any objections?"
"No." Ge Wenyao acted very confidently, "We are here now. To fully screen the objects, the state-owned assets must not be contacted, but we must be satisfied.”
“Also, freedom of marriage is important now.”
Song Guihu asked: "Then who will make this call?"
After thinking for a while, Ge Wenyao hesitated again, and said in a deep voice: "If we don't call now, I or Wang Zhuo will secretly lead the team to Lanshi, go Let’s check the raw materials first.”
Wang Zhuo said, “I’ll go ahead.”
“Why, you think I’m old?” Ge Wenyao said unhappily. .
“I’m old, too?” Wang Zhuo said, “But I can still carry a bag.”
"I can also pull the suitcase."
Ge Wenyao recalled some past events.
During the most difficult days of research and development, he and Wang Zhuo, one who liked to carry a black backpack and the other who liked to pull a fashionable suitcase, searched for raw materials all over the world.
Now we are just looking for raw materials in another way.
Originally, Ge Wenyao was not optimistic about whether Jahwa could eventually withdraw its state-owned shares.
If sold to foreign investors, although Jahwa will get a good premium, the identity of Jahwa as a national brand will face huge pressure from public opinion.
Besides, he is not willing to sell national brands to foreign investors.
But if it is acquired by domestic capital, the price may be greatly reduced.
More importantly, generally speaking, state-owned enterprises are usually sold when times are bad, and there are only a handful of examples of selling when times are good.
Because both operators and the government will bear tremendous pressure.
Therefore, there has been little substantial progress since the "Opinions" were issued in September last year.
Until a month ago, Jahwa submitted two plans, and an agency smelling of meat came to the door.
Although there are many, they are either foreign capital or funds and institutions with a speculative mentality, and Ge Wenyao looks down on them.
Then Jiahe appeared.
Ji Xiaobai just became popular again.
"Jixiaobai - natural whitening."
"Herborist - natural Chinese herbal medicine."
Ge Wenyao hit the brain waves right away.
This is a perfect match!
Wang Zhuo led the team to Lanshi, Song Guihu continued to explore the European market of Herborist, and Ge Wenyao sat in the Magic City, meeting investors coming and going.
At the same time, always pay attention to Jiahe’s every move.
During the financial crisis, the entire economy was somewhat depressed.
But there are also some well-funded companies that take advantage of the reduced valuations of startups to increase investment.
Jiahe series is one of them.
Ge Wenyao paid attention to Jiahe's Weiguang Investment and successively made investments in the technology and Internet fields, but they were all millions or tens of millions of investments.
"It's okay."
Ge Wenyao commented on the portal website. Even though he is 62 years old, he has always been at the forefront of fashion.
Across the ocean, microblogs like Twitter are booming, and many microblogs have emerged in China.
Ge Wenyao is also a fan of Weibo.
It’s just that domestic fanbo, muttering, and chatter are being defended, and Tencent’s eloquence has done nothing.
Helpless, Ge Wenyao turned his attention to e-commerce, which has been quite prosperous in recent years.
But suddenly I noticed a piece of news.
“Penguin executives continue to reduce their holdings and cash out, and Weiguang Investment has increased its holdings for several consecutive years.”
“It is reported that Penguin Ma has reduced its holdings of 10 million Penguin stocks in the past six months and cashed out more than 600 million Hong Kong dollars, a total of 108 million shares have been reduced in the past three years.
Penguin CTO has also reduced its holdings by 25 million shares again, with a total reduction of 43.75 million shares this year and 73.75 million shares in the past two years.
The two responded that the reduction in holdings was just a personal financial need and did not mean they had no confidence in the company's prospects.
Corresponding to the management's reduction in holdings, Weiguang Investment has been increasing its holdings in Penguin stocks for several consecutive years.
According to statistics, in the past six months, it has increased its holdings of approximately 50 million Penguin shares and invested more than 4 billion yuan in cash.
According to the latest announcement, Weiguang Investment has held 196 million shares of Penguin, accounting for 9.3% of the total share capital..."
There are many outside interpretations of the reduction of Penguin executives' holdings.
But what most people still understand is that the management took advantage of the DNF fire to cash out at high prices, but in fact they were not optimistic about the company's prospects.
Weiguang Investment has become a leek for Penguin to take over the high-position, and the operation of Jiahe Group may also be affected by this.
In addition, Weiguang Investment has also been buying A-share assets at the bottom.
Seeing this, Ge Wenyao was not calm anymore.
It doesn’t matter if it’s a few million or tens of millions. If these billions are spread out, don’t affect the acquisition of Jahwa.
Subsequently, Ge Wenyao saw another media report: Zhu Xinli invited Jiahe Chairman Guo Yang, and Huiyuan Juice was suspected of wanting to sell himself again.
At this time, Ge Wenyao couldn't sit still at all.
Immediately, I rushed to the city hall.
…
Beijing.
The stamina of Ji Xiaobai's battle was so great that it kept Guo Yang busy for a while.
The potential of the sand industry has completely exploded. During inspections in many places, senior leaders have proposed increasing and accelerating investment in the sand industry.
Sea buckthorn, in particular, has gradually become the preferred tree species for soil erosion control in various places.
Sea buckthorn’s ability to conserve water has received unprecedented attention.
Arsenic sandstone is easily weathered and loosened into sand, and is called a cancer of the earth's environment.
In China, arsenic sandstone is mainly distributed in the border area of Shanxi, Shaanxi and Inner Mongolia. It is the heart of the Yellow River. When there is a heavy rain, sediment will fall down and block the river channel.
A vast area of sea buckthorn is also planted here.
When the leaders came to inspect, they specifically notified Jiahe.
After some exchanges, Jiahe undertook a contract for the grafting and renewal of more than 600,000 acres of sea buckthorn tree species, mainly responsible for providing saplings and grafted seedlings.
At the same time, sea buckthorn cultivation needs to be promoted to a large area in the Sanbei region.
Interestingly, the leader was also concerned about Guo Yang's marriage problems, but did not directly urge her to get married.
Afterwards, Guo Yang was hinted by an assistant that he would mind being recommended to him by the organization.
Before Guo Yang had time to reply, the leader turned around and left, leaving Guo Yang messy in the wind.
Subsequently, the leaders repeatedly proposed to the local area during inspections, "I suggest that you also develop seabuckthorn."
"Seabuckthorn has a wide range of uses. We must base ourselves on local resources and extend the industrial chain. , Guaranteed Long-term Wealth ”
After all the promotion, Guo Yang was a little worried about whether there would be a surplus of sea buckthorn in the future!
But I can’t control that much.
After this, Tianhe Seed Industry will soon transform into a ruthless seedling selling machine.
This will be another new cash cow after Ji Xiaobai.
Although the leeks may be harvested by latecomers, the sea buckthorn trees planted can actually control soil erosion, conserve water sources, and improve the ecological environment.
In addition to sea buckthorn, Jixiaobai's success in the juice industry has also attracted the attention of Huiyuan Juice.
Before Provime and Jahwa Group had time to meet, Zhu Xinli came out halfway.
At this time, Zhang Zhidong of Penguin wanted to significantly reduce his holdings of Penguin stocks again, so he took it without hesitation.
In addition, due to the popularity of "Million Forest", Huinong.com has also improved, especially in videos.
But Huinong’s structural framework is a bit bloated.
It’s e-commerce, it’s video, it’s Happy Farm, it’s also developed some miscellaneous functions.
Guo Yang wanted to take some time to sort out Huinong's business from the perspective of future generations.
The basic conditions for Huinong’s e-commerce have also matured, and it’s time to step onto a bigger stage. In addition, there are some long-term investment undertakings of Weiguang, which also need to maintain a balanced allocation.
The mid-to-low-end supermarket project managed by Dong Xu has made new progress after half a year...
One thing after another made Guo Yang work non-stop like a perpetual motion machine in addition to insisting on training.
Zhang Jing, Qi Ziwen, and the group of secretaries all advised him to take a proper rest.
Guo Yang showed off Buffett at this time.
“Buffett’s delayed gratification is the core of long-term investment accumulation and one of the keys to value investment.
Penguin Horse sold 10 million shares at 6 yuan a few years ago I bought a villa on the pure waterfront, which is equivalent to buying a house for 890 million yuan based on the current stock price of 89 yuan.
And can the value of this house increase to 10 billion yuan or even 20 billion yuan in the future?
No.
But Penguin's stock can later.
This is delayed gratification. ”
Guo Yang used a set of fallacies to explain why he became a workaholic.
In fact, we are getting closer to the familiar world in our memories. We need to save more wealth before the butterfly effect completely distorts history.
Even fifteen years later, he was only in his forties.
What's more, the upper management has already hinted that if he can get more resources in exchange for this, he actually doesn't care about this kind of thing.
…
In the office of Weiguang Investment, colorful plants come into view, including potted citrus plants.
The visiting group were all surprised for a moment. Zhu Xinli, who was in the middle, walked towards the young man who was welcoming them.
"Mr. Guo, Ji Xiaobai did a great job."
Seeing this legendary juice king praising him so much, Guo Yang couldn't help but hush in his heart.
Who would have thought that the rich man in front of him would become a lazy man with consumption restrictions in ten years.
Guo Yang stretched out his hand and shook it.
"I have admired Mr. Zhu for a long time. Drink Huiyuan juice and follow the road to health. This is a familiar advertising slogan in China."
Zhu Xinli smiled and said: "Ji Xiaobai - natural whitening , this is the most popular juice brand this year.”
The two exchanged business blows for a while, and then briefly introduced their respective teams.
Then Guo Yangcai led several people into the reception room.
After tasting Jiahe’s red hemp tea, Zhu Xinlijing felt that his tense nerves in recent days had relaxed a little.
"This tea is not simple!"
After Huiyuan and his party tasted it, two people nodded in agreement.
Guo Yang smiled and said: "Kennedy tea is also a plant produced in the saline-alkali Gobi. It is selling well. I will give Mr. Zhu a few boxes later."
"Then I will But I accepted it."
Zhu Xinli looked at the packaging of the tea, and the words "Hanhai Red Ma Tea" seemed to have a natural flavor.
"Actually, this can also be used to develop tea drinks."
"Hmm..." Guo Yang nodded, "This is actually a health tea, which helps calm the mind, sleep, and lower blood pressure. It is very different from ordinary tea drinks. . ”
The cost of tea drinks such as Uni-President Ice Black Tea is very low. In fact, most of them are technology and hard work.
Hanhai black hemp tea is currently only supplied to Jiahe Supermarket, and the price is hundreds of times that of tea drinks.
After chatting with Zhu Xinli for a while, this man showed great concern for the upstream cultivation and products.
Zhu Xinli really wanted to be a fruit farmer. While waiting for the acquisition by Coca-Cola for half a year, his layout has been moving upstream.
Sales at downstream terminals have almost stagnated.
Recently, there has been a hasty recovery.
After chatting for a while, Guo Yang's patience was exhausted, "Mr. Zhu, everyone should open the skylight and speak frankly."
Zhu Xinli also stopped talking and laughing.
"Mr. Guo, does Jiahe have the idea of acquiring Huiyuan Juice?"
"We will consider it if the price is right." Guo Yang said bluntly: "Coca-Cola's offer is too high and the agreement is too harsh."
Huiyuan Juice is only one-third of the entire Huiyuan Holdings, which also has upstream Huiyuan Fruit Industry and Huiyuan Agriculture.
The main assets of Huiyuan Juice are factories, land, sales channels, brands, etc.
Coca-Cola’s quotation for Huiyuan Juice is 12.2 yuan per share, with a total price of HK$17.9 billion.
The premium is too serious.
Even at such a high price, most of Huiyuan’s land and factories are still leased for Coca-Cola’s use.
Also because Huiyuan had the upper hand on the terms, the financial crisis intensified, and Coca-Cola’s internal opposition grew louder.
After the acquisition was rejected, Coca-Cola’s statement was also somewhat abnormal.
It is not in line with Coca-Cola's approach to directly issue a statement respecting the official ruling without even expressing regret.
After that, Zhu Xinli looked for Baodao Tongtong, Danone of France, and National Food.
Either it is unintentional, or the valuation is far lower than expected.
Zhu Xinli had long been prepared to be slashed, "What is Jiahe's valuation of Huiyuan Juice?"
"3 billion."
"Mr. Guo Are you kidding?" Zhu Xinli said with a straight face: "I might as well sell it to Danone and Uni-President at this price."
The valuation of 3 billion is exactly the valuation of Huiyuan by Uni-President and Danone as revealed by the media.
Both are shareholders of Huiyuan.
The situation in Huiyuan is clear.
"Then add another 100 million." Guo Yang said not caring very much.
Jiahe has orchard businesses such as citrus and apple, and there will also be other fruit trees in the Wenguan fruit industry in the future.
But it will take a few years until it is put into mass production.
In a few years, Huiyuan will only be cheaper, but the brand value will be damaged, but it doesn't matter.
Zhu Xinli muttered: "I don't feel Jiahe's sincerity."
"It was you who came to the door. Jiahe has never announced its intention to acquire Huiyuan."
< br>At this moment, Guo Yang is like a scumbag, neither refusing nor taking the initiative.
But if you are willing to aggrieve yourself a little, Jiahe can also take over Huiyuan Juice.
Obviously Zhu Xinli is unwilling.
This is a man who is good at playing with capital.
The first partner of Huiyuan Juice is the famous Delong Group.
But after a thrilling game, Zhu Xinli narrowly won and went to the Shunyi District Government of the capital to borrow 200 million yuan, plus some previous loans.
Huiyuan finally succeeded in redeeming itself before the collapse of the Delong system.
It was also the only company to escape.
Huiyuan then launched another public tender in 2005 to seek cooperation.
Finally Baodao's unified group came, but due to policy, the cooperation died after four months.
After the unification, it was Danone and Warburg Pincus, which promoted Huiyuan’s listing.
But just 16 months later, selling the company was on the agenda, and Coca-Cola came calling.
This time, Zhu Xinli plans to go upstream in the juice industry, plant fruit trees, and become a supplier to juice companies after selling the juice business.
To this end, he invested billions in upstream construction in advance and built fruit planting and processing bases in Hubei, Anhui, Shandong and other places.
As a result, Coca-Cola’s acquisition of Huiyuan was halted.
For Zhu Xinli, this was like a bolt from the blue.
The channels given up by Huiyuan have been filled by other beverages, and the funds have been squeezed out by the upstream. How easy is it for Huiyuan to regain the lost market?
To sum up, Huiyuan sold himself four times, but failed three times.
This time's blood loss and the subsequent large-scale agricultural strategy caused the "Juice King" to fail and delist.
Zhu Xinli and others hurried away again. On the surface, he was neither sad nor happy. The media reporters did not ask anything.
Shigli Yang Cheng was all smiles during the interview. The actual content was not disclosed, but he said that the two parties had a pleasant conversation.
Turning around, a new hot topic emerged quickly: Huiyuan was suspected of selling himself to Jiahe...
All of this was planned in advance.
Meeting Huiyuan Zhu Xinli was an act in itself.
And Jia Hua, who is watching the theater, can’t stand it anymore.
Ge Wenyao traveled all over the city and recommended Jiahe like a boss one after another.
Not as active as a 62-year-old man.
Someone joked: "What did Jiahe give you?"
"I am bold in my speech and bold in my actions. This is my style." Ge Wenyao was not afraid at all and differed from the words in the office A far cry from the plaque.
Because of Jahwa’s outstanding performance, Jahwa has secured a higher level of distribution autonomy and can give employees better treatment.
The above only cares about Ge Wenyao's income, but gives power to the company for other employees of Jahwa.
In 2009, the average annual salary of Jahwa employees reached 126,000 yuan.
But Jiahua's per capita sales, per capita gross profit, per capita profit and other indicators at this time are all higher than those of the world's top 500 cosmetics companies.
The boss is very trusting and tolerant of Ge Wenyao.
Through a series of efforts, Ge Wenyao has initially established a relationship, and now it is time to meet him face to face.
Wang Zhuo has sent back the news.
Jiahe not only has one plant treasure house, but many.
Psmophytes, halophytes, Chinese medicinal plants, alpine plants, poisonous plants, horticultural plants, fruit trees, grains...
Quanwang Biophytes' database accumulated in a few days I couldn't finish watching it for several nights.
All kinds of rare, rare, and unheard of plant ingredients and essences can be seen here, waiting for development by latecomers.
Jahwa’s key product developers wanted to stay in Quan Wang’s laboratory for three days and three nights.
But similarly, although the many hair, skin care, sunscreen, mosquito repellent and other products Quan Wang has accumulated are still immature, they also make Jahwa feel afraid.
If I hadn’t been distracted by fields such as biopesticides and animal nutrition, and I was completely unfamiliar with the daily chemical industry.
The hungry wolf of Quanwang Biotech is probably already causing trouble in the market.
“Fortunately, Jiahe is an idiot in the daily chemical industry.”
After reading the information sent back by Wang Zhuo, Ge Wenyao felt lingering fear.
"Forget it, let me take you into the fashion world."
Although Jahwa already has a heart, the biggest say is still with the major shareholder, the municipal state-owned Wei.
Bidding is indispensable.
The city also has its own bidding weight, but funds still account for 50%.
I hope this handsome young man Jiahe can show some sincerity. The gift must not exceed 5 billion!
But what's going on with this guy? Does that stall in Huiyuan have an incense shop?
......
After Ge Wenyao waited for another two days, Jiahe finally made an appointment for a home visit.
And it was the chairman of the group who took action personally.
Ge Wenyao breathed a sigh of relief.
On this day, he deliberately cleaned his glasses, put on his favorite Seagull watch, and waited in the office for distinguished guests to come.
At about nine-twenty, the other party came to the door on time.
Ge Wenyao, who was waiting at the entrance of the company, immediately saw the tall and upright young man surrounded by the crowd.
"Hello, hello, Mr. Guo."
"I have long admired you, Mr. Ge."
The two shook hands for ten seconds. A watch appeared on Guo Yang's sleeve, and Ge Wenyao recognized it at a glance.
Master Seagull 3-in-1.
Ge Wenyao was really surprised this time. Was the other party intentional or not?
(End of this chapter)